Final Master of Business Administration

MASTER OF BUSINESS ADMINISTRATION
2010-2012
MASTER OF BUSINESS ADMINISTRATION COURSE SUMMARY I Semester

Sub Code 10MBA101 10MBA102 10MBA103 10MBA104 10MBA105 10MBA106 01MBA107 Subject Title Foundations of Management Organization Behavior Quantitative Techniques 1 Marketing Management Financial Accounting Business Communication Economics for Managers Sub Total Operations Management Quantitative Techniques 2 Financial Management Human Resource Management International Business Strategy Management Business Research Methods Sub Total Total First Year Marks Distribution CIE 50 50 50 50 50 50 50 350 50 50 50 50 50 50 100 SEE 50 50 50 50 50 50 50 350 50 50 50 50 50 50 Total 100 100 100 100 100 100 100 700 100 100 100 100 100 100 100 700 1400 Credits Distribution L 3 3 3 3 3 3 3 21 3 3 3 3 3 3 3 21 42 P 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 T 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 3 3 3 3 3 3 21 3 3 3 3 3 3 3 21 42 Subject Total Type Core Core Core Core Core Core Core
II Semester
10MBA201 10MBA202 10MBA203 10MBA204 10MBA205 10MBA206 10MBA2WS Core Core Core Core Core Core
Core Workshop
400 300 750 650
2010-2012
III Semester
Sub Code Subject Title Marks Credits Distribution Distribution CIE SEE Total L P T Total 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 3 3 3 0 3 3 3 3 0 0 0 16 0 0 0 0 0 0 0 0 0 0 0 0 3 3 3 16 3 3 3 3 Subject Type
10MBA301 10MBA302 10MBA303 10MBA3PW
Project Planning and Appraisal Operations Management 2 Services Management Project Work
Core Core Core

Independent Work
Finance Electives 10MBA3F1 Advanced Corporate Finance 10MBA3F2 Mergers acquisitions and Corporate Restructuring 10MBA3F3 Risk Management 10MBA3F4 Security Analysis and Portfolio Management Marketing Electives 10MBA3M1 Consumer Behaviour 10MBA3M2 Industrial Marketing 10MBA3M3 Sales Management 10MBA3M4 Integrated Marketing Communication Human Resources Electives 10MBA3H1 Industrial Relations 10MBA3H2 Organizational Structure Process and design 10MBA3H3 Human Resource Development 10MBA3H4 Industrial Psychology Sub Total
Elective Elective Elective Elective
50 50 50 50
50 50 50 50
100 100 100 100
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
50 50 50
50 50 50
100 100 100
3 3 3
0 0 0
0 0 0
3 3 3
Elective Elective
50 50 400 400
100 800
3 21
0 0
0 0
3 37
Elective
2010-2012
IV Semester
Sub Code Subject Title Marks Distribution CIE SEE Total 50 50 100 100 100 Credit Distribution L P T Total 3 3 0 0 0 0 3 3 Subject Type
10MBA401 10MBA402
10MBA403
Tax Management Entrepreneurship Development Workshop Seminar
Core Core Workshop
100
100
Mandatory Viva voce
Finance Electives 10MBA4F5 Management Accounting and Control System 10MBA4F6 International Financial Environment 10MBA4F7 Investment Banking 10MBA4F8 Merchant Banking and Financial Service Marketing Electives 10MBA4M5 Channel and Logistics management 10MBA3M6 Retail management 10MBA3M7 Product and Brand Management 10MBA3M8 Sales Accounting Human Resources Electives 10MBA3H5 Labour Legislation 10MBA3H6 Organisational Change and Development 10MBA3H7 Performance Management 10MBA3H8 Leadership Sub Total
50
50
100
Elective
50 50 50
50 50 50
100 100 100
3 3 3
0 0 0
0 0 0
3 3 3
Elective Elective Elective
50 50 50 50 50 50
50 50 50 50 50 50
100 100 100 100 100 100
3 3 3 3 3 3
0 0 0 0 0 0
0 0 0 0 0 0
3 3 3 3 3 3
Elective Elective Elective Elective Elective Elective
50
50
100
Elective Elective
450 250
700
21 0
21
2010-2012
FIRST SEMESTER
Sub Code 10MBA101 10MBA102 10MBA103 10MBA104 10MBA105 10MBA106 01MBA107
Subject Title Foundations of Management Organization Behavior Quantitative Techniques 1 Marketing Management Financial Accounting Business Communication Economics for Managers Sub Total
Marks Distribution CIE 50 50 50 50 50 50 50 350 SEE 50 50 50 50 50 50 50 350 Total 100 100 100 100 100 100 100 700
Credits Distribution L 3 3 3 3 3 3 3 21 P 0 0 0 0 0 0 0 0 T 0 0 0 0 0 0 0 0 Total 3 3 3 3 3 3 3 21
Subject Type Foundation Foundation Foundation Foundation Foundation Foundation Foundation
2010-2012 General Management
Subject Code: 10MBA101
Subject Title Foundations of Management
Credits L 3 CIE SEE
3 T 0 P 0 50 Marks 50 Marks
Semester-I Foundation Subject
Course Objectives: 1. To understand fundamental concepts and principles of management, including the basic roles, skills, and functions of management 2. To become knowledgeable of historical development, theoretical aspects and practice application of managerial process; 3. To become familiar with interactions between the environment, technology, human resources, and organizations for achieving high desired performance; 4. Be aware of the ethical dilemmas faced by managers and the social responsibilities of businesses. NOTE-The material covered will be relevant to you, regardless of your career objectives. In all likelihood, you will either be a manager or work with one in any occupation you choose. In the final analysis, we are all managers of our own lives and can benefit by studying to be better managers. Module-1 6 Management theory and practice Nature, purpose and functions; evolution of management thoughts; Mintzbergs interpersonal, informational and decisional roles; Management theories-scientific management and work of F.W Taylor, administrative management and Fayol; Max Webers ideal bureaucracy ;the Hawthorne studies; Mc Gregors Theory X and Y; and Systems approach, Contributions to Management thoughtPeter F Ducker; Levels of management; current trends in management. Text books: MANAGEMENT- Stoner ,Freeman , Gilbert; MANAGEMENT Principles and guidelines Duening ; Ivancevich Module 2 Planning Nature; Types; Steps; Process; Objectives; MBO; Strategies; Policies; Planning premises; Decision making under-certainty, uncertainty, risk ; Techniques that enhance quality in decision making; Search for alternatives-Evaluation of alternatives- Selection of an alternative; Programmed and non programmed decisions Modern approaches to decision making under uncertainty-Decision trees. Text books: MANAGEMENT- Stoner ,Freeman , Gilbert; MANAGEMENT Principles and guidelines Duening ; Ivancevich; MANAGEMENT Challenges for tomorrows leaders-Pamela S. Lewis ; Stephen H.Good ; Patricia M.Fanc, 4th , 5 6
2010-2012
Module 3 Organizing Nature of organizing and entrepreneuring- formal and informal organizations- Structure and departmentation - line, line and staff, functional, divisional and matrix; span of controldecentralization-delegation of authority - the art of delegation-Power and responsibility Text books : MANAGEMENT- Stoner ,Freeman , Gilbert; MANAGEMENT Principles and guidelines Duening; Ivancevich; MANAGEMENT Challenges for tomorrows leaders-Pamela S. Lewis ; Stephen H.Good ; Patricia M.Fanc, 4th editio Module 4 Staffing Overview of all staffing functions; systems approach to human resource management Text books: Human resource management and industrial relations-Subba Rao and Ashwathappa
Module 5 Leading 10 Leader centered Approaches; Trait, Behavior ,Power focus; Follower centered approaches self leadership, Leadership substitutes focus ; Interactive approaches- situational, empowerment, and transformational leadership ;Women as leaders; Leaders of the future ; Likerts four systems of management- the managerial grid-Robert Blake and Jane Mouton Model - Committees Nature of committees-Reasons for using committees-Types-Merits and Demerits. Text books: MANAGEMENT- Stoner ,Freeman , Gilbert; MANAGEMENT Principles and guidelines Duening ; Ivancevich; MANAGEMENT Challenges for tomorrows leaders-Pamela S. Lewis ; Stephen H.Good ; Patricia M.Fanc, 4th , Module-6 8 Controlling Process of control for diverse organizations; Setting standard for performance ; Measuring actual performance; Responding to deviations; Designing quality and effectiveness into control systems; criteria for effective control; Selecting the focal point of control; Managerial control philosophiesbureaucratic control, organic control; Selecting a control style in todays diverse and multinational organizations; Impact of information technology on organizational control; Mechanisms for financial control-Financial statement, Financial ratios; Ethical issues in a control of a diverse work force. Text books: MANAGEMENTChallenges for tomorrows leaders-Pamela S. Lewis ; Stephen H.Good ; Patricia M.Fanc, 4th ,
2010-2012 6
Module 7 Social Responsibility and ethics Ethics in corporate world; Four faces of social responsibility; Strategies-reaction, Defense, accommodation, Pro-action. Text books: MANAGEMENT- Stoner ,Freeman , Gilbert; MANAGEMENT Principles and guidelines Duening ; Ivancevich; MANAGEMENT Challenges for tomorrows leaders-Pamela S. Lewis ; Stephen H.Good ; Patricia M.Fanc, 4th ,
MASTER OF BUSINESS ADMINISTRATION Credits L 3 CIE SEE 3 T 0 50 Marks 50 Marks P
2010-2012 General Management Semester-I Foundation Subject
Subject Title Organization Behavior
Course Objectives: Upon completion of the course, the students should be able to have better understanding and grasp of 1. The basic concepts and theories underlying individual behavior besides developing better insights into ones own self 2. Individual behavior in groups, dynamics of groups and team building besides developing a better awareness of how they can be better facilitators for building effective teams as leaders themselves
Module 1 Introduction to OB The importance of interpersonal skills Management functions, Management roles, management skills, effective versus successful managerial activities, Challenges and opportunities for OB, Developing an OB model: An overview, the dependable variables, independent variables, contingency OB model. Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th ,
Module 2 Foundations of individual behavior 6 Ability: Intellectual ability, Physical ability, Biographical Characteristics: Age, gender, race, other characteristics: tenure, religion, sexual orientation, and gender identity, Learning: definition, theories, Shaping: A Managerial Tool, Global implications: Intellectual abilities, Biographical Characteristics, Learning Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th , Module 3 6 Attitudes and Job Satisfaction Attitudes: Main components, Cognitive dissonance theory, Major job attitudes, Job satisfaction: measuring job satisfaction, causes of job satisfaction, the impact of satisfied and dissatisfied employees on the workplace. Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th , 8
2010-2012
Module 4 Personality and Values Personality: The Myers Briggs Type Indicator, The Big Five Personality Model, and other personality traits relevant to OB, Values: Importance of values, terminal versus instrumental values, generational values, Linking an individuals personality and values to the workplace: Person job fit, Person _ organization fit Global implications: Personality. Values Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th , Module 5 Perception and Individual decision making Perception: factors influencing perception; Person perception: attribution theory, frequently used shortcuts in judging others, specific application of shortcuts in organization, The link between perception and individual decision making: Decision making in organizations; Influences on decision making and organizational constraints; ethics in decision making Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th , Module 6 Motivation Early theories of motivation: Hierarchy of Needs Theory, Theory X and Theory Y, Two factors Theory, McClellands Theory of Needs, Contemporary theories of Motivation: Cognitive evaluation theory, Goal Setting Theory, Self Efficacy Theory, Reinforcement Theory, Equity Theory, Expectancy Theory, From concepts to Application, Motivating by Job design: The Job Characteristics Model; Employee Involvement; Using rewards to motivate employees. Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th , Module7 Foudations of Group behavior Defining and classifying groups; Stages of group development; Group properties: Roles, norms, status, size and cohesiveness, Group decision making: Group versus individual; Group think and group shift; Group decision making techniques, Global implications, Understanding work teams, Differences between groups and teams; Types of teams: Problem solving teams; Self managed teams; Cross functional teams; Virtual teams; Creating effective teams, Factors determining the success of a team; Team composition; Work design; Team process, Turning individuals into team players Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th , 9
2010-2012
6 Module 8 Power and Politics Power: Contrasting Leadership and Power; Bases of Power; Dependency; Power Tactics, Politics: Organizational Politics; Reality of Politics; Causes and Consequences of Political Behavior; The ethics of behaving politically; Global Implications Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th edition,
10
2010-2012
Subject Title QUANTITATIVE TECHNIQUES -1
Credits 3 L 3 T 0 P 0 CIE 50 Marks SEE 50 Marks
Quantitative Techniques - 1 Semester-I Foundation Subject
Course Objectives: 1. Develop and refine decision-making skills by basing decision upon the outcome of statistical tests. 2. Determine and analyze the appropriate type of statistical problem solving techniques to business situations. 3. Interpret the results of statistical tests to draw conclusion / decision. 4. Understand the reasoning/basis behind each statistical test. 5. Shall be able to manually solve selected problems. Note to Students: 1. The problem are from the perspective of business/managerial application 2. Use of non-programmable scientifically calculators are allowed 3. The SEE paper comprises of theory and problems. Module 1 Introduction: Definition of Statistics Importance and Scope of Statistics Functions of Statistics - Statistical Investigation - Limitations of Statistics. Distrust of Statistics.Descriptive Statists Tabular & graphical presentationStatistical Data: Primary and Secondary data Sources of Data Types of Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution, Grouped Frequency Distribution, Continuous Frequency Distribution. Diagrammatic and Graphic Representation:, Frequency Polygon, Cumulative Frequency Curves or Ogives Advantages and Limitations of Diagrams and Graphs. Tabulation: - Types of Tables- Construction of one way and two way tables. Module 2 Descriptive Statists Numerical Measure: Measures of Location- the Weighted and working with Grouped Data-Measures of Variability - Measures of Distribution shape- Relative Location and Detecting outliers -Exploratory Data Analysis Module 3 Introduction to Probability Basic definition Events, Sample space and probabilities, Basic rules of probability, Conditional probability, independence of Events, Combinatorial concepts, laws of total probability-Bayes theory, Joint probability table. 11 6
2010-2012
Module 4 Discrete Probability distribution Random Variable -Discrete Probability Distributions -Expected Value and Variance -Binomial Probability Distribution-Poisson Probability Distribution- Hyper geometric Probability Distribution. Module 5 Continuous Probability Distribution Uniform Probability Distribution - Normal Probability Distribution - Normal Approximation of Binomial Probabilities - Exponential Probability Distribution. International Banks, Module 6 Samples and Sampling The Associates of Sampling, Problem-Simple Random Sampling -Points Estimation-Introduction to Sampling Distributions-Sampling Distribution of mean - Sampling Distribution of Proposition-Properties of point estimators-Other Sampling Methods Module 7 Population and Sample Mean Known-Population mean: Unknown-Determining the sample size-Population Proportion. Module 8 Index numbers Price relative aggregate price index computing aggregate price index from price relatives consumer price index product price index deflating a series of price indexes price index considerations Quality indexes Recommended Reading J.K.Sharma, Business Statistics, Pearson Education, Third , 2010. Aczel and Sounderpandian Complete Business Statistics 6/e, , Tata-McGraw Hill, 2006 Anderson, Sweeney, William,Statistics for Business and Economics, Thomson Publishing, 9/e, 2007
12
2010-2012
Subject Title PRINCIPLES OF MARKETING MANAGEMENT
Marketing Management Semester I Foundation Subject
Course Objectives: 1. To apply marketing theory and concepts to what marketers do in "the real world 2. To use marketing concepts to make business decisions 3. Determination of the organization's products, prices, channels, and type of communication Module 1 Defining Marketing & Understanding the Marketplace The Marketing Environment, Managing Marketing Information, Creating value and managing profitable customer relationships. Consumer Markets and Consumer Buyer Behavior, Business Markets and Business Buyer Behavior Text Books: Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006; Marketing Etzel, Walker,Stanton, Pandit - 14th , Module 2 Designing Marketing Strategy through Marketing Process Competitor Analysis, Strategies and Creating Competitive Advantage & usage and implications of BCG Matrix. Text Books; Marketing Etzel, Walker,Stanton, Pandit - 14th , Module 3 Designing Customer Driven Marketing Process Segmentation, Targeting, and Positioning, Demand Forecasting and Measurement. Text Books : Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006 Module 4 Product Management Product/Services, New-Product/Service Development and strategies/Tactics, Product Mix strategies, Product Life Cycle, Stages in adoption process, Brands, packaging and other product features. Text Books : Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006; Marketing Management, Ramaswamy & Namakumari, Macmillan,2005 13 12 4 5
10
2010-2012
Module 5 Pricing Considerations & Distribution Channel Approaches and Pricing Strategies, measuring perceived value, factors affecting pricing, pricing tactics. Logistics & Retailing and Wholesaling and Physical distribution. Text Books: Marketing Etzel, Walker,Stanton, Pandit - 14th , Marketing Management, Ramaswamy & Namakumari, Macmillan,2005 Module 6 Integrated Marketing Communications Advertising, Sales Promotion, and Public Relations, Event & Sponsorships, Personal Selling, Direct Marketing, Marketing in digital era and CSR as tools of Communication Text Books : Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006; Marketing Management, Ramaswamy & Namakumari, Macmillan,2005
Recommended Reading: 1. Marketing Management, Ramaswamy & Namakumari, Macmillan,2005 edition 2. Marketing Etzel, Walker,Stanton, Pandit - 14thedition 3. Marketing Management-Rajan Saxena, TMH Publication, 3rd edition
14
2010-2012
Subject Title FINANCIAL ACCOUNTING
Finance Semester-I Foundation Subject
Course Objectives: 1. To introduce the concept of accounting and the framework for the mechanism 2. To enable the students prepare financial statements 3. To provide basic understanding of the structure and understanding of the financial statements and the implications of the financial performance
Module 1 Basics of Accounting Accounting Conventions and Concepts, Accounting Principles, Accounting Equations and Accounting disclosures, GAAP and Users of Accounting. Introduction to IFRS. Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd edition
Module 2 12 Basics accounting mechanics Journal Ledgers Cash books -- Trial Balance Income statement Balance Sheet- (Students are required to understand the flow in recording transactions. Case studies should be adopted as teaching methodology) Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd edition, Module 3 Revenue recognition and measurement-Inventory valuation Concepts and Methods (LIFO, FIFO and Weighted averages) , Accounting for depreciation and depreciation methods, Disposable of depreciable assets - Implications of changes in method of valuation of Inventory and depreciation,. Accounting for manufacturing cost. Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd edition 8
15
2010-2012
Module 4 6 Exposure to reading income statements of companies and firms Profit and loss related concepts reporting methods (vertical and horizontal), Measuring Income, Adjustment process, various heads in income statements, Evaluating incomes and expenses to measure performances (Cost effectiveness various cost component as a percent of sales). Balance sheet related concepts Reporting of Assets of liabilities under companies act and measuring performances, Auditors report and qualifications of auditor Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd edition Module 5 Exposure to reading Balance Sheet of companies and firms Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd edition Module 6 Use company financial statement to define concepts Measurement of cost of production, COGS, EBDIT, EBIT, Operating profit/loss, non operating Income and Expenses, PBT, PAT, Cost profit, Book Profit Net worth EPS, DPS P/E ratio, EVA, Entity value, Economic values, Market capitalization, Book values, ROCE, RONW., Window dressing of Balance sheet. Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd edition Recommended Reading 1. S.K. Bhattacharyya and John Dearden; Accounting for Management text and cases; Vikas publishing house 2. N. Ramachandran & Ram Kumar Kakani - Financial Accounting for Management-TMH Publications 8
16
2010-2012
Subject Title BUSINESS COMMUNICATION
Credits L 3 CIE SEE
General Management Semester-I Foundation Subject
Course Objectives: To prepare to develop the art of business communication with emphasis on message development Module 1 Communication Foundations Communicating at Work- Communicating in Teams: Listening, Non Verbal Communication, Collaboration and Meeting Skills - Communicating Across Cultures Module 2 The Writing Process Preparing to Write Business Messages - Organizing and Writing Business Messages - Revising Business Messages Module 3 Business Correspondence Routine Letters and Goodwill Messages - Routine Memos and Email Messages - Persuasive and Sales Messages - Negative Messages Module 4 Presentations Speaking Skills - Employment Communication Module 5 Reports and Proposals Report Planning and Research - Report Organization and Presentation - Typical Business Reports Proposals and Formal Reports Text Book 1. Business Communication Process and Product, Mary Ellen Guffy, # 3 edition , Thomson South Western.
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MASTER OF BUSINESS ADMINISTRATION Credits L 3 CIE SEE
2010-2012 3 T 0 P 0 50 Marks 50 Marks General Management Semester-I Foundation Subject
Subject Title ECONOMICS FOR MANAGERS
Course Objectives: 1. To enable the students to understand the basics of micro as well as macro economics; 2. To learn to employ economic concepts and logic for obtaining optimal decisions to business problems; 3. To know the functioning of Indian Economy, its development path through the decades; 4. To know as well as to assess the impact of economic environment-micro as well as macro-on business Note: There are some Aspects/elements in the syllabus which are noninstructional and the students need to obtain the list of topics from the instructor. These topics/aspects are subjects to Self-directed Learning (Under the guidance of the instructor, if need be) The students have to make presentation on these topics.
Module-1: Introduction to Economics: Why study economics? What is economics about? Two streams of modern economics-Micro and Macro; fundamental problem of economic organization and production possibility above. Module-2: Market Equilibrium/Basics of Demand and supply Demand analysis: Concept of demand, different demand concepts-Determinants of demand change in quantity demanded and change in demand-elasticity of demand and, measurement Demand forecasting. Supply Analysis: Concept of supply-Determinants of supply-Change in quantity supplied and change in supply-elasticity of supply-market equilibrium and government intervention. Module-3: Production and cost analysis Production function-laws of production relating to short-run and long run-cost concepts-relationship between production and costs Module-4: Market structure and Product Pricing Concept of market and market structure-price and output decisions under perfect competition, Monopoly, Discriminating monopoly, monopolistic completion and oligopoly.
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MASTER OF BUSINESS ADMINISTRATION Module-5: Basics of Macroeconomics
2010-2012
Goals and instruments of macro economics-National Income Accounting: Concept of nation income, GDP, GNP, Nominal income and Real Income, GDP deflector, methods of measuring national income, limitations of national income estimates. Module -6: AD-AS model and Business Cycle Basic of AD-AS model-Business cycle: concept, Phases of a business cycle and stabilization policies. Module-7: Money and Banking Money: concept and function of money-banking; Functions and multiple expansions of credit Changing/Emerging features of Indian Banking System-Central banking: functions, money supply process in India: Measures of money supply and determination of quantity of money in India Module 8: Economic policy in India Economic reforms in India-An outline: concept of economic growth and development and determinants and structural changes in Indian economy-monetary policy, fiscal policy-price trends in India-exchange rate policy, trade policy and trends in balance of payments. Text Books 1. 2. 3. 4. Paul Samuelson: Economics, Tata-Mcgraw-Hill , , Tenth print 2008, (for Modules 1-7) Managerial Economics: H.L.Ahuja, S.Chand and Co., First , , 2007 (Parts, II, III, IV and part VII) Managerial Economics: Dominick Salvotre, Thomson-south western , Economic Environment of Business-S.K Misra and V.K.Puri, Himalaya publishing house, latest editon) 5. Principles of Economics, William boyes and Michael Melvin, Indian , , Cengage Learning, 2003 Recommended Reading 1. Micro Economics: Gregory Makiw, Cengage Learning, Indian , , 2006 2. Macro Economics : Gregory mankiw, Worth Publishers, 6th , 2009
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2010-2012
SECOND SEMESTER
Sub Code 10MBA201 10MBA202 10MBA203 10MBA204 10MBA205 10MBA206 10MBA2WS
Subject Title Operations Management 1 Quantitative Techniques 2 Financial Management Human Resource Management International Business Strategy Management Business Research Methods Sub Total Total First Year
Marks Distribution CIE SEE Total 50 50 100 50 50 100 50 50 100 50 50 100 50 50 100 50 50 100 100 100 400 750 300 650 700 1400
L 3 3 3 3 3 3 3
Credits Distribution P T Total 0 0 3 0 0 3 0 0 3 0 0 3 0 0 3 0 0 3 0 0 3 0 0 0 0 21 42
Subject Type Foundation Foundation Foundation Foundation Foundation Foundation Core Workshop
21 42
20
2010-2012
Subject Title OPERATIONS MANAGEMENT- I
Credits L 3 CIE SEE
Operations Management Semester-II Foundation Subject
Course Objectives: 1. Explain the strategic role of operations management and its competitive advantage. 2. Explain the relationships between the operations function and other functional areas of a business Such as marketing, finance, and information systems and how they can work together to achieve the business strategy. 3. Explain approaches to designing and improving processes. 4. Students will use relevant tools and techniques to solve operations management problems. Note The course will cover both theory and numerical problems ( theory and numerical in the ratio of 40 : 60 ratio)
Module 1 Introduction and Break even analysis Break even analysis - Break even analysis in terms of physical units, sales value, and percentage of full capacity. Break even for Multi Product situations, Capacity expansion decisions, Product add or drop decisions, Make or Buy decisions, Equipment Selection decisions, Production process selection decisions, Managerial uses of break even analysis, Limitations of Breakeven analysis. Note: The module will cover both theory and numerical problems with emphasis on decision making for competitive advantage. Module 2 Forecasting Forecasting as a planning tool, forecasting time horizon, short and long range forecasting, sources of data, types of forecasting, qualitative forecasting techniques, quantitative forecasting models - Linear regression , Moving average, Weighted moving average, Exponential smoothing, Exponential smoothing with trends, Measurement of errors, Monitoring and Controlling forecasting models. Note: The module will cover both theory and numerical problems
21
2010-2012 8
Module 3 Facility Planning Facilities location decisions, factors affecting facility location decisions and their relative importance for different types of facilities, Facility location models, Facility layout planning: Layout and its objectives for manufacturing operations, warehouse operations, service operations, and office operations., principles, types of plant layouts product layout, process layout, fixed position layout, cellular manufacturing layouts, hybrid layouts, Factors influencing layout changes, Facilities utilities lighting, ventilation, air conditioning, noise control, sanitation, Materials handling - objectives, principles, types. Note: The module will cover theory focusing on safety, psychological factors, and productivity. Module 4 Employee Productivity Productivity and work study, Productivity and the standard of living, Productivity and the organization, productivity, variables affecting labour productivity, work content and time, Work Study and related working conditions and human factors, Method Study , Introduction to Method Study, Data collection, recording, examining, and improving work, Material flow and material handling study, Worker flow study, Worker area study, Work Measurement, Introduction to Work Measurement, Work sampling study, Time study and setting standards, Numerical problems on productivity measurement, time study and work standards Module 5 Capacity Planning Concept and overview of aggregation, Demand and capacity options and strategies in production and services, capacity and value, financial impact of capacity decisions, aggregate planning types and procedure, capacity requirement planning, concepts of yields(productivity) and its impact on capacity. Capacity requirement planning, Materials requirement planning, Planning hierarchies in operations, aggregate planning, purpose, necessity and importance of aggregate planning, Managerial importance of aggregate plans, alternatives for managing demand and supply, capacity augmentation strategies. Matching demand and capacity, demand chase aggregate planning, level production aggregate planning, capacity planning and steps, Resource requirements planning system, material requirement planning, objectives of MRP, elements of MRP, BOM, benefits of MRP, Capacity requirement planning and strategies thereto, economic production quantities, Job shop scheduling n jobs on 1 machine, n jobs on 2 machines., Numerical problems on job shop scheduling Module 6 Materials Management Role of Materials Management- materials and profitability, Purchase functions, Procurement procedures including bid systems, Vendor selection and development, Vendor rating, ethics in purchasing. Roles and responsibilities of purchase professionals. Concepts of lead time, purchaser quisition, purchase order, amendments, forms used and records maintained, Inventory Management: Concepts of inventory, types, Classification, selective inventory management, ABC VED, and FSN 22
2010-2012
analysis. Inventory costs, Inventory models EOQ, safety stocks, Re order point, Quantity discounts. Stores- types, functions, roles responsibilities, Inventory records, Numerical problems on vendor rating, ABC analysis, Inventory models, Discounts Recommended Reading 1. B. Mahadevan, Operations Management Theory and Practice, Pearson education, Second impression 2007 2. William J. Stevenson Operations Management, 8th 2005 , . Reference Books 1. Prof. K. Ashwathappa, K Sridhar Bhat, Production and Operations Management Himalaya Publications 2. Upendra kachru, Production and Operations Management, Text and cases, First , excel Books. 3. Byron J Finch Operations Now, , tata Mc Grawhill, 3rd , ,2008 4. Norman Gaither & Greg Fraizer, Operations Management, Thomson SouthWestern
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2010-2012
Subject Title Quantitative Techniques-II
Credits L 3 CIE SEE
3 0 P 50 Marks 50 Marks
Quantitative Techniques 0 Semester-II Foundation Subject
Course Objectives: 1. 2. To provide a formal quantitative approach to problem solving; To give an intuition for managerial situations where a quantitative approach is appropriate; 3. To introduce some widely used quantitative models; 4. Description of the linear programming model, decision theory, etc.; Examples of business applications.
Module 1 Hypothesis Testing Developing Null and Alternative Hypotheses -Type 1 and Type II Errors-Population Mean: Known standard deviations, population mean: Unknown standard deviations - Population proportion - Hypothesis Testing and Decision Making - Calculating the Probability OF Type II errors-Determining the Sample Size for Hypothesis Test about a population mean. Module 2 Statistical Inferences about means & proportions with two samples Inferences about the difference between two populations means when standard deviations known Inferences about the difference between two populations means when standard deviations unknown. Inferences about the difference between two population means with matched samples - Inferences about the difference between two population proportions. Inferences about population variance - Inferences about two population variances, anova, one way & two way Module 3 Simple Linear Regression Simple Linear Regression Model-Least Squares Method-Coefficient of Determination-Model AssumptionsTesting for Significance-Using the Estimated Regression Equation for Estimation and PredictionModule 4 Time series and Forecasting Components of a Time Series-Smoothing Methods-trend Projection-Trend and Seasonal Componentsregression Analysis-Qualitative Approaches
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2010-2012 6
Module 5 Introduction to OR Applications, Shortcomings, Models, Methodology, LP Model formulation, solution to LP model by graphical methods
Module 6 Theory of Games Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value of the game, mixed strategy, Graphical method of solving a game (2 x n) and (m x 2) games.
MODULE 7 Queuing Models Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single Poisson arrival with Exponential Service Rate; Applications of Queuing models. MODULE 8 Simulation of Management Systems Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method, Inventory Management Simulation, Marketing Management Simulation, Financial Management Simulation.
Text Books J.K. Sharma, Operations Research, McMillan India N. D. Vohra, Quantitative Techniques in Management, Tata McGraw Hill Publications, 3/e, 4 th reprint 2007 S. D. Sharma, Operations Research, Kedar Nath and Ram Nath & Co. Ltd. Gupta and Khanna, Quantitative Techniques for Decision Making, PHI Publication, 2005 Natarajan, Balasubramani, Tamilarasi, Operations Research, Pearson Education, 1/e, 2002 C. R. Kothari, Quantitative Techniques, Vikas Publishing House, 3/e, 2004 Terry Lucey, Quantitative Techniques, Thomson Learning, 6/e, 2004
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MASTER OF BUSINESS ADMINISTRATION Credits L 3 CIE SEE 3 T 0
2010-2012 Finance Semester-II Foundation subject
Subject Title Financial Management
P 0 50 Marks 50 Marks
Course Objectives: 1. To introduce the functions of finance management 2. To introduce the basic concepts which enable the financial decision making
Module 1 Introduction to finance function Financial Management Introduction to finance, objectives of financial management profit maximization and wealth maximization. Changing role of finance managers. Organization of finance function. Sustainability model. Text Books: Prasanna Chandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th ,
6 Module 2 Indian Financial System Indian financial system Primary market, Secondary market stocks & commodities, Money market, Forex markets
Text Books: Instructors Material
Module 3 Compounding and discounting principle Time value of money Time Lines & notation, Future value of single cash flow & annuity, present value of single cash flow, annuity& perpetuity. Risk and Return Risk & return of single asset, portfolio, Measurement of market risk.
Text Books: Prasannachandra; Financial Management Theory & Practice; Tata McGraw Hill; 7
th
Module 4 Financing decision

