EXECUTIVE SUMMARY This project has been carried out as a part of the curriculum of the 4th term of FYBBA

(Bachelor of Business Administration) program of St. Xaviers College, Mapusa. The objective of this internship is to study the functioning of a production and to do an inter-departmental study. During my 6 weeks internship I got the opportunity to work in all the departments at Ranbaxys Madkai plant. Which enable me to know how each department is inter dependent on the other. The introduction of this report speaks about the pharmaceutical industry on the whole as well as in the Indian context. The company profile contains the information about the company including the companys history and their achievements. Various insights of the company and the various products manufactured by the company have been explained. It also deals with the vision, mission & values of the company. The methodology of study deals with the way the study of the various departments of the organization was carried out. The scheduling of the training period is also mentioned. It also explains the methods that were used to get information. The findings part contains the information about all the departments of the company. The various departments that it covers are Human Resource, Production, Quality Assurance, Quality Control, Engineering, Finance, Warehouse, PPIC and Purchase. It explains the functioning of each department from the beginning to the end. It is also accompanied with flow charts and figures. This is followed by my analysis of the various department and suggestions. It deals with the analysis of the functioning of each department of the company. This study was very beneficial to me as a student of management as it helped me understand how an organization carries out its day to day operations and the various processes involved. Finally the bibliography contains the references that I referred to during my internship and while preparing this report.

INDUSTRY PROFILE The Indian pharmaceutical industry is the world's third-largest by volume. The Indian Pharmaceutical Industry today is in the front rank of Indias science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. It ranks very high in the third world, in terms of technology, quality and range of medicines manufactured. From simple headache pills to sophisticated antibiotics and complex cardiac compounds, almost every type of medicine is now made indigenously. The leading pharmaceutical company in the domestic market is Cipla Ranbaxy followed next. Indian pharmaceutical Industry is playing a key role in promoting and sustaining development in the vital field of medicines. There are 5 Central Public Sector Units that manufacture drugs. The pharmaceutical industry in India is valued at US$ 12 billion with an annual compound annual growth rate (CAGR) of 10-11 per cent. The industry spends around 18 per cent of its revenue on research and development (R&D). India tops the world in exporting generic medicines worth US$ 11 billion and currently, the Indian pharmaceutical industry is one of the world's largest and most developed. Indias exports of drugs, pharmaceutical & fine chemicals stood at US$ 9.26 billion during April 2010Feb 2011, up 16.15 per cent as compared to US$ 7.97 billion in the same period during the previous year.Over the last couple of years, Indian pharma companies have been increasingly targeted by multinationals for both collaborative agreements and acquisition, as per an Espicom report titled, The Pharmaceutical Market: India Opportunities and Challenges. The report further echoes the sentiments and the trends of the industry in totality.The Indian pharma industry is estimated to grow manifolds, on back of a high middle-class population base, improvements in medical infrastructure and the establishment of intellectual property rights.

COMPANY PROFILE Ranbaxy Laboratories Ltd. Indias largest pharmaceutical company, is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. It is ranked 8th amongst the global generic pharmaceutical companies, Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. Ranbaxy Laboratories Ltd is the largest pharmaceutical company in India and one of the worlds top 100 pharmaceutical companies. Ranbaxy is specialist in the preparation of generic drugs. With Indias agreement to apply international patent law at the beginning of 2005, Ranbaxy has begun converting itself into full-fledged research based pharmaceutical company. A major part of this effort has been the establishment of the companies own research and development center, which has enabled the company to begin to enter the new chemical entities (NCE) and novel drug delivery systems (NDDS) markets. In November 2008, Daiichi Sankyo completed the acquisition of 63.92% share of Ranbaxy and in the process infused. The coming together of Ranbaxy and Daichii Sankyo is a path-breaking confluence. Individually the two pharmaceutical giants are formidable- one, Indias largest generics company and the other, among the largest innovator companies in Japan. Ranbaxy is a truly global operation, producing its pharmaceutical preparations in manufacturing facilities in seven countries, supported by sales and marketing subsidiaries in 44 countries, reaching more than 100 countries throughout the world.

Mission Enriching lives globally, with quality and affordable pharmaceuticals. Vision and Values Achieving customer satisfaction is fundamental to our business. Provide products and services of the highest quality. Practice dignity and equity in our relationship and provide opportunities for our people to realize their full potential. Ensure profitable growth and enhance wealth of the shareholders. Foster mutually beneficial relations with all our business partners. Manage our operations with high concern for safety and environment. Be responsible corporate citizen.

