European Society for Organ Transplantation Congress Innovation Case Study by TNOC

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European Society for Organ Transplantation Case study

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Case study ESOT

WHAT: deliver 10 innovations for a 3600 pax Association Conference for the European Society for Organ Transplantation to create a meeting with a difference. WHEN: 4-7 September 2011 WHERE: Live at the 15th ESOT Congress at

the SECC in Glasgow, Scotland and online before during and after the bi-annual congress Metrics: Participant engagement before during and after as well as onsite during the event and in the event community.

Website: ESOT.org/Congresses/Glasgow

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Working hand in hand with the local organising committee, the PCO and the ESOT executive team, TNOC has developed innovations for the 15th European Society for Organ Transplantation Congress which has taken place from 4-7 September 2011. The innovations are explained in the movie clip HERE

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An overview of the hands-on innovations delivered for the 15th ESOT Congress:

Online Innovations:
1)Social Media Toolbar and activation scheme around the promotion and marketing of the congress 2)Series of PODcasts and VIDEOcasts highlighting the core messages and players for the upcoming congress with rich content in High Denition montages 3)Mobile App accessible on any device with realtime event programme information and access to the mobile community on http://m.esot.org 4)Online and onsite Whats On? realtime session guide 5)Livestreaming of top level sessions with content capture and sharing online with American Society for Transplantation and ESOT members online in realtime and on-demand after the event. 6)Rich content capturing with hashtag #ESOT2011 7)Bespoke ESOT Social Network with mobile and browser based pre- , during and post event interaction in the online forum, digital concierge, contact management, and congress hub with capturing of all hashtag tagged content.

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The Onsite Innovations

8)Free wi for all participants with specialy re-inforced wi zones in the Congress Hub allowing 3600 participants onsite high bandwidth connectivity. 9)ESOT Community App Hub - Genius bar like helpdesk at the centre of the exhibition hall (the Congress Hub) manned by technology and social media experts and volunteer University staff. 10)Twitter assistants and rich content uploading stations for onsite photo, video and messaging. 11)A branded + rehearsed How to attend movie style presentation using live slides and 3D to explain how to best attend the meeting with a difference during the opening plenary session by the co-chairs. 12)Moving the centre of the conference to the Congress hub (Congress oor) instead of across many small meeting rooms in the congress centre 13)Session format innovations State of the Art Topic or Organ specic Controversies session - personal opinions discussed by leading personalities Clinical Cases Session within the congress hub on the exhibit oor Mini oral sessions - around specic posters (3min + 1 min for Questions) Rapid Oral Sessions - Short sharp presentations from plasma screen at the end of the row of posters to spark and begin a discussion 14)Onsite printed posters color coded per theme + Digital Headstand poster campres

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15th ESOT Congress 2011 at a glance

a meeting with a difference

Questions about social media, the Community App or Whats On at ESOT 2011? Step up to the ESOT Community App Hub.
When you have questions or need hands-on support for your mobile device or to access the ESOT community, you can get friendly, expert advice at the special ESOT Community App Hub in the centre of the Exhibition. The Hub is home to our experts and volunteers. Trained by ESOTs new media provider TNOC | The New Objective Collective, they have knowledge of mobile devices and can answer your user questions. In fact, theyre delighted to help you upload your photos and answer your community and social media questions.

http://m.esot.org
ESOT new media innovations are brought to you by:

www.tnoc.ch

Courtesy of the ESOT 2013 host city:

ESOT 2011 Glasgow Statistics

3582 live participants 316 online participants
Online participants 316 Members 384

top 10 geographies 1. UK 2. Germany 3. China 4. Japan 5. Netherlands 6. Poland 7. Spain 8. Switzerland 9. USA 10.Russian Federation

Exhibitors 332 Press 21 Trainees, Coord., Nurses 233 Faculty 155 Group 971

Non-Members 1486

15th ESOT Congress 2011 at a glance

Congress Livestreaming

15th ESOT Congress 2011 at a glance

Abstracts #

Submitted abstracts 1471 Late Breaking Oral presentations Mini oral Rapid oral Clinical cases Posters 179 342 104 440 18 400

European Society for Organ Transplantation Case study - Social Media Policy & Training
www.esot.org

Social Media Policy

European Society for Organ Transplantation

Version: Saturday, 22 January 2011

TNOC | 2011 | www.tnoc.ch

Social Media Policy Proposal

Prepared for: Annalisa Ponchia, CMM, Executive Ofcer ESOT Prepared by: Ruud Janssen, CMM, Managing Director TNOC Version date: 22 January 2011

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European Society for Organ Transplantation Case study

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European Society for Organ Transplantation Genius Bar (Community & App support)

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European Society for Organ Transplantation Community & App Zone

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European Society for Organ Transplantation Community & App Zone

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European Society for Organ Transplantation Case study - Conference Video Channel

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European Society for Organ Transplantation Case study

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European Society for Organ Transplantation Marketing of new opportunities to sponsors

ESOTVIDEOCAST ANNOUNCEMENT 2011
Professionally High Definition (HD) recorded and edited quality audio and video can be included in the respective page of the ESOT congress. The videos will be available on demand in streaming formats to all viewers of the ESOT.org website as well as a dedicated ESOT videocast channel online in HD quality and mobile video formats.
Premium sponsors can be provided with embed codes to include video in their online channels or can request a branded channel for their corporate use.

