#OUPRSSAtoChi networking trip

By: Nicole Germano

On Thursday March 1, Ohio University Public Relations Student Society of America members packed their suitcases and PR dreams for a networking trip to Chicago. The 46 members traveling to Chicago visited eight of the nations top PR firms. Throughout Friday morning and afternoon, the students divided into two groups for agency tours. One group visited Fleishman-Hillard, GolinHarris, Red Frog Events and Weber Shandwick, while the others spent the day at Burson-Marsteller, Ketchum, Ogilvy and Razorfish. Later that evening, all students reunited with professionals for dinner at the Hard Rock Caf. The guests included professionals from the agencies listed above, as well as representatives of FTI Consulting, Edelman, Greater North Michigan Avenue Association, WCG and Comcast SportNet. The Scripps PRSSA executive board began preparing for the networking trip in November of this year. Scripps PRSSA President Heather Farr said that by agency standards, they began extremely early. However, the advanced planning

#OUPRSSAtoCHI: Scripps PRSSA visited many agencies during their networking trip to Chicago. Here one group of members visits the Red Frog Events office (Photo credit: Cidnye Weimer).

benefitted the group, since most agencies only allow one or two tours of their offices each month. They chose Chicago for the trip because of the strong OU alumni base and professional contacts in the city. Farr visited Chicago with Scripps PRSSA for a similar networking trip in 2009 when she was a freshman. She has maintained contact with many of those professionals throughout her four years here at Ohio University. To plan the trip, Farr relied on many of these connections including current Razorfish employee and former Scripps PRSSA President Paul Matson, who organized the trip four years ago. Matson, a 2009 E.W. Scripps School of Journalism graduate currently works as a Social Media Account Manager at Razorfish. For

Matson, the 2009 trip to Chicago was the biggest spring board in terms of making contacts. Matson stressed the importance of staying connected with OU alumni, Bobcats tend to favor Bobcats in the industry, he said. Farr agreed with Matson, I dont want to say it [the networking trip] was really easy to plan, but having those contacts extremely helped, she said. She also worked closely with the human resource departments at the agencies. I really think that they [the agencies] are aware of the journalism program, and its not just us networking with them, its also them connecting with us, Farr said. Not only did the Scripps PRSSA executive board plan the trip in advance, they also began

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Page 2 PRSUCCESS Decisions, Decisions: Finding your PR niche

Winter 2012
The choice between pulling a late-nighter to study for that looming final, or getting a good nights rest. To throw on your sweats for the third day this week, or attempt to look presentable. Some decisions can be clear-cut; simply black and white. Others, however, are not so simple. Some decisions leave you pondering in circles, thinking through options that are much more grey. Decisions such as weighing between your favorite options at the Starbucks counter when youre in desperate need of a caffeine boost. Or, if this doesnt seem like a difficult decision to you, how about deciding what you want to work towards every day for the rest of your life? If the decision to pursue a career in public relations was a simple one, you may not be quite as sure-footed about the next decision along your path: how to apply your passions to your future career as a public relations professional. Jackie Reau, CEO and Founder of Game Day Communications, makes it a point to spread the word about being passionate in what you do. I tell my students at University of Cincinnati to think about what makes you excited to jump out of bed at 7 a.m. on a Saturday and figure out

By: nicole Spears

how to apply your passions to your future career

how to make money doing it. Reau said. Thats what I did. Before notions of a future in PR crossed Reaus path, she happily promoted her high school basketball team by decorating lockers and making announcements at games. After learning the tricks of the trade by studying public relations at our very own E.W. Scripps School of Journalism, Reau found a way to get the best of both worlds. Ten years ago, Reau started Game Day Communications with a business partner. This decision allowed Reau to pursue her love of sports, passion for communication, and desire of entrepreneurialism all together. Ultimately, you can focus on projects which you enjoy working on and with people with whom you respect and enjoy, Reau said. However, for some, the approach can be quite different. Jim Walsh, who is currently conducting PR in the music and entertainment industry with Big Hassle, first planned to be a record producer. Once the bands recording was done, someone had to market the band and the album, Walsh said. I stumbled into PR and then one band led to another, and another. Although music was Walshs primary passion,