HISTORY Ranbaxy was founded in 1961. It went public in 1973 and its joint venture were set up in Lagos-Nigeria in 1977. In 1985, Ranbaxy Research foundation was Stan care, Ranbaxys second pharmaceutical division started functioning in 1987; production started at Toansa Plant in Punjab and with this Ranbaxy became Indias largest Manufacturer of Antibiotics. In 1990 Ranbaxy was granted the first US Patent, for Doxcyline. In 1994 Ranbaxy established regional headquarters in UK and USA. In 1995 Ranbaxy acquired OHM Laboratories, a manufacturing facility in the US. In 1998 Ranbaxy entered USA worlds largest Pharmaceutical market, with products under its own name. In 1999, Ranbaxy commenced trials for its New Chemical Entity (NCE). In 2000, Ranbaxy acquired Bayers Generic Business in Germany. In 2003, Ranbaxy and Glaxo SmithKline entered into an alliance for drug Discovery and development. In 2004 Ranbaxy launched its operations in countries like France and Canada. In June 2008, Ranbaxy entered into alliance with one of the largest Japanese innovator companies Daiichi Sankyo Co Ltd to create innovator and Generic Pharmaceutical Power House. The transformational deal will place Ranbaxy in a higher growth Trajectory.

Aims and objectives: To get familiar with the corporate culture To add more skills, knowledge during completion of assigned job To know the working of the company and conduct an interdepartmental study. To study the problems and give suggestions

Methodology: For completing this project I used to forms of method:

Primary data: I got the information from direct interview of the staff of each and every department.

Secondary data: secondary data would be through internet. Also referring to SOP (Standard Operation Procedures) manuals.

ORGANISATIONAL STRUCTURE

GM (WORKS)

HR Dept.

QC Dept.

FINANCE Dept.

PURCHASE Dept.

QA Dept.

PRODUCTION Dept.

WAREHOUS E Dept.

VALIDATION Dept.

INFOTECH Dept.

DEPARTMENTS FINANCE DEPARTMENT Finance Departments role: To comply with MIS reporting/Indirect Tax functions timely and in an impeccable manner. It plays a vitally important role in the growth of all establishments as well as the achievement of business goals, is generally consists of the divisions of Collection and Client Credit, Payments, Accounting, Production Costs, Financial Process Development, Taxation, Reporting and Budgeting. Responsibilities: For Goa Plant:Reporting and circulation of various MIS reports & Debit notes. Transfer price budgeting and allocation of overhead. Financial accounting: Monthly Expenses & Power Fuel Report & comparison. Budget inputs & updating in SAP. Insurance claims, schedules, monthly quarterly reports & policy renewal inputs to CIC. Ensure compliance of Central/State Excise & Commercial Tax provisions in the plant operations. Timely filing of input stage rebate claims and coordination with the Central Excise department at Range. Division and Pre-audit level to get them realized. Handling of Excise audits (EA-2000 and CERA) & Sales tax assessments & VAT Audits. Filing of Quarterly VAT Returns & VAT input credit refund claims against exports & Co-ordination with Commercial Tax Dept. for refunds. Handle closing activity inputs to CMA for Inventory Valuation on quarterly basis & data for Tax Audit/ Cost Audit, Schedule- VI & Form- A. Also, coordinates for physical verification of inventory at the end of each quarter. Provide PBC projections based on production plan for upcoming quarters. Identify reasons for variance in actual performance vs. projections and report the same. Track actual performance vs. budget during the year. Identify key areas of concern and proactively report them for corrective action. TDS payments, filing of quarterly e-tds returns issue of TDS certificates. 8

Working of Entry Tax/VAT/VAT TDS on monthly basis & payments. Preparation of P&L and Balance Sheet Schedules. Monitoring of Bank accounts & Reconciliation.

Decision Making Authority and Controls Generally decisions relating to the routine matters are taken keeping in view the needs and provisions of company policies. However, in paramount cases, superiors and others are consulted.