Sources of long term funds: Cost of capital basic concepts. Cost of debenture capital, cost of preferential capital, cost of term loans, cost of equity capital (Dividend discounting and CAPM model ). Cost of retained earnings. Determination of Weighted average cost of capital (WACC) and Marginal cost of capital. Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7
th
, 6
Module 5 Investment decisions

Investment evaluation techniques Net present value, Internal rate of return, Modified internal rate of return, Profitability index, Payback period, Discounted pay back period , Accounting rate of return. Estimation of cash flow for new project, replacement projects.
Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , 26
2010-2012 8
Module 6 Working capital management Factors influencing working capital requirements. Current asset policy and current asset finance policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements of a firm. (Does not include Cash and Inventory Management) Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th ,
Module 7 6 Receivables Management Receivables, Credit management through credit policy variables, marginal analysis, Credit evaluation: Numerical credit scoring and discriminate analysis. Control of accounts receivables, Factoring Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , Module 8 4 Capital Structure Capital structure decisions Planning the capital structure. (No capital structure theories to be covered) Dividend policy Factors affecting the dividend policy - dividend policies- stable dividend, stable payout. (No dividend theories to be covered). Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , Recommended Books I.M. Pandey Financial Management (Vikas), 9/e, Brigham & Houston Fundamentals of Financial Management., Thomson Cengage Learning, 1/e, M.Y. Khan & P.K. Jain Financial Management (TMH), 5/e Damodaran, Corporate Finance John wiley & Co., 2/e, 2004 Vanhorne, Financial Management & Policy, Pearson / PHI, 11/e, 2002
27
MASTER OF BUSINESS ADMINISTRATION Subject Code: 10MBA204 Subject Title Human Resource Management Credits L 3 CIE SEE
2010-2012 3 T 0 P 0 50 Marks 50 Marks Human Resource Management Semester-II Foundation subject
Course Objectives: 1. Managers recognize the need to tap into the skills and knowledge of their increasingly skilled and knowledgeable employees if they are going to be successful. This raises the central question - how do they do this? This question, in various forms, has been at the centre of management thought. 2. The economy and the rise of the knowledge worker, simply highlights the importance for organizations to address this question. 3. Human Resource Management, both as an academic discipline and as a professional practice, is concerned with exploring the various dimensions of this question.
Module 1 7 Introduction to Managing Human Resource Nature and scope, features, functions, objectives, policies, procedures and Programs, practices, Line and staff responsibility, Roles and Responsibilities of managers. Human Resource Planning, Objectives, integration of strategic planning and HRP, benefits of HRP, factors affecting HRP, process, problems of HRP, Job design, Need, Approaches, Options, Process, Job Description, Job analysis process, benefits of job analysis Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication Subba Rao 1st, 3rd, 4th Chapter, 3rd Revised , Module 2 8 Recruitment & Selection Objectives, Recruitment Policy formulation, responsibilities, Policy design, factors influencing policy, Recruitment Process in detail, their importance and implications. Selection Procedure. Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication Subba Rao 5th, 6th Chapter, 3rd Revised , Text Book: Human Resource Management, Principles & Practice Aquinas, Vikas Publication,4th Chapter Module 3 5 Performance Appraisal and Management Purpose, objectives, appraisers and different methods of appraisal, Potential Appraisals, limitations and problems of performance appraisal, Post Appraisal Analysis, 360 degree appraisal.
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2010-2012
Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication - Subba Rao th th,, th 8 Chapter, 3rd Revised , Human Resource Management, Principles & Practice Aquinas, Vikas Publication 6 7 Chapter
Module 4 Training and Development Need, Forms and types, Training need analysis, Delivery Methodology, Evaluation. Capacity Building.
Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication - Subba Rao th th th 9 , 10 Chapter, 3rd Revised , Human Resource Management, Principles & Practice Aquinas, Vikas Publication 5 Chapter
Module 5 7 Compensation & Benefits Administration Compensation Management: need for sound salary administration, factors affecting wages/ salary levels, job evaluation, wage salary survey, salary structure, salary fixation, incentives, bonus concepts, ESOPs, pay for performance, Benefits administration, employee welfare and working conditions-statutory and voluntary measures
Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication - Subba Rao th th 16 Chapter, 3rd Revised Human Resource Management, Principles & Practice Aquinas, Vikas Publication 15 Chapter
Module 6 5 Managing Careers Career Management-individuals focusing on themselves, organizations focusing on individuals, organizations focusing on their own maintenance and growth
Text Book: Managing Human Resources - Wayne F Cascio, TATA McGRAW-HILL- 7th , , 10th Chapter
Module 7 Employee Separations, Downsizing & Outplacement 5 Employee separations, types, costs of employee separations, benefits of employee separations managing early retirements, managing layoffs, outplacements goals and services
Text Book: Managing Human Resource - Luis R. Gomez-Mejia Fourth , , Pearson Publication, 6 Chapter
th
MODULE 8 HR Accounting, Records, Audit, Research and Information Human Resource accounting, HR Records, HR Audit Objectives, Needs, Process. HR Information System
Text Book: Internal Audit Roy Chowdhary
Recommended Reading
1. 2. 3. 4. 5. 6. Managing Human Resources Bohlander et all Cengage Learning 13 Ed., 2004. Human Resource Management, Text & Cases VSP Rao, Excel Books, 2005 Human Resource Management Text & Cases K. Ashwatappa; 5th , , TMH. Human Resource Management - Cynthia Fisher, Shaw Wiley / Biztantra, 5/e, 2005 Human Resource Management Gary Dessler, Person Publications, 10th , Human Resource Management - Biswajeet Patnayak - PHI 3IE, 2005
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2010-2012
Subject Title INTERNATIONAL BUSINESS
General Management Semester-II Foundation Subject
Course Objectives: 1. Understand the implications of world events and creations of organizations in the practice of International Business 2. A management perspective how finances, legal, political and economic systems affect international business. 3. Specific principles that need to be followed in order to conduct business outside the country
Module 1 International Business Environment: Significance, Free Trade vs. Protection, World trade and foreign investment patterns: WTO and Regional blocks. Regional Trading Blocks level of integration and advantages and disadvantages of regional integration. Globalization -Drivers, Meaning, dimensions and stages in Globalization. Introduction to theories of International Trade by, Ricardo and Ohlin & Heckler. Module 2 Country Risk Analysis Political, Social and Economic - Cultural and Ethical Economic crisis and impact on International Business Module 3 Introduction to Export Marketing Export Policy Decisions of a firm, ECGC, Introduction to Export and Import Finance - Methods of payment in International Trade INCO Terms (FOB, CIF, etc) Payment Terms Letters of Credit packing credit, Deferred Payment Terms. Export Trade Documents: Bill of Exchange- Commercial Documents - Performa, Commercial, Consular, Legalized Invoice, Certification of Origin Packing List, Weight Certificate, Transport Documents - Bill of Landing, Airway Bill. Risk Covering Document: Insurance Policy, Insurance Cover Pricing and Promotion for International Markets: Environmental influences on Pricing Decisions, Grey Market goods, Transfer pricing, Global Pricing and incentives
10
30
2010-2012 10
Module 4 World organization facilitating International Trade Balance of Trade and Balance of Payment - International Monetary Fund, Asian Development Bank and World Bank. Trading Environment of International Trade - Tariff and Non-tariff Barriers, Subsidies, antidumping policies, Bilateral and Multilateral Trade Laws - World Trade Organization Module 5 International Monetary System Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange rate arrangements, Function and Structure of the Forex markets, major participants, types of transactions and settlements dates, Foreign exchange quotations, forward market, futures market. Euro currency, International Banks, Module 6 Market Entry strategies Market selection, Indirect Exporting, Domestic Purchasing, Direct Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing Strategies with Direct Investment.
Text Books 1. 2. 3. 4. 5. International Business - Charles Hill & Arun Jain, Tata McGraw Hill International Business -Ashwathappa.K. Tata McGraw Hill The Essence of International Business, Taggart and McDermott, Prentice Hall of India International Business, J.V.Prabhakara Rao and A.V. Ranganadhachary Global Business Today - Charles Hill. International Business Environment & Operations - John D.Daniels
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2010-2012
Strategy CREDITS 3 Management Subject Code: 10MBA206 Subject Title Strategy Management Credits L 3 CIE SEE 3 T 0 P 0 50 Marks 50 Marks Semester II Foundation
Course Objectives: Competition and Strategy is intended to help you think strategically about business environment and introduce the student to critical business skills of planning and managing strategic activities. Upon completion of the course, students should have an integrated understanding of business and the strategic management process and be able to apply this knowledge. The students will develop advanced analytical skills through the use of complex and comprehensive casesto be able to identify central issues/problems in these cases and present well-supported recommendations for future actions Module 1 Strategic Management and Strategic Competitiveness Define Strategic competitiveness, Competitive advantage and above average returns. Discuss the challenge of strategic management. Use the industrial organization model to explain how firms can earn above average returns. Use the resource based model to explain how firms can earn above average returns..Describe strategic intents, and strategic mission and discuss their value to the strategic management process. Define stakeholders and describe the three primary stakeholder groups ability to influence organizations. Understand strategic management process. Module 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis. Explain the importance of a firms external environment. Describe the general environment and the industry environment. Understand the activities of external environment. Understand the segments of general environment. Identify the five competitive forces and explain how they determine an industrys profit potential. Understand the different methods to carry out competitor Analysis 8 8
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Module 3 The Internal Environment: Resources, Capabilities and Core Competencies Identify the need for understanding internal environment. Understand the concept of Value and discuss its importance. Define capabilities and discuss how they are developed. Match Core competencies with resources and capabilities. Use value chain to identify and evaluate resources and capabilities. Discuss importance of preventing core competencies from becoming core rigidities. Establish relationship between strategic inputs and strategic actions Module 4 Business Level Strategies Define Strategy and Explain Business Level Strategy. Relationships between Customers and Business level strategies. Factors to be considered in evaluating customers. Integrated cost leadership/ differentiation strategy . Capabilities to develop competitive cost advantage . Risks associated with each of the business level strategies Module 5 Competitive Dynamics Conditions for undertaking competitive actions. Factors leading to competitor response to competitive action. First, Second and late movers and advantages and disadvantages of the same. Basic market situations and outcomes of competitive dynamics . Types of Competitive action relevant to stages of industry evolution.
Module 6 Organizational structures and controls Importance of integrating strategy implementation and strategy formulation. Organizational structures used to implement different business level strategies. Organizational structures used to implement different corporate level strategy. Textbooks
1. Strategic Management Competitiveness and Globalization : Michael A. Hitt, Duane Ireland, Robert E. Hoskisson , : South Western, Thomson Learning 2. Competitive Advantage, Michael E. Porter , 8th , South Western, Thomson Learning 3. Strategic Management Strategy formulation and implementation,John A. Pearce II, Richard B. Robinson, Jr , 3rd , , AITBS publishers and Distributors 4. Learning materials will be supplied by the instructor in addition to the text books
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2010-2012
Subject Code:
Credits 3 L 3 T 0 P 0 Business Research Methods 10MBAWS1 CIE 50 Marks SEE 50 Marks Course Objectives: At the end of the workshop, students are expected to 1.Understand the language of research
2. Develop abilities to understand the phenomena of management more thoroughly through the lens of researcher 3. Develop abilities that help critical appraisal of managerial phenomena 4. Able to identify, understand and convert managerial problem into research problem
Subject Title
Research Methods Semester II Core Workshop
Note: The idea of the workshop is not to teach through the content of the course but enable students understand the reasoning behind different research paradigms, designs and methods and learn by doing scaled down research projects using various methods and experience the process of complete cycle of research starting from problem definition through desig , data collection and analysis and reporting. Evaluation; Group Work: a. Projects: Submission and presentation(40% of total marks) I . Qualitative Research Ii Survey Research iii. Experimental Research Individual Evaluation: b) Project Reporting of Group work (Data Collected for Group work to be divided/changed and reporting of analysis and decision thereon) (20% of Total Marks) I. Qualitative Research II.Survey Research III.Experimental Research C) Test on Conceptual Understanding (20% of Total Marks) d) Comprehensive Viva on the Projects done (20% of Total Marks) Attendance on all Classes Compulsory, Absence without Permission on relevant ground would lead to the grade on not-pass,
34
MASTER OF BUSINESS ADMINISTRATION Indicative Workshop Outline
2010-2012
Foundations of Research: Language of Research: Terminologies, Types of Questions, Time in Research, Types of Relationships, Variables, Hypotheses, Types of Data, Unit of Analysis, Two Research Fallacies Philosophay of Research: Structure of Research, Deduction & Induction, Positivism & Post- Positivism, Ethics in Research Conceptulizing: Problem Formulation, Concept Mapping Sampling: External Validity, Sampling Terminology, Statistical Terms in Sampling, Probability Sampling, Non- Probability Sampling Measurement: Construct Validity- Measurement Validity Types, Idea of Construct Validity, Convergent & Discriminant Validity,Threats to Construct Validity,Reliability Measurement Error, Types of Reliability, Reliability & Validity, Levels of Measurement, Scaling: General Issues in Scaling, Thurstone Scaling, Likert Scaling, Guttman Scaling Research Design: Internal Validity, Introduction to Design, Types of Designs Survey Research: Types of surveys, selecting the survey method, constructing the survey- Types of questions, question content, response format, question wording, question placement. Qualitative Research: The qualitative debate, measures, data, approaches, methods, validity Analysis: Data preparation, descriptive statistics, Correlation, Inferential Statistics Write-Up: Key elements, formatting Readings: Any research methodology book prescribed by the faculty and lecture notes
35
2010-2012
THIRD SEMESTER
Sub Code
Subject ,
10MBA301 10MBA302 10MBA303 10MBA3PW
Project Planning and Appraisal Operations Management 2 Services Management Project Work
Marks Distribution CIE SEE 50 50 50 50 50 50 50 50
Credits Distribution Total 100 100 100 100 L 3 3 3 0 P 0 0 0 16 T 0 0 0 0 Total 3 3 3 16
Subject Type Foundation Foundation Foundation Independe nt Work Elective Elective Elective Elective
III Semester Finance Management Electives 10MBA3F1 Advanced Corporate Finance 50 10MBA3F2 Mergers, Acquisitions and 50 Corporate Restructuring 10MBA3F3 Risk Management 50 10MBA3F4 Security Analysis and Portfolio 50 Management III Semester Marketing Management Electives 10MBA3M1 Consumer Behaviour 50 10MBA3M2 Industrial Marketing 50 10MBA3M3 Sales Management 50 10MBA3M4 Integrated Marketing 50 Communications III Semester Human Resources Management Electives 10MBA3H1 Industrial Relations 50 10MBA3H2 Organization Structure Process 50 and Design 10MBA3H3 Human Resources Development 50 10MBA3H4 Industrial Psychology 50 Sub Total 400
50 50 50 50
100 100 100 100
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
50 50 50 50
100 100 100 100
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
50 50 50 50 400
100 100 100 100 800
3 3 3 3 21
0 0 0 0 0
0 0 0 0 0
3 3 3 3 21
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2010-2012
Finance Subject Code: 10MBA301 Course Objectives: 1. The introduce the process of initiating, planning and selecting a project idea 2. To introduce the financial evaluation in appraising the project 3. Understanding project constraints and implementation of projects Module 1 Project planning Planning & Analysis Overview: Phases of capital budgeting. Resource Allocation Framework: Key criteria for allocation of resource. Generation and screening of project ideas - market and demand analysis - Technical analysis Environment analysis. (Environmental appraisal of projects: types and dimensions of a project meaning and scope of environment Environment Environmental resources values environmental impact assessment and environmental impact statement). Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financing, Implementation and Review ; Tata McGraw Hill; 6th , Module 2 Financial estimates Financial Estimates and projections-Estimation of cost of project and means of financing estimates of sales and production cost of production working capital requirement and its financing estimates of working results breakeven points projected cash flow statement projected balance sheet. Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and Review ; Tata McGraw Hill; 6th , Module 3 Project cash flows Basic principles of measurement of cash flows components of the cash flow streams viewing a project from different points of view definition of cash flows by financial institutions and planning commission biases in cash flow estimation. Appraisal criteria: Net Present Value benefit cost ratio internal rate of returns urgency payback period accounting rate of returns investment appraisal in practice. Analysis of Risk. Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and Review ; Tata McGraw Hill; 6th , 37 6 6 6 Subject Title Project Planning and Appraisal Credits L 3 CIE SEE 3 T 0 P 50 Marks 50 Marks 0 Semester-III Core
2010-2012
Module 4 Types and measure of risk Simple estimation of risk sensitivity analysis scenario analysis Monte Carlo simulation decision tree analysis selection of project risk analysis in practice. Special decision situations: Choice between mutually exclusive projects of unequal life optimal timing decision determination of economic life inter-relationships between investment and financing aspects inflation and capital budgeting Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and Review ; Tata McGraw Hill; 6th , Module 5 Social Cost Benefit Analysis (SCBA) Rationale for SCBA UNIDO approach to SCBA Little and Merle approach to SCBA Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and Review ; Tata McGraw Hill; 6th , Module 6 Projects constraints Multiple projects and constraints: Constraints methods of ranking mathematical programming approach linear programming model integer linear programming model goal programming model. Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and Review ; Tata McGraw Hill; 6th , Module 7 Project financing in India Means of finance norms and policies of financial institutions SEBI guidelines Sample financing plans structure of financial institutions in India schemes of assistance term loans procedures project appraisal by financial institutions Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and Review ; Tata McGraw Hill; 6th , Module 8 Project Management Forms of project organization project planning project control human aspects of project management prerequisites for successful project implementation. Network techniques for project management development of project network time estimation 38
2010-2012
determination of critical path scheduling when resources are limited PERT and CPM models Network cost system (Only problems on resources allocation and resources leveling) Project review and administrative aspects: Initial review performance evaluation abandonment analysis administrative aspects of capital budgeting evaluating the capital budgeting system of an organization. Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and Review ; Tata McGraw Hill; 6th ,
Recommended Reading: Narendra Singh Project Management and Control HPH , 2003 Nicholas Project Management for Business and Technology: Principles and Practice Pearson / PHI Gray & Larson Project Management: The Managerial Process TMH, 3/e , 2005 Vasant Desai Project Management HPH Bhavesh M Patel Project Management Vikas Chitkara Construction Project Management, Planning, Scheduling and Control TMH, 1/e Choudhury Project Management TMH, 1/e Project Management K Nagarajan New Age International, 2004 Project Management Merdith & Gopalan Wiley India (P) Ltd.
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2010-2012
Subject Title OPERATIONS MANAGEMENT- II
Credits L 3 CIE SEE
Operations Management Semester-III Core
Course Objectives: Understand total quality concept and techniques for managing, controlling, and improving quality. Gain the information and skills needed to implement total quality practices. Identify the benefits of Total Quality Management (TQM). Identify the steps of the Total Quality Management (TQM) process cycle. Identify the various facets of benchmarking. Identify the contributions of the various Total Quality Management (TQM) founders. To familiarize the students with the techniques of managing the inventory, production and operations. Acquaint the students with decision making in: Planning, scheduling and controlling of production and operations and SCM functions in both manufacturing and services and operations. Module 1 Quality Management Introduction 6 Basic concepts of quality of products and services, dimensions of quality. Relationships between quality, productivity, costs, cycle time and value. Jurans quality trilogy: Impact of quality on costs quality costs. Demings 14 principles. Quality improvement and cost reduction 7 QC tools and 7 new QC tools, PDCA cycle, Quality circles, Quality Function Deployment and its benefits. Module 2 Quality Management Systems 6 Quality Systems Need, benefits, linkage with generic strategies, ISO 9000 2000 clauses, coverage, QS 9000 clauses, coverage, linkages with functional domains like production, marketing, six sigma concepts, organizing for continuous improvement, Excellence models, awards and standards awards MBNQA, Demings prize, Baldrige award, their main focus. Role of management in implementing quality systems Module 3 Process management 6 Concept of specification limits, statistical control limits, Process control and control charts for both attributes and variable data. Operators role in quality assurance.
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2010-2012
Module 4 6 Bench Marking and BPR Introduction: stages, steps involved in BM: tools and techniques of BM: Advantages and limitations. Business Process Re-Engineering: Introduction, techniques, importance, procedures involved in BPR, limitation. Module 5 6 Introduction to Supply Chain Management Supply chain objectives importance decision phases process view competitive and supply chain strategies achieving strategic fit supply chain drivers obstacles framework facilities inventory transportation information sourcing pricing. Module 6 6 Sourcing and Pricing Sourcing In-house or Outsource 3rd and 4th PLs supplier scoring and assessment, selection design collaboration procurement process sourcing planning and analysis. Pricing and revenue management for multiple customers, perishable products, seasonal demand, bulk and spot contracts. Module 7 6 Coordination in a Supply Chain Lack of supply chain coordination and the Bullwhip effect obstacle to coordination managerial levers building partnerships and trust continuous replenishment and vendor-managed inventories collaborative planning, forecasting and replenishment. Module 8 6 Dimensions of Logistics: Introduction A macro and micro dimension logistics interfaces with other areas approach to analyzing logistics systems logistics and systems analysis techniques of logistics system analysis factors affecting the cost and importance of logistics Recommended Reading Sunil Chopra and Peter Meindl, Supply Chain Management Strategy, Planning and Operation, Pearson/PHI, 3rd , , 2007. Coyle, Bardi, Longley, The management of Business Logistics A supply Chain Perspective, Thomson Press, 2006. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics Management, TMH, Second , , 2008. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain Management A Balanced Approach, Thomson Press, 2005. David Simchi-Levi et al, Designing and Managing the Supply Chain Concepts, Strategies, and Case Studies, McGraw Hill International ,
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2010-2012
Subject Code: Subject Title 10MBA303 Services Management
Credits L 3 CIE SEE
3 T 0 P 50 Marks 50 Marks
Marketing Management Semester- III Core
Course Objectives: I. II. III. Appreciate the intricacies and complexities of domain of services Understand the complex process of social exchange in the light of past and future relationship paradigm Develop abilities to understand and map socio psychological processes in services and take decisions in the light of relationship paradigm Understand and Develop strategic and tactical plans for the purpose of creation, maintenance and dissolution of relationships. Understand and appreciate the integrated view of different functional domains for developing service leadership.
IV.
V.
Module 1 3 Introduction to Services Management Frameworks for Understanding Services Nature of Services, Macroeconomic Trends and Opportunities, Distinctive Marketing Challenges Posed by Services, Categorization of Services Module 2 4 Frame work for Understanding customer Perceptions Service encounters and Process Flows, perceived service quality, satisfaction and perceived value, Introduction to the Gaps Model of Service Quality, Customer Expectations of Satisfaction and Quality, Customer Perceptions of Satisfaction and Quality 3 Module 3 Managing and Understanding the Service Experience The Three-Stage Model of Consumer Behavior Applied to select Services- Mobile, Transportation, Restaurant, Healthcare, education etc., in terms of behavior and expectations, The Service Delivery System, Theatre as a Metaphor for Service Delivery, Role and Script Theories Applied to Services 4 Module 4 The Service Offer- Understanding and Closing Gap 1 Customer Research, Key Steps in Service Planning, Core and Supplementary Services, The Flower of Service Adding Value via Supplementary Services, Branding of Services, Designing the Service Enterprise: New Service Development, Technology in Services, Service Quality, Process Improvement (DEA supplement), Segmentation Targeting and Positioning of Services in Competitive Markets. 42
2010-2012
Module 5 4. Understanding and Closing Gap 3 Role of customers and employees- boundary spanners, support staff in delivering services. Managing People for Service Advantage: Importance of Service Personnel, Conflicts in Boundaryspanning Roles and Implications of Role Stress, The Cycles of Failure, Mediocrity, and Success, Selection, Training, and Motivation of Service Staff, Service Leadership and Service Culture Module 6 5 Designing Customer Service Processes Understanding and Closing Gap 2: Service Standards, Development, and Design, Blueprinting as a Basic Tool for Understanding and Managing Service, Processes, Service Process Redesign, Increasing Customer Participation Module 7 8 Designing the Service Environment The Servicescape Model, Dimensions of Service Environments, Engineering Customer Service Experiences, Service Facility Location, Supporting Facility, Managing Capacity and Demand, Managing Waiting Lines, Service Supply Relationships, Managing Projects, Quantitative Models for Service Management, Balancing Demand and Capacity, Minimizing Perceptions of Waiting Time. Capacity Planning and Queuing Models (Computer Simulation), Forecasting Demand for Services(Normal vs. Poison Distribution), Managing Facilitating Goods Module 8 3 Pricing Services and Revenue Management Objectives and Foundation for Setting Prices, Cost-based, Value-based, and Competition-based Pricing, Revenue Management, Ethical Concerns and Perceived Fairness of Pricing Policies Module 9 Designing the Communications Mix for Services Understanding and Closing Gap 4, Communication Strategies for Services, Branding and Communications
Module 10 5 Managing Customer Loyalty Relationship Marketing: Service Switching, Retention, the Economics of Customer Retention, Managing the Customer Pyramid, the Wheel of Loyalty, Loyalty Programs, Customer Churn Diagnostics and Retention, CRM Strategies, Customer Feedback and Service Recovery: Consumer Complaining Behavior, Principles of Effective Service Recovery Systems, the Power of Service Guarantees, Organizational Learning Through Effective Customer Feedback Systems
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2010-2012
Module 11 Organizing for Service Leadership 5 The Service Profit Chain, Integrating Marketing, Operations, and Human Resources, Four Levels of Service Performance, Service Leadership, Culture, and Climate, the Financial and Economic Effects of Service Text Books I. II. III. Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler (2000), Services MarketingIntegrating Customer Focus Across the FirmSecond , , McGraw- Hill/Irwin. Christop*her H Lovelock, Jochen Wirtz (2010), Services Marketing: People, Technology,Strategy Prentice Hall, 2010-626 Pages Lecture Notes
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MASTER OF BUSINESS ADMINISTRATION Subject Code 10MBA3F1 Subject Advanced Corporate Finance Credits L 3 CIE SEE 3 T 0 P 0 50 Marks 50 Marks
2010-2012 Finance Semester-III Elective
Course Objectives: 1. The understand the working capital financing and constituents of working capital management 2. To understand the hybrid sources of financing 3. Understanding project constraints and implementation of projects
Module 1 Working capital management Determination of level of current assets. Sources for financing working capital. Bank finance for working capital. (No problems on estimation of working capital) .Working capital financing: Short term financing of working capital, long term financing of working capital. Working capital leverages Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , Module 2 Cash Management Forecasting cash flows Cash budgets, long-term cash forecasting, monitoring collections and receivables, optimal cash balances Baumol model, Miller - Orr model & stone model. Strategies for managing surplus fund Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , Module 3 Inventory Management Determinations of inventory control levels: ordering, reordering, danger level. EOQ model. Pricing of raw material. Monitoring and control of inventories, ABC Analysis Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th ,
Module 4 Capital structure decisions Capital structure & market value of a firm. Leverages Determination of operating leverage, financial leverage and total leverage. Theories of capital structure NI approach, NOI approach, Modigliani Miller approach, traditional approach. Arbitrage process in capital structure. Planning the capital structure: EBIT and EPS analysis. ROI & ROE analysis. Capital structure policy Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , 45
2010-2012
Module 5 Dividend policy Theories of dividend policy: relevance and irrelevance dividend decision. Walters & Gordons model, Modigliani & Miller approach. Dividend policies stable dividend, stable payout and growth. Bonus shares and stock split corporate dividend behavior. Legal and procedural aspects of dividends Corporate Dividend Tax
Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , Module 6 6 Hybrid Financing Preferred stock, Warrants and convertibles, Private equity. Venture funds, Angel financing, financial management in intangible intensive companies. Characteristics of intangibles, implications for financial managements, Types and approaches to valuations of intangible assets Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , 8 Module 7 Corporate financial modeling Agency problem and consideration. Effect of inflation on ; Asset value, firm value, returns, Financial planning Basis of financial planning, sales forecast method, pro-forma P & L account method, pro-forma balance sheet method, determination of External Financing Requirement (EFR).Financial Management of sick units: Definition of sickness, causes, symptoms, predictions, revival strategies, institutions for revival of sick units. Economic Value Added (EVA) concept, components of EVA. Market Value Added (MVA) Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , Module 8 Corporate governance Divergence of interest, Agency cost, Corporate governance in developed world & in India, Reforming Corporate governance, Legal provisions & SEBI code. Executive compensation & ESOP. Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th , Reference Books
