INTRODUCTION

INDUSTRIAL PROFILE:
Ayurveda is considered as Science of Life. This probably makes it the earliest medicine having a positive concept of health to be achieved through a blending of physical, mental, social and spiritual welfare. Ayurveda becomes one of the oldest systems of health care dealing with preventive and creative aspects of life in a most comprehensive way and presents a close similarity with the WHOS concept of health propounded in the modern area. India has a treasure of knowledge in the field of medicinal plants; it has 5000 years of cultural heritage in Ayurveda medicines. Ayurveda treatment is seemed to be an answer to several incurable diseases of the modern world. The number of persons undergoing Ayurveda treatment is increasing day-by-day. Most of the nation import raw material from India and developed medicines in their fall fledged labouratories and market in India under higher price. Ayurvedic industry is considered to be one of the 10 developmental areas in several states achieving more foreign attention. It has greater significance in bringing tourist to Kerala.

The conceptual and operational framework of Ayurveda is wide enough to include all that is essential to make a man healthy and happy. It includes the study of right conduct (dharma), which is necessary for the healthy growth of society in which the man lives. Further it deals with the philosophical aspect of life, the knowledge of which contributes greatly to the comfort and happiness of all human beings. Ayurveda philosophically understands the limitation of human efforts. Still it talks about the means of prolonging life and the methods of invigorating it.

OBJECTIVES
To get an awareness about the services at Arya Vaidya Sala.

To know about the institution profile of Kottakkal Arya Vaidya Sala.

To study the functions of various department of the institution. To find integration solutions of Arya Vaidya Sala. To study more about the online booking of Arya Vaidya Sala. To find the strength and weakness of the institution.

To know the working of an organisation and gain practical experience.

To gain an overview of management operation.

To analyze the present status and future strategies of the organisation.

 To understand the behaviour and culture of the organisation. This is a detailed study on how the organisation works the infrastructure facilities, capital requirements, technical aspect, plant and machinery, raw materials, etc.

MISSION
At Kottakkal Arya Vaidya Sala they fully realize their responsibilities towards their employees and customers. Their strategies and organizational goals, driven by their core values are formulated keeping them in mind.
With efficiency and innovation as their benchmarks, they keep pushing the par of excellence in response to their customer needs. For everything that they do is always keep the customers needs in the mind so that they can be assured of the product quality and services, which are always the best in the industry.

How they achieve this is though constant innovation and quest for excellence through team work and mutual trust. Thus through thick and thin they continue to stay focused on their primary objective to maximize customers value.

SOURCES OF DATA
PRIMARY DATA
Those which are collected fresh for the first time and that happens to be original character the methodology is used for collecting the primary data.

Respective guide in each department

SECONDARY DATA
Data which has been already collected by someone else and which has been passed through statistical process Records Books Website

BOARD OF TRUST
ARYA VAIDYA SALA is run as a Charitable Trust which is run by a will which includes the Article of Association and Memorandum of Association in the will which was made by its founder of Kottakkal Arya Vaidya Sala, Late Sri P. S. Varrier include excellent provision for the administration and management of ARYA VAIDYA SALA, by appointing a board of Trustees. In the board of Trustees, five members elected from the family and the relatives itself and two are the employee representatives, thus there are seven members in the board of trustees. At present following are the Trustees: Dr. P. K. Warrier
Sri. P. R. Raghava Varier Managing Trustee
Trustee Trustee

Sri. C. A. Varier

Dr. P. M. Varier Sri. N. M. Vijayan Dr. N. S. Unnikrishnan

Dr. K. Muraleedharan

Trustee Trustee Trustee Trustee

INSTITUTION PROFILE
HISTORY OF ARYA VAIDYA SALA:
Vaidyaratnam P.S Vaniers KOTTAKKAL ARYA VAIDYA SALA is a charitable institution which is situated at Kottakkal. This charitable Trust is providing Ayurveda Medicine and treatment to patients all over India.
On 12
th

October, 1902 the auspicious Vijayadasami Day,

Panniyappalli Sankunni Varier, an ancient and noble family of Malabar made a beginning for the manufacturing and supply of Ayurveda medicine for the treatment of his patients at Kottakkal. It was a small building not very far from his ancestral house fondly named the Institution THE ARYA VAIDYA SALA KOTTAKKAL. He insisted on quality and purity of every medicine manufactured in his clinic under his personal supervision. The efficiency of his treatment and medicine became well and widely known. He started preparation
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and supply of Ayurveda Medicines in modern times. Because of his meritorious and successful efforts to develop new faith and confidence the system of medicine and he may rightly be called the savior of Ayurveda system and the preparation of his treatment and medicines.
Arya Vaidyan P. MADHAVAN VARRIER was managing trustee and he was responsible for the introduction of many modern and scientific improvements and machinery to facilitate large scale production and supply of medicines to cope with ever increasing demands of thousands of patients spread all over world. For the convenience and comfortable stay of large number of patients, he constructed nursing homes for need of the people.