HUMAN RESOURCE DEPARTMENT Human Resource Management is the managerial function which facilitates the effective utilization of manpower in achieving the organizational and individual goals. It is the central sub-system of an organization and its permeates all type of functional management viz; production management, marketing management, financial management. HRM Activities: Human Resource Planning Recruitment, selection and placement Orientation, Training and Development Job Analysis and Design Role Analysis and role development Career Planning and Career development Motivation and Communication Performance Appraisal Human Relations Safety and Health Wage and Salary Administration Compensation and Reward Grievance Redressal Quality of work life and Employee welfare Organizational Change and Development

Recruitment, Selection and Placement: The Recruitment and Selection process The need for recruitment and selection arises in case of two conditions, 1) New position & 2) Replacement. When different posts need to be filled up, the concerned officers advertise these vacancies either using the newspaper or the internet as a medium of

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advertising. The online advertisements are carried out on websites like monster.com and naukri.com. The HOD (Head of Department) prepares a manpower budget, as per the departments requirements. Once the once the applications are received, sent to the respective department head and scrutinized thoroughly, a preliminary interview is conducted. After this is done, the successful candidates are shortlisted and then they have to answer the employment test, here the scores obtained are listed and the unfavorable test scores are rejected directly. Those candidates, who score well in the employment test, are again personally interviewed. After the personal interview is carried out, a reference check is done. After the candidates get selected, a medical examination is conducted, wherein if the candidate is found physically unfit, the candidate is rejected. The selected candidates then go through an induction program which lasts for a period of four days, before they can actually start working in the respective departments. Training includes behavioral training and technical training. Technical training includes SOP training. Employees are also given safety training with respect to use of fire extinguishers, handling of chemicals, use of exit doors, use of safety gloves, masks, etc. Contractual Manpower This is another important process carried out by the concerned in charge of the human resource department. Herein labour is hired through the contractor. Different kinds of labour is hired, they can be divided into unskilled, semiskilled and skilled workers. These workers are used for different kinds of jobs. An unskilled worker will be used as a loader in the production department.The semiskilled workers are used for assisting the skilled workers in various projects carried out in the company. The certain number of workers is hired from the contractor by the company, depending on the kind of job. Employee Training -Induction Training- Given during induction for the new employee - GMP/CGMP Training- Retraining, joining of the new employee, retraining of existing employees. - On the Job Trainig- Change of job for an existing employee/joining of new employees, retraining of existing employees.

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Routine Training- For all the existing employees when there is a change in the standard operation procedure related to the functional responsibility of an employee, internal/external audit observations pointing towards some deficiency. Promotion Policy There are 2 types of cadre for promotions namely: Supervisory Cadre- For this post mostly Sr. Executives are responsible and are promoted on the basis of their performance standard and ability to handle the job. Managerial Cadre- For being promoted to the managerial cadre the candidate has to go through and qualify the following tests. Psychometric Test Group Discussion Personal Interview Case analysis Appraisal of Employees; It provides a benchmark for assessing the extent to which recruiting and the selection process is adequate and is useful to provide information to the organizations human resource planning. Process procedure in this company is as follows; Establish and communicate the performance standards Inspect/observe performance Record observed performance Rate performance Fix a meeting with the employees Discuss with the employee his potential and where can he improve Provide training, coaching or counseling as needed.

Incentives Providing incentives to their employees will bring out the best from them therefore they provide them with; Diwali bonus Bonus on performance at the end of every year

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 Quarterly bonus (After every 3 months) Grievances The company conducts counseling sessions every month so that the employees are able to attend it and understand the problem and get it solved as well. Health and Safety Ranbaxy has endeavored to create a healthy work place a clean environment for its employees as well as the surrounding community. Ranbaxy aspires for higher international standards in plant design, equipment, selection, maintenance and operation. It is constant endeavour to scale up and better safety practices. A number of initiatives were undertaken to enhance workplace safety.