he found his career by mingling this with PR tactics and communications technology to get to where he is today. Of course, not everyones story plays out this way. Unfortunately many settle for a placement that isnt such a great fit. But by sifting out a position that allows a PR professional to pursue both their career goals and their interests, the perfect fit can be found. You will work 40, 50 or 60 hours a week. If you hate that time, its hard not to hate your life. Thats not a reality anyone should face, Dan Farkas, Ohio University PRSSA advisor, said. And, though it may seem risky to pursue a position in a specialized industry, hiring impassioned employees betters a company as a whole. According to statistics presented by the Corporate Leadership Council, organizations with employees who reported being engaged in their work grew profits up to three times faster than their competitors. All in all, when your heart is in your work, proficiency can be achieved hand-in-hand with personal growth and satisfaction. As Farkas advises, Theres who are in life and what you do in life. When those align, you succeed as a person and professional.

PRSSA Valentines Day Shuffle tends to lots of hearts

By: Theresa Ianni
Love was in the air on the eve of Valentines Day as members of PRSSA gathered for the annual Valentines Day Shuffle. The Valentines Day Shuffle is a philanthropy event sponsored by PRSSA to help various shelters, communities and hospitals. This year, the proceeds benefitted The Athens County Food Pantry, Echoing Meadows Nursing Home, and long-term child patients of OBleness Memorial Hospital. The event was split between two rooms, and attendees were encouraged to shuffle between the rooms and complete the activities in each. In the first room, participants decorated bags for the children at OBleness

Valentines Day Flowers: Scripps PRSSA Vice President of Social Affairs Anna-Marie Frantz and PRSSA member Heather Wilson deliver flowers to Echoing Meadows Nursing Home residents (Photo credit: Anna-Marie Frantz).

Memorial Hospital in Valentines Day themes and filled them with candy. They then moved to the next room to make paper mache flowers for residents of Echoing Meadows Nursing Home. Finally, members were asked to bring in non-perishable items to benefit the Athens County Food Pantry. The Valentines Day Shuffle was planned by the Social Affairs committee of PRSSA, headed by VP of Social Affairs, Anna-Marie Frantz. The planning, which began in January, included the purchasing of supplies, distributing posters and promoting the event. After much planning, Frantz explained she has a lot to look forward to,

See Valentine on Page 4

Winter 2012

What youve been wondering about the switch to Semesters

By: Samantha Tischler
The big switch is finally around the corner. As Ohio University has its last year on the quarter system, time ticks by and students have begun to think seriously about the transition to semesters. Public relations and advertising students are anticipating their new track: strategic communications. Effective in fall of 2012, the former public relations and advertising sequences will become the strategic communication track. Thomas Peters, a public relations professor at OU, explained that this merger parallels the direction of the industry as a whole. Employers are now demanding efficiency and want employees that are well-versed in both advertising and PR. Its really all about getting more bang for the buck, Peters said. According to Peters, talk of strategic communication began about 30 years ago but was never acted upon until the decision to operate under semesters came. Bob Stewart, Director of the E.W. Scripps School of Journalism at Ohio University, was not initially thrilled with switching to semesters. I have to confess, I was a resistor. Theres a lot about quarters I like, he said. But the best part of semesters is that we had to redo our curriculum. And redo it, they did. Students in strategic communication will now gain much more coursework flexibility. According to Stewart, the journalism degree will be broken into three parts: core, track and electives. With electives as one third of the pie, students will have the ability to