PRODUCTS:
There is a variety of Ayurvedic medicines. Arya Vaidya Sala manufactures more than 530 classical formulations which fall in the following nine categories:
1. Arishta / Asava (Fermented formulation)

2. Bhasma (Calicinated drug) 3. Churna (Powdered herb) 4. Ghrita (Ghee based) 5. Gulika (Pill) 6. Kashaya (Decoction) 7. Leha (Electuary) 8. Rasakriya (Collerium) 9. Taila / Kuzhampu (Oil based)

AYURVEDA HOSPITAL:
Ayurveda Hospital was constructed and established in 1924 at Kottakkal. It is a charitable hospital where poor people are given medicines, treatment and food free of cost. The hospital is manned by qualified Ayurveda and Allopathic
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physicians. A maternity ward is also attached to the Hospital and maternity cases are attended free here. A modern labouratory, X-ray facility and a minor surgical ward are also made available in the hospital, special and costly treatments like Naavarakkizhi, Pizhichil, Dhara etc, are made free of cost to the poor people.

AYURVEDA COLLEGE:
To spread the knowledge of Ayurveda and take its blessing to numerous people, P.S Warrier formed a society in 1907 called ARYA VAIDYA SAMAJAM, bringing together all leading Ayurveda physicians in Kerala. The major offshoot was the established of an Ayurveda college at Calicut in 1917.When the Ayurveda Hospital was built at Kottakkal. In 1924, the college was shifted to its neighbourhood, so that the students could gain practical experience in the treatment procedures. The college is affiliated to Calicut University.

The college is now having BAMS and MD course and is affiliated to the University of Calicut. Arya Vaidya Sala provides an amount not exceeding 10% of their profit for the development of the college. Being a musician himself writer, lover, literature and arts he also formed a fully equipped drama troop first in the late twenties and later converted in to a fine Kerala. The Arya Vaidyan P.S VARIER, the great visionary passed away on the day 30
th

January 1944.The Arya Vaidya Sala became a trust by the execution of will by Varrier, which his excellent provisions for the administration and management.

AYURVEDIC BOOKS AND PUBLICATION:

Arya Vaidya Sala, from the very beginning was engaged in scientific publication. The publications department brings out a number of books and other publications for professional reading as well as medical literacy among the people.
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Some of the books and publications are Ayurvedic, a quarterly journal. Ashtanga Sareeram, Catalogues, Ayurveda charithram and tenets for a total life of nursing home with all modern equipments and amenities and inaugurated the nursing home on the historic occasion of golden jubilee celebration of the Arya Vaidya Sala. Aryavaidyan P. Madhava Varier lost his life in an accident at Nagpur on 12
th

December 1953. On behalf of

him his younger brother Dr. P.K Warier took charge of the institution, and is the managing trustee from the past five decades.

HERBAL GARDEN:
Arya Vaidya Sala is cultivating medicinal plants and herbs at Kanhirapuzha in Palakkad district, different varieties of medicinal plants have been identified and herbarium is maintained in this herbal garden.

FACTORY:
The Arya Vaidya Sala has three large manufacturing units, located at Kottakkal, Kanjikode and Nanjangud. These factories are fully equipped and modernized. The steam plant, commissioned on 16 -01-1967 by the then health minister, Dr. SUSHILA NAYYAR. This was helpful to increase the production capacity of the factory. The boiler, jacketed vessels and other equipments used are all made in India. To meet the increasing demand for their medicines, Arya Vaidya Sala started another factory at Kanjikode in Palakkad district. Earlier only Assavas and Arishta were produced here. Now commissioning of a new plants, Churnam and Leham also are produced here. The total production turnover of both the factories is about 161 cores and Arya Vaidya Sala has more than 2200 employees.
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ACTIVITIES:
The various activities undertaken by Arya Vaidya Sala are charitable hospitals, Ayurveda hospitals and research centers, research and development, special treatments, drugs production and online consultation.

NATYA SANGHAM:
There is renowned Kathakali Academy, flourishing under the protective patronage of Arya Vaidya Sala. Kathakali is a unique classical theatre where by PSV Natysangham has given birth to many talented Kathakali artists and it has come to be recognized as one of the leading performing and training centers for Kathakali.

