About us Our vision and strategy

Nokias mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment. Ideas. Energy. Excitement. Opportunities. In today's mobile world, it feels like anything is possible and that's what inspires us to get out of bed every day.

Moving with rapidly changing times

From Rio de Janeiro to Nairobi, Berlin to Mumbai, mobile technology is changing our world. How can we make the most of the opportunities in our everyday lives? How can we keep a sense of identity as societies, economies and governments change all around us? We found people everywhere connected by a shared excitement for its potential. Watch our film to find out more.

Key elements of Nokias strategy:

build a new winning mobile ecosystem in partnership with Microsoft bring the next billion online in developing growth markets invest in next-generation disruptive technologies increase our focus on speed, results and accountability

Regaining leadership in the smart phone space

To help us achieve our mission, Nokia has formed a strategic partnership with Microsoft that will, we hope, see us regain lost ground in the smartphone market. Together, we intend to build a global ecosystem that surpasses anything currently in existence. The Nokia-Microsoft ecosystem will deliver differentiated and innovative products with unrivalled scale in terms of product breadth, geographical reach and brand identity.

Connecting the next billion

In feature phones, Nokias strategy is to leverage its innovation and strength in growth markets to connect even more people to their first internet and application experience. By providing compelling, affordable and localised mobile experiences, particularly to emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to consumers and enable business opportunities for developers.

Driving change
Our new strategy is supported by changes in Nokias leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability. Nokias strategy is about investing in and ensuring Nokias future. I have incredible optimism, said Stephen Elop, Nokia President and CEO, because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past.

The Nokia story Always adapting Related links

Over the past 150 years, Nokia has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, weve made rubber boots and car tyres. Weve generated electricity. Weve even manufactured TVs. Changing with the times, disrupting the status quo its what weve always done. And we fully intend to keep doing it.

Our people & culture Lets agree to disagree

at the last count, the Nokia Group employed approximately 139,000 people around the world: not bad for a company that started life as a small riverside paper mill in Finland.

In 2010, the devices and services business alone employed approximately 60,000 people from around 115 different nationalities. And approximately 41% of them were women. Such diversity is crucial to our success so far and to our continued success in the future. Were operating in more markets than ever before, and employees from diverse backgrounds can give us invaluable insights into our customer bases. Just as important, a mix of cultures, genders, age groups, beliefs, interests and opinions in the workplace helps foster debate, discussion, ideas and innovation. Not to mention making Nokia a more enjoyable, stimulating and rewarding place to spend your working day.

Doing things the Nokia Way

Commitment to diversity is just part of what we call the Nokia Way the core values and shared philosophy that make our company tick. Creativity, empowerment, openness, collaboration, and consideration for people and the environment these are all integral to the way we do business. But above all, its about being human in everything we do respecting and caring, even in tough business situations. You can learn more about our values in the People & planet section of the site.

Nokia people
Meet some of the people who make Nokia Nokia.

Nokia and sustainability

At Nokia, responsible environmental and social practices are integrated into everything we do. From the devices we build and the suppliers we choose, to our mobile solutions that enhance peoples education, livelihoods and health.

Our structure

Smart Devices
Nokias Smart Devices team focuses on the creation of smartphones. We are continuing to deliver on our commitments to Symbian with new models and software updates; we have launched the Nokia N9, the outcome of efforts from our MeeGo program; and we are planning to further strengthen our smartphones portfolio with the launch of our first products on the Windows Phone platform.

Mobile Phones
Our Mobile Phones teams focus is on bringing a modern and affordable mobile experience to people around the world. In particular, the team leverages its innovation and strength in growth

markets to bring people affordable access to the internet and applications and in many cases provide them with their first ever internet experience.

Location & Commerce

Our Location & Commerce team is developing a new class of integrated social location products and services for consumers, as well as platform services and local commerce services for device manufacturers, application developers, internet services providers, merchants, and advertisers. The team is behind Nokia Maps, which gives people access to world-class mapping and navigation. Its also responsible for the development of NAVTEQ, the leading provider of comprehensive digital map information and related location-based content and services for mobile navigation devices, automotive navigation systems, internet-based mapping applications, and government and business solutions.

Markets
The Markets team is responsible for selling our products, executing winning marketing and communications, creating a competitive local ecosystem, sourcing, customer care, manufacturing, IT and logistics across all Nokia products.

Nokia Siemens Networks

Nokia Siemens Networks, jointly owned by Nokia and Siemens, is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.