M.Y. Khan & P.K. Jain Financial Management, (TMH), 5/e, 2004 I.M. Pandey Financial Management (Vikas), 9/e, 2005 Brigham & Ehrhardt, Financial Management Theory & Practice, Thomson Learning, 10/e 2004 Ross, Westerfield & Jaffe, Corporate Finance TMH 7/e, 2005 Advanced Financial Management Sudhindra Bhat Excel Books. Vanhorne, Financial Management & Policy, Pearson / PHI Keown, Martin, Petty. Scott, Financial management :principles and applicationsPHI Brearly and Myers, Principle of Corporate Finance TMH 8/e, 2004 Ashwath Damodaran, Corporate Finance Theory & Practice John Wiley, 2003 Pandey & Bhatt, Cases in Financial Management - TMH, 2/e, 2003
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2010-2012 Finance
Subject Code: 10MBA3F2
Subject Title MERGERS, ACQUISITIONS AND CORPORATE RESTRUCTURING
Credits L 3 CIE SEE
Semester-III Elective
Course Objectives: 1. To understand the various restructuring exercises 2. To understand the financial implications of these changes 3. To understand the regulatory framework Module 1 Corporate restructuring Different forms of restructuring. Mergers - in the nature of acquisitions and amalgamations. types of merger motives behind mergers theories of mergers operating, financial and managerial synergy of mergers value creation in horizontal, vertical and conglomerate mergers internal and external change forces contributing to M & A activities joint ventures sell off and spin off divestitures equity carve out leveraged buy outs (LBO) management buy outs master limited partnerships employee stock ownership plans (ESOP) Text Book: Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring And Corporate Control Pearson Education, 4/e Module 2 Strategic perspective M & A A strategic perspective- industry life cycle and product life cycle analysis in M&A decision, strategic approaches to M&A- SWOT analysis, BCG matrix, Porters Five forces model Text Book: Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring And Corporate Control Pearson Education, 4/e MODULE 3 Other forms of restructuring Joint ventures sell off and spin off divestitures equity carve out leveraged buy outs (LBO) management buy outs master limited partnerships employee stock ownership plans (ESOP) Text Book: Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring And Corporate Control Pearson Education, 4/e Module 4 Merger Process Dynamics of M&A process- identification of targets-negotiation-closing the deal. Five stage model due diligence (detailed discussion), Process of merger integration organizational and human aspects managerial challenges of M & A Text Book: Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring And Corporate Control Pearson Education, 4/e 47 6 6 6 6
2010-2012 6
Module 5 Valuation Valuation approaches discounted cash flow valuation relative valuation valuing operating and financial synergy valuing corporate control valuing of LBO. Methods of financing mergers cash offer, share exchange ratio mergers as a capital budgeting decision. Text Book: Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring And Corporate Control Pearson Education, 4/e Module 6 Accounting for amalgamation Pooling of interest method, purchase method procedure laid down under the Companies Act of 1956 Text book: Shukla & Grewal- Advanced Accounts Vol 2 S.Chand & Sons Module 7 Defenses Takeovers, types, hostile takeover approaches, take over defenses financial defensive measures Coercive offers and defense anti-takeover amendments poison pill defense Text Book: Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring and Corporate Control Pearson Education, 4/e Module 8 Legal and regulatory frame work of M & A Provisions of Companys Act 1956, Indian Income Tax act 1961 SEBI take over code, Provisions of Competition Act Text Books: Company Law & Practice Taxmann Recommended book for module-8 Students Guides to I.T. Act 1969 Reference Books: 1. Mergers acquisitions and Business valuation Ravindhar Vadapalli Excel books, 1/e 2007 2. Ashwath Damodaran Corporate Finance-Theory And Practice John Wiley & Sons 3. Sudi Sudarsanam Value Creation From Mergers And Acquisitions Pearson Education, 1/e, 2003 4. Chandrashekar Krishna Murthy & Vishwanath. S.R, Merger Acquisitions & Corporate Restructuring Sage Publication 5. Shiv Ramu Corporate Growth Through Mergers And Acquisitions Response Books 6. P Mohan Rao Mergers And Acquisitions Deep And Deep Publications 7. Machiraju Mergers And Acquisitions New Age Publisherss 8. Ramanujam et al Megers TMH, 2003 9. Handbook Of International Mergers & Acquisitions Gerard Picot-Palgrave Publishers Ltd. 10. Restructuring for Growth John C. Michelson TMH 6 6 6
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MASTER OF BUSINESS ADMINISTRATION Subject Code: 010MBA3F3 Subject Title Risk Management Credits L 3 CIE SEE
2010-2012 3 T 0 P 0 50 Marks 50 Marks Finance Semester-III Elective
Course Objectives: 1. To understand the concept of risk 2. To provide basic understanding of risk management tools 3. To develop strategies to manage risk Module 1 4 Introduction Introduction to risk Management: Meaning of risk - How is risk managed-Limitations of risk management - sources of risk - approaches to risk management-process of risk management - techniques of risk management and risk management guidelines.
Text Books: John C.Hull, Options Futures & Other Derivatives, (Pearson Education), 6/e Vohra & Bagri - Options & Futures- (TMH), 2/e
Module 2 6 Introduction to derivatives: Features - types- history - major markets dealing in derivatives - Financial derivatives management in India - Regulations of financial derivatives in India.
Module 3 Forward Markets Pricing and trading mechanism - mechanics of futures market-types of futures - forward sources futures - 8 functional of futures market -Specifications of futures contract. Text Books: John C.Hull, Options Futures & Other Derivatives, (Pearson Education), 6/e Vohra & Bagri Options & Futures- (TMH), 2/e Module 4 6 Hedging strategies Hedging strategies using futures: determination of forward and futures prices -currency future index and stock futures - commodity futures (including forward marketing commissions regulations for commodity derivative, trading and settlements) Text Books: John C.Hull, Options Futures & Other Derivatives, (Pearson Education), 6/e Vohra & Bagri Options & Futures- (TMH), 2/e
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Module 5 Interest rates 6Hrs Types of rates - measuring Interest rates - zero rates-Bond pricing -forward rates - forward rate agreement duration - Interest rate futures - Day count conventions - quotations for treasury bonds Treasury bonds futures-Euro dollar future - duration based hedging strategies - Hedging portfolios of assets and liabilities - short term interest rate futures and long term interest rate futures.
Module 6 Option basics Option terminology - distinction between options and futures contracts - properties of options - trading strategies involving options - hedging with options.
Module 7 6 Option pricing models Determinates of option price - Basic model - Binomial option pricing model - Black and sholes option pricing model - Sensitivity of option premiums - delta, theta, Vega, Rho
Module 8 6 Swaps Risk management using swaps: mechanics of interest rate swaps - valuation of interest rate swaps currency swaps - valuation of currency swaps. Value at risk: VAR measure - model building approach (variance covariance approach) quadric, stress testing and back testing.
Recommended Books:
Derivatives- Valuation & Risk Management-Dubofsky & Miller - (Oxford University Press), 2004/05 Risk Management & Insurance Harrington & Niehaus TMH, 2/e Risk Management & Derivative Shulz Thomson / Cengage Learning. Principles of Risk Mgmt. & Insurance Rejda Pearson Education/PHI, 8/e, 2003 Introduction to Derivatives and Risk Management Chance Thomson Learning, 6/e, 2004 Introduction to Risk Management & Insurance Dorfman Pearson/PHI, 2004 International Risk & Insurance Skipper - (TMH) Options & Futures Edwards & Ma - (MacGraw Hill), 1/e Derivatives & Financial Innovations Bansal - TMH. Credit Risk Management Anderw Fight Elvis. Financial Derivatives S.S.S. Kumar PHI 2007. Risk Management Koteshwar HPH. Futures, Options and Swaps Robert W Kolb Blackwell Publishing.
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2010-2012
Credits L 3 Security Analysis and Portfolio CIE Management SEE Subject Title
Finance Semester-III Elective
Course Objectives: 1. To understand the concept of investment 2. To understand the risk and return of investment 3. To understand the portfolio investment
Module 1 4 Introduction Concepts of investment- Financial and non-financial forms of investment Objectives of financial investment, investment methods Security and non-security forms of investment Sources of investment information- Investment Instruments Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 Module 2 6 Financial markets Primary and secondary markets major players and instruments in secondary market - Functioning of stock exchanges, trading and settlement procedures at NSE & BSE. Stock markets guidelines on primary & secondary markets, Role of SEBI in capital markets. Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 Module 3 8 Risk and return Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk. Risk & risk aversion. Capital allocation between risky & risk free assets-Utility analysis. Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 51
2010-2012
6 Module 4 Valuation of securities Bond and fixed income instruments valuation -bond pricing theorems, duration of bond and immunization of interest risk, term structure of interest rate, determination of yield curves, valuation of equity and preference shares (Dividend capitalization & CAPM). Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 Module 5 Stock analysis Fundamental & Technical Analysis of equity stock. Concept of intrinsic value. Objectives and beliefs of fundamental analysts. Economy-Industry-Company Framework, Economic analysis and forecasting. Theory of Technical analysis, points and figures chart, bar chart, contrary opinions theory, confidence index RSA, RSI, Moving average analysis, Japanese Candlesticks. Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 Module 6 Stock market theories Behaviour of stock market prices The market mechanism, testable hypothesis about market efficiency, implications of efficiency market hypothesis for security analysis and portfolio management. Asset pricing theories, CAPM & Arbitrage pricing theories. Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 Module 7 6 Modern portfolio theory Asset allocation decision. Dominant & Efficient portfolio simple diversification, Markowitz diversification model, selecting an optimal portfolio Sharpe single index model. Determination of corner portfolio. Process of portfolio management International Diversification. Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 6 6
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Module 8 Performance evaluation of portfolio Portfolio performance evaluation Sharp & Treynor & Jensens measure. Portfolio revision Active and passive strategies & formula plans in portfolio revision. Mutual funds- types, performance evaluation of 6 hrs mutual funds, functions of Asset Management Companies Text Books: Prasanna Chandra, Investment Analysis and Portfolio management, TMH - 2nd, , , 2005 Zvi Bodie, & Mohanty Investments TMH 6th , , 2005 Reference Books VK Bhalla -Investment Management ( S.Chand & Co) Reilly Investment Analysis & Portfolio Management 8/e Thamson / Cengage Learning Fisher and Jordan , Security Analysis & Portfolio Management 6/e Pearson Alexander, Sharpe, Bailley Fundamentals of Investment Pearson / PHI, 3/e, 2001 Barua, Verma and Raghunathan -Portfolio Management (TMH), 1/e, 2003 S. Kevin Portfolio Management Prentice Hall India.
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Subject Code 10MBA3M1
Subject Title CONSUMER BEHAVIOR
Credits L 3 CIE SEE
3 T 0 P 50 Marks 50 Marks 0
Marketing Management Semester-III Elective
Course Objectives:
1. Students understand individual psychological processes that consumers use to make acquisition, consumption and disposition decision. Students appreciate how external processes such as culture influence individual psychological processes Students to develop understanding of the analytical framework of consumer behavior and its influence on key marketing decisions
2.
3.
Module 1 Understanding Consumer Behavior The Domain of Consumer Behavior-Scope, processes, decisions, Feeling & Coping- benefits of studying consumer behavior, Implications of consumer behavior on strategy, Target market selection, positioning, product & services development, marketing communications, pricing decisions, and distribution decisions. Developing Information about consumer behavior: Reference to- Surveys, Focus groups, Interviews, story telling, visual research, dairies, observation, databases, panels and issues of consumer research-
Module 2 Motivation, Ability, and Opportunity Consumer Motivation and its effects- high effort behavior, high effort information processing and decision, felt involvement, factors influencing motivation personal relevance; self concept; values; needs; goals ;perceived risk and its marketing implications. attitudes and attitudinal inconsistency, Consumer Ability-resources to act-product knowledge & experiences, cognitive styles, information complexity, consumer opportunity-time; distraction; amount; repetition; control and their marketing implications. Module 3 Exposure, Attention, and Perception Exposure, - Factors influencing exposure, Selective exposure, measuring exposure & its Marketing Implications meaning and implication of attention and its characteristics, focal and non focal attention, customer segmentation by attention, habituation, perception, perceiving through vision, hearing, taste, touch , smell and its marketing implication. 54
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Module 4 Knowledge and Understanding Knowledge content-schemas; types of schemas; images; associations; scripts; knowledge structure; categories- goal derived categories, construal level theory-; and their marketing implications, Consumer differences in knowledge, comprehension, subjective comprehension, consumer inferences and their marketing implications. Module 5 Attitudes and Emotion Based on High Consumer & Effort Low Consumer Effort Attitudes-Meaning, Importance, Characteristics, Attitude formation and change, Foundations of attitude-Role of effort; Cognitive foundations-direct or imagined experience, reasoning by analogy, value driven attitude, social identity based attitude, analytical processes of attitude formation, Factors influencing cognitive based attitudes- communication, Source and message-, Marketing implications of cognitive based attitudes. Affective foundations of attitude, their influences, -attitude towards advertisement, predictive ability of attitude, Attitudes and Emotion Based on Low Consumer Effort: High versus low effort routes to persuasion, unconscious influences on attitudes, thin-slice judgments, body feedback, classical conditioning, influence of affect- mood, emotion and feeling- their marketing implications.
1.
Hrs 3
Module 6 Memory and Retrieval Meaning, types sensory memory, short term memory, long term memory, Memory enhancementchunking, rehearsal, re-circulation, elaboration- Retrieval-meaning, organization of long term memory, semantic network, retrieval failures, retrieval errors, types of retrieval-explicit memory, implicit memory, retrieval enhancement, factors affecting retrieval, stimulus-meaning, linkages and influence on short term memory. Module 7 Problem Recognition and Information Search Ideal state vs. actual state, Internal Search-from memory, engagement in internal search, kinds of information retrieved from internal search, accuracy of internal search-, External Search- Environment, engagement in external search, kinds of information retrieved from external search accuracy of external search, Marketing Implications. Module 8 Judgment and Decision Making Based on High Consumer Effort & Low Consumer Effort High Effort Judgment process, Judgment of likelihood and goodness/badness, anchoring and adjustment, Biases in Judgment process, Marketing Implications- high effort decisions and high effort decision making processes, brand considerations-thought based decisions, decision based on brands, product attribute decisions, decision based on gains and losses, choice criteria, appraisals and feelings, 55
2010-2012
affective forecasts & choices, imagery, decision delay, decision making during incomparable alternatives, factors affecting high effort decisions-consumer characteristics, group context, Low Effort judgment process- unconscious and conscious low effort decision making, simplifying strategies, Learning Choice Tactics- Reinforcement, Punishment, repeat purchase, choice tactics, low effort thought based decision making, habit as a simplifying strategy, brand loyalty as a simplifying strategy, price as a simplifying strategy, normative influences as simplifying strategy, low effort feeling based decision making, feelings as simplifying strategy, brand familiarity, decision making based on variety seeking needs, buying on impulse, 3 Module 9 Post-Decision Processes Post-decision dissonance and regret, learning from consumer experience, factors influencing learning from experience, formation of satisfaction dissatisfaction judgments- based on thoughts, feelings-, and responses to dissatisfaction-complaints, responding to service recovery, responding to negative word of mouth, Customer disposition, recycling, Module 10 The Consumers Culture: Consumer Diversity How age affects consumer behavior, teens and generation Y, how gender and sexual orientation affect consumer behavior, differences in acquisition and consumption behaviors, how regional influences affect consumer behavior, how ethic influences affect consumer behavior, influence of religion, Psychographics, values, personality and lifestyles: introduction, value, influence on values, how values can be measured, personality, research approaches to personality, personality characteristics affect consumer behavior, lifestyles, psychographics-combing values, personality and lifestyles, Social class and household influences, Social class, Types, social class systems, changes of social class over a time, affect of social class on consumption, consumption patterns of specific social class- Upper class, middle class, working class, influence of household on consumer behavior, types of household, household and family life cycle, changing trends in household structure, role of household member (spouses, children, parents) in consumer behavior, Social influences on consumer behavior, introduction, sources of influence, marketing and non marketing sources, opinion leader, reference groups as sources of influence, types, characteristics of Reference groups, Reference groups affect consumer socialization, normative influence, how normative influence can affect consumer behavior, informational influence, factors affecting informational influence strength, descriptive dimensions of information, valence, modality-does information come from verbal or nonverbal channels, pervasive and persuasive influence of work of mouth Module 11 Consumer behavior Outcomes and issues Adoption of, resistance to and diffusion of innovations, definition, degree of novelty, benefits offered by innovations characterized, resistance versus adoption, how consumer reacts to innovation, when consumers adopts innovation, diffusion, offerings diffuse through a market, factors affecting the shape of the diffusion curve, how it relates to the PLC, influences on adoption, resistance and diffusion, 56 9
2010-2012
characteristics of the innovation, uncertainty, learning requirements, social relevance, legitimacy and adaptability, characteristics of the social system, consequences of innovations, Symbolic consumer behavior: introduction, sources and functions of symbolic meaning, meaning derived from culture, emblematic, role acquisition, connectedness, expressiveness function, symbols and self-concept, special possessions and brands, special brands, types of special possessions, characteristics describing special possessions, Disposing of special possessions, sacred meaning, the transfer of symbolic meaning through gift giving. Ethics, social responsibility, and the dark side of consumer behaviordeviant, addictive, compulsive and impulsive behavior, consumer theft, black marketing, ethical issues in marketing- marketing efforts promote obesity, advertising affect self-image, marketing practices that invade consumers privacy-, social responsibility issues in marketing, environmentally conscious behavior, conservation behavior, consumer resistance to marketing practices Module 12 Mental Accounting Mental Accounting Meaning, Components of mental accounting-ex ante and ex post cost benefit analysis; assignment of sources and uses of funds (activities) to specific accounts, frequency of evaluation, framing and coding of gains and losses-the value of function, diminishing sensitivity of gains and losses, loss aversion, evidence of segregation and integration, Decision frames- Hedonic framing, Mental accounting Decision Making- Transaction utility, opening and closing of accounts, Advance purchase, sunk costs and payment depreciation, Payment decoupling-, Budgeting-consumption categories, implications of violations of fungibility, self control and gift giving, wealth accounts, income accounting-, Choice bracketing price outcomes and choice, narrow framing and myopic loss aversion, diversification heuristics, Marketing Implications-Compounding rule implications, Transaction utility implications, Budgeting implicationsRecommended Reading
1. 2. 3. 4. Wayne D Hoyer, Deborah J Macinnis (2008), Consumer behavior Cenage learning Micheal R Solomon, (2010), Consumer Behaviour: Buying, having, and Being, Prentice Hall. Leon g Schiffman, Leslie Lazar kanuk, Joseph Wisendlit, Consumer Behaviour Prentice Hall Lecture Notes
3 4 .
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2010-2012 Industrial Marketing
Subject Code: 10MBA3M2
Subject Title Industrial Marketing
Credits L 3 CIE SEE
Course Objectives: To introduce the candidates to the nuances of industrial marketing and be able to differentiate with consumer marketing. Module 1 8 Nature of Industrial Marketing Nature, importance, demand, customer characteristics; industrial vis--vis consumer markets; product classification and implications for customers and product types. Environmental factors; purchase orientation; Organizational buying and buying behavior: procurement - objectives, situations process and influences; ( To be discussed alongside buy grid under different buying situations and appropriate marketing strategies over buying situations, phases and buyer center influences) Webster and Wind model, Sheth model, Choffray and Lilien models of business buying behavior
1.
Module 2 Buyer Seller Relationships Buyers perception of suppliers, Buyer Seller relationships need, types, objectives, strategies. Customer Relationship Management development, applications, customer life time value, benefits. Approaches to influence business customers integrated communication, sales presentations, factory visits, negotiations, reciprocity, customer services, JIT, in situ vending. Overcoming buyer uncertainty, product service relationships. Vendor Selection and Vendor rating.
Module 3 Marketing Research and Market Intelligence Market potential assessment, market share analysis, sales analysis, competitor analysis, benchmarking. Marker research design, analysis and decision making short term and long term. Standard classification need and use. Assessing market opportunities, consumer research viv-avis business research. Marketing research process, objectives, information sources, surveys, product evaluation criteria, product champions, competitive intelligence benefits, strategies. Module 4 Segmentation Need, basis, variables, requirements, process. Organizational charecteristics, evaluation of potential segments. Target marketing differentiated and undifferentiated markets; their selection decisions. Branding hierarchies, process, brand building, benefits. Product life cycle analysis and associated strategies.
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Module 5 Business Marketing Channels and Logistics. Structure of business marketing channels, their motivation characteristics, qualification criteria, their objectives; rules and responsibilities, selection decisions, Performance analysis. Issues to be addressed in agreements with channels partners. Typical Logistical activities, major cost centers of market logistics, transportation model and selection criteria. Module 6 Price Determinants Factors influencing pricing decisions, perceived relative value of competing offerings. Cost classification, economics of scale and scpe and their impact on pricing. Pricing methods, competitions reaction of pricing. Announcements pricing along PlC; Pricing policies, commercial terms and conditions; competitive bidding. Text Books: Krishna K Havaldar, Business Marketing, Tata mcGrawhill, Third Edition; Robert R Reeder, Edward g Briety, Betty h Reeder, PHI, 2009 edition
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2010-2012
Subject Title Sales Management
Credits L 3 CIE SEE
Marketing Management 0 Semester-III Elective
Course Objectives: 1. To enable students appreciate the processes of sales management in detail given the larger organizational objectives and goals 2. To enable students understand tools and frameworks for managing the function of sales management in the organization. 3. To enable students appreciate the linkages of sales management with other functional domains and its implications thereon.
Module 1 Introduction to Sales Management Nature and Role of Selling, Objectives, linkages with marketing and other functional domains of management, Environmental Changes Affecting Sales Management. Role and Responsibilities of a Sales Manager: Nature, Responsibilities, Social, Ethical, and legal Responsibilities of Sales Personnel reference to Hiring, Training, Coaching, Motivating, Setting Targets and Tracking Performance, Organizing the Sales Effort, Allocation of Scarce Resources-Role of a Sales Executive, Responsibilities, General Policies Sales, Product, Distribution, Pricing and promotion
Text Books: Sales ManagementCharles M Futrell - Thomson Learning -6 Text Books: Sales & Distribution ManagementTapan Panda ,oxford
th
Module 2 Planning the Sales Efforts Strategic Planning, Tactical & Operational Planning, The Sales Planning Process- Setting Objectives, Operations to Meet, Organizing for Action, Implementing, Measuring Results Against Standards, Reevaluating and Control. Identifying specific market opportunities and problems, Market Potential and Sales Forecasting: Need, meaning, Importance, and process of assessing market potential, sales forecastBreakdown and Buildup Forecasting, Qualitative methods, Quantitative methods- Criteria for choosing forecasting method.
Text Books: Sales ManagementCharles M Futrell - Thomson Learning -6 Text Books: Sales & Distribution ManagementTapan Panda ,oxford
th
5 60
MASTER OF BUSINESS ADMINISTRATION Module 3 Design and Size of Sales Territory
2010-2012
Meaning, Importance Benefits of managing territory- market coverage, cost implications, customer service, sales force evaluation- Criteria for territory design- potential, size, coverage, impedimentsMethods for designing territories- Buildup method, Breakdown method, Incremental method-, Procedures for developing territories: objectives and criteria for territory formation, Bases for developing territories, basic control units, salespeoples workloads analysis, customer contact plan, Assigning sales personnel to territories, evaluation and revision of sales territories Operating the territory management system - Routing, Scheduling, Sales force structure- Product-based, Geographic-based, Customer-based, Combination-,
Text Books: Sales ManagementCharles M Futrell - Thomson Learning -6 ManagementTapan Panda ,Oxford
th
edition
; Sales & Distribution
Module 4 Sales Budgets Purpose, Principles, Benefits, Mechanism, Types of budgets- Sales budget- Selling-expense budget, Administrative budget & Profit budget, Methods of budgeting for sales force-Affordability method, Percentage of sales method, Competitive parity method, Objective-and-task method, Return oriented method-, Flexibility in budgeting. Developing sales budget- Review and analysis of the situation, allocation of resources- budget preparation and marketing of sales budget.
Text Books: Sales ManagementCharles M Futrell - Thomson Learning -6 ManagementTapan Panda ,oxford
th
edition
Module 5 Sales Quotas Purpose, Importance, Types of sales quotas- volume quotas, Profit quotas, Expense quotas, Activity quotas, Methods of setting sales quotas: Quota setting processes, using forecasts and market potential, past experience, executive judgment, compensation, self managed, administering sales quotasMinimizing acceptance problems, Managing and controlling people through quotas-, Limitations of sales quotas
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edition
Module 6 Planning and Hiring Sales Personnel Determining specific requirements of the sales personnel, Sales personnel selection process: Sourcing the candidates, Screening the candidates, Selection test, Background check, Personal interview, Letters of recommendation, Physical examination, Making the employment offer
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edition
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Module 7 Training Sales Personnel Purpose Importance, Benefits and Types of sales training- Induction training, Follow-up or refresher training, Training by the manufacturer to the distributor's sales force, Training by the manufacturer to the customers, technology-based training methods, role playing, on-the-job training, where & when does training take place, Designing the training program- product knowledge, market knowledge, attitude training, Implementing the training program, Evaluating training programs
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edition
Module 8 Motivating the Sales Force Reference to Motivational theories, Motivation and Productivity of the Sales Force, Effect of Personal Characteristics on Sales Force Motivation: Competitor, Achiever, Ego-driven, Service-oriented, Sales motivational mix, Motivating the Sales Personnel at Different Stages of their Career: Exploration stage, Establishment stage, Maintenance stage, Disengagement stage
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edition
Module 9 Compensating Sales Personnel Balancing the needs of personnel, Managing effects of time, Characteristics of compensation plans: Fairness, Flexibility, incentive and motivation, direction of efforts towards company objectives, Ease of administration and comprehension, Types of compensation plans- Straight salary, Straight commission plans, Combination salary plans, Designing compensation plans, Implementing compensation plans, Sales contests, Sales force expenses: Expense plans, Types of expense plans, Fringe benefits
Text Books: Sales ManagementCharles M Futrell - Thomson Learning -6 edition; Sales & Distribution Management Tapan Panda ,oxford
th
Module 10 Leading the Sales Force Reference to Elements of sales analysis, Steps in sales analysis, Variations of Sales Analysis, Problems in sales analysis, Sales audit: Marketing cost analysis: Types of costs, Procedure for cost analysis, Marketing audit: Procedure for a marketing audit, Components of a marketing audit, Profitability analysis: Breakeven analysis, Capital budgeting tools, Principles of analysis: Iceberg principle, Cross-classifications
th
edition
;: Sales & Distribution
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2010-2012
Module 11 Evaluating Sales Force Performance Determinants - Internal Factors, External Factors- Information Sources for Evaluation, Criteria for the Evaluation, Establishing Performance Standards, Methods of Sales Force Evaluation-Essays, Rating Scales, Forced Choice Method, Ranking
th
edition
Recommended Reading
1. Rosann Spiro - Management of Sales Force - TMH 2. Rolph E. Anderson, Alan J. Dubinskt - Personal Selling-Building Customer Relationship
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2010-2012
Subject Title INTEGRATED COMMUNICATIONS
Credits L 3 MARKETING CIE SEE
Marketing 0 Semester-III Elective
Course Objectives:
1. 2. 3. Plan message delivery and content to target market Understand the key marketing communication elements
Apply IMC concepts and tools to a variety of market place situations
Note to Students: Case studies, articles and assignments will be given to students from time to time and students are expected to come prepared with the necessary reading and submissions.
Module 1 6 Role of IMC in marketing process Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications. Advertising: Purpose, Role, Functions, Advertising Vs Marketing mix, IMC appeal in various stages of PLC Text Books :- IMC Perspectives: Belch and Belch Module 2 Structure of Advertising Agency Type of agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Text Books Advertising management Rajeev Batra, John G Myers & Aaker IMC Perspectives: Belch and Belch Module 3 Advertising objectives and Budgeting Goal setting DAGMAR approach, Various budgeting methods used. Text Books Advertising management Rajeev Batra, John G Myers & Aaker Module 4 8 Media planning & Media strategy Developing Media plan, Problems encountered, Media Evaluation- Print, Broadcast media, Support media in advertising. IMC planning model, Marketing and promotion process model. Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy Text Books IMC Perspectives: Belch and Belch Advertising management Rajeev Batra, John G Myers & Aaker 64 8 6
