International Marketing

Q1 Cultural forces are included in domestic uncontrollable factors True or False Q2. Coca cola was given the choice to reveal its secret formula comes undera. Domestic uncontrollable factors b. Foreign uncontrollable factors c. Domestic marketing d. International marketing Q3. TNC is a. Transport corporation c. Transport corporaton

b. Transnational co-operation d. Transnational corporation

Q4. The company markets its product in many countries in the world is known as a. International marketing b. Global marketing c. Domestic marketing d. Multinational marketing Q5. The openness of towards other cultures is known as a. Polycentric b.Ethnocentic c. Geocentric

d. Regiocentric

Q6. Quota system is a method of restricting trade between nations True or False Q7. WTO is a. World Transport Organization c. World Trade Organization

b. World Tarrif Organization d. World Transit Organization

Q8. Minimum standards for IP regulation is laid by ____________Agreement a. GATT b. TRIPS c. WTO d. TPRM Q9. Government action to disposes a company is known as____________ a. Dilution b. Ideology c. Expropriation d. Stability Q10. Rules in which the nation binds upon itself is____________ system a. International b.Statue c. Common d. Domestic Q11. eed hierarchy Theory is given by a. Henry Fayol b. Abraham Maslow

c. Igor Ansoff

Q12.Traditional and price conscious customers in adoption process is known asa. Late Majority b. Late adopters c. Laggards d. Late innovators Q13. 5 forces for industry analysis is given by a. Fayol b. Maslow c. Ansoff d. Porter Q14. Concentrating on a particular segment is called asa. Differentiation b. Focus c. Concentration

d. Fixed

Q15. Modern form of barter is known as a. Piggybacking b. Licensing

c. Purchasing

d. Counter Trade

Q16. Turnkey operation is a form of Joint venture True or False Q17. Observing the buying behaviour of customer is a primary research - True or False Q18. Match the following a. Fiscal 1. GNP b. Economic 2. Taxes c. Institutions 3. Money Market Q19. Product includes Features, Quality, Brand name, Services and a. Packaging b. Personal selling c. Transport d. Credit Q20. The last stage of PLC is a. Maturity b. Growth

c. Decline

d. Introduction

Q21. Wal Mart is an example of __________channel power a. Legitimate b. Reward c.Expert d. Referent Q22. The 1st stage of personal seeling process is a. Presenting b. Following c. Approaching

d. Prospecting

Q23. Entering the market initially at a lower price is known as __________ pricing a. Skimming b. Penetration c. Holding d. Stable Q24. The price in which merchandise is sold between related firms is known asa. Skimming price b. Penetration price c. Transfer price d. Holding price Q25. ECG is a. Export Control Gross c. Export Credit Guarantee

b.Expense Control Gross d. Expense Credit Guarantee

Note: This is a sample question paper , please refer the questions given at the end of each chapter in your book