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committee of faculty members specializing in the areas of advertising and PR. Their final decisions were a result of current trends in the industry trends that have been rapidly evolving. Not only have things changed quickly, theyll keep changing even faster. So the curriculum cant be stagnant, Peters said. Junior Heather Bartman said she, too, has heard about transformation in the PR industry. Every professional who comes to meetings [PRSSA] says its not just about PR anymore. Its PR, advertising, marketing, digital and more, she said. The change, however, has meant stress for many juniors who will only have one year under the new track and semester system. While freshmen and sophomores have been operating under the new system already, juniors will continue to operate under the old system until graduation. I think the juniors have the biggest challenge. In a way, we have to take the round peg and jam it into the square hole, Stewart said. The goal is to keep the PR sequence intact for juniors, Stewart explained, despite some courses having been merged or dropped all together. Students will be required meet with advisors winter quarter to discuss transition

The guiding principle has been and always will be, that students dont pay a price for a change. - Thomas Peters, Pr professor
dabble in areas they didnt have the chance to on the quarter system. It will help to better navigate your career goals by picking the courses that you want, Stewart said. In the track, classes such as JOUR 270 and 250 (Introductions to PR and advertising, respectively) will now be combined into one course. This leaves room for students to focus their interests by taking electives specific to PR, advertising and more. The new curriculum was decided by a and requested to be a part of the trip. Farrs experience of attending the networking trip

See SemeSterS on Page 7

said. I saw the people going on the trip as just as passionate as about PRSSA as I am. Before the trip, Farr thought that students would be pleasantly surprised with the connections they would make: Its going to be a huge networking opportunity. I dont think people are going to realize until theyre in the room with them [the professionals]. That proved to be true as the students met and connected with a great amount of Chicago professionals. Many students wasted no time at connecting with the professionals that they met on LinkedIn. Throughout the whole trip, Scripps PRSSA members gained valuable advice from each agency. Matson left PRSSA members with one great piece of advice: to keep in touch with the professionals they met in Chicago. Follow up with everyone you meet and dont just do it once, Matson said. The majority doesnt follow up; youre more impressionable if you tend to be persistent.

ChiCago, from Page 1

promoting it during fall quarter. Farr attributes promotion efforts, and the increased number of active members, to the large number of students who wanted to attend this years follow up with everyone trip. you meet and dont just do Scripps PRSSA awarded spots on a first-come, first-serve basis to dues-paying it once. The majority doesnt members; however, executives added follow up; youre more an additional six spots to accommodate demand. impressionable if you tend to As a gesture to professionals attending be persistent. the networking dinner, Scripps PRSSA paid for their meals. - Paul Matson, Razorfish Nicole Bersani headed fundraising efforts. Through selling coffee in Scripps, serving at Red Brick and selling T-shirts to students and alumni, Scripps PRSSA exceeded its fundraising during her freshman year inspired the them. goal by almost $300. I saw the Chicago trip as an opportunity Freshmen Kaija Nealon and Cidnye Weimer to not only network for myself; its also a both took advantage of their dues-paying status networking trip for PRSSA people, Nealon