Environmental & social impact Change for good

With over 1.3 billion customers using Nokia devices, were in a unique position to effect positive environmental and social change around the world. For us, sustainability isnt merely an exercise in damage limitation its an opportunity to make a real difference, both to people and to our planet.

Caring for the environment

Climate change, energy and resource use are some of the biggest challenges facing the world today. From natural disasters to food security to rising sea levels, they all impact economies, communities and the environment. So were doing our best to help wherever possible. This means integrating environmental sustainability into everything we do. For example, reducing the emissions of our own facilities and those of our suppliers; increasing energy efficiency throughout our operations and using green energy where possible; saving resources through simple initiatives such as cutting down on packaging; and using sustainable, ethically sourced materials in our products. In addition, our product creation is guided by life cycle thinking. It helps us continuously improve the environmental aspects of our products and processes in each phase of the product life cycle, from raw material acquisition to the end of life of the product. Over the years, we have been able to reduce the environmental impact of our products significantly. But we go further than that. We also use our considerable resources to help organisations such as WWF and IUCN (International Union for Conservation of Nature) develop and implement environmental projects around the world. And we use our global reach and mobile technology expertise to encourage our customers to adopt greener, more sustainable lifestyles.

Making lives better

Clearly, our environmental investments and initiatives also have social benefits. After all, protecting the planet is vital to the wellbeing of the communities it supports. In addition, we invest in social projects which impact three key issues; education, livelihoods and health. We believe the power of mobility plays a key role in the development of these areas. For example, there are the kids in South Africa who are benefiting from our mobile mathematics learning tool. Or the farmers in rural India using Nokia Life Tools to enhance their business by giving them access to up-to-date information, ranging from market prices to weather forecasts. And the communities in the Amazon region where Nokia Data Gathering is helping combat the spread of diseases such as dengue fever.

These are just some of the many ways in which Nokia is helping make peoples lives better, particularly in developing countries. From improving health and wellbeing to empowering people both economically and socially the humble mobile phone has come a long, long way. But at Nokia we also recognise the direct impact our operations can have on the men and women who make up our workforce. For this reason, we go to great lengths to implement sustainable and ethical working practices at all our production facilities and to ensure the health, safety and wellbeing of our workers.

Promoting human rights

Nokia believes that our core business contributes to the promotion of human rights by enabling and enhancing communication and facilitating economic development. Improved communications provide better opportunities for freedom of expression, and therefore promote civil and political rights as well as economic and social rights. At the same time, we have specific human rights responsibilities, towards our employees, customers, the communities where we work, and within our supply chain. Therefore, Nokia has conducted a human rights impact assessment to evaluate any potential human rights issues that may be associated with our activities, operations and relationships.

The Nokia Code of Conduct

The Nokia Code of Conduct sets our approach to ethical and sustainable business practice and is based on the highest ethical standards. It outlines our commitment to respect and promote human rights and fair workplace practices, equal opportunities, environmentally sustainable business, and our zero-tolerance policy on bribery and corruption. First introduced in 1997, the Nokia Code of Conduct had its latest renewal in 2009. We apply the Code of Conduct globally in our own operations and require the same standards from our suppliers. All Nokia employees must understand and comply with the Code of Conduct.

Nokia and the UN Global Compact

Were committed to the principles of the United Nations Global Compact, which provides a framework of responsible business practices relating to labour, human rights, anti-corruption and environmental issues.

Strategy & reports

At Nokia, we love the future its what our strategy is all about. With our strategy, we aim to lead in sustainability for the people and the environment.

Social strategy: empowering people

Over a billion people in the world use a Nokia phone. So we have a unique opportunity to make differences that go beyond our own activities, to improve peoples livelihoods, educate and encourage more sustainable lifestyles.

Environmental strategy: minimising negative impact, maximising positive impact

We aim to lead in the reduction of any negative environmental impact. We have a user base of more than one billion people which means that we have a unique opportunity to make an impact that goes beyond our own activities. Thats why we aim to offer people products and solutions that help them make sustainable choices. Also, by closely collaborating with our suppliers, we also hope to improve the environmental performance of our supply chain.

Products with sustainability: life cycle thinking

Our environmental work is based on considering the environment during the entire life cycle of all our products, which begins with the extraction of raw materials for production, and continues with recycling, treatment of waste, and recovery of used materials.

Beyond requirements
Our environmental targets are never driven simply by regulatory compliance they actually go beyond legal requirements. Environmental issues are everyones responsibility at Nokia they are a part of everything we do.