AYURVEDIC HOSPITAL AND RESEARCH CENTRES:

The Hospital complex has four treatment blocks consisting of 300 accommodations. These blocks consists of spacious and comfortable family quarters, double rooms, single rooms, all equipped and furnished on modern lines with telephone facilities.

MEDICAL DESPATCH:
Medicines are being sent to patients either through registered parcel or courier. But this facility is available only from Kottakkal. In addition to this, medicines can also be purchased from the nearest branch or retail distributor where the patients reside.

THE WILL
Sri. P.S. Varier expired in 1944. He had executed a will prior to his demise, which converted his proprietary concern into Charitable Trust of Public in

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nature, to be run by a Trust Board consisting of seven members who are related to his family and the institution.

MAJOR POINTS IN THE WILL

Earning from ARYA VAIDYA SALA is spent on charitable causes, in the form of medical aid on both Out Patient and In Patient basis which is about 45%. Financial support is also provided for Ayurveda College for conducting Research, holding seminars and training programs for publication of books, etc, which is about 10%. Remaining funds are pooled back for the development of the institution which is about 45%.

CORPORATE SOCIAL RESPONSIBILITY

ARYA VAIDYA SALA exhibits a keen sense of corporate social responsibility. This philanthropic attitude is a result of the value system of its founder, the late Mr. Vaidyaratnam P. S. Varier, a famous physician. According to him, those who could afford to pay for medical treatment should be capable of paying the fee, but those who were incapable of paying (Poor people) should be charged free of cost. He, therefore, allocated a part of his income for charitable purposes. In 1924, the institution established the Arya Vaidya Chikitsa Sala, a charitable hospital in Kottakkal, where poor patients were given medicines and medical treatment free of cost. In modern business environment within which it now operates, ARYA VAIDYA SALA has applied Mr. Variers philosophy in its dealings with suppliers, customers and employees alike Arya Vaidya Sala has been honored by an Award for Corporate Social Responsibility in the year 2007.

CUSTOMER CARE
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Customers goodwill towards ARYA VAIDYA SALA sustains its growth. It is this goodwill that informs the institutions insistence on stringent quality assurance procedures. ARYA VAIDYA SALA works with vendors who are equally conscious about the critical role of quality in establishing a brand. Raw material standardization is carried out by technological validation and the right quality and quantity of herbs are ensured. Scientific knowledge and technological capacities are routinely updated for this purpose. Each batch of finished goods also undergoes quality analysis. Products meant for export undergo various tests, like heavy metal tests, material safety data sheets, and so on. After product launches, surveys to assess the impact of the product are conducted. The feedback collected enables ARYA VAIDYA SALA to gauge customer satisfaction. A full-time customer care cell in the marketing department works to resolve customer queries and grievances.

EMPLOYEES CARE
Unlike in many other organizations, ARYA VAIDYA SALA employees have a major stand in the planning and implementation of methods that ensure in the planning and implementation of methods with effective and good quality products. The ARYA VAIDYA SALA Trust Board has two members who represent the employees of the institute. Employees enjoy numerous benefits that are aimed to motivate and inspire them. These include reimbursements of medical bills, work-life balance through a recreation club and an employees welfare society, and performance and monthly attendance incentives schemes. Periodic employee satisfaction surveys show that high employee satisfaction prevails in the institute.

SOCIAL AND COMMUNIUCATION INITIATIVES

The chief social objectives of ARYA VAIDYA SALA are laid down in the will of Sri. Varier. As per the provisions of the will, 45% of institute profit is utilized
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for the treatment of poor patients in the Ayurvedic hospitals and 10% of the profit is donated to the Vaidyaratnam P. S. Variers Ayurveda College at Kottakkal. ARYA VAIDYA SALA aims to fulfill its social commitments in the fields specified by the founder in the most effective way. In addition, ARYA VAIDYA SALA has participated in an International Development Research center Project for the conservation of endangered medical plant species. It is also involved in an ongoing TATA- aided project in medicinal plant research.

WORKERS UNION
The union began functioning in 1949. Presently there are four recognized unions generally cordial relations exist between the management and work force, with very rare occasions for friction. In fact, the employees play a big role in maintaining high standards, so the union has its own role in the organization.

The four recognized unions now prevailing in the organization are: 1) ARYA VAIDYA SALA Workers Federation affiliated to CITU 2) ARYA VAIDYA SALA Workers Union affiliated to AITUC 3) ARYA VAIDYA SALA Mazdoor Sangh affiliated to BMS 4) ARYA VAIDYA SALA Employees Union affiliated to INTUC

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DEPARTMENTS OF ARYA VAIDYA SALA

ADMINISTRATIVE DEPARTMENT
Administration is concerned with determination of policies and objectives. It is more popular in government, military education and religious organizations. It co-ordinates
Board of trustee

finance,

production

and

distribution, it takes major decisions.