2010-2012
Module 5 Monitoring, Evaluation and control Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing. Text Books IMC Perspectives: Belch and Belch Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack
Module 6 8 High to Low control message delivery Advertising, Sales Promotion & Direct Marketing: Features, Functions, and Advantages/Disadvantages. Co-operative advertising, Public relation: - Meaning, Objectives, tools & strategies, Publicity: Goals & Objectives Text Books IMC Perspectives: Belch and Belch Advertising management Rajeev Batra, John G Myers & Aaker Module 7 6 Unconventional tools Event management: Purpose of organizing an event, concept of pricing and promotion in events, Sponsorships and trade shows, Industrial advertising: B 2 B Communication, International Advertising: Global environment in advertising, advertising in the Digital Age. Text Books IMC Perspectives: Belch and Belch
Recommended Reading
1. 2. 3. 4. Advertising An IMC Perspective - S.N.Murthy/U.Bhojanna - Excel Books, 2007. Advertising & Integrated Brand Promotion, OGuinn, Allen, Semenik, 4/e, Thomson, 2007 Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack, 3/e, Pearson Education, 2007 Advertising Management by Batra, Pearson Education, 5/e.
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2010-2012 Human Resource Management 0 Semester-III Elective
Subject Code: 10MBA3H1 Course Objectives:
Subject Title INDUSTRIAL RELATIONS
Credits L 3 CIE SEE
1. The course presents the conceptual basis of Industrial Relations as an academic discipline that involves the theory of human relations, legal foundations and the tripartite relationship among the investors, the workers/Employees and the government to render a useful understanding of the components and means of sustaining Industrial peace anchored on harmonious Employee-Management relations. 2. This course orients the students with the concepts of employee-employer relationships and the practices in the industry that enables the students to understand better the concepts of industrial relations. The course prepares the students to grasp and apply the principles of IR and develop an awareness of the significance of industrial peace
Module 1 Indian Industrial Relations An overview Need, Objectives and principle of legal environment. IR in the post Independence period, Importance and objectives of Industrial Relations, Main approaches to IR.
Text Book: Essentials of Human Resource Management and Industrial Relations - Subba Rao 19th Chapter, 3rd Revised , Module 2 7 Labor and Indian constitution Special features of Indian Industrial Relations, Code of Discipline and historical initiatives for harmonious IR, Government policies relating to labor in 5 year plans, Legal Enactments, ILO and its influence on Legal Enactments in India. Text Book: Dynamics of Industrial Relations Mamoria & Mamoria, Module 3 8 Collective Bargaining in India Essential conditions for the success of collective bargaining, functions of collective bargaining, collective bargaining process, prerequisites for collective bargaining, implementation and administration of agreements, trends and conclusions, Techniques of negotiation. Text Book: Human Resource Management, Principles & Practice Aquinas, Vikas Publication,18th Chapter
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Module 4 6 Trade Unions Meaning, Historical perspective of trade union movement in India, functions of trade unions, objectives of important trade unions, union structure, problems of trade unions, measures to strengthen trade union movement in India, Rights and responsibilities, future trends of trade union movement in India. Text Book: Personnel Management & Industrial Relations Nair, First , , 16th Chapter; Essentials of Human Resource Management and Industrial Relations - Subba Rao 20th Chapter, 3rd Revised , Module 5 8 Grievance procedure and Discipline management Grievance, meaning and forms, approaches to grievance machinery, Grievance procedures, model grievance procedure. Discipline Judicial approach to discipline, Domestic enquiries, Disciplinary procedures, approaches to manage discipline in Industry. Text Book: Human Resource Management, Principles & Practice Aquinas, Vikas Publication,17th Chapter Module 6 6 Industrial Conflicts Nature of conflicts and its manifestations causes and types of Industrial conflicts, prevention of Industrial conflicts, and settlement of Industrial conflicts. Text Book: Essentials of Human Resource Management and Industrial Relations - Subba Rao 23rd Chapter, 3rd Revised , Module 7 6 Industrial Democracy Democratic approach: objectives of industrial democracy, democratic methods, meaning of joint consultation, objectives and effects of joint consultation, how to promote joint consultation, joint consultation through trade unions, joint consultation through work committees, joint consultation through representative committees. Text Book: Industrial Relations and Personnel Management- Prof M V Pylee, Simon George 2nd, - 7th Chapter Recommended Reading R S Davar Personnel Management and Industrial Relations, Vikas Publishing House, Mumbai, 10/e, 2005 1. Myers, A Charles and Karnnappan S Industrial Relations in India, Asia Publication House, Mumbai. 2. Dale Yoder and Paul D, Standohar Personnel Management and Industrial Relations, Prentice Hall of India, EEE/Pearson Education Allan Cowling and Philip James The Essence of Personnel Management and Industrial Relations, Prentice Hall of India, EEE/Pearson Education
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2010-2012 Human Resource Management
Subject Code: 10MBA3H2
Subject Title ORGANIZATION STRUCTURE, PROCESS AND DESIGN
Credits L 3 CIE SEE
Course Objectives: 1. To understand organization theory in the context of geographical and cultural environment 2. To introduce to the students, the practice and theory of organization with some of its complexities. this will include understanding organizational goals, various designs and structures available for different organizational contexts ,culture and process like decision making, communication and politics 3. The main objective of the course is to build a perspective organizational design including recent advancement and link them with various relevant theoretical streams
Module 1 5 ORGANIZATION Nature and scope overview of various components and structure evolution of organization theory organizational theories images of organization Text books:-Organization Theory Structure, Design And Applications Stephen Robbins Pearson / PHI, 3/e;Understanding Organizations Madhukar Shukla PH; Organization Theory And Design Richard Daft Thomson Learning, 8/e, 2004 Module 2 5 ORGANIZATIONAL EFFECTIVENESS: Definition importance and approaches to organizational effectiveness the goal attainment approach the systems approach the strategic approach constituencies approach the competing values approach. Text books:-Organization Theory Structure, Design And Applications Stephen Robbins Module 3 ORGANIZATIONAL PROCESSES: Organizational work flow processes / business processes process re-engineering work flow as the basis for organizational design Text books: Instructor will provide all the study materials Module 4 10 ORGANIZATIONAL DESIGN : Determinants of organizational design components of organizational design complexity formulization centralization types of organizational structures technological determinants of organizational design Organizational strategy and structure technology and organizational structure strategy strategic choices strategic failures Text books: Understanding Organizations Madhukar Shukla PHI 68 5
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Module 5 INTERORGANIZATIONAL RELATIONSHIPS: Organizational ecosystems; the changing role of management; interorganizational framework; resource dependence; resource strategies; power strategies; collaborative networks; international origins; population ecology; institutionalism Text books: Organization Theory and design Richard L. Draft 7TH , MODULE 6 ORGANIZATIONAL DECISION MAKING AND STRATEGY FORMULATION: organizational decisions and approaches Text books: Understanding Organizations Madhukar Shukla PHI
MODULE 7 MANAGING ORGANIZATIONAL CULTURE: 4 The essence of organizational culture definition strong and weak cultures organizational culture and strategy when cultures collide human face of mergers and acquisitions -culture and organizational effectiveness Text books:-Organization Theory Structure, Design And Applications Stephen Robbins Pearson / PHI, 3/e;Understanding Organizations Madhukar Shukla PH ; Organization Theory And Design Richard Daft Thomson Learning, 8/e, 2004 MODULE 8 MANAGING ORGANIZATIONAL EVOLUTION: 4 Growth and decline of organizations globalization and competition customer and quality managing growth and decline cultural and structural adjustments Text books:-Organization Theory Structure, Design And Applications Stephen Robbins Pearson / PHI, 3/e; Understanding Organizations Madhukar Shukla PH; Organization Theory And Design Richard Daft Thomson Learning, 8/e, 2004 Recommended Reading
Organization Theory Mary Jo Hatch Oxford Publication, 2005 Organization Theory Richard Hall Pearson/PHI, 7/e, 1999 Designing Organizations Philip Sadler Kogan Page India Ltd Organization Behavior Concepts, Controversies And Applications Stephen Robbins Pearson/PHI, 11/e Organizations: Structure, Processes And Outcomes - Richard Hall Pearson/PHI Organization Theory And Behavior R A Sharma TMH, 2003 Managing Radical Change Sumantra Ghoshal, Gita Piramal Viking Penguin India, 2004 Re-Engineering The Organizations Jeffery N Lowenthal TMH, 2002 Corporate Restructuring: Strategies And Implications Aima Excel Books Reengineering The Corporation Michael Hammer And James Champy Fourth Eye Excellence Through Creativity Pradip N K Khandwalla Wheeler Publishers
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MASTER OF BUSINESS ADMINISTRATION Subject Code: 10MBA3H3 Subject Title Credits L 3 CIE SEE
2010-2012 3 T 0 P 0 50 Marks 50 Marks Human Resource Management Semester-III Elective
Human Resource Development
Course Objectives: To provide students with a body of knowledge which will enable them to: a) Understand and apply human resource theory in the working environment b) Understand the importance of human resource development to the success of a business c) Make a positive contribution to the work of a human resource management department
Module 1 Knowledge Management Introduction, Evolution, Need, Drivers, Scope, Approaches in Organizations, Strategies in Organizations, Components & Functions, Understanding Knowledge, Knowledge Sources, Essentials, Techniques, Systems & Tools, Organization Knowledge Management architecture and Implementation Strategies. Building Knowledge Corporation and implementation. Text Book: Management of Organizational Change - Hari Gopal 2001 , . Text Book: Managing Organizational Change V. Nilkant, S Ramanarayan 2004 , Module 2 Knowledge Management System Life Cycle Conventional Versus KM System Life Cycle, Managing Knowledge Workers, Knowledge Audit, Practices in Organizations , Implication for knowledge management managers. Text Book: Management of Organizational Change - Hari Gopal 2001 , Managing Organizational Change V. Nilkant, S Ramanarayan 2004 , . Module 3 Mentoring Mentoring Introduction, Role of a Mentor, Importance of Mentoring Relationship, Steps in Mentoring, Conditions necessary for effective Mentoring System, Types of Mentoring, Hurdles in Mentoring
Text Book: Human Resource Management, Principles & Practice Aquinas, Vikas Publication, 8th Chapter.
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MASTER OF BUSINESS ADMINISTRATION Module 4 Introduction to learning organization
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significance of organizational learning-Pre-conditions for creating a learning organization- levels of organization learning-policy learning-operational learning-strategic learning; Art and practice of learning organization-personal mastery-mental models-shared vision-team learning-system thinking Text Book: The Learning organization-Bob Garratt The fifth Discipline-Peter.M.Senge Module 5 Training and Development Concepts of Training; Training needs Analysis Employee Training, Corporate Training, Community development Training, Training Design; Training Methods, Techniques & Aids; Development and Implementation of Training; Validation and Evaluation of Training; Text Book: Dr.B.Janakiraman, Training & Development, Biztantra/Wiley Dreamtech, 2005 Effective Training, P Nick and Blanchard, Pearson Education/PHI, 2/e, 2005 Notes supplied by instructor. Module 6 Executive development/ Management development Need, methods, design, administration, delivery, costing, pricing Text Book :-Reading material to be supplied by the instructor Module 7 Organizing seminars, conferences and workshops: Determine goals and target audience, determine seminar marketing plan, establish schedule, sourcing the resource persons, select venue, Invitations, registration & confirmation, prepare course materials, arrange and check seminar logistics, conduct event, and post event follow up. Criteria for event success: Length, Timing, Location, Marketing. Text Book:- Reading material to be supplied by the instructor
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MASTER OF BUSINESS ADMINISTRATION Subject Code: 10MBA3H4 Subject Title Industrial Psychology Credits L 3 CIE SEE
2010-2012 3 T 0 P 0 50 Marks 50 Marks
Human Resource Management Semester-III Elective Elective
Course Objectives: To sensitize how psychological theories can be applied in organizational settings to improve individual, team, and organizational performance. On successful completion of the modules, students should be able to: 1. Gain knowledge about principles of Industrial psychology 2. Understand the relationship between proper application of organizational psychology principles and individuals, teams, and organizational performance
Module 1 7 Hrs Introduction to Industrial Psychology Nature of Industrial Psychology, Sub- Fields and Scope, Hurdles in the way of Industrial Psychology, Basic Concepts, Industrial Psychology in the Indian context. Text Book: Industrial Psychology P.K. Ghosh, M.B. Ghorpade Himalaya Publication, 3rd , , 2nd Chapter 6 Hrs Module 2 Work Group & Teams Groups at Work, Individual Performance in Groups, Team Development Stages, Self concept and Personality type of members for effective team work, Developing Successful Teams. Text Book: Behavior in Organizations Jerald Greenberg, Robert A. Baron 8th , , 8th Chapter Module 3 8 Hrs Emotions & Stress on the Job Emotions & Mood in the Organization, Nature, Emotions-Mood-Job Performance, Managing Emotions, Emotional Dissonance & Labor. What is Stress, Extreme Products of Stress, Causes , Job Related Causes, Stress and Job Performance, Effects, Stress Vulnerability, Approaches to Stress Management Text Books : Organizational Behavior, Human Behavior at Work John W. Newstrom, Keith Davis, TATA McGRAW-HILL, 11th , , 15th Chapter Behavior in Organizations Jerald Greenberg, Robert A. Baron 8th , , 4th Chapter 6 Hrs
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Module 4 Employee Counseling What is Counseling, Need, Objectives, Functions, Types, Steps in Counseling Process, Managers Counseling Role, and Techniques of Counseling. Text Books : Organizational Behavior, Human Behavior at Work John W. Newstrom, Keith Davis, TATA McGRAW-HILL, 11th , , 15th Chapter; Industrial Psychology P.K. Ghosh, M.B. Ghorpade Himalaya Publication, 3rd , , 14th Ch 10 Hrs Module 5 Morale & Monotony Morale Workers involvement & Commitment to work, Measurement, Factors affecting, External Correlates, Attempts to improve Morale. Human Engineering - Principles of Human Performance, Industrial Fatigue and its effects on Human Performance, Boredom & Monotony Countering the effects, Environmental Factors Affecting Human Performance
Text Book: Industrial Psychology P.K. Ghosh, M.B. Ghorpade Himalaya Publication, 3rd , , 9
th
& 13 Chapter
th
Module 6 5 Hrs Industrial absenteeism & accidents Accidents - Situational factors, Individual Factors, Personal Factors, Accidents Proneness, Strategies for Preventing Accidents: Absenteeism Causes, effects, approaches to address related issues. Text Book: Industrial Psychology P.K. Ghosh, M.B. Ghorpade Himalaya Publication, 3rd , , 10th Chapter Module 7 6 Hrs Interpersonal Relationships The Dynamics of Interpersonal Relationships, Pro-social Behavior, Cooperation, Conflict, Managing Organizational and Individual Conflict, Deviant Organizational Behavior Text Book: Behavior in Organizations Jerald Greenberg, Robert A. Baron 8th , , 11th Chapter
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FOURTH SEMESTER
Sub Code
Subject ,
IV Semester Subjects Marks Distribution Credit Distribution CIE SEE Total L P T Total 50 100 100 50 100 100 100 3 3 3 0 0 0 0 0 0 3 3 3
Subject Type
10MBA401 10MBA402 10MBA403
Tax management Entrepreneurship Development Workshop Seminar
Foundation Core Workshop Mandatory Viva voce Elective
IV Semester Finance Management Electives 10MBA4F5 Management 50 50 100 Accounting & Control System 10MBA4F6 International Financial 50 50 100 Environment 10MBA4F7 Investment Banking 50 50 100 10MBA4F8 Merchant Banking & 50 50 100 Financial Services IV Semester Marketing Management Electives 10MBA4M5 Channel & Logistics 50 50 100 Management 10MBA3M6 Retail Management 50 50 100 10MBA3M7 Product & Brand 50 50 100 Management 10MBA3M8 Sales Accounting 50 50 100 IV Semester Human Resources Management Electives 10MBA3H5 Labor Legislation 50 50 100 10MBA3H6 Organization Change & 50 50 100 Development 10MBA3H7 Performance 50 50 100 Management 10MBA3H8 Leadership Sub Total 450 250 700
3 3 3
0 0 0
0 0 0
3 3 3
3 3 3 3 3 3 3
0 0 0 0 0 0 0
0 0 0 0 0 0 0
3 3 3 3 3 3 3
Elective Elective Elective Elective Elective Elective Elective Elective
21 0
21
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Subject Code: 10MBA401 Course Objectives:
Subject Title Tax Management
Credits L 3 CIE SEE
Finance 0 Semester-IV Core
1. To understand the tax structure in India 2. To know the computational procedures 3. To understand the implications of the same
Module 1 Basic concepts Assessment year, previous year, person, assesse, Income, charges on income, gross total income, capital and revenue receipts, residential status, receipt and accrual of income, connotation of income deemed to accrue or arise in India, incidence of tax, Tax Planning, Tax Evasion, Tax Management. Road Map to direct tax.
Text Books : Lal & Vashisht, Direct Tax, Pearson latest edition.; Vinod Singhania- Students Guide to Income Tax Taxman Publications, latest edition; V S Datey Indirect Taxes Taxman Publications Latest edition
Module 2 Heads of income Explanation under various heads of income, income from salary (Basic problems), income from other sources (theory)
Text Books Lal & Vashisht, Direct Tax, Pearson latest edition.; Vinod Singhania- Students Guide to Income Tax Taxman Publications, latest edition; V S Datey Indirect Taxes Taxman Publications Latest edition
Module 3 8 Capital gains Income under capital gain, basis of charge, transfer of capital asset, inclusion & exclusion from capital asset, capital gain, computation, theory & problems, slump sale, Exemptions, capital gain in special cases, Securities Transaction Tax(88E).
Text Books :Lal & Vashisht, Direct Tax, Pearson latest edition.; Vinod Singhania- Students Guide to Income Tax Taxman Publications, latest edition; V S Datey Indirect Taxes Taxman Publications Latest edition
6 Module 4 Business/profession income Income under the head profit and gains of business or professions and its computation- basis- method of accounting- scheme of business deductions/ allowance- deemed profits- maintenance of books, Depreciation (Both Theory & Problems) special provisions relating to 44AD, 44AE & 44AF.Problems on computation of income from business/ profession
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Text Books :Lal & Vashisht, Direct Tax, Pearson latest edition.;Vinod Singhania- Students Guide to Income Tax Taxman Publications, latest edition; V S Datey Indirect Taxes Taxman Publications Latest edition
Module 5 Deductions: Setoff and carry forward of losses- permissible deductions under Ch. VI-A 80C, 80CCC, 80D, 80DD, 80DDB, 80E, 80U, Sec 10A, 10B, 10BA.
Text Books :Lal & Vashisht, Direct Tax, Pearson latest edition. ; Vinod Singhania- Students Guide to Income Tax Taxman Publications, latest edition; V S Datey Indirect Taxes Taxman Publications Latest edition
Module 6 Computations Computation of taxable income of a firm and partners. Computation of taxable income of a company with special reference to MAT- Corporate div. Tax, Fringe Benefit Tax.
Module 7 Sales tax Central sales tax- objects & provisions in brief (theory) Inter state, Intra state, Deemed exports Registration, VAT (Only basic Concept). Road Map to GST.
Module 8 6 Excise and customs Central excise and custom acts- objects and provisions of the act in brief (theory) - goods, excisable, marketable Concept of CenVAT- customs- Basic definition, charge
Text Books : Lal & Vashisht, Direct Tax, Pearson latest edition.; Vinod Singhania- Students Guide to Income Tax Taxman Publications, latest edition; V S Datey Indirect Taxes Taxman Publications Latest edition
Recommended & Reference Books: Vinod Singhania Direct Taxes Taxman Publications Mehrotra- Direct Tax Sahitya Bhavan T N Manoharan- Students Guide to Income Tax Snow White How to deal with VAT- Kul Bushan Pearson Education/PHI, 1/e, 2004 Income Tax Law & Practice, Mahesh Chandra & Shukla Pragathi Publications VAT Dr.Pillai Jaico Publications, 2004
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MASTER OF BUSINESS ADMINISTRATION Subject Code: 10MBA403 Course Objectives: Subject Title Seminar Credits L 3 CIE SEE
2010-2012 3 T 0 P 50 Marks 50 Marks General management Semester-IV Seminar
1. These seminars are designed to introduce the participants to the business environment in various situations as brought out in research papers published in journals. 2. These seminars in different subjects do not always focus on specific industries. Rather, by examining a variety of research papers or case studies on topics discussed in the class, a achieving a broader perspective is the goal.
Assessment 1. Candidates will identify topics of their choice in consultation with their mentors and submit a seminar proposal 2. The schedule for seminar presentation discussions will be notified to the candidates 3. The candidates will be required to make an in depth analysis of the research paper and or case study and present their analysis to their mentor. 4. The mentors will invite their colleagues who are familiar in the related topic for assessing the seminar presentation. 5. The mentors may also suggest topics to the candidates to investigate into or study on the topic 6. The mentors will maintain attendance records of the candidates under them and ensure that the candidates put in the recommended credit hours of work. Typical credit distribution will be as follows 1. Topic identification in consultation with faculty mentors 1 credit 2. Literature review and short listing of research articles or case study _ 1 credit 3. Preparation of draft paper and final paper for presentation - 1 credit
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MASTER OF BUSINESS ADMINISTRATION Subject Code: 010MBA4F5 Subject Title Management Accounting Control Systems Credits L 3 and CIE SEE
2010-2012 Finance 3 T 0 P 50 Marks 50 Marks 0 Semester-IV Elective
Course Objectives: The perspective of the subject is to understand the financial statements and what drives the performance. How costs ultimately affect the performance and various ratios? Rather than problem solving approach-application of cost concepts is recommended
Module 1 4 Management Control Systems Basic concepts, goals, and strategic key variables in management control systems. Management by objectives. Management Control - Operational Control Task Control. Concept of cost centers, profit centers and investment centers. sources for cost information, Cost units- classification of costs- cost analysis for management decision making.
Text Books: Robert.N.Anthony & Vijay Govindrajan Management Control system-(TMH); Khan & Jain- Cost Accounting-(TMH)
5 Module 2 Product costing Determining product costs: cost elements for product costing- - accounting for factory overheadsprinciples of allocation and absorption determining product costs. Mechanics of ascertaining product costs under job order costing and process costing (Does not include Equivalent production, Byproducts) . Theoretical concepts of Activity Based Costing(ABC)
Module 3 5 Cost-volume profit Analysis Cost-volume profit (CVP) Relationship: Profit planning- behavior of expenses in relation to volume- CVP model- sensitivity analysis of CVP Model for changes in underlying parameters- assumptions of the CVP Model- Utility of the Model in Management Decision Making.
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Module 4 5 Variable costing Concept of variable (Marginal) costing. Comparison between variable costing, - advantage of variable costing. Decisions involving alternative choices: cost analysis for decision making like discontinuing a product, accepting a special order, make or buy, Sell or Process further, Product Mix
5 Module 5 Budgeting and budgetary control Budgeting as a tool of management control-steps in budget preparation-Functional budget (Problems on Sales, Production, Material, Master budget & Cash budget ), flexible budgets.
Module 6 Cost control and cost reduction Introduction to cost control- cost reduction- fields covered by cost reduction- tools and techniques for cost reduction. Cost Audit: Scope of cost audit Types ,Advantages, limitations
Module 7 Using company financial statement to define concepts Measurement COGS, EBDIT, EBIT, Operating profit/loss, non operating Income and Expenses, PBT, PAT, Cost profit, Book Profit Net worth EPS, DPS P/E ratio, EVA, Entity value, Economic values, Market capitalization, Book values, ROCE, RONW., Window dressing of Balance sheet.
Module 8 6 Ratio analysis Analysis of Financial performance of a firm- Ratio analysis Liquidity ratios, Leverage ratios, Coverage ratios, Activity ratio and Profitability ratios - Inter firm and Intra firm comparisons and Do Pont analysis.
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Module 9 Cash and funds flow statement Fund flow statement - Determining the sources and uses of working capital, Cash flow statement Determining the sources and uses of cash. 6 Reference Books:
Robert.N.Anthony & Vijay Govindrajan Management Control system-(TMH) Khan & Jain- Cost Accounting-(TMH) Charles T Horngren Introduction to Mnagement Accounting - Pearson/PHI Lynch& Williamson: Accounting for Management- Planning & Control- (TMH) Bhattacharya Cost Accounting: Principles and Practice - PHI Jawaharlal -Cost Accounting TMH P C Tulsian Practical Costing- Vikas Publishers Cost Accounting M.N Arora Vikas Publishers Management Accounting Sharma, Sashi K Gupta - Vikas P. Saravanavel-Management Control System- (HPH) Cost Accounting -Charles T Horngren Pearson/PHI Khan& Jain- Management Accounting (TMH) Management Control Systems Merchant Pearson
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Finance Subject Code: 10MBA4F6 Subject Title International Environment Credits L 3 Financial CIE SEE 3 T 0 P 50 Marks 50 Marks 0 Semester-IV Elective
Course Objectives:
To understand the concept of international financial environment To understand how to manage the risk associated with the international exposure
Module 1 4 International financial Environment The Importance, rewards & risk of international finance- Goals of MNC- International Business methods Exposure to international risk- International Monetary system- Multilateral financial institutionGovernment influence on exchange rate.
Text books: Jeff Madura International Finance Management ---(Thomson), 7/e, 2004; P.G. Apte-International Finance Management- ( Tata McGraw Hill), 5/e
Module 2 International flow of funds Balance of payments(determination of current account, capital account & ORA)-International Trade flows-International Capital Flows-Agencies that facilitate International flows Equilibrium, disequilibrium & adjustment of Balance of payment & Trade deficits. Text books: Jeff Madura International Finance Management ---(Thomson), 7/e, 2004; P.G. Apte-International
Finance Management- ( Tata McGraw Hill), 5/e
Module 3 8 International Financial Markets Foreign exchange markets-foreign exchange trading-Cash & Spot exchange markets-foreign exchange rates & quotation- forward markets-Exchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage profit in foreign exchange markets, Swift Mechanism. Text books: Jeff Madura International Finance Management ---(Thomson), 7/e, 2004; P.G. Apte-International
Module 4 6 Forecasting foreign Exchange rate Measuring exchange rate movements-Exchange rate equilibrium Factors effecting foreign exchange rate- forecasting exchange rates- international parity relationship: interest rate parity, purchasing power parity & fisher effects. Text books: Jeff Madura International Finance Management ---(Thomson), 7/e, 2004; P.G. Apte-International
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Module 5 Foreign Exchange exposure Management of Transaction exposure- Management of Translation exposure- Management of Economic exposure- Management of political Exposure- Management of Interest rate exposure. Text books: Jeff Madura International Finance Management ---(Thomson), 7/e, 2004; P.G. Apte-International
Module 6 Foreign exchange risk Management Hedging against foreign exchange exposure Forward market- Futures Market- options MarketCurrency Swaps-Interest rate Swap- Cross currency Swaps-Hedging through currency of invoicingHedging through mixed currency invoicing Hedging through selection of supplying country. Country risk analysis Text books:Jeff Madura International Finance Management ---(Thomson), 7/e, 2004; P.G. Apte-International
Module 7 6 International Capital Budgeting Concept, Problems associated, Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value Text books:Jeff Madura International Finance Management ---(Thomson), 7/e, 200;P.G. Apte-International Finance
Management- ( Tata McGraw Hill), 5/e
Module 8 6 Long term Asset & Liability management Foreign Direct investment Foreign portfolio investment- International Financial instruments: International Bond & Equity market. Short term Asst & liability management:-Working Capital PolicyCash management Receivable Management- Inventory Management- Short term financing decision international Banking and money market.
Text books:Jeff Madura International Finance Management ---(Thomson), 7/e, 2004; P.G. Apte-International Finance Management- ( Tata McGraw Hill), 5/e
Reference Books:
Eun & Resnick International Finance Management ---(Tata McGraw Hill), 4/e V. Sharan International Finance Management- PHI 3/e Madhu Vij- Multinational Financial Management Excel Jain, Periyad, & Yadav International Finance Management ---(Mc Millan) P G Apte International Finance-A Business Pespective TMH, 1/e V K Bhalla International Finance Management ---(Anmol) S P Srinivasan & Dr B Janakiram - International Finance Management ---(Biztantra Wiley Dreamtech, 2005) Exchange Rate & International Finance Copland Pearson. David Eieteman Multinational Business Finance Pearson Education, 10/e, 2003
Allan C Shapiro Multinational Financial Management John Wiley, 2004 Buckley Multinational Finance Pearson/PHI, 5/e International Financial Markets Machiraju New Age International, 2004 International Finance A case book Desai Wiley India (P) Ltd. Sathye Rose, Weston - International Financial Management John wiley 2006 82
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Subject Title Investment Banking
Finance Semester-IV Elective
Course Objectives:
To understand the concept of investment banking To understand the role of the investment bankers To understand the regulatory framework
Module 1 6 Introduction to investment banking Investment Banking global industry structure. Business portfolio of investment banks. The Indian scenario, the service portfolio of Indian investment banks. Regulatory framework for investment banks. Investment banks distinguished from merchant banks. Text books: Pratap Subramanyan, Investment Banking An Odyssey in High Finance Tata Mc.Graw Hill 1st , Module 2 7 Management public issues IPO decision, pricing and evaluation, regulatory framework for IPO, Offer document and procedural aspects of issue. Rights issue and secondary public offers and the role of investment bankers in such issue Text books:Pratap Subramanyan, Investment Banking An Odyssey in High Finance Tata Mc.Graw Hill 1st , Module 3 7 Debt issues Debt offers, pre requisites for debt offers, regulatory framework and process flow of debt issues. Overseas capital markets issues, equity(Depository receipts) and bond issues. Regulatory framework and the role of investment
Text books: Pratap Subramanyan, Investment Banking An Odyssey in High Finance Tata Mc.Graw Hill 1 ,
st
Module 4 Exit offers The role of Investment bankers in exit offers, share buy backs and tender offers Private placement of equity, venture capital financing, regulatory framework for raising equity privately. Private placement of debt securities, regulatory framework.
st
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Module 5 Advisory services Corporate advisory services. The role of investment bankers in Joint ventures, foreign collaborations and foreign investments in Indian Business. Project advisory services, project financing process, key issues in funding
st
Module 6 Restructuring advisory Financial restructuring advisory, debt restructuring, equity restructuring, regulatory framework and mechanics of restructuring. Role of investment bankers in corporate restructuring activities
st
Module 7 Government advisory services Disinvestment strategies and methods, valuation approaches and the role of investment bankers
st
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Subject Code: 10MBA4F8 Course Objectives:

1. 2. 3.
Subject Title
Credits L 3 Merchant Banking and Financial CIE Services SEE
Semester-IV Elective
Overview of financial services Overview of various products To understand the revenue generation
Module 1 8 Introduction to merchant banking Bank and Banking -Permissible banking activities-Types of banks in IndiaRole of RBI as a regulatorBanker and customer- Types of relationship between bank and customer Banks obligation to customers - Types of accounts and customers- - Banks and technology- Various IT products and servicesInternational banking servicesText Books : M.Y.Khan Financial ServicesTMH, 4/e; S.G.Guruswamy Vijay Nicole Financial Services &
Systems (TMH); M.Y. Khan Indian Financial SystemTMH, 5/e
Module 2 Insurance service Need and importance Life and non life insurance- Players in life and non life insurance- Essentials of insurance contracts- Risk appraisal and selection- Life and non life insurance products including unit linked plans
Text Books :M.Y.Khan Financial ServicesTMH, 4/e; S.G.Guruswamy Vijay Nicole Financial Services & Systems (TMH); M.Y. Khan Indian Financial SystemTMH, 5/e
Module 3 Regulations
[
Merchant Banking- SEBI guidelines for merchant bankers Issue Management Equity issues Rights issues Debenture issues Book building Private Placements Pre & Post issues activities Raising capital from International markets: ADRs, GDRs, and ECB etc.
Text Books : M.Y.Khan Financial ServicesTMH, 4/e; S.G.Guruswamy Vijay Nicole Financial Services & Systems (TMH); M.Y. Khan Indian Financial SystemTMH, 5/e
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Module 4 6 Lease and Hire purchase Meaning and Types of leasing Legislative frameworks Matters on Depreciation and Tax Problems on leasing Hire Purchasing- Concepts and features Tax and Depreciation implications Problems on Hire Purchasing. Text Books : M.Y.Khan Financial ServicesTMH, 4/e; S.G.Guruswamy Vijay Nicole Financial Services &
Module 5 Securitization of debts Credit rating and Securitization meaning and process. Process of credit rating of financial instrumentsRating methodology-Rating agencies Rating symbols of different companies Securitization of debtMeaning- Features- Special Purpose Vehicle- Pass Through Certificate & mechanism Benefits of Securitization Issues in Securitization Text Books : M.Y.Khan Financial ServicesTMH, 4/e; S.G.Guruswamy Vijay Nicole Financial Services &
Module 6 Other financial services 10 Depository Service and Mutual funds: - Depositary services- Role of depositories and their services Advantages of depository system -NSDL and CDSL- Depository participants and their role- Stock Broking Services including SEBI guidelines - Mutual Funds Structure of Mutual Funds- Types Mutual Funds Advantages of mutual funds - Exchange Traded Funds Hedge funds- Regulations on mutual funds Accounting aspects Performance Evaluation. Text Books : M.Y.Khan Financial ServicesTMH, 4/e; S.G.Guruswamy Vijay Nicole Financial Services &
Module 7 Money Market Instruments Treasury bill Commercial bill Commercial paper Certificate of deposit REPO/Reverse REPO Call money- Notice money Term money Credit card Bill discounting Factoring Forfeiting Consumer finance Reverse mortgage service.
Text Books : M.Y.Khan Financial ServicesTMH, 4/e; S.G.Guruswamy Vijay Nicole Financial Services & Systems (TMH); M.Y. Khan Indian Financial SystemTMH, 5/e
Recommended & Reference Books:

Gorden & Nataraju Financial Services HPH Indian Financial System Pathak - Pearson Education. Merchant Banking Principles and Practice : H.R,Machiraju New Age International Financial Institutions and Markets L.M.Bhole TMH, 5/e Financial Markets & InstitutionsS.G. GuruswamyThomson Learning Services Marketing --S.M.Jha HPH Indian Financial System Machiraju Vikas Merchant banking and financial services N. Mohan Excel books
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MASTER OF BUSINESS ADMINISTRATION Subject Code: 10MBA4M5 Subject Title Credits L 3 CIE SEE 3 T 0 P 50 Marks 50 Marks
2010-2012 Marketing 0 Semester-IV Elective
CHANNEL AND LOGISTCS MANAGEMENT Course Objectives:

1.
To enable students develop an understanding of the frameworks and language related to enhance customer accessibility. 2. To enable students the tools and framework of managing accessibility given the business, strategy and goals.
Module 1 Marketing Channels, Structure and Functions Channel Design: Demand, Supply, and Competition Segmentation, Positioning, Targeting, Establish New Channels or Refine Existing Channels, Channel Implementation: Identifying Power Sources, Identifying Channel Conflicts, Goal of Channel Coordination
Text Books: Sales & Distribution Management Tapan Panda I ER Ansary, Anne T Coughlan PHI Oxford ; Marketing Channels Louis W Stren, Adel
Module 2 Segmentation for Marketing Channel Design & Service Outputs End-User Channel Preferences, Service Outputs, Trends in End-User Preferences, Segmenting the Market by Service Output Demands, Meeting Service Output Demands, the Role of Service Output Demand Analysis in Marketing Channel Design, the Service Output Demands Template: A Tool for Analysis-, Supply Side Channel Analysis & Channel Flows and Efficiency Analysis- Channel Flows Defined, Describing the Current Channel with the Efficiency Template, Using Channel Flow Concepts to Design a Zero-Based Channel, Matching Normative and Actual Profit Shares: The Equity Principle, The Efficiency Template: A Tool for Analysis
Text Books: Sales & Distribution Management Tapan Panda I ER Ansary, Anne T Coughlan ,PHI Oxford ; Marketing Channels Louis W Stren, Adel
Module 3 Channel Structure and Membership Issues Who Should Be in the Channel?, How Many Channel Members Should There Be at a Given Level of the Channel?, A Single Channel or Dual Distribution?, Optimal Channel Structure as an Element of the ZeroBased Channel Strategy, Gap Analysis: Sources and Types of Channel Gaps, Closing Channel Gaps, Pulling It Together: The Gap Analysis Techniques- Vertical Integration- Owning the Channel, Costs and Benefits of Vertical Integration in Marketing Channels, Deciding When to Vertically Integrate Forward: An Economic Framework, Vertical Integration Forward When Competition Is Low, Vertical Integration to Cope with Environmental Uncertainty, Vertical Integration to Reduce Performance AmbiguityText Books: Sales & Distribution Management Tapan Panda I ER Ansary, Anne T Coughlan ,PHI Oxford ; Marketing Channels Louis W Stren, Adel
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Module 4 Channel Implementation and Performance Measurement Channel Power: Getting It, Using It, Keeping It: Nature of Power, Power as the Mirror Image of Dependence, Five Sources of Power, Balance of Power, Managing Conflict to Increase Channel Coordination- Assessing the Degree and Nature of Channel Conflict, The Consequences of Conflict, Major Sources of Conflict in Marketing Channels, Clash of Marketing Domains, Fueling Conflict, Conflict Resolution Strategies: How They Drive Conflict and Shape Channel PerformanceText Books: Sales & Distribution Management Tapan Panda Oxford ; Marketing Channels Louis W Stren, Adel I ER Ansary, Anne T Coughlan PHI
Module 5 Channel Implementation Issues: Distribution Intensity, Vertical Restraints Coverage versus Assortment: Framing the Decisions of Upstream and Downstream Channel Members, Striking a Deal: How Much Selectivity to Trade Away, Bargaining for Influence over Channel Members. Back to the Basics: Cutting Costs and Raising Sales, Stimulating the Benefits of Selectivity While Maintaining Intensive Coverage, Vertical Restraints: Is This Anticompetitive Behavior?
Text Books: Sales & Distribution Management Tapan Panda Oxford ; Marketing Channels Louis W Stren, Adel I ER Ansary, Anne T Coughlan PHI
Module 6 Strategic Alliances Their Nature and the Motives for Creating Them, Building Commitment by Creating Mutual Vulnerability, Building Commitment by the Management of Daily Interactions, Moving a Transaction Through Stages of Development to Reach Alliance Status, Putting It All Together: What It Takes and When It Pays to Create a Marketing Channel Alliance Legal Constraints on Marketing Channel Policies: Market Coverage Policies, Customer Coverage Policies, Pricing Policies, Product Line Policies, Selection and Termination Policies, Ownership Policies
Module 7 Introduction to Logistics Management Scope, Role in the Economy, Organization, Key Logistics Activities, The Concept of Total Cost, Logistics Activities & Logistics Costs Relationship, Logistics and Corporate Profit Performance the Strategic Profit Model, Logistics versus Supply Chain Management, Channel Structure, Supply Chain Network Structure, Supply Chain Business Processes, Business Process Chains, Components of SCM, Supply Chain Design, Supply Chain Design Considerations, Supply Chain Performance Measurement, Implementing Integrated Supply Chain Management
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2010-2012
Module 8 Logistics & Customer Service interface Methods of Establishing a Customer Service Strategy, Developing and Reporting Customer Service Standards, Impediments to an Effective Customer Service Strategy, Improving Customer Service Performance, and Global Customer Service Issues, Order Processing and Information Systems: Customer Order Cycle, Integrating Order Processing and the Companys Logistics Management Information System, Using Logistics Information Systems to Support Time-Base Competition, Financial Considerations, Procurement: Purchasing Activities, Just-in-Time Purchasing, Purchasing Research and Planning, Purchasing Cost Management, Measurement and Evaluation of Purchasing Performance, Strategic Sourcing, E-Procurement, Managing Supplier Relationships
Module 9 Managing Materials Flow Scope of Materials Management Activities, Forecasting, Administration and Control of Materials Flow, Logistics/Manufacturing Interface Financial Impact of Inventory- Inventory Strategy & Financial implication, Basic Inventory Concepts, Basic Inventory Management, Symptoms of Poor Inventory Management, Improving Inventory Management, Impact of and Inventory Reduction on Corporate Profit Performance, Inventory Carrying Costs, The Impact of Inventory Turnover on Inventory Carrying Costs, Inventory Carrying Costs within the Supply ChainText Books: Sales & Distribution Management Tapan Panda Oxford ; Marketing Channels Louis W Stren, Adel I ER Ansary, Anne T Coughlan PHI
Module 10 Transportation & Warehousing Transportation Carrier Characteristics, Transportation Regulation and Deregulation, Global Aspects of Transportation, Decision Strategies in Transportation, Traffic and Transportation Management, Technology Issues, The Transportation Audit, Transportation Productivity, Warehousing Operations, Public Versus Private Warehousing, International Dimensions of Warehousing, Warehouse Productivity, Financial Dimensions of Warehousing, Materials Handling Equipment, Warehousing in a Just-in-Time (JIT) Environment, Packaging, Computer Technology, Information, and Warehouse Management
Text Books: Sales & Distribution Management Tapan Panda Adel I ER Ansary, Anne T Coughlan PHI , Oxford; Marketing Channels ,Louis W Stren,
Module 11 Organizing for Effective Logistics Importance, Logistics Organizational Structures, Decision-Making Strategies in Organizing for Logistics, Financial Control of Logistics Performance, Logistics on Customer and Product Profitability, Limitations Recommended Reading
1. 2. Russell W. McCalley , - Marketing Channel Management People, Product, Programs & Market , , M Lambert, James R Stock, M Eliram , - Fundamentals of logistic management , MCGraw Hill ,
89
2010-2012
Subject Title RETAIL MANAGEMENT
Marketing Management Semester-IV Elective
Course Objectives:
1. 2. 3. 4. 5. To introduce the basic retailing management concepts. Empowering students with the most modern techniques and practices of retailing, as seen and experienced around the globe. Nurturing competent retail manager with interpersonal and communication skills relevant for retail industry. To provide exposure in marketing, technical and practical skills to be applied in actual work environment. Imparting theoretical and practical knowledge to ensure understanding of the dynamics of modern organized retail trade
Note to Students: This course provides the student with a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with these changes. The course is divided into four (4) sections: Retailing Environment Retailing Strategy Merchandise Management Store Management
Module 1 INTRODUCTION TO RETAILING , RETAILING STRATEGY Retail: Meaning Functions and special characteristics of a Retailer Trends in Retailing. Types of retailers Site location , Retail Design and Evaluation Market area analysis market areas and trade areas, Factors affecting attractiveness of the market Estimating sales potential of the area, Types of locations and designs, Visual Merchandising
Text Books: Micheal Levy , Barton A Weitz ,Ajay Pandit , Retailing Management Tata MacGraw Hill, Special th Indian Edition; Micheal Levy ,Retailing Management Tata MacGraw Hill, 5 Edition
90
2010-2012
Module 2 PRODUCT DECISIONS IN RETAIL Role of Product Management in Retail Business Product Selection Process Reviewing the existing product range, Product performance review, Identifying new products and their suppliers. Product deletion decisions
Module 3 RETAIL PROCUREMENT Buying in retail Elements of buying and buying process, Coordinating buying with store management activities Buying strategies and buying methods, Ethical and legal issues in buying Buying Systems and Category based buying Computer Assisted Ordering (CAO), Increasing role of IT in retail buying, Buying of fashion merchandize Staple merchandize purchasing system Factors affecting buying decisions in retail Merchandize budget plan, Monthly sales percentage distribution to season (for seasonal products) Monthly sales and Monthly reductions, Inventory costs and Inventory to sales ratio (at the beginning and end of the month). Open-to-buy, Transportation costs 1. Text Books: Micheal Levy , Barton A Weitz ,Ajay Pandit , Retailing Management Tata MacGraw Hill, 2. Special Indian Edition Micheal Levy ,Retailing Management Tata MacGraw Hill, 5th Edition Module 4 MERCHANDISE MANAGEMENT Introduction to merchandize and merchandizing management, Components of merchandize management Analysis, Planning, Acquisition, Handling & control, Merchandize Mix and Merchandize Line, Merchandize Classification Merchandize Planning Merchandize budgeting, Sales projection in retail environment Overview of inventory management and its significance in retail merchandize management, Inventory planning for retail outlets Merchandize planning - Target market analysis, Competition analysis
Text Books: Micheal Levy , Barton A Weitz ,Ajay Pandit , Retailing Management Tata MacGraw Hill, Special th Indian Edition; Barry Berman , Joel R Evans, Retail Management A Strategic Approach, Pearson, 9 Edition
10
Module 5
FINANCIAL STRATEGY AND PRICING IN RETAIL
Overview of strategic profit model , Assets, Liabilities and owners equity Improving financial 91
2010-2012
performance Pricing in Retail Price Mix in retail Complex price mix of retail Industry, Managing Pricing in retail, Role of IT in pricing, Components of price mix in retail Pricing Strategies and practices Rationale behind the pricing strategies and their suitability Setting the price Setting the objectives of pricing, Identifying the major Price setting determinants, Choosing a pricing strategy; Choosing a pricing method demand oriented, customer oriented, competition oriented Factors affecting prices Rebates, Different types of discounts, Coupons, Margins, Different types of Costs, Markups and Markdowns Retail credit availability, norms and practices and impact of retail credit on pricing
Text Books: Micheal Levy , Barton A Weitz ,Ajay Pandit , Retailing Management Tata MacGraw Hill, Special th Indian Edition; Barry Berman , Joel R Evans, Retail Management A Strategic Approach, Pearson, 9 Edition
Module 6 E RETAILING The World of E- tailing Importance and advantages, Practice and trends in e-retailing, Tangible and intangible product categories Branding on the Web Nature of branding on the web, Role of interactivity and trust in building brand on the web e- retail mix in branding E-store design Purpose and scope of e-store design, Navigability, Interactivity, Design enhancement through web atmospherics .Multi channel success and future of e-retailing Global retail markets: Strategic planning process for global retailing Challenges facing global retailers Challenges and Threats in global retailing Factors affecting the success of a global retailing strategy U.S. retailers and foreign markets Foreign retailers and U.S.markets.
Recommended Reading
1. 2. Swapna Pradhan Retailing Management Text and Cases, Tata McGraw Hill 2 edition, 2004 James R. Ogden, Denise Ogden Integrated, Retail Management Biztantra 2005 Annex.55.K -BBM (Retail) - 2007-08 - SDE Page 4 of 14 Gibson G Vedamani Retail Management Functional Principles and Prectice, Jaico Publishing House, Second edition, 2004.
nd
3.
92
2010-2012
Subject Title PRODUCT AND BRAND MANAGEMENT
Marketing Semester-IV Elective
Course Objectives:
As products, pricing and distribution increasingly become commodities, the new competitive arena is brand value, which creates long-term profitable brand relationships. Building brand equity involves managing brands within the context of other brands, as well as managing brands over multiple categories, over time, and across multiple market segments. The purpose of the Product and Brand Management class is to give you a fundamental understanding of how to build, measure, and manage a brand.
Module1. PRODUCT MANAGEMENT: Product Development, Product focused organization; Market focused organization, Factors influencing design of the product, Changes affecting product management. (3)
Text Books: Product Management - Donal R. Lehmann, Russel S. Winer 4 Edition TaTa MaGrawHill
th
Module 2 PRODUCT POSITIONING: Product Differentiation, Positioning Strategies, Preference Analysis, Benefit Segmentation. New Products: New Product Categories, New Product Development Process, test marketing (5)
Text Books: Product Management - Donal R. Lehmann, Russel S. Winer 4 Edition TaTa MaGrawHill
th
Module 3 DEVELOPING PRODUCT STRATEGIES Setting objectives & alternatives, Product strategy over the life-cycle, Customer analysis, Competitor analysis, Design of manufacture, New product development.
Text Books:Product Management - Donal R. Lehmann, Russel S. Winer4 Edition TaTa MaGrawHill
th
Module 4 BRAND AND BRAND MANAGEMENT Commodities Vs Brands, The role of brands,The brand equity concept, Brand Equity Models Brand Asset Valuation, Aaker Model, Brand Resonance. Building Brand Equity, Brand Identity and Brand image.
Text Books: Strategic Brand Management, Building Measuring & Managing Brand Equity 2nd Ed Phi /
93
MASTER OF BUSINESS ADMINISTRATION Pearson Education Kevin Lane Keller Module 5 BRAND POSITIONING AND BRAND BUILDING Brand knowledge, Brand portfolios and market segmentation, Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values
2010-2012
Text Books: Strategic Brand Management, Building Measuring & Managing Brand Equity 2nd Ed Phi /
Pearson Education Kevin Lane Keller Module 6 BRAND LEVERAGING AND BRAND PERFORMANCE Establishing brand equity management system, measuring sources of brand equity and consumer mindset, Co-branding, celebrity endorsement. Strategic Brand Management, Building Measuring & Managing Brand Equity 2nd Ed Phi / Pearson Education Kevin Lane Keller Module 7 DESIGNING AND SUSTAINING BRANDING STRATEGIES Brand hierarchy, Branding strategy, Brand extension and brand transfer, Managing brand over time. 1. Strategic Brand Management, Building Measuring & Managing Brand Equity 2nd Ed Phi / Pearson Education Kevin Lane Keller Module 8 MEASURING BRAND EQUITY Brand Value chain, Brand Audits, Brand Tracking, Brand Valuation. Managing Brand Equity: Brand Reinforcement, Brand Revitalization, Brand Crisis.
Text Books:Strategic Brand Management, Building Measuring & Managing; Brand Equity 2nd Ed Phi /
Pearson Education Kevin Lane Keller Recommended Reading 1. Marketing Management - Philip Kotler
2. Successful Branding - Pran K Choudhary 3. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta 4. Strategic Brand Management -Caperer 5. Behind Powerful Brands - Jones 6. Managing Indian Brands -S. Ramesh Kumar
94
2010-2012
Marketing Subject Code: 10MBA4M8 Subject Title SALES ACCOUNTING Credits L 3 CIE SEE 3 T 0 50 Marks 50 Marks P 0 Semester-IV Elective
OBJECTIVES
Ensure quality of financial reporting and analysis relating to sales. Sensitize to partner with field sales force with high quality service on a daily basis Sensitize to the nuances of and adherence to the sales accounting policies & procedures of a company Realize the need for working closely with logistics team for driving cost improvement and asset turns in S& D To get a birds view of the related SAP module Note : Company Operations Manual will be supplied by the Faculty along with relevant cases as study materials
Module 1 Introduction to Sales Accounting 1. Marketing policy conformation 2. Inventory 3. Accounting of Sales and Sales return 4. Sales Administration/Logistics 5. Introduction SAP Sales & Dispatch Module Module 2 Marketing Policy 1. Pricing Policy 2. Criteria for Dealer / distributor enlistment 3. Defining the Credit Policy 4. Defining the Sales Incentives 5. Defining the terms & conditions of Sale. Module 3 Inventory/ Stock accounting 1. Accounting of incoming Material/Goods 2. Issue and dispatch of Sales and other deliveries 3. Defective Material accounting 4. Replacement of Defective materials 5. Return of Replaced Materials Module 4 Accounting of Sales and Sales Return 1. Types of Sales 2. Accounting of Sales and Sales Return and related documents
95
2010-2012
3. Accounting of VAT and filing of return 4. Accounting of Sales Proceeds and related documents 5. Accounting of Various discounts and incentives Compilation of receivables and preparation of age wise analysis of debtors Module 5 Sales Administration/ Logistics 1. Location of Office /Go down 2. Transportation Arrangement for the movement of materials 3. Ensuring the Statutory formalities 4. Risk management Module 6 Introduction to SAP S& D Module 1. Introduction to SAP S& D Module 2. Various T-Codes used in day to day SAP operation 3. Demonstration of SAP Module in a nearby company for practical understanding Module 7 Marketing Audit Text Books Company Operations Manual will be supplied by the faculty along with relevant cases as study. 6
12
96
2010-2012
Subject Title LABOR LEGISLATIONS
Credits L 3 CIE SEE
3 T 0 P 50 Marks 50 Marks 0
Human Resource Management Semester-IV Elective
Course Objectives: 1. To introduce the basic components of selected industrial legislations 2. Stimulate thinking on rationale behind the laws and their enforcement Module 1 Laws on Working Conditions The Factories Act, 1948, Shops and Establishment Law, Contract Labor (Regulation and Abolition Act, 1986), Child Labor (Prohibition and Regulation Act, 1986) Text Books: Bare Acts Module 2 Industrial relations laws Trade Union Act, 1926, Industrial Disputes Act, 1947, Industrial Employment (Standing Orders) Act, 1946 Text Books: Bare Acts Module 3 Wages and Labor Laws Minimum Wages Act, 1948, Payment of Wages Act, 1936, Payment of Bonus Act, 1965 Text Books: Bare Acts Module 4 Laws for Labor Welfare and Social Security The Workmens Compensation Act, 1923, The Employees State Insurance Act, 1948, The Maternity Benefit Act, 1961, The Employees Provident Fund and Miscellaneous Provision Act, 1952, The Payment of Gratuity Act, 1972 Text Books: Bare Acts Recommended Reading
1. 2. Elements of Mercantile Law - N. D Kapoor Labor Industrial Laws Dr. V. G. Goswami , Eighth Edition
12
12
10
14
97
2010-2012
Subject Title ORGANIZATIONAL AND DEVELOPMENT
Credits L 3 CHANGE CIE SEE
Human Resource Management Semester-IV Elective
Course Objectives:
1. To learn how to solve problems in an organization, take advantage of opportunities, and learn how to do a job better overtime 2. To understand the human side of the organizations by analyzing ways to increase the efficiency, of individuals teams and social processes
3. To give information on how to organizations develop through the development