Winter 2012

Passing the Torch: VP of member relations elections

By: Kerry tuttle
at an international branding agency in the client organization. Its reaching that time of year again where the service department. Im interested in it [the vice president of passing of the torches from graduating seniors As Bressau begins her post-graduation member relations position] because I like seeing to younger members begins. In PRSSA, many journey, sophomore PRSSA member, Nicole the most effective ways to communicate between seniors on the executive board are vacating Spears, will take on the position of vice president people and between cultures, Spears said. their positions in order to begin their future. This of member relations. Spears was thinking about running for vice means younger PRSSA members are preparing Spears became involved with PRSSA president of member relations since she learned to take on leadership positions by means of immediately upon her start at Ohio University. what the position entailed. Since being elected, elections. The first of these elections, held Jan. This will be her fifth quarter with the student Spears has has been brainstorming ideas to 30, was for the position of vice president of further enhance the position. member relations. Im planning on changing attendance Senior Nina Bressau, a member of initiatives for our meetings, Spears said. PRSSA since her sophomore year, held the Right now we give a BW3 gift card for a title of vice president of member relations member drawn at random. I want to have her senior year at Ohio University. As vice it so that the member from the last meeting president of member relations, she was in that asked the best question gets the gift charge of the mentor/mentee program, the card. For the mentor/mentee program, I weekly Buffalo Wild Wings raffle and the want to create an online forum called Tips weekly member spotlight. and Tricks. According to Bressau, the most Spears said that she is mainly looking challenging part of her position was making forward to making an impact within PRSSA. sure that everything goes smooth between I want to give back because Ive gotten a lot the mentor and mentee. of great experience, so I want to make sure My favorite part about the position was incoming members get the same thing, she being on the exec board because I got a lot said. of great experience and the exec board is Passing on the torch, like Bressau is can really close; were all friends, Bressau said. Passing the torch: VP of member relations elections were be bittersweet. Even so, Bressau has a lot Because all of her credit requirements of advice for Spears. have been completed, Bressau is held on Jan. 30; the remainder of elections took place on When asked to sum up her advice, graduating early to begin a six-month March 5. Here the newly elected PRSSA executive board Bressau said it can be put into two words, internship in Germany. She will be interning poses for a photo (Photo credit: Cidnye Weimer). Enjoy it. Frantz said that the nursing home residents faces lit up after seeing the flowers. Seeing the smiles on the Echoing Meadows Nursing Home residents faces was the greatest gratification, Frantz said. It really shows how doing something small can make a huge difference in other peoples lives.

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Valentine, from Page 2

Everyone has put a lot of time and creativity into the event so we were all really excited to see how it turned out, she said. The Valentines Day Shuffle helped Scripps PRSSA really make a difference in the Athens community. Overall the organization collected over two boxes of canned goods, more than seventy paper mache flowers, and over fifty candy bags. The event did not end there though. Later in the week, Frantz and other Social Affairs committee members delivered the canned goods to the Athens County Food Pantry. They also personally delivered the paper mache flowers to the Echoing Meadows Nursing Home.

Be Mine: PRSSA members joined for a great cause at the Valentines Day Shuffle. Left: CEO of ImPRessions Nicole Bersani and ImPRessions VP of Administration Heather Bartman decorate Valentines Day bags for children at OBleness Memorial Hospital (Photo credit: Anna-Marie Frantz). Right: PRSSA VP of Finance John Marvar and VP of External Relations Lexi Sweet make paper mache flowers (Photo credit: Anna-Marie Frantz).

Winter 2012

Nine professionals speak on the latest trends in the social media world
By: Dani Parker
At 10 a.m. on Saturday, February 4, PRSSA members and fellow journalism students gathered in Walter Hall for the first #OhioU Social Media Summit. According to Vice President of Social Affairs Anna-Marie Frantz, the Summit aimed to teach students to affectively use social media to its full potential. The #OhioU Social Media Summit had something for everyone, no matter what level of social media knowledge they had, said VP of Social Affairs Anna-Marie Frantz. Each of the experts had something special to contribute. Professor Dan Farkas began the day with an opening keynote encouraging students to focus on the core of communication: the story. The best stories create the best opportunity for you to promote your companys brand and, most importantly, brand you, Farkas said. For each of the days three sessions, participants chose either the beginner or advanced workshop, providing the opportunity to cater to their personal social media knowledge. In their workshop on using social media to brand oneself professionally, Erin Pope and Hanna Balla gave students tips on using Facebook, Twitter, and LinkedIn professionally. Sixty-five percent of online adults use social networking sites, said Balla, video communication specialist at Nationwide Childrens Hospital, You want to learn how to reach them. Rather than stalking professionals and begging for connections, Pope, a media relations specialist for Nationwide Childrens, encouraged students to get to know professionals and use LinkedIn as a tool for follow-up conversations. Most professionals want to give back. Weve been in your shoes, she said, Just get to know them before outright asking for that internship or