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PURCHASE DEPARTMENT The Purchase Dept deals with the procurement of the raw material as per the rolling production plan made by maketing department and the commitment decided by the planning department after getting the feedback as of the entire firm, the planning department then confirms with the purchase department as to how much time will be taken to procure the material and submit a statement to the planning department that on a particular date the commit will be executed the commit once accepted the production is carried on according to the MRP (Material request plan) by the planning department the order is placed to buy the raw materials keeping in mind the inventory as mentioned shortages are generated through SAP system. For some materials in house preparation is done. When the material is acquired the production starts on the 24th or 25th of the month. Here individual depts. Are allocated a budget for every year. They are given targets for cost saving and minimizing and the exploitation of the sum is reported to the respective financial head. Other Functions: Ensuring the continuity of supply Obtaining and analyzing quotations of vendors/suppliers Interview representatives and correspondence Deciding best buying terms and conditions Negotiating and checking contracts Scheduling orders and following up Work with finance department to obtain discount, matching invoices, verify receipt, purchase journal entry,passing of invoices for payment and settlement of accounts Disposing of surpluses

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PROCEDURE FOR PROCUREMENT Indents from the production planning department is received These indents should be included in the Approved Vendor List of the QA department Comparative rates from 3 vendors are taken Comparative rates statement is prepared to check the rates, quality and genuineness of the vendor After this an official Purchase Order (PO) is placed This PO is sent to the supplier The acknowledgement of the supplier is received as to when the delivery of the goods will be made. Confirmation of delivery on time and to ensure that gate entry and GIN (Goods Inward Note) is made Check if a copy of the GIN is received by the Accounts department Bill payment is done

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REGULATORY AFFAIRS DEPARTMENT All MNCs have a specialized department known as Regulatory Affairs al the products produced in Ranbaxy are exported far and wide this work is handled by this dept. incase of any outbreak or spread of disease in any country the R & D Dept informs the RA dept, who then takes the permission of Ministry of Health of that country to sell its product. The respective country submits a plan of requirement regarding the product needed of a certain quality and quantity during a particular season. The documents are prepared and reviewed as per the request and sent for approval to the ministry this department prepares Transfer Ticket Dossiers specifying certain properties e.g. Hardness, sample, packing and the STPs (Standard Manufacturing Procedure) specification of raw materials, manufacturing and finished products the language on the carton of that particular country where it is to be supplied is printed upon the permission of this department. Once the documents reach the Ministry of Health of the country they analyze it and if any query regarding the products documentation they ask for replacement and than after conforming everything the permission is granted to Ranbaxy to sell its products to the markets of those countries.

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I.T DEPARTMENT SAP maintains a central database for all the departments of an enterprise and all SAP modules are interconnected and hence real time reporting becomes possible unlike in legacy systems where lack of interconnection among different applications result in time lag. SAP R/3 is the latest in ERP software. Ranbaxy runs SAP R/3 ERP software. Vendor Management: this is to provide for conducting assessment and planning, performing and reporting on site audits if necessary for 3rd party organization supplying softwares and computer systems used to automate certain regulated business processes. Electronic records and electronic signature guidelines: it to fulfill companys requirement for the use of computerized systems i.e acquire, analyze, record, store, or summarize data and store employee electronic records. Risk Management: is to define a proactive approach to identify, analyze and mitigate any potential risks during the life cycle or project. This process allows the team to know the risks during and after the project providing justification/ validation to be taken to support the system implementation at the same time.

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PRODUCTION DEPARTMENT Production is the functional area responsible for turning inputs into finished outputs through a series of production processes. The Production Manager is responsible for making sure that the raw materials are provided and made into finished goods effectively. He or she has to make sure that work is carried out smoothly, and must supervise procedures for making work more effective.

Production Dept.

Warehouse

Tablets Ointment

Manufacturing Manufacturing

Packing Packing

There are 2 manufacturing units i.e tablets & ointment

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Tablet Production: Raw materials after being approved from Q.C are brought in to the production unit. There are different areas in production unit which are listed below Raw material staging area- the raw material is kept and stored in such a way that it doesnt get mixed with the packaged goods Packing Material staging area- here the packed material is stored and is taken for use whenever required.Air Lock-pressure is maintained to prevent contamination of material maximum pressure is maintained in the core area where granulation is done.

Stages in Production of Tablets: Granulation: Primary powder particles are made to adhere to form large, multi particle entities called granules before granulation sifting and blending of the ingredients are done, granulation are of 2 types i.e wet and dry. Compression: Tablets are made by compressing a granulation using tablet presses. They are classified either as single punch or double rotary presses containing upper and lower punch, samples of the finished tablets are sent to QC and IPQA (in process quality assurance) for testing of the quality and various parameters. Some tablets are given coating. Semi Solids- Ointments and Cream Ingredients of cream are taken in a vessel and heated up to a required temperature and are mixed with water which is also heated at the same time steam and hot air is supplied to the vessel and the cool air is given out through exhaust. The cream then formed is collected and is checked for its consistency uniformity and drug distribution and if at all lumps are formed or any other problem occurs a change is done in the formulation or it reflects that production is not carried out properly. Creams and Ointments are filled in tubes on a filling machine. Since accurate quantity is to be filled in the tube are weighed, after the filling and sealing of the tubes they are marked and printed then the final checking is done and are packed into cartons and then in to shippers.