Achievements

We love the future. Its a place of infinite possibility the place that we work hopefully towards in our products, innovation and our environmental efforts. But, while were always working towards our future targets, sometimes its good to look back. Our achievements show how we deliver on our promises. They also show how weve anticipated environmental legislation and delivered new standards long before they have come into effect. Now thats future thinking.

Achievement timeline
Eco-highlights in our recent history: 2011 Nokia 700 leads the industry in using bio materials and recycled metals, and is the first Nokia device to use recycled plastics 2010 Nokia launches its eco hero devices. The Nokia C7 is the first device in the industry to use bio paints, the Nokia C6-01 is the first device in the industry to use recycled metals In the UK and Portugal, the Nokia 6700 Slide goes on sale online in an ultrathin flat pack, and without a charger All new Nokia devices are free of brominated and chlorinated compounds and antimony trioxide (BFR, RFR) Dow Jones Indexes names Nokia as the worlds most sustainable technology company for the second year running 2009 Nokia is ranked the worlds most sustainable technology company by the Dow Jones Indexes Nokia supports the GSMA industry-wide initiative to create a common charger for mobile devices We introduce Nokias most energy efficient charger for Micro-USB charging, the Nokia Fast MicroUSB Charger AC-10 2008 Nokia launches the Nokia 7100 Supernova: the first device to be free of brominated compounds, antimony trioxide and chlorinated flame retardants Nokia Beijing campus in China achieves Leadership in Energy and Environmental Design (LEED) Gold Level certification Nokia and four other mobile manufacturers launch an energy rating system for mobile chargers 2007 Nokia is first to introduce unplug charger reminders on its mobile devices We launch the Nokia 3110 Evolve, the first device to use bioplastic in its cover. The handset also comes with the Nokia High Efficiency Charger AC-8 and compact packaging that uses 60% recycled materials We achieve our target of using 25% renewable electricity in our own premises 2006 Compact packaging is introduced, reducing the materials used by over 50% All Nokia devices are EU RoHS compliant everywhere in the world All new Nokia devices, headsets and chargers are PVC-free 2005 In line with EU RoHS legislation, the Nokia 5140i launches a year before regulation comes into force 2004 Nokia signs up as an active member of the United Nations Global Compact, the worlds largest corporate citizenship initiative 2003 For each of our products, we provide Eco profiles that declare their environmental impact Global partnership with WWF is signed to explore new ways to enhance our environmental performance and increase awareness 1997

Beginning the cycle: Nokias first recycling pilot schemes take place in Sweden and the UK

Substance management
Nokia is an industry leader in substance management. We aim to be fully aware of all the substances in our products not just those that raise concerns. Nokia is the first mobile phone manufacturer to offer full material declaration for our mobile devices. This is done in close cooperation with our suppliers, and it means we can respond swiftly if new concerns arise about any substance we use. Meeting health and environmental regulatory requirements is a basic requirement. It is our practice to use legal compliance not as a mere baseline, but as a starting point from which to grow.

Our approach to substance management

We take a precautionary approach to substance management. This means that, where we have reasonable grounds for concern over possible damage to health or the environment, we will not allow a lack of full scientific evidence to be an obstacle to action. In some cases this may see us take voluntary steps to substitute substances of concern with more sustainable alternatives where feasible alternatives are available. We aim to go beyond legislation and compliance, and to proactively drive the development and use of more sustainable materials. We promote innovative and sustainable material choices, working in close collaboration with our suppliers.

Environmental Management System & policy

We believe that environmental management has to be fully incorporated in our business processes. Environmental issues are everyone's responsibility at Nokia and an integral part of managing our business because they are related to all we do. Our environmental work is based on global policies and standards. The Nokia-wide Environmental Management System (EMS) according to the ISO 14001 standard covers our production sites and large offices. All Nokia production sites are included in the company wide ISO 14001 single certificate. The first manufacturing sites have completed the certification end of 2000. Certification is an ongoing process, with all new production sites being covered by the certificate. The EMS in our large offices and R&D sites is verified internally. We also require a certified EMS of our contract manufacturers and EMS is one of our supplier requirements.

Our Environmental Management System consists of:

Nokia's Environmental Policy identification of environmental aspects, and evaluation of their significance objectives and programs for achieving environmental targets compliance with legal and other regulatory requirements audits, management reviews, and continuous improvement operational management (data and processes) for energy and water consumption, waste, etc. The goal of the Nokia Environmental Management System is to improve our environmental performance, focusing on: energy consumption water consumption air emissions ozone-depleting substances waste management packaging