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STUDY OF SOCIAL MEDIA USAGE AMONG THE TEENAGERS IN INDORE

A Research Tool submitted for the degree of MBA in Media Management at Educational Multimedia Research Centre, Devi Ahilya Vishwavidyalaya, Indore 2012

Investigator Abhishek Sharma MBA(Media Management) SEM 4th

Supervisor Archana Somashekhar Faculty, EMRC, DAVV, Indore

2012 Study of Social Media Usage among the Teenagers in Indore

SOCIAL NETWORKING SURVEY


Name .. Age Sex Class . School Contact no Email. Annual Family Income below 1 lakh between 1-5 lakh above 5 lakh Family type Joint Nuclear Q 1 Here are the different forms of media and entertainment that we have in our life : Newspapers, Magazines, Radio, Television, Internet, Smart Phones. Please complete the following sentences using the media mentioned above (You may enter more than one answer in the space provided) 1. The media that I consider very old is 2. The most interesting media is .. 3. The media I call cool is 4. The most boring media is . 5. . forms a great part of my life. 6. I prefer to spend my time using . Than Q2 Do you have 1. Television 2. Radio 3. Desktop computer 4. Laptop 5. Cell phone 6. Smart Phone 7.. Music player 8. Desktop computer 9. Gaming console/video game Q3 Do you access Internet 1. Yes

2.

No

Q4 In an average day, I use the internet for: 7. Less than an hour 2. 1-2 hours 3. connected Q5 I access the internet at: Home 2. School 3.

2-4 hours 4.

More than 4 hours 5.

I am always

Cyber caf

4.

Cell Phone

Q6 Do you have a social networking account? 1. Yes 2. No Q7 How much time do you devote for social networking in an average day? 1. Less than an hour 2. 1-2 hours 3. 2-4 hours 4. More than 4 hours 5. signed in. 6. I don't open my account on daily basis Q8 On how many social networking sites do you have account 1. 1 2. 2 3. 3 4. More than 3 Q9 Do you have your profile on any the following social networking services (multiple choice) 1. Facebook 2. Orkut 3. Twitter 4. Google+ 5. Myspace 6. Bebo 7 8. 9... 10 Q10 How many times a day you open your social networking acoounts ? 1. I am always signed in. 2. More than 10 times 3. 5-10 times 4. 6. I don't open my account on daily basis Q11Your total number social networking friends /Contacts 1. Less than 100 2. 100-200 3. 200-800 4. 2-5 times 5. Once I am always

More than 800

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2012 Study of Social Media Usage among the Teenagers in Indore


Q12 Your total number real world friends /Contacts 1. Less than 100 2. 100-200 3. 200-800 4. More than 800 Q13You are member of social networking sites since 1. More than 4 years 2. 2-4 years 3. 1-2 years 4. Less than a year Q14When you use the internet at home, do your parents or other adults set any rules regarding internet use or content? 1. Yes, such as 2. No Q15Below are the different activities you may use the social networks for .How much time you spend on each activity. Activity Always Sometimes Rarely Approx time spent per day 1. meet new people/ make new friends 2. get updates about my friends 3. presenting views 4. play games 5. interact with people who have similar interest 6. follow trends in fields of interest 7. upload and receive videos, pictures & comments 8. Chat 9. create /join / follow groups 10. conduct research 11. study and assignments 12. Send and receive emails 13. Other activity Please specify . Q16Following statements are about why do you use social network, please indicate how often do you use Social Networks for each statement: always often Sometim Rarely Not at Statement
es all

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

I use social networks to keep in touch with family and friends I use social networks instead of SMS or the phone Instead of talking to someone face to face, I use social networks. I use social networks to congratulate, wish happy birthday or say good luck to my friends. I use social networks to make plans with my friends I use social networks to pass time Using social networks is enjoyable I use social networks when I dont want to study I log onto social networks to see my photo comments I log onto social networks to check and send messages I use social networks to post photos in my album I log onto social networks to update my profile Using social networks is the best way to contact friends who are away. I use social networks to look at pictures of my friends. I like to know who knows who on social networks

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2012 Study of Social Media Usage among the Teenagers in Indore


16. I use social networks to look at the profile of someone I find attractive. 17. I use social networks to see if others are doing better than me 18. I use social networks to see if others are doing worse than me. 19. I get ideas about what everyone is watching about current events from social networks 20. Social networks enable me to sell or buy stuff. Q17Following statements are about social networks you use. Please state whether you agree /disagree with each statement Statement Strongly Agre Neutr Disagr Strongly Agree e al ee Disagree 1. 2. 3. 4. 5. 6. 7. 8. 9. I consider social networking an important part of my social life social networking helps me know more friends and join groups social networking is a daily routine in my everyday life My parents object to my having a social network account I open my social network account when doing my homework My social network profile is reflection of me social network gives me power to say what I can't say in person social networking helps me with my academic problems There must be age restriction on social networks

Q18 Are you member of a group on the social networks?

1. Yes, I am a member in Groups (say number of groups)


2. No, Why . Q19 what makes you join a group (please give no. 1 to the most important factor and 6 to the least important factor) 1. When the invitation comes from a close friend 2. When the name of the group is expressive 3. When message and or /video is interesting 4. When I feel that the group is very active 5. When I want to do something for my country 6. Number of members of group Q20 Have you performed these activities through social networking

Activity
1. 2. 3. 4. 5. 6. Join an online community or a 'group' in support of a cause Post creative writing or artwork that you've done Post or share videos or music that youve created Organize or invite people to an event using a social networking Volunteer for a campaign, non-profit organization, or charity Participate in online study groups

alway s

ofte n

Sometim es

Rarel y

Not at all

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2012 Study of Social Media Usage among the Teenagers in Indore


7. Create awareness using social networking

Thank you

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