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PACKING DEPARTMENT The stores manufacturing assistant dispenses the packing materials at the stores, after it is checked by store supervisor and counterchecked by the production officer. Printed packing material is dispensed into cages and unprinted material is dispensed on the pallets. The dispensed material is then brought to the packing material store and then takes for packing as an when necessary this process is carried on upon the order generated by the Planning department. Tablets are analyzed for packing purpose before starting with the batch all the used machines are cleaned checklist of every machine is made it is counterchecked final checking is done by QA and line clearance is given for printing details. Packing material is arranged which is to be used near the packing line. In case of tablets it is ensured that every tablet container is labeled and weighed. All the products are packed in cartons and then in shippers which are ordered from vendors and the tally are done of batch details and codes on the packing material with the process order and are sent to the Warehouse.

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WAREHOUSE There are separate areas for storage of raw materials packing materials & packed finished products. Functioning of the Department Purchase Department procures the materials API (Active Pharmaceutical Ingredient) and the Recipients. When the material arrives at the receiving bay to the warehouse the Gate Entry and Security Entry is done, the materials are checked and the lorry ticket/ Airway bill/ docket, vendor, batch no. challan and invoice is checked is received, the entry on the receipt of process order, from the planning department the checking is done for: Process order number, product code, name of the product, batch no., batch size, etc. The Goods Received Note (GRN) is generated through SAP terminal for the goods received further checking of weightment (Tare, Gross and Net weight) of the goods then the in charge fixes 2 status labels per pallet and stores it in the under test area in case of any damage/leakage/breakage of the product. Sampling analysis of the product is carried out by the Quality Control (QC) Department and the result status label is fixed onto the pallet whether approved or rejected the location code of the material is fed in SAP. The planning department generates process order for production and packing of the product, the process order is then handed over to the Quality Assurance Department where the Batch Production Record (BPR) is generated and sent to the Warehouse for dispensing the raw materials for production are retrieved from their respective location and details such as approved label, batch no. etc is checked. After getting the area clearance approval from the In Process Quality Assurance (IPQA), only one container through material entry at a time is dispensed through Laminar Air Flow (LAF). The dispensing is carried out in the presence of the supervisor where he verifies and signs the dispensing tag after the completion of the batch the store supervisor updates the stock in SAP. The dispensed material is delivered to the production area for 21

manufacturing, then packaging of the final product is issued by the Warehouse the product goes for packing once done it is sent to the Warehouse on the issuance of a Transfer Ticket (TT) upon the verification done by the warehouse personnel it is then shifted to the finished goods area after the final product is approved by Quality Assurance (QA) the material is dispatched.

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MAINTENANCE DEPARTMENT The timely servicing of the plant and machineries with effective spare management minimizing down time, availability of utilities required and quality at economical cost, upgrading engineering system and procedures to improve performance productivity and efficiencies, compliance with safety health and environment requirement. Activities done by this department deals with maintaining, cleaning and replacing the machines and other electrical application the other functions such as providing steam used for heating manufacturing vessels & hot air blowers, compressed air used for tablet coating machines and blister packing machine. Air conditioning facility provided to whole production area. The pressure vessels/lifting machine are tested but this is done once in a year and calibration of gauges and tests instruments are tested periodically by outside agencies and obtains a certificate by the same effluent treatment plant here all the used water is collected from different areas of the company and is filtered and treated and is used for gardening and cooling of the water, providing electricity to different panels with full safety backup and maintaining the generators (2 units) usually kept on stand by mode coupled with an alternator providing power and lighting load in the plant the output of the generator is connected to the LT panel through ACB of capacity of 100 Amps.