Scripps PRSSA hosts its first #OhioU Social Media Summit

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Social Media Pro: Nate Riggs, director of social business at The Karcher Group, spoke at the #OhioU Social Media Summit. Here he gives his presentation 12 Disruptive Technology Trends Changing Communications (Photo credit: Cidnye Weimer).

job. While some learned about personal social media tactics, other students heard from Tommy Redmond and Courtney Cooper about how to use Search Engine Optimization (SEO) to strengthen a clients brand. According to Redmond, SEO manager at Webbed Marketing, increasing links to larger, more influential websites produces better, more relevant rankings of social media sites. This, in turn, attracts more and happier people to your site when they search Google, Yahoo and other search engines. Cooper, an E.W. Scripps School alumni and senior online community specialist at Webbed Marketing, gave a list of several ways PR professionals and students can increase SEO for their clients. One of the most affective strategies Ive seen used is the show of thumbs idea for Facebook, Cooper said.

Other workshops included Nate Riggs, director of social business at The Karcher Group, on the future of social media and advanced technology, Mary Garrick, senior account executive at Fahlgren Mortine, on the basics of social media, Stephanie Lipcsik, recruiter at Aerotek, on online resumes and portfolios and Kelly Malone, account supervisor at Fahlgren Mortine, on using social media to get a job. The day ended with a group question and answer session with the workshop speakers. The professionals gave suggestions on separating personal and professional lives through social media, Twitter handles to follow and breaking into the PR industry. Despite the diversity of approaches and specialties, each professional agreed on the importance of one issue: professionalism on the web. Google doesnt forget, Malone said, And you should always remember that.

Special thanks to Scripps PRSSA winter speakers

Katie Ronske, Columbus Zoo Todd Sharrock, Columbus Blue Jackets Alicia Shoults, Ohio Expo Center & State Fair John Guccion, Chase Young Grad Panel: Devin Hughes, Landau PR Stephanie Lipcsik, Aerotek Kelsey Spellman, Landau PR Healthcare Panel: Mary Ellen Peacock, Nationwide Childrens Hospital Erin Pope, Nationwide Childrens Hospital Ashley Showen, CAMC Health System

Winter 2012

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By: Melaina Lewis

Every spring quarter, hopeful Student Senate campaigners overwhelm Ohio University students by requesting their votes and delivering their platforms. After elections conclude and the newly elected take their oaths of office, many feel the Senators drift away and eventually disappear out of focus. Because of this, the Ohio University Student Senate decided to make a change and become a client of ImPRessions. ImPRessions added Student Senate to their accounts at the start of the 2011-2012 fall quarter. Senate needed additional public relations and advertising support. They also joined ImPRessions as a client with the hope of gaining new approaches on how to provide a consistent message and reach more students on campus. The ImPRessions team created a foundation for the new account and launched the I Am Senate campaign at the end of fall quarter. The goal of the campaign is to make Student Senate more visible to students on OUs campus, familiarize students with their representatives and enable them to feel comfortable sharing their opinions. It is Student Senates hope that the campaign will help establish Senates presence year round at Ohio University. The ImPRessions team has targeted students by creating and circulating posters around campus, distributing handouts in Backdrop magazine and tabling in Baker Center. We have introduced a lot of new things to the account this year, Account Executive Kate Willse said. We have created the first ever newsletter and blog. We also created a presentation for Student Senate on the effectiveness of internal communications. The ImPRessions team designed a PowerPoint presentation on how to create and implement effective internal communications in Student Senates office. The plan was presented at a General Body Meeting in front of the delegation. After the presentation, the ImPRessions team received huge amounts of positive feedback. [Since the presentation] Executives are around more and we have more direct communication in the office, Black Affairs Commissioner and member of the ImPRessions

