An Assignment On

V TAX INCOME TAX SOFTWARE Name Roll No. Semester Batch Year Guided by : : : Vipul Arunbhai Bhatt : : : 2 (Sfi) 4th 2010-2012

2010-2012 (M.B.A. Programme) Prof. JAY BADIYANI Sign:

Date :09/03/2012 Place :Bhavnagar

Submitted to: Department of Business Administration Bhavnagar University, Bhavnagar

Introduction: More people are using tax-preparation software to complete and file their tax returns. Buying tax software or registering to use tax software online, depending on whether you choose basic or sophisticated software. Top tax software names offer stripped-down versions for free, although those include only federal tax filing, not state. In contrast, getting your taxes done at a franchise such as H&R Block or Jackson Hewitt generally costs about 45000 for an average return. The most reliable reviewers of tax preparation software actually do their