This article appears to be written like an advertisement.

Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (May 2011)

HDFC Bank Limited

Type

Public

Traded as

BSE: 500180 NSE: HDFCBANK NYSE: HDB BSE SENSEX Constituent

Industry

Banking, Financial services

Founded

August 1994

Headquarters

Mumbai, Maharashtra, India

Area served

Worldwide

Key people

Aditya Puri (MD)

Products

Credit cards, consumer banking, corporate banking,finance and insurance,investment banking, mortgage loans, private banking, private equity, wealth management[1]

Revenue

US$ 5.585 billion (2011)[2]

Profit

US$ 923.8 million (2011)[2]

Total assets

US$ 65.483 billion (2011)[2]

Total equity

US$ 7.769 million (2011)[2]

Employees

55,752 (2011)[2]

Website

HDFCBank.com

HDFC Bank Limited (BSE: 500180, NSE: HDFCBANK, NYSE: HDB) is an Indian financial services company that was incorporated in August 1994. HDFC Bank is the fourth largest bank in India by assets and the largest bank by market capitalization. The bank was promoted by the Housing Development Finance Corporation, a premier housing finance company (set up in 1977) of India. HDFC Bank has 1,986 branches and over 5,471 ATMs, in 996 cities in India, and all branches of the bank are linked on an online real-time basis. As of 30 September 2008 the bank had total assets of [3] Rs.1006.82 billion. For the fiscal year 2010-11, the bank has reported net profit of 3,926.30 crore (US$863.79 million), up 33.1% from the previous fiscal. Total annual earnings of the [4] bank increased by 20.37% reaching at 24,263.4 crore (US$5.34 billion) in 2010-11. HDFC Bank is one of the Big Four banks of India, along with: State Bank of India, ICICI Bankand Punjab National Bank.
Contents
[hide]

1 History

o o o o

1.1 Wholesale banking services 1.2 Retail banking services 1.3 Treasury 1.4 Distribution network

2 See also 3 References 4 External links

[edit]History HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation Limited (HDFC), India's largest housing finance company. It was among the first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. The Bank started operations as a scheduled commercial bank in January 1995 under the RBI's liberalisation policies. Times Bank Limited (owned by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India. Shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than 1,000. The amalgamated bank emerged with a base of about Rs. 1,22,000 crore and net advances of about

Rs.89,000 crore. The balance sheet size of the combined entity is more than Rs. 1,63,000 crore.
needed]

[citation

===Business focus=== HDFC Bank deals with three key business segments. - Wholesale Banking Services, Retail Banking Services, Treasury. It has entered the banking consortia of over 50 corporates for providing working capital finance, trade services, corporate finance, and merchant banking. It is also providing sophisticated product structures in areas of foreign exchange and [citation needed] derivatives, money markets and debt trading and equity research. [edit]Wholesale

banking services

Blue-chip manufacturing companies in the Indian corp to small & mid-sized corporates and agri-based businesses. For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash [clarification needed] management, etc. The bank is also a leading provider of for its corporate customers, mutual funds, stock exchange members and banks. [edit]Retail

banking services

HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank launched its credit card business in late 2001. By March 2009, the bank had a total card base (debit and credit cards) of over 13 million. The Bank is also one of the leading players in the merchant acquiring business with over 70,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is positioned in various net based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.With Finest of Technology and Best of Man power in Banking Industry HDFC BANK's retail services have become by and large the best in India and since the contribution to CASAi,e total number of current and savings account of more than 50% ,HDFC BANK has full potential to become Indias No.1 Private Sector Bank. [edit]Treasury Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. These services are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio. [edit]Distribution

network

An HDFC Bank Branch

HDFC Bank is headquartered in Mumbai and has a nationwide network of 2000 branches spread in 996 towns and cities across India.The Bank also has 5,998 networked ATMs.

A merchant bank is a financial institution which provides capital to companies in the form of share ownership instead of loans. A merchant bank also provides advisory on corporate matters to the firms they lend to. Today, according to the US Federal Deposit Insurance Corporation (acronym FDIC), "the term merchant banking is generally understood to mean negotiated private equity investment by financial institutions in the unregistered securities of either privately or publicly held [1] companies." Bothcommercial banks and investment banks may engage in merchant banking activities. Historically, merchant banks' original purpose was to facilitate and/or finance production and trade of commodities, hence the name "merchant". Few banks today restrict their activities to such a narrow scope. Corporate finance is the area of finance dealing with monetary decisions that business enterprises make and the tools and analysis used to make these decisions. The primary goal of [1] corporate finance is to maximize shareholder value. Although it is in principle different from managerial financewhich studies the financial decisions of all firms, rather than corporations alone, the main concepts in the study of corporate finance are applicable to the financial problems of all kinds of firms. The discipline can be divided into long-term and short-term decisions and techniques. Capital investment decisions are long-term choices about which projects receive investment, whether to finance that investment with equity or debt, and when or whether to pay dividends to shareholders. On the other hand, short term decisions deal with the short-term balance of current assets and current liabilities; the focus here is on managing cash, inventories, and short-term borrowing and lending [citation needed] (such as the terms on credit extended to customers). The terms corporate finance and corporate financier are also associated with investment banking. The typical role of an investment bank is to evaluate the company's financial needs and raise the appropriate type of capital that best fits those needs. Thus, the terms corporate finance and corporate financier may be associated with transactions in which capital is raised in order to create, develop, grow or acquire businesses.