Spotlight:Student Senate

Senate Campaign: ImPRessions account, Student Senate, launched I Am Senate campaign recently. Top: The campaign message was displayed around campus (Photo credit: Melaina Lewis). Bottom: Student Senate Account Executives Kate Willse and Sarah Eksi(Photo credit: Melaina Lewis).

team Nicole Ntumba said. During winter quarter, Student Senate hosted their first event titled We owe yOU, with help from the ImPRessions team. The event brought in numerous Ohio University students and increased their awareness on Student Senate. We owe yOU encouraged students to network with their senators and express their concerns about Ohio University. Student Senate also launched a campaign

against sexual violence during fall quarter. The ImPRessions team has supported the campaign by distributing posters known as the Lifelines of Safety. The team also helped launch Senates online campaign, called SafetythOUghts, on Twitter. SafetythOUghts premiered with a strong follower base and school recognition. Since the launch, Senate has placed the online

See Senate on Page 8

Winter 2012

PRosperity in event planning: Part 1

By: Lauren Nolan Editors note: This is a two-part series. Part two will be published in the Spring 2012 PR Success issue.
Planning an event can be exciting and fun, but failing to plan is a plan to fail. If you want to hold a successful program that will really make an impression, extensive preparation, organization, and detail-orientation are key. Many ImPRessions accounts have been focusing on planning events for their clients this quarter. For example, this quarter the Cardinal Health account hosted Pull an All-Nighter with Dose of Reality and the Buttout Ohio account planned Breathe, Stretch, Shake and Let Tobacco Go, a yoga event. Weeks of planning went into the production and running of these events. It is vital for public relations specialists to understand how to plan and manage an event. The essentials to planning a successful event can be broken down in eight steps. Here are the first four: be the anchor of thought that leads to the next great event for your client! Be cautious however, because one problem you can run in to with group brainstorming is anchoring bias, a mental shortcut whereby people use a number, value or in this case, a suggested ideaand tend to rely too heavily on the anchor when making decisions. An anchor may lead to the best idea, but can also hinder your group from discovering new options for events. One way to avoid this is to have each associate write down a few ideas before anyone voices their event ideas out loud. fill up fast, so procuring the location should never wait. For most events at Ohio University, bookings can be made at the event services office on the third floor of Baker Student Center. A reservation request form must be submitted, which can take up to two weeks to process, before any finalizations can be made. While the Baker Event Services office takes care of most requests, some events, such as Pull An-All Nighter with Dose of Reality, which was held at Caf Bibliotech in Alden Library, have different protocol. When securing the space, make sure you are talking to the right people for approval.

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2. Client Approval:
Once you have your concept it is time to get the green light from your client. Be aware of the chain of command operating in your clients office. This will help your team organize a time line for approval and event planning accordingly. Not only will you need client approval for the event idea, but you will probably need some sort of budget. When writing a memo regarding the event for your client, be sure to include a budget worksheet. The memo needs to be comprehensive in outlining the logistics of the event as well as any expenses for space and materials.

4. Line up the Logistics:

What materials will you need for your event? Will you need a tech service team? Will food or drinks be served? What about volunteers to work the event? These are some questions that should be carefully considered. Referring back to the memo and budget spreadsheet is a good starting point for material logistics. Contacting and confirming all agreements is important, whether it is a contract for entertainment or approval for vending, confirm! Every event needs volunteers or workers to run the program. Schedule participating staff for reasonable shifts during the program. Be ready and anticipate any needs that may arise. If your event involves airing a video or having a musical performance, be sure to have tech support on hand. The most important thing is to be organized and remain flexible. easier for transfer and graduate students coming to OU, who will not have to adjust to a quarter system after being on semesters and credits will transfer more easily. Also, because the majority of textbooks are written to comply with a 14-week class schedule, professors will be able to cover more material than they could have with quarters. I think it will be a more thorough education, Stewart said. Though the switch to semesters and strategic communication may be daunting, Peters maintains that students are in capable hands. What we can do is help assure that you will leave this place as a good, strong beginning professional, he said.