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VALIDATION DEPARTMENT The validation department does the work of validating the equipments and facilities used for manufacturing purpose, like Air Handling Unit (AHU) other things like area qualification is done to know whether the area is suitable for that equipment to be used over there. Checking is done for particle, pressure differences, temperature humidity, etc. there are also various tests done on equipments like calibration test etc. even process validation is done by taking 3 batches to evaluate a batch and if not then pre validation is done to make adjustments and required changes. Functions of the Department: Installation: Before installing the design of the machine or the equipment it is matched with the user requirement specification (URS) it is then installed if it matches the machine or equipment is validated if not then it is not validated. Operation: In this working of the equipment is checked and analyzed. As this help to know whether it is working properly or not and does it require any modification or change. Performance: It is measured as whether it is meeting the set standard or not.

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QUALITY CONTROL DEPARTMENT Quality control is the traditional way of managing quality. Quality is first and foremost about meeting the needs and expectations of the customers. Quality control deals with checking and reviewing work that has been done. For example, this would include inspection, testing and sampling being carried out by the concerned officials. Quality control is mainly about detecting defective output, rather then preventing it. There are various sub departments under Quality Control: Raw Material release: raw material are always sampled in the sampling block for which there is a checklist is to be filled with respect to the properties of the bulk powder is done through Laminar Air Flow and 2 types of samples are taken which are pool sample and control sample. Finished Product: analytical test are done on the finished products to know

whether they are contaminated at the production stage various test like dissolution, hardness test and weight variations, etc. Microbiology lab: Here the raw material is tested for its purity and detected for

the presense of microbes which would prove harmful at the production stage if present in excess. Stability Dept: The stability study of the drug is done in various zones having

different conditions of humidity and temperature so as to know whether or not it will be able to sustain and remain under the conditions pertaining in respective region of export. Packing: Packing material are 2 types; plain PVC/PVDC blister foils, shippers,

Printed A1 foils, carton. Various tests are also carried on for the same purporse.

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GLP (good lab practices): in this department instruments and chemical which

are used for testing purpose on the goods are tested and the quantitative and the qualitative verification are done.

QUALITY ASSURANCE DEPARTMENT Quality assurance is concerned with the companys Quality management it deals with approving the things for the company they also approve the release batch to the market finished goods samples, validation samples and all the equipments used in the company. Quality assurance as the name suggests continuously strives to achieve and maintain quality by continuously reviewing and improving the existing system. The Quality Assurance department of Ranbaxy Laboratories basically inspects the final product that is tablets and ointments. These products are dispatched only after they are inspected and certified. This department has various sections like the manufacturing assurance, analytical assurance, documentation cell, qualification & validation section, regulatory affairs group and the training section. If any complaint by the customer it is investigated by this dept. even the shelf life is finalized and approved here. This dept. also looks after changes in the existing systems. Failure investigation is done to ensure that the system is in place to address quality and compliance issue and to continuously improve operations. Project and Facility Approval this is done for the approval of the new facility and existing facility with major modification at different phases of development i.e. design construction, etc. Corrective & Preventive Action Procedure, this is done to lay down standard procedure to be followed for initiation of corrective and preventive actions for any product and quality attribute defect observed. The QA department also approves the conditional release of raw materials for manufacturing; they also check and verify details like the product name, batch number, manufacturing date, expiry date which are mentioned on the control sample label. Every department of Ranbaxy including the QA department follow Standard Operating Procedures (SOPs), wherein the various processes to be carried out and to be followed 26

are noted. The flow of the materials right from the entrance to the exit has to be certified and inspected by the QA at every stage. All the SOPs are certified by the QA department. QA is also responsible for monitoring the investigation and closing of the deviation/incidents reported based on the outcomes of an investigation. The different risks involved in the production department, are reviewed and assessed regularly and a feasible action plan is documented. The QA department is also responsible for qualifying the contractors or consultants whose services can affect the product quality such as laundry, pest control, AC installations, validations, calibration maintenance of QC instruments.

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SALES AND MARKETING DEPARTMENT Ranbaxy has set itself apart in the market place through the rapid expansion of its product line and its willingness to emulate complex drug formulations. Ranbaxy commitment to quickly expanding the breadth and depth of its product line has been a key to its success in market place. To expand product line with minimum investment, Ranbaxy provides turnkey manufacturing services, including API and dosage from development, to allow company to focus on marketing and selling the product. The goal of marketing departments is to promote new products and treatments, to present updated information in these areas to the medical world and to raise public awareness regarding health issues. The goal of sales department is to provide information to physicians and pharmacists who inform and guide patients and families of patients with regard to drugs and patients in an accurate and scientifically-based manner and to share information regarding drugs and treatments based upon scientific research with physicians and pharmacists. Marketing Strategies Giving drugs as free samples to doctors; Providing details of their products through journal articles or opinion leaders; Gifts that hold the company logo or details of one or multiple drugs; Sponsoring continuing medical education