Managing Trustee

General Manager

Chief Manager (Personnel)

Deputy Manager Administration Administrative Staff

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Main functions of Administrative department:

1. Subscription of Journals. 2. Institutional Advertisement. 3. Security.
Administration department is one of the important departments in the Arya Vaidya Sala. Senior manager heads the department. They manage all the general activities which are helpful to smooth flow of other department.

1) Inward and outward movement of mail

It is one of the important duties to the Administration department. They manage all the mails, which may be inward or outward. They make a register for inward letter and one more register made for outward letters. This register contains inward and outward number of mail, date and client name. The industry got the permission of a Franking (Stamp with a postmark to indicate date and time of mailing) from the postal department for government. Then the departments are using the power of stamp press. In addition, after that they send to the mail for proper client. It is one of the major functions done by Administration department.

2) Subscription of journals, newspaper to all departments

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The institution provides journals and newspaper to each department in Arya Vaidya Sala.

3) Renewal of license
The institution provides the license to the public for the subscription of a materials and the sale of a finished product. It is normally given for one year or any other fixed period. When the period is finished at that time, it will be renewed to the accurate client with a desired fee. It is another function of this authority.

4) Corporate advertisement
In Arya Vaidya Sala, advertisements are published in journals, newspapers, TV, internet etc. These duties are managed by administrative department.

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PERSONNEL DEPARTMENT
The main responsibilities of the human resource department are selection, recruit- training, motivating, retirement the functional chart display Arya Vaidya Sala employees wages, medical aid, security, labour, welfare, labour relation, labour documentation and labour statistics.

Board of Trustee

Managing Trustee

General Manager

Chief Manager (Personnel)

Chief Manager (Legal)

Staff (Personnel)

Executive - HR

Functions of personnel department 1. Manpower planning 2. Recruitment and Training 3. Collective bargaining
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4. Disciplinary procedure 5. Grievances handling 6. Time office administration

The personnel department function includes a variety of activities, and key among them is deciding what staffing needs and whether to use independent contractors or hire employees to fill these needs, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring your personnel and management practices conform to various regulations. Activities also include managing approach to employee benefits and compensation, employee records and personnel policies. Usually small businesses (for profit or non profit) have to carry out these activities themselves because they cant yet afford part or full time help. However, they should always ensure that employees have an aware of personnel policies which conform to current regulations.

MAN POWER PLANNING

Here the sales budged prepared by the market department report to production department accordingly product plan is prepared details of the man hours required is send to the personnel department for recruitment.

Recruitment Depending upon types of jobs to be done the recruitment takes place; there are mainly six categories of works:

1) Sanitation and housekeeping Educational qualification Age : :

18

Standard 8 18 30

Procedure

Interview and medical check up

2) Production workers Educational qualification Age Procedure : : : SSLC 18 30 Interview and medical check up

3) Masseurs Educational qualification Age Procedure : : : SSLC and Masseurs certificate 18 30 Interview and medical check up

4) Technical Workers Educational qualification Age Procedure : : : SSLC 18 30 Skill test and medical check up

5) Clerical Staff Educational qualification Age Procedure : : : Graduation 21 35 Written test and interview

6) Executive Category Educational qualification Age Procedure : : : Professional qualification 23 45 Interview

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There is also a data bank in ARYA VAIDYA SALA which receives around 20 30 applications a day if it cannot meet the requirements then they resort to placement cells, advertisement, etc.

TRAINING AND DEVELOPMENT

After having selected the most suitable person in the organization through the application of scientific techniques, the next important function of the personnel management is to arrange for their training. If no planned program of training is established, the employee may engage himself in self-training by trial or by observing others and thus training cost would not have been eliminated. In absence of a systematic training program, the training cost would be rater higher. The interest of labour and management should be close, if not identical if a sound training program is reestablished in the organization. All types of jobs require some type of training for their efficient performance and therefore all employees, new or old should be trained or retrained. Every new employee, regardless of his previous training, education and experience needs to be introduced to the work-environment of his new employer and to be taught how to perform specific tasks.

Increased job satisfaction and morale among employees Increased employee motivation Increased efficiencies in processes, resulting in financial gain Increased capacity to adopt new technologies and methods Increased innovation in strategies and products Reduced employee turnover

SALARY AND WAGE ADMINISTRATION

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It is an administrative procedure of establishing and supervising wage levels and operations in an organization. In most organizations, wage and salary administration is performed in the personnel department, although larger organizations often have payroll or wage and salary administration department.