1. Brainstorming:
Events need to be fresh and creative. One of the best ways to uncover a great idea is by working with your associates; bounce ideas between each other. No matter how outlandish an idea may seem at the time, it could very well

3. Secure the Space:

Once client approval is secured, booking the event space early is a must. Space reservations acknowledged that for upperclassmen, more work was involved outside of the classroom to obtain skills that will already be built in to the new curriculum for freshmen and sophomores. However, she is not worried. I have a sense of reality about it and Im doing what I need to do, she said. In terms of semesters, they will be 14-week periods (as opposed to 10-week quarters) with most classes amounting to three credit hours. This means that students will take upwards of five to six classes per semestermore than the average four on quarters. However, because semesters divide the year in two, students will only have to buy books and register for classes twice a year. Life will also be

SemeSterS, from Page 3

plans that will help them navigate the switch and graduate on time. The guiding principle has been and always will be, that students dont pay a price for a change, Peters said. Bartman is confident that despite the new and improved curriculum, juniors and seniors can still be successful under the old system. I think its how you position yourself. If youre in ImPRessions, getting internships and getting involved in other organizations like Ad Club, it helps. If youre a motivated person and are aware of what the trend in the industry is, then [the switch] wont affect you that much, she said. Graduating senior Rachel Csaszar

Winter 2012
Senate, from Page 6
campaign in the hands of the ImPRessions team. They have continued the success by increasing followers and tweeting daily. Between all of the campaign and social platforms taken by Student Senate and the ImPRessions team, Senate has achieved greater student awareness. Next quarter, Senate is looking to host another event. The ImPRessions team will be collaborating with green senators and college senators to target their audiences with the hope of increasing awareness and interest. The ImPRessions team wants to add more elements to the campaign and promote Senates new online book exchange program, fouryears.

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Hello PR Success Readers,

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not least, thank you to all the PRSSA members, advisors and alumni for all of your support and dedication. To all the seniors in PRSSA graduating this quarter, you will greatly be missed! There is so much talent in PRSSA it is my goal each quarter to have different writers so that everyone has a chance to showcase their talent. Because of the teamwork in PRSSA, this goal has been possible. I hope that you enjoy reading the stories in this winter PR Success edition, and I hope everyone has a great spring break! See you all spring quarter :)

Letter from the Editor

This quarter has brought a lot of great opportunities to PRSSA. We were able to hear from a variety of professional speakers, our organization held our first ever #OhioU Social Media Summit and our group traveled to the Windy City for an exciting networking trip. This issue of PR Success is packed with information on all of these events and more. On behalf of PRSSA, I would like to thank everyone who made this quarter so special. From our wonderful speakers at our meetings and the #OhioU Social Media Summit, to all the agencies in Chicago who let us visit for our networking trip. Finally, last but

- Amanda Stefanik

@ScrippsPRSSA Twitter mentions

@Sam_Tischler:
Looking Forward to the @ScrippsPRSSA executive board elections tonight at 6p.m. in Scripps 111--tons of awesome #PRStars running!

@epope:

Thanks @ScrippsPRSSA for having us last night! Great conversation/questions- hope you enjoyed the #healthcare panel!

@mclmcdaid:

Social affairs committee meeting for @ScrippsPRSSA today made me super excited for spring in Athens. #Loveit

@Melaina_Lewis:

As I walked to my art class I realized I want to be back in Chicago. Grateful for @ScirppsPRSSA, learned so much, excited for the future!

@AllisonJordan_:

Its just about time for #OUPRSSAtoChi and I can NOT wait! Best trip of the quarter with my crazy @ScrippsPRSSA family :)

@NinaBres:

The day has arrived: getting prepared for the #OhioUSMS with @ScrippsPRSSA.

PR Success