VIDEO & PODCAST

If Roche is interested, please email executive@esot.org to discuss next steps for this unique new marketing video format.

ESOTVIDEOCAST ANNOUNCEMENT

video marketing opportunity for Roche videocast for marketing Satellite Symposia
For the 2011 congress weve established a new video channel. We invite you to create a marketing piece in the form of a videocast or podcast to address the audience you would like to reach and present the scientic content of your scientic symposium. These new video and podcasts features of speakers with informative content that would be useful or valuable to audiences that you may want to reach. We are happy to present the opportunity to be featured as the enabler of videocasts or podcasts. Creating a video or podcast production for your scientic event can be a cost-effective way to attract attendees. If you are interested in this new format you can now feature your video on the dedicated ESOT Channel for a at fee 8.000 Euro for your two satellite symposia. There are also opportunities to underwrite both audio and video podcast programs in general, and to sponsor either individual podcast episodes or to become the presenting sponsor for an entire series of podcast programs. I hope you will nd these sponsorship opportunities unique and attractive and I look forward to working with you. For a sampling of some of the content that will be presented in the special ESOT videocast channel please view the sample here. Please let us know if you have any questions or would like to explore other opportunities for creation of audio/video podcast programming for the ESOT 2011 Congress or live streaming your event onsite. Annalisa Ponchia ESOT Executive Ofcer Skype = a.ponchia Ruud Janssen Managing Director TNOC.CH Skype = TNOC.skype

Videocasts and Podcasts provide a wealth of information and statistics on views in time as well as geography by tracking the digital statistics.
Detailed statistics are provided to VIDEOcast and PODcast premium sponsors per subscription period of 1 year.

1!

rich media opportunities are brought to you by ESOT in exclusive collaboration with TNOC | New Media

2!

rich media opportunities are brought to you by ESOT in exclusive collaboration with TNOC | New Media

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European Society for Organ Transplantation with hard metrics

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European Society for Organ Transplantation Case study

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European Society for Organ Transplantation Case study

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European Society for Organ Transplantation Case study

Statistics / All Videos / 27662972 / Geographical
ESOT PODcast Alan Jardine
Sat 08/13/11 Sun 09/18/11
Sat 08/13/11 Sun 09/18/11

Legend: Max / Min

Rank

Location Great Britain (UK) United States Unknown Switzerland Unknown Italy Finland Netherlands Germany Sweden Japan Brazil Romania France Ireland Belgium Qatar Austria

Total plays 44 14 13 6 15 13 4 2 3 5 5 4 3 3 3 0 2 0

Total loads 103 85 41 38 22 23 20 18 13 11 9 8 7 7 7 7 4 5

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

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18

European Society for Organ Transplantation Content capturing with post event re-purposing

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15th Congress of the European Society of Organ Transplantation

Sent via e-mail to:

ruud.janssen@newobjectivecollective.com 14th September 2011

tation Transplan ty of Organ ean Socie e Europ th ress of th 15 Cong

Dear Ruud Your help during the Congress was fantastic. Without you the level of innovation would have been nowhere near so high and your experience and practical suggestions were invaluable. Your advice and practical help around the opening session were also so important in getting the meeting off to a good start. Thanks again and no doubt we will work together in the future.

Sent via e-

ctive.com jectivecolle n@newob ud.jansse ru

mail to:

1 th mber 201 14 Septe

d Dear Ruu

level of you the and . W ithout ntastic xperience ss was fa so high and your e help around e Congre r al a during th where ne nd practic ting off to a Your help ould have been no ble. Your advice a e mee . tion w getting th invalua innova the future rtant in ns were suggestio were also so impo together in practical will work e g session o doubt w the openin hanks again and n start. T good

With kind regards. Yours sincerely

With kind

regards. rely

Yours since

the John Forsy 2011 OT Chair, ES

ine Alan Jard OT 2011 Chair, ES

John Forsythe Chair, ESOT 2011

Alan Jardine Chair, ESOT 2011

Tel.

ariat ific Secret 11 Scient (I) 1 Padova e: ESOT 20 .org , 8 3513 spondenc polo utive@esot Corre orso del Po 06306 e-mail exec Office C 21 ESOT x + 39 049 05796 Fa +39 049 30

Correspondence: ESOT 2011 Scientific Secretariat ESOT Office Corso del Popolo, 8 35131 Padova (I) Tel. +39 049 3005796 Fax + 39 049 2106306 e-mail executive@esot.org

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European Society for Organ Transplantation Case study

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