Agreed wage is determined through long term agreement between the collective bargaining agent and the management for matters relating to improvement in service condition like increase in increment, reduction in the time period of promotions, retirement benefits, allowances, transfers, etc.

In this concern, four unions are there all affiliated to the Central Labour Union, those are Workers Federation (CITU), Workers Union (AITUC), Mazdoor Sangh (BMS) and Employees Union (INTUC). These are the unions in the organization. GRIEVANCE HANDLING Any workman having a grievance shall first refer to his immediate supervisor. If the workman is not satisfied by the decision, he shall give his complaint in writing to the head of the department. If the head of the department fails to solve the problem, it will be handed over to the general manager and cannot redress the grievance within a week then the matter can be raised as an industrial dispute before the district consolation officer through his union. DISCIPLINARY PROCEEDINGS
In the Industrial Employment Standing Act one among it is disciplinary proceedings. Certain act on the part of employee will constitute misconduct for institutions having more than 50 members employing in their own standing order. Some of the indisciplinary conduct includes disobeying superior officers orders, late comings, habitual absenteeism, and negligence in the work.
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Misconduct of the employee is reported to the superior who reports to HOD, who issues a showcase notice to the concerned to reply within a specific and after that HOD gives him a warning letter. If he is challenging then a charge sheet will be issued with the domestic enquiry which will be conducted by enquiry officer. Based on the evidence the enquiry officer will submit his finding to management if he is found guilty, punishment is given.

ADMINISTRATION OF SOCIAL SECURITY SCHEMES

Social security is a very comprehensive term which includes schemes of social insurance and social assistance, as well as some schemes of commercial insurance. Following are the employees benefits paid to the workers.

Employee Provident Fund Scheme

Provident Funds and Miscellaneous Provisions Act, provides for compulsory contributory fund for the future of an employee after his retirement or for his dependents incase of his early death. It extends to the whole of India except the state of Jammu and Kashmir and is applicable to: a) Every factory engaged in any industry specified in Schedule 1 in which 20 or more persons are employed; b) Every other establishment employing 20 or more persons or class of such establishments, which the Central Government may notify; c) Any other establishment so notified by the Central Government even if employing less than 20 persons Total PF = 24% (Which is 12% employer and 12% employee) Employee pension fund
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Employees will get back along with interest approved; Advanced payment in case of marriage, house construction, treatment for critical illness, higher education, etc.
Payment of gratuity According to payment of gratuity act those employee who completed 5 years of service on final succession of employment will be pay gratuity at the rate of 15 days for every complete year of service

Employees State Insurance Corporation (ESIC) ARYA VAIDYA SALA is exempted from this because they have a better medical treatment than ESIS, 16.66% of salary towards medical benefits. EMPLOYEE WELFARE ACTIVITIES The Factories Act is a social legislation which has been enacted for occupational safety, health and welfare of work place. This legislation is being enforced by technical officers i.e. Inspectors of Factories, Dy. Chief Inspectors of Factories who work under the control of the Chief Inspector of Factories and overall control of the Labour Commissioner, Government of National Capital Territory of Delhi. The provisions of this Act are relating to:
I. Health II. Safety

III. Welfare facilities IV. Working hours

V. Employment of young persons VI. Annual leave with wages, etc.

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 ARYA VAIDYA SALA does provide their employee with all these facilities like rest rooms, canteen, washing place, drinking water, etc which are statutory welfare measures. ARYA VAIDYA SALA also provide them with voluntary welfare measures such as proving the workman with uniforms, running of employee welfare co-operative society which provides provisions for employees which will be reduced from the salary.
There is also a higher purchase household item scheme for the employees.

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IT DEPARTMENT
IT department at ARYA VAIDYA SALA deals with the following functions: IT department in ARYA VAIDYA SALA, is also equipped with high speed ISDN internal connection through which applications can send their details which helps in the process of recruitment. This department is new to this institution because, this department has only an experience of One year in ARYA VAIDYA SALA
IT department has helped the institution to have coordination and inter dependence with other departments. There is different software in terms of Payroll, Production management, Raw materials and Inventory management. Software relating to marketing hospital management system etc is used at different sections of ARYA VAIDYA SALA
Additional modifications, up gradations and maintenance of database of the software are carried on by the IT department. In addition to these different requirements related to hardware like new purchases, networking coordination with the vendor, are also the duties of the IT department.
Most of the software like the latest version of TALLY is being installed in the concerned departments to carry the transaction in an easy manner. Thus most of the accounts and journal entries are carried out in this process.

