11/25/2011

TOUR AND TRAVEL

DESTIN VOYAGES

WORK SHOP ON ENTREPENUERSHIP BUSINESS | BBA 5th sam

A PRESENTATION BY : DEWESH SHUKLA (A-21) NAMAN SHARMA (A-14) JOGESH KUMAR (A-16) ABHISHEK SHAW (A-20) REEMA BHARTI (A-28)
SECTION : Q2901 BBA 5th SAMESTER

BUSINESS IDEA

OUR idea

Market on target

LITTLE INFORMATION ABOUT THE COMPANY

CERTAIN TEI UPS

EXPECTATION

MARKET ANALYSIS
Market Description. Market Facts. Market Size. Market Growth. Market Demand. Market Trends. Market opportunities. Barriers to Entry in the Market. Regulations. Target Audience. Competition. Market Niche.

MARKETING STRATEGY Value Proposition. Marketing Objectives. Strategy. Market Budget. (10 Lakhs Investment, 5 lakhs market budget)
Vehicles : 8 10 000 - TATA winger - chevy Tavera - Bajaj pulsars 150 - Maruti Suzuki Omni CARGO

 Office rent: 6000 Furniture's: 20 000 Desktop & Printer 25 000 Air conditioner 14 000 Pure it 2500 Utensil set 500 Cooler 3 000 Tie ups with govt. resorts 1,00,000 TOTAL 9,81,000

S.W.O.T ANALYSIS
Strength : 1. we are giving bikes to the customers. 2. affordable rates. 3. option of customization. Weakness: 1. accidental costs. 2. uncontrollable costs of fines.

Opportunity: 1. we have a huge opportunity to expand our business among students.

Threats: 1. other companies can launch same business and can force us to reduce prices. Because of that our profit percentage and growth would be affected

MARKETING MIX Product: 1. dehradun- mussorie- rishikesh (executive

package)

2. dharamshala-kangra devi-Mc leod ganj- palampur.

(smart package)

3. manali- kullu (luxury package) 4. haridwar- rishikesh- mussorie- dehradun. (Dream

package)

PRICE : 1. executive package Rs. 15000 (6 people, 3 nights

3days).

2. smart package - Rs 12500 (6 people, 2night 2 days). 3. luxury package - Rs 17000 (5 people, 3 night 3 days). 4. Dream package - Rs 17000 (6 people, 3 night 3 days).

PLACE
we would operate from jallandhar cantt.

PROMOTION: 1. sponsorships for college events. 2. free consultation stalls at colleges.

We are also giving complementary food coupons with out travel packages which are discussed below : 1. Executive package - 1000 /- free food coupon. 2. Smart package - 500/- free food coupon. 3. Luxury package 1500/- free food coupon. 4. Dream package - 1500/- free food coupon.

OPERATION AND HR
H R @ D V STRUCTURE

BOARD OF DIRECTORS :
ABHISHEK , DEWESH,NAMAN,JOGESH,RIMA

- Vehicle Maintenance Technician (VMT) (1)

- Drivers (2) - Peons & cleaning staffs (2)

HIERARCHY : BOD
HR (Dir.) FINANCE (Dir.) Cust. Rel. (Dir.) OPERATIONS (Dir.) MARKETING (Dir.)

VEHICLE MAINTENANCE TECHNICIAN

RECEPTIONIST

DRIVERS

PEONS & CLEANING STAFFS

Employees
bonuses

Motivation

proper rest schedule free dinning for employee of the fortnight.

Recruitments