of individuals
Module 1 CONCEPTUAL FRAMEWORK OF OD : Overview of the field of OD, History of OD, values, assumptions and beliefs in OD, characteristics of OD, Techno structural approach socio technical system. Instructor will provide the study material Module 2 Organizational change and OD: Dynamics of planned change, models and theories of planned charge, force field analysis. Types of organizational change, triggers for change, factors leading to resistance to change, objectives and strategies for implementing organizational change, OD interventions to implement organizational change initiatives Instructor will provide the study material Module 3 An overview of OD interventions: Process of OD, steps in OD, types of OD interventions, Classification of OD interventions, OD cube, Organizational Diagnosis, Weisbords (Six Box) model for organizational diagnosis, Diagnostic tools and their appropriate usage in the diagnostic process, Bechkards confrontation meeting. Instructor will provide the study material Module 4 Theory and Management of OD: Systems theory Participation and empowerment, empowerment & commitment Teams and team work, Broad team building interventions, A gestalt approach to team building, techniques and tools used in team building. Parallel learning structures A Normative re educative strategy of changing , Process of consultation approach to change Action research, a process and an approach, history and varieties of action research, example of 98
20
2010-2012
action research in OD, Third-party peacemaking interventions Organization Mirror interventions Partnering Survey Feedback, Systems 1 4T Grid organization development Person focused OD interventions Role focused OD interventions Instructor will provide the study material Module 5 Organizational climate OCTAPACE Model of climate survey. Training Based OD Interventions: Applied behavioral science, T-Group Behavioral modeling Life and career planning Coaching and mentoring Instrumented training Instructor will provide the study material Module 6 Structural Interventions and the applicability of OD: Work redesign Self-managed teams: Problems in implementation Quality of work life projects TQM and OD, re-engineering organizations, large-scale systems change and organizational transformation Instructor will provide the study material MODULE 7 The Future and OD: The changing environment Fundamental strengths of OD Implications of OD for the client Ethical standards in OD, ODs future Instructor will provide the study material Text books;
Wendell L French, Cecil H & Bell Jr. Organizational Development Behavioural Science Interventions for Organization improvement (6e) Pearson Education Asia, 1999 S Ramnarayan, T V Rao & Kuldeep Singh Organization Development Interventions & strategies Response Books, 2003 Richard Bechard Organizational Development: Strategies & Models Addison Wesley Publishing. Cummings & Worley Organizational Development & Change Thomson Learning, 7/e, 2002 Laxmi Devi (Editor in chief) Organization Development Warn G Bennis Nature of Organizational Development Addison Wesley Publishing Stephen P Robbins Organizational Behaviour Pearson / PHI, 11/e, 2003 Marguiles N Raina A P Organizational Development: values, process and technology McGraw Hill Publishing.
99
MASTER OF BUSINESS ADMINISTRATION Subject Code: 10MBA4H7 Subject Title Performance Management Credits L 3 CIE SEE
2010-2012 3 T 0 P 50 Marks 50 Marks Human Resource Management Semester-IV Elective
Course Objectives: 1. To sensitize the students to the importance & measurement of individual performance at work 2. Introduce to the different performance measurement & feedback approaches.
Module 1 Introduction to Performance Management Meaning & concept of performance management ;Features ,scope, importance of performance management ;components of performance Management; Performance management v/s performance appraisal; Role of HR in performance culture; Competence & Competency analysis ;Competency mapping ; Reparatory Grid; Job Competency Assessmen ; Competency model; Linkage between HR and organizational Performance.
Text Books: Varsha Dixit; Performance Management; Vrinda Publications; Second Edition
Module 2 Managing Performance Performance Management process; performance planning; performance execution; performance assessment; Performance review ; Performance renewal & Recontracting; Performance counselling. Text Books: Herman Aguinis; Performance Management; Pearson ; Second Edition; Varsha Dixit; Performance Management; Vrinda Publications ; Second Edition Module 3 Performance Management & Strategic Planning Definition & purpose of strategic Planning; Process of linking performance management to the strategic plan; Building support. Text Books Herman Aguinis Performance Management Pearson Second Edition Module 4 Measuring Performance
Why to measure performance? Measuring performance; What to measure?; Criteria for performance measure; Classification of measures; measuring organizational Performance; The perspectives of the balance score card; EFQM Model; Outcome metrics- Economic value added(EVA) ;other economic measure.
Text Books: Varsha Dixit;Performance Management; Vrinda Publications; Second Edition
9 100
2010-2012
Module 5 Management of Appraisal Philosophy behind appraisal; features ,importance, objectives of performance appraisal; Barriers & Essentials of good appraisal system, Appraisal Forms- characteristics, Determinants ; Appraisal Period &Meetings ; A model of Rater Motivation; Preventing rater Distortion Through Rater Training Programs ; Traditional & Modern Methods of Appraisal. Text Books: Herman Aguinis; Performance Management;Pearson ; Second Edition; Varsha Dixit; Performance Management; Vrinda Publications ; Second Edition Module 6 Implementation of Performance Management system Key issues- Potential Appraisals-HR; Smoke detector Expert System; Online performance Monitoring; ERecruiting; Remote assessment; Employee Realtions; e-PMS; e-PSS; Critical Success Factors; Linkage of performance & Pay ; Preparation: Communication, Appeals process, Training programs & pilot testing; training programmes for the acquisition of required Skills : Pilot testing: Ongoing Monitoring & Evaluation.
Text Books:Herman Aguinis; Performance Management;Pearson ; Second Edition; Varsha Dixit; Performance Management; Vrinda Publications ; Second Edition
Recommended Reading 1. Text Books: Herman Aguinis ; Performance Management; Pearson ; Second Edition 2. Varsha Dixit; Performance Management; Vrinda Publications ; Second Edition
101
2010-2012
Subject Title Leadership
Credits L 3 CIE SEE
Human Resource Management 0 Semester-IV Elective
Course Objectives: 1. To understand the concept of leadership, types and theories. 2. To make the students to understand the meaning of leadership and conceive the leadership potential in themselves.
Module 1 Leading What does it mean to be a leader: The nature of leadership; Leadership effectiveness; Comparing management and leadership; Levels of conceptualization of Leadership; Styles of leadership. Text Books: Richard L Daft; The Leadership Experience; Thomson ; second edition; Gary Yukl; Leadership in Organizations; Pearson Education; Sixth edition Module 2 Basic approaches to Leadership Trait approach; Behavioral theories: Autocratic versus democratic leadership; Ohio state theory; University of Michigan studies; The leadership grid; Dyadic Approaches: Vertical dyad linkage; Leader Member Exchange Theory; Partnership building; System and networks. Text Books : Richard L Daft; The Leadership Experience; Thomson ; Second edition; Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th Edition Module 3 Contingency Theories: Fiedler model and Situational Leadership theory; Path goal theory ; Hersey and Blanchards Situational Theory; The Vroom Jago Contingency Model Text Books : Richard L Daft; The Leadership Experience; Thomson ; Second edition; Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th Edition Module 4 The Leader as an Individual Personality and leadership: A model of personality; Personality traits and leader behavior; Values and attitudes: Instrumental and end values; How attitudes affect leadership; Personality and leadership style: Charismatic Leader; Transactional versus Transformational Leadership Text Books Richard L Daft; The Leadership Experience; Thomson ; Second edition 102
2010-2012
Module 5 Leading teams Teams in Organization: Types of teams: Functional teams; Cross functional teams; Self directed teams; Virtual teams; Global teams Team leadership: The team leaders personal role; Guiding team effectiveness Understanding team characteristics: Size; diversity; Interdependence Leading team dynamics: Meeting task and socio- emotional needs; Team development; team norms; Team cohesiveness Handling team conflict: Causes of conflict; styles to handle conflict; other approaches Text Books: Richard L Daft; The Leadership Experience; Thomson ; Second edition Module 6 Leading change in Organizations Leading major change: Change processes in organizations; Influencing organization culture; Developing a Vision; Overcoming resistance to change; Implementing change; The negative impact of change; T ext Books: Richard L Daft; The Leadership Experience; Thomson ; Second edition Module 7 Contemporary Issues in Leadership Authentic Leadership: Ethics and Trust are the foundation of leadership Contemporary Leadership Roles: Mentoring; Self Leadership; online Leadership Challenges to the Leadership construct: Attribution; Substitutes and Neutralizers Finding and creating effective leaders: Selection; creation Text Books : 1.Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th Edition 2.Richard L Daft; The Leadership Experience; Thomson ; Second edition
103