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FINANCE AND ACCOUNTING DEPARTMENT

The finance and accounting departments performs all the accounting and financial activities of organization. Functions of financial department include the finance and accounting matters like target preparation, taxation, audit, cash disbursements, payroll etc.
Board of Trustee Managing trustee General Manager Chief (F & A)

Asst. Manager (F & A)

Asst. Manager (Costing)

Staff

Staff

Functions of F&A departments 1. Budgeting 2. Working capital arrangements 3. Maintenance of books of accounts 4. Taxation matters 5. Audit 6. Payroll

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Finance is the base of every concern, without it they have no stability. The main aim of this department is maximizing the profit of the firm. They see that funds are used properly and proper accounts are kept, which is the basic principle of accounting. The routine functions of the department are as follows: 1) Financial Planning
The main responsibility of the chief financial officer in a large concern is to forecast the needs and sources of finance and ensure the adequate supply cash at proper time for the smooth running of the business. He is to see that cash inflow and outflow must be uninterrupted and continuous. For this purpose, financial planning is necessary, i.e. he must decide the time when he needs money, the sources of supply of money and the investment patterns so that the institution may meet its obligations properly and maintains its goodwill in the market. The finance manager is also to see that there is no surplus money in the business which earns nothing.

2) Raising of Necessary Funds

The second main responsibility of the finance officer is to see the nature of the need, i.e. whether finances are required for long term or for short term. He must assess the alternative sources of supply of finance taking into view the cost of raising funds, its effect on various concerned parties.

3) Controlling the Use of Funds

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The finance manager is also responsible for the proper utilization of funds. Assets must be used effectively so as to earn higher profits inflow and outflow of cash must be controlled in a manner so as to meet the current as well as future obligations; unnecessary expenditure should be curtailed and there should be left no possibility for misappropriation of money.

4) Disposition of Profits Appropriation of profits is one of the main responsibilities of the finance manager. He is to advise to the top executive as how much of the profits should be retained in the business as reserves for future expansion; how much to be used in repaying the debts; and how much to be distributed to the shareholders as dividend. On the basis of the advice given by the finance manager, the resolutions regarding depreciations, reserves, general reserves and distribution of dividends are carried out in the meeting of the board of directors of the institution. 5) Other responsibilities Over and above, the responsibilities stated above, there are certain other responsibilities of the finance manager. These are:
a)

Legal Obligation: Finance Manager is also under an obligation to consider the enterprise in the light of its legal obligations. A host of laws, taxes and rules and regulations cover nearly every move and policy. Good financial management helps to develop a sound legal framework.

b)

Responsibilities of Employees: The financial management must try to produce a healthy going concern capable of maintaining regular employment at satisfactory rate of pay under favourable working conditions. The long term financial interest of management, employees and owners are common.
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c)

Responsibilities to Customers: In order to make the payments of its customers bill, the effective financial management is necessary. Sound financial management ensures the creditors continued supply of raw material.

To sum up the main functions of finance and accounts department of ARYA VAIDYA SALA are as follows: Preparation of budgets Maintenance of working capital It looks into the tax matters of the organization Maintenance of books accounts Payment discernment Auditing Payroll Costing Preparation of Balance Sheet

MARKETING DEPARTMENT

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Arya Vaidya Sala products are marketed throughout India and to foreign countries like Malaysia and Singapore etc. QUALITY MEDICINES AFFORDABLE PRICE is the policy which Arya Vaidya Sala is following, cooperate media advertisements are done to project the institution and no product advertisement are done so far: Marketing Department
Board of Trustee

Managing Trustee

General Manager

Head Marketing

Senior Manager (Marketing) Branches

Senior Manager (Marketing) Kerala

Senior Manager (Marketing) Head Office & Outer

MES

MES

MES

Staffs

Functions of marketing department 1. Raising marketing strategies

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2. Appointment of authorized dealers 3. Marked data record 4. Logistics 5. Attending customer complains 6. Market development 7. Sales forecast
Marketing is a social and managerial process by which individuals and groups obtain what they want through creating, offering and exchanging products of value with others. Marketing plays a critical role in the organizational program.

The marketing section of ARYA VAIDYA SALA is in Kottakkal itself. The finished goods, both the manufacturing unit are stored and distributed from here. This department is mainly done in Kottakkal store department and coordinates all the products from both the factory and in the warehouse.