Competition
Name HDFC Bank ICICI Bank Axis Bank Kotak Mahindra IndusInd Bank Yes Bank Federal Bank ING Vysya Bank Karur Vysya JK Bank South Ind Bk StanChart IDR Karnataka Bank City Union Bank Lakshmi Vilas DCB Last Price 531.45 957.70 1,216.05 567.40 300.20 345.70 423.35 352.15 388.05 802.30 26.85 82.50 101.75 46.70 95.60 46.45 Market Cap.
(Rs. cr.)

124,463.65 110,395.35 50,185.28 41,974.28 14,025.01 12,191.45 7,241.30 5,283.32 4,159.14 3,889.37 3,044.12 1,980.00 1,915.86 1,902.35 932.35 930.42

Net Interest Income 19,928.21 25,974.05 15,154.81 4,303.56 3,589.36 4,041.74 4,052.03 2,694.06 2,217.69 3,713.13 2,446.01 2,370.84 1,218.41 1,064.84 536.26

Net Profit 3,926.39 5,151.38 3,388.49 818.18 577.32 727.13 587.08 318.65 415.59 615.20 292.56 204.61 215.05 101.14 21.43

Total A

277,3

406,2 242,7 50,8 45,6 59,0 51,4 39,0 28,2 50,5 32,8 1,945,7 31,6 14,5 13,3 7,3

Dhanlaxmi Bank Goldman BEES

61.75 2,707.55

525.72 277.80

906.42 -

26.06 -

14,2

The Asian Banker declares HDFC Bank the Best Retail Bank HDFC Bank makes it 3rd time in a row. Chosen as the best retail bank amongst 120 banks and financial institutions from 22 countries across the Asia Pacific, Gulf and Central Asian regions. Mumbai,April 28, 2009 : HDFC Bank, one of Indias premier banks, has won The Asian Banker's Best Retail Bank in India award for year 2009. Beating a host of other competitors in Asia Pacific, Gulf Cooperation Council (GCC) and Central Asia on a range of parameters, the Bank won for the third year in a row. HDFC Bank won the Best Retail Bank in India award based on robust core funding, superior financial performance, sustainability and effective distribution channels amidst a highly challenging environment, in the words of The Asian Banker magazine. For retail financial services, HDFC Bank was able to manage its retail operations better than any of its competitors. HDFC Bank was not only able to increase its retail asset market share without sacrificing margins but also maintained profitability. With the merger of Centurion Bank of Punjab, the magazine adds HDFC Bank transformed into a sizeable financial powerhouse, having the largest branch network among all private sector banks in the country. The impact on the branch network was the most significant as HDFC Bank not only doubled its branch network but also its sales. HDFC banks strong integration capability is believed to bear further fruits in 2009. The bank was successful in enhancing product cross-sell capabilities by starting to engage customers earlier in the lifecycle. The magazine noted, The bank was able to capture large volume of core retail deposits with a relatively lower cost of fund than its private sector peers. Announcing the Asian Banker Excellence awards 2009, the magazine reiterates,HDFC Bank firmed up its market share with a more rational pricing compared to other traditional players in the banking system. The Asian Banker Excellence in Retail Financial Services Programme was instituted in 2001 on the premise that an outstanding player in the retail financial services industry should build business franchises that are sustainable, competitive and profitable over a period of time. About HDFC Bank Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its over 15 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. Within a relatively short span of time, the bank has emerged as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments. The banks competitive strength clearly lies in the use of technology and the ability to deliver world-class service with rapid response time. Over the last 13 years, the bank has successfully gained market share in its target customer franchises while maintaining healthy profitability and asset quality. As of March 31, 2009, the Bank had a distribution network with 1,412 branches and 3,295 ATMs in 528

cities. For the quarter ended March 31, 2009, the Bank earned total income of INR 53.65 billion (Rs.5,365.5crore) as against INR 35.05 billion (Rs.3,505.5crore) in the corresponding period of the previous year. Net revenues (net interest income plus other income) for the quarter ended March 31, 2009 were INR 29.66 billion (Rs.2,966.7crore), up by 35.4% over INR 21.91 billion (Rs.2191.4crore) for the quarter ended March 31, 2008. Net Profit for the quarter ended March 31, 2009 was INR 6.30 billion (Rs.630.9crore), up by 33.9% over the corresponding quarter ended March 31, 2008. The Banks total balance sheet size increased by 37.6% from INR 1331.77 billion (Rs. 133,177 crore) as of March 31, 2008 to INR 1832.71 billion (Rs.183,271crore) as of March 31, 2009. Total deposits were INR 1428.12 billion (Rs.142,812crore), an increase of 41.7% from March 31, 2008.

Total income for the year ended March 31, 2009 grew by 58.2% to INR 196.22 billion (Rs19622.9crore) over the corresponding year ended March 31, 2008. Leading Indian and international publications have recognized the bank for its performance and quality.