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CHANNEL OF DISTRIBUTION

MANUFACTURING

PACKAGING

C.WAREHOUSE

ADDITIONAL PACKAGING
(Transport)

SHIPMENT

EXPORT

(cargo, Airlines)
COMPANY WAREHOUSE

DISTRIBUTORS

End Customers (Pharmacy)

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ORGANIZATIONAL CULTURE Ranbaxy doesnt follow any one particular organizational culture. Its a mix of many cultures. Stable Stable cultures are predictable, rule-oriented, and bureaucratic. Ranbaxys aim to coordinate and align individual effort for greatest levels of efficiency. Every company has to have an element of bureaucracy. Creativity and Innovaiton: Genuine mistakes are considered as part of learning and calculated risk taking is encouraged at Ranbaxy. Autonomy and Entrepreneurship Ranbaxy believes in providing autonomy to its employees and let them discover their potential, working individuals are given responsibility quite early in their careers and their actions impact the business.

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SWOT ANALYSIS
Strengths: Low cost of production. Efficient technologies for large number of Generics. Global distribution capability Large pool of skilled technical manpower. Weaknesses: Low technology level of Capital Goods of this section. Very low key R&D. Very low level of Biotechnology for New Drug Discovery Systems Opportunities: Growing attention for health. New therapy approaches. Globalization Growing incomes. New diagnoses and new social diseases.

Threats: High Cost of discovering new products and fewer discoveries. Stricter registration procedures. High entry cost in newer markets. High cost of sales and marketing.

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ANALYSIS AND SUGGESTIONS 1. Ranbaxy Madkai plant doesnt have a Research & Development center, its R& D is located in Mohali. Research and development has always taken the back seat amongst Indian pharmaceutical companies. In order to stay competitive in the future, Ranbaxy will have to refocus and invest heavily in R&D. 2. Lack of motivation: Employees feel that they are not motivated enough. And they need some motivation so they are able to perform their task well and which boosts their morale. As it will hamper the overall performance of the organization. Performance incentives can be useful i.e employees should be awarded according to their work performed. If an employee has achieved his targets he should be given incentives. This way he will get motivated to perform well. 3. Promotional Policies need to be changed. Employees should get equal opportunities. In Ranbaxy, Goa, there are many trainees working some of them have been working for more then 2 years and are awaiting for promotion and uncertain about their future prospects with the company. Whereas certain employees managed to get promotion in much lesser duration and lesser work experience too. What Ranbaxy could do is after the probation period of a trainee ends, he should be made to answer an exam, so that he could clear it and reach the next promotional level. 4. Ranbaxy also needs to take advantage of the recent advances in biotechnology and information technology.

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WORK ALLOTED
During my internship, certain departments allotted me with some work. It was a learning experience. Before beginning they explained to me what exactly I would have to do and what they expected. The work in Finance department included data entry work. HR department including data entry work, checking employees details, etc. The work done in the QA department included filing evaluation sheets of trainees, labeling of files, segregation of files according to product name, filling annexure forms, and finally arranging of equipment files/documents according to their EPD number and writing down the manufacturers name & model number of each equipment, in the documentation cell. Work done in QC included reviewing of files, labeling of files according to artworks and shade cards, and filing shade cards according to product and arranging them number wise. In the process we learnt many things about the company.

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CONCLUSION
Working at Ranbaxy was a wonderful learning experience. During my internship program I gained the practical knowledge of various concepts and how these concepts are applied at work. I have worked in every department of the organization and I am now aware of all kind of tasks performed by different departments. The current operations of Ranbaxy Laboratories Limited are smooth flowing with no major hassles in the recent times. Their turnover has been increasing every year and the current management is exceptionally responsible for this phenomenon. This project has enabled me to learn a lot more about the pharmaceutical industry.

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BIBLIOGRAPHY
Company website: www.ranbaxy.com http://en.wikipedia.org/wiki/Ranbaxy_Laboratories Standard Operating Procedures (SOPs) of Ranbaxy Laboratories Limited. Company Annual Report of Ranbaxy Laboratories Ltd.

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