There is no separate segment for the firms products, as the products are Ayurvedic medicines and all who needs them are the users. The product attracts more customers due to less chance of side effects when compared to Allopathic medicines.

There are more than 1250 authorized agencies all over India and in foreign countries like Malaysia, Singapore, etc where medical facilities are available to a very large number of ailing patients.
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MANUFACTURING DEPARTMENT

32

Manufacturing is the process of converting raw material into finished goods. It is process of translating input into output.

Board of Trustee

General Manager

Factory - 1

Factory - 2

Factory - 3

Factory Manager

Factory Manager

Factory Manager

Production Manager Production Crew

Production Manager

Production Manager

Production Crew

Production Crew

Functions of Production or Manufacturing department

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The manufacturing activity takes place at three factories. These factories operate on manufacturing license issued by the Drugs Controller of the state and both possess GMP (Good Manufacturing Practices) certificate issued by the government. The important feature of the three factories is the fact that the basic principles and practices of medicine manufacture are still based on the specifications in the classical text books. At the same time, extensive mechanization has taken place as a necessary consequence of adapting industrial methods. This change is essential when scaled up and bulk level production of medicines becomes necessary. All the processing activities are done in pharmaceutical grade stainless steel vessels. There are several electro mechanical equipments which are employed for achieving efficiency in production. Major areas where mechanization has been incorporated are: Fire wood has completely been replaced by boiler generated steam for boiling purpose. Major functions like disintegration, sifting, filtration, concentration, incineration, compression, filling, blistering, packing, etc are done with the aid of heavy equipments.
The introduction of modern dosage presentation forms of tablets and capsules has also necessitated the incorporation of modern pharmaceutical machinery like punching machine, mass mixer, granulator, drier, blender, encapsulation equipment, blister packing machine, etc.
The factories work round the clock in three shifts. More than 600 people are engaged in manufacturing activity including workmen, supervisors, clerical and
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support staffs. Every section of the two factories is managed by qualified and trained physicians under the overall control of a Factory Manager and Production Manager.
The production activity is scheduled by the Production Planning Unit. It draws up annual / monthly / weekly / daily production schedule by taking into account the requirement of the Factory managers and Finance department.

Arya Vaidya Sala manufactures more than 530 classical formulations which fall in the following nine categories: 1. Arishta / Asava (Fermented formulation) 2. Bhasma (Calicinated drug) 3. Churna (Powdered herb) 4. Ghrita (Ghee based) 5. Gulika (Pill) 6. Kashaya (Decoction) 7. Leha (Electuary) 8. Rasakriya (Collerium) 9. Taila / Kuzhampu (Oil based)

These formulations are adapted from several classical text books. Their manufacture and marketing are licensed by the Drug Controlling Authority of the State Government. The manufacturing activity is also granted GMP certification by the government.
The principles and methodology of medicine preparation are based on classical tenets. However modern technological and industrial methods are adapted to possible extent. For example, basic cooking is now done in pharmaceutical
35

grade stainless steel vessels by using steam as the source of heat. Vacuum evaporation is employed for concentration step. Several electro mechanical equipments are used for size reduction of herbs, pulverization, sifting, grinding, filling and packing, etc. Similarly, Quality assurance procedures have also been adapted considerably from the methods of modern chemistry and physics.

On an average, 20-30 herbs are used in the preparation of a medicine. There are rare instances when more than a hundred herbs go into the making of a medicine. There are others which take months to get prepared as a lot. Ayurvedic medicine manufacture the material intensive, time intensive, labour intensive and also water intensive. They form the main cost factors.

MATERIAL DEPARTMENT

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Material department occupies a crucial place at Kottakkal Arya Vaidya Sala. Kottakkal Arya Vaidya Sala consumes 70% of the raw materials from vegetables, 20% from animals, 5% from metals and other 5% from minerals.

Material Department

Board of Trustee

Managing Trustee

General Manager

Manager (Materials)

Executive (Materials Planning)

Material Staff

Functions of material department 1. Purchase of raw materials

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2. Supply development 3. Storage 4. Packaging of materials

The Indian System of Medicine and also the Homoeopathy system predominantly use raw materials in most of their preparations and formulation. The credibility of these systems, thus mainly depends upon the use of genuine raw materials in the manufacture of drugs of these systems. In all, about 1100 medicinal plants are estimated to find regular use in the Indian System of Medicine (ISM). As a result of continuous exploitation of these plants in forests and absence of regular developmental programs in the forestry sector, a number of species have become vulnerable to extinction due to loss of population and also unscrupulous collection. This also leads to a gradual erosion and ultimate loss of vulnerable genetic diversities of these economic plants in India.

