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Revised

06/07/10 AM

Exceptions by Pub:

2Wheel Tuner: no category headings. Three Specific ad sizes available: one quarter, one sixth (horizontal/vertical) and 2.125 x 2.25 Applied Clinical Trials: some fractional recruitment advertisers request run of book placement. Request has been honored. Separate profit center prefix: C for P&S, R for Rec BioPharm: Products and Services Showcase page has been shared with Marketplace or Recruitment page. Separate profit center prefix: C for P&S, R for Rec Contemporary OB/GYN: Exhibitor Showcase Section runs in April and September. This section precedes Products and Services Showcase section. Cosmetic Surgery Times: Contact information runs on the bottom of every left hand marketplace page. DealerNews: recruitment ads run before products and services marketplace ads. Dental Lab Products: work with Creative Services Department to coordinate color in folio line with cover color. Word ads have a frame around them. Final pdf emailed to Editor in Chief (Pam Johnson) for approval before going to Digital PrePress. The Ad index has been placed on the last page of the section. Reader Service done in IMS. Dental Products Report: work with Creative Services Department to coordinate color in folio line with cover color. Modern Hygienist section runs in February, May, August and November. Modern Hygienist section has no category headings. Final pdf emailed to Executive Editor (Stan Goff) for approval before going to Digital PrePress. Reader Service done in IMS. Dermatology Times: When subheads of International, National, Fellowship are used in the recruitment section, the order is Fellowship, International, National. These subheads precede the individual state listings. Drug Topics: some fractional recruitment advertisers request run of book placement. Request has been honored. DVM Newsmagazine: on the recruitment pages, recruitment ads come first, additional word ad categories run alphabetically. Reader Service done in IMS. *Classified ads are included in the Ad Index for this magazine. Ad index.doc is in Digital PrePress DVM Dont Trash folder to be updated each month. Classified Production Manager does their portion of this, done as soon as folio is approved. Separate profit center prefix: C for P&S, R for Rec Firstline: categories for word ads run in the following order: Veterinary Positions Available / Practices for Sale or Lease / Equipment For Sale / Mobile Units For Sale. Word ads can wrap from column to column. Ad index always runs on last page of section. Ad index is provided by production manager. Final pdf emailed to Lenexa for approval before going to Digital PrePress.

Healthcare Traveler: recruitment ads run before products and services marketplace ads. Final pdf emailed to Cary Lederman for approval before going to Digital PrePress. License: All ads still posted on CMS (Rec & P&S) Medical Economics: Practice Management Resource Guide section precedes Products and Services Showcase section. Products and Services Showcase page has been shared with Marketplace or Recruitment page. 2 page Financial Advisors section runs in first issue of every month. Placement is always the second page of the marketplace section. This is the best that can be done to try to accommodate the alpha category layout. Ophthalmology Times: Products and Services Showcase page has been shared with Marketplace or Recruitment page. Optometry Times: Products and Services Showcase page has been shared with Marketplace or Recruitment page. No Industry Matter house ads allowed; no need to cc Amy Z. on email with final pdf proofs (when sent to reps). Pharmaceutical Executive: Products and Services Showcase page has been shared with Marketplace or Recruitment page. Separate profit center prefix: C for P&S, R for Rec Pharmaceutical Representative: Showcase section only. No Recruitment/Marketplace sections. Pharmaceutical Technology: Products and Services Showcase page has been shared with Marketplace or Recruitment page. No state header over Pharmaceutical Technology fractional recruitment ads. Fractional recruitment ads precede inch ads with specific recruitment oriented category headings (for example: fractional recruitment ads precede inch ads under Executive Search Services category heading.) Separate profit center prefix: C for P&S, R for Rec Pharmaceutical Technology Europe: Recruitment first; followed by marketplace ads. Urology Times: When subheads of International, National, Fellowship are used in the recruitment section, the order is Fellowship, International, National. These subheads precede the individual state listings. Veterinary Economics: categories for word ads run in the following order: Veterinary Positions Available / Practices for Sale or Lease / Equipment For Sale / Mobile Units For Sale. Currently the categories Equipment for Sale and Mobile Units for Sale are running *prior* to Practices for Sale or Lease to accommodate a 2 column x 4 ad that has requested placement in this section. Word ads can wrap from column to column. Products & Services and Marketplace headers have been moved down slightly from their position on the supplied template. When left at the original placement, the headers were frequently trimmed off at the top. Final pdf emailed to Lenexa for approval before going to Digital PrePress. Reader Service done in IMS. Veterinary Medicine: categories for word ads run in the following order: Veterinary Positions Available / Practices for Sale or Lease / Equipment For Sale / Mobile Units For Sale. Word ads can wrap from column to column. Final pdf emailed to Lenexa for approval before going to Digital PrePress.

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