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MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION COURSE SUMMARY I Semester

400 300 750 650

MASTER OF BUSINESS ADMINISTRATION

10MBA301 10MBA302 10MBA303 10MBA3PW

Core Core Core

Elective Elective Elective Elective

100 100 100 100

Elective Elective Elective Elective

100 100 100

MASTER OF BUSINESS ADMINISTRATION

Tax Management Entrepreneurship Development Workshop Seminar

Core Core Workshop

Mandatory Viva voce

100 100 100

Elective Elective Elective

100 100 100 100 100 100

Elective Elective Elective Elective Elective Elective

MASTER OF BUSINESS ADMINISTRATION

Sub Code 10MBA101 10MBA102 10MBA103 10MBA104 10MBA105 10MBA106 01MBA107

Credits Distribution L 3 3 3 3 3 3 3 21 P 0 0 0 0 0 0 0 0 T 0 0 0 0 0 0 0 0 Total 3 3 3 3 3 3 3 21

Subject Type Foundation Foundation Foundation Foundation Foundation Foundation Foundation

MASTER OF BUSINESS ADMINISTRATION

2010-2012 General Management

Subject Code: 10MBA101

Subject Title Foundations of Management

Credits L 3 CIE SEE

Semester-I Foundation Subject

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION Credits L 3 CIE SEE 3 T 0 50 Marks 50 Marks P

2010-2012 General Management Semester-I Foundation Subject

Subject Code: 10MBA102

Subject Title Organization Behavior

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

Subject Code: 10MBA103

Subject Title QUANTITATIVE TECHNIQUES -1

Credits 3 L 3 T 0 P 0 CIE 50 Marks SEE 50 Marks

Quantitative Techniques - 1 Semester-I Foundation Subject

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

Subject Code: 10MBA104

Subject Title PRINCIPLES OF MARKETING MANAGEMENT

Credits 3 L 3 T 0 P 0 CIE 50 Marks SEE 50 Marks

Marketing Management Semester I Foundation Subject

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

Subject Code: 10MBA105

Subject Title FINANCIAL ACCOUNTING

Credits 3 L 3 T 0 P 0 CIE 50 Marks SEE 50 Marks

Finance Semester-I Foundation Subject

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

Subject Code: 10MBA106

Subject Title BUSINESS COMMUNICATION

Credits L 3 CIE SEE

General Management Semester-I Foundation Subject

MASTER OF BUSINESS ADMINISTRATION Credits L 3 CIE SEE

2010-2012 3 T 0 P 0 50 Marks 50 Marks General Management Semester-I Foundation Subject

Subject Code: 10MBA107