The major functions of material / purchase department is as follows:

Procurement of raw materials and packing It means the collection and store of raw materials from various sources after that it will be needed to the production process at that time, to allow suitable quantity of items to production.

Supplier or vendor development

The purchase field of ARYA VAIDYA SALA is very wide, so there is a focus to supplier or vendor development programs in the institution. They provide

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better chance for the vendor to make their products and to evaluate the availability of raw materials to the institution. It clearly helps the institution availability or chances of getting the materials. Storage For storage of all resource such as raw materials and finished goods in the organization, ARYA VAIDYA SALA has got a large and high storage area. Finished goods have to be stored fully secure all these are important function of this department.

Printing and Stationary This department handles the purchase of printing and stationary items. These items are kept to the suitable stores and when needed, it will be handed over to the proper departments.

Packing Materials It does the purchase of all the packing materials from suitable source and is kept to stores and whenever it is needed then to forward the materials to marketing department. All these activities are clearly and carefully done by the materials or purchase department of the institution. In Ayurveda 70% of input materials is from the plant kingdom, 20% is from the animal kingdom and 5 % of metals such as gold, silver, iron, etc and 5% of minerals such as Sulphur, Calcium Carbonate, etc. Arya Vaidya Sala uses more than 4000 tons of raw materials (about 600 items) in a year to produce 530 formulations for the market. A rough estimate of annual consumption by ARYA VAIDYA SALA: 1. Milk
-

13 lakh liter

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2. Oil 3. Ghee 4. Honey 5. Jaggery 6. Saffron 7. Cardamom 8. Tippali 9. Ativitayam 10.Kurumtotti

5 lakh liter 180 ton 290 ton 750 ton 856 kg 14 ton 30 ton 12 ton 480 ton

Quantum of total production Solid formulations Fluid formulations Total number 700 ton 31 lakh liter 530 items

AYURVEDA HOSPITAL
HOSPITAL
Board of Trustee

Managing Trustee 40 General Manager

Chief Superintend (AH & RCS)

Superinten d AH & RC (Kochi)

Superintend AH & RC (Delhi)

Superintend AH & RC (Aluva)

Superintend AH & RC (Kottakkal)

Superintend Charitable Hospital (Kottakkal)

Administrative Office

Physicians

Staff

Treatment Staff

Nursing Staff

The Arya Vaidya Chikitsa Sala was constructed and established in 1924 at Kottakkal. It is a charitable hospital where poor people are given medical treatment and food, free of cost. The hospital is manned by qualified Ayurvedic physicians. A maternity ward with the services of qualified nurse is also attached to the hospital and maternity cases are attended free here.
The Ayurvedic Hospital & Research Centre at Kottakkal is the main in-patient institution of Arya Vaidya Sala. Patients from all over the world come here for
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getting treated for conditions like rheumatoid arthritis, spondylitis (Inflammation of a spinal joint) and diabetes, digestive problems, many more, or for gaining relief from diseases like cancer, AIDS and Parkinsons or even for general rejuvenation-detoxification programs. The patients are accommodated in three multi-storied blocks. The treatment rooms are attached to the staying quarters. One can get up to five treatment timings are 7 8 am, 8.30 9.30 am, 10 11 am, 2 3 pm and 3.30 4.30 pm. A team of physicians looks after each patient. The reputation of the centre has increased immensely in the last two decades and advance booking of up to four to five months is usual.

The primary feature of hospital includes the following:

160 beds for treatment of residential patients A modern laboratory, X-ray facility and a minor surgical ward.
A maternity ward attached to the hospital, providing free services to women.

A Pachakarma ward that offers special and expensive treatment such as Navarakkizhi, Pizhichil, Dhara and so on free of cost to poor patients.
A clinical research ward that offers treatment to patients suffering from the peptic ulcer diseases, the ward run under the Central Council for research in Ayurveda and expenses of the patients are met by ARYA VAIDYA SALA.

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A clinical research unit that aims to develop new method and procedures for dealing with debilitating ailments, such as cancer and rheumatoid arthritis.

A special and separate ward to treat snake bite victims and patients suffering from other poison related maladies.

ENGINEERING DEPARTMENT
Engineering department helps to new project development, construction, building and maintenance.
General Manager

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Civil Engineer (Project)

Technical Cell

Executive Engineer

Senior Manager Engineer

Junior engineers

Mechanical Manager & Electrical Manager

Staff

Maintenance Engineers

Junior Engineers

Technical Staff

Functions of engineering department 1. New project developments 2. Construction of building 3. Repair and maintenance of rusting building Technical functions
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