09:50 Wednesday, February 22, 2012

Discriminant Analysis Results

The DISCRIM Procedure
Total Sample Size 162 DF Total Variables Classes
11 DF Within Classes 2 DF Between Classes 161 160 1

Number of Observations Read Number of Observations Used

162 162

Total Nfumber of respondetns is 162. Total number of respondents used is 162.

Class Level Information Variable Prior nfreq Name Frequency Weight Proportion Probability 1.00 1.00 2.00 2.00
67 67.0000 95 95.0000 0.413580 0.586420 0.500000 0.500000

the dependent variable is categorical in nature. in this study nfreq is the dependent variable with categories- 1 as frequent store visit and category 2 as infrequent store visit.

Pooled Covariance Matrix Information Natural Log of the Covariance Determinant of the Matrix Rank Covariance Matrix
11 -6.97129
The pooled covariance matrix indicated whether there is significant differences in variance/ covariances across the two groups i.e. category 1 and 2 of the dependent variable. Here a value of 6.97129 indicates that the groups differ.

Generated by the SAS System ('Local', XP_PRO) on February 22, 2012 at 09:56:07 AM

09:50 Wednesday, February 22, 2012

Discriminant Analysis Results

The DISCRIM Procedure
Generalized Squared Distance to nfreq From nfreq 1.00 1.00 2.00

0 4.42209 0

2.00 4.42209

Generated by the SAS System ('Local', XP_PRO) on February 22, 2012 at 09:56:07 AM

09:50 Wednesday, February 22, 2012

Discriminant Analysis Results

The DISCRIM Procedure
Univariate Test Statistics F Statistics, Num DF=1, Den DF=160

Variable age sex maritalstatus region occupation income Employee Assortment Availability Ambience Infrastructure

Total Pooled Between Standard Standard Standard R-Square Deviation Deviation Deviation R-Square / (1-RSq) F Value Pr > F
1.1524 0.5002 0.4361 1.0679 1.3082 1.5954 0.7579 0.6207 0.9234 0.7679 0.9822 1.0017 0.4960 0.4103 1.0711 1.3109 1.1883 0.7580 0.6225 0.9244 0.7695 0.9836 0.8110 0.1060 0.2135 0.0259 0.0815 1.5066 0.0830 0.0160 0.0831 0.0484 0.0788 0.2492 0.0226 0.1205 0.0003 0.0020 0.4487 0.0060 0.0003 0.0041 0.0020 0.0032 0.3319 0.0231 0.1371 0.0003 0.0020 0.8137 0.0061 0.0003 0.0041 0.0020 0.0033 53.10 3.70 21.93 0.05 0.31 130.20 0.97 0.05 0.65 0.32 0.52 <.0001 0.0562 <.0001 0.8278 0.5765 <.0001 0.3261 0.8176 0.4199 0.5723 0.4718
the univariate statistics table indicates those variables which are helping in discrimination of the respondents across the two groups. Only those discriminating variables have to be considered which are significant. In this study, age, sex, marital status, income, are the important disciriminating variables at 10% level of significance.

Average R-Square Unweighted

0.0780813

Weighted by Variance 0.1439915

Multivariate Statistics and Exact F Statistics S=1 M=4.5 Statistic Wilks' Lambda Pillai's Trace N=74

Value F Value Num DF Den DF Pr > F

0.47940852 0.52059148 14.81 14.81 14.81 14.81 11 11 11 11 150 150 150 150 <.0001 <.0001 <.0001 <.0001

Hotelling-Lawley Trace 1.08590369 Roy's Greatest Root

1.08590369

This table is similar to the anova table of multiple regression. The Wilk's lambda should be significant at 5% level of significance. in the adjacent table the wilk's lambda is significant both at 1% and 5% and 10% level of significance. This implies that the discriminant model used is able to discriminate well across the two groups. the other three tests like Pillai's, Hotelling and Roy's are not required.

Generated by the SAS System ('Local', XP_PRO) on February 22, 2012 at 09:56:07 AM

09:50 Wednesday, February 22, 2012

Discriminant Analysis Results

The DISCRIM Procedure
Linear Discriminant Function for nfreq Variable Constant age sex maritalstatus region occupation income Employee Assortment Availability Ambience Infrastructure 1.00
-40.71985 -0.60052 5.01324 3.83779 1.56788 -2.43172 1.17530 3.24861 8.09325 2.65549 3.14487 0.78707

2.00
-47.32527 0.02416 4.66885 5.25446 1.34596 -2.77013 2.59907 3.63927 8.42456 1.88744 3.39973 0.59630
this is the fisher's discriminant function. the fisher's discriminant function gives two discriminant function as there are two categories in the dependent variable. However this is the traditional method of discrimination. In modern discriminant analysis there will be (n-1) discriminant function. that is for a two group discriminant analysis there will be one discriminant function.

Generated by the SAS System ('Local', XP_PRO) on February 22, 2012 at 09:56:07 AM

09:50 Wednesday, February 22, 2012

Discriminant Analysis Results

The DISCRIM Procedure Classification Summary for Calibration Data: WORK.SORTTEMPTABLESORTED Resubstitution Summary using Linear Discriminant Function
Number of Observations and Percent Classified into nfreq From nfreq 1.00 2.00 Total Priors 1.00 2.00 Total

60 7 67 89.55 10.45 100.00 12 83 95 12.63 87.37 100.00 72 90 162 44.44 55.56 100.00 0.5 0.5

the classification table indicates that becoause of the significant variables i.e. age, sex, marital status and income the discriminant procedure has been able to appropriately classify out of 67 observed frequent shoppers 89.55% shoppers as frequent while out od 95 observed infrequent shoppers 87.37 have been correctly classified as infrequent. That is out of the toal 162 shoppers 88.3% of the shoppers have been correctly classified. This correct classification is achieved because of the 4 significant discriminating variables age, sex, marital status and income.

Error Count Estimates for nfreq 1.00 Rate 2.00 Total

0.1045 0.1263 0.1154

Priors 0.5000 0.5000

Generated by the SAS System ('Local', XP_PRO) on February 22, 2012 at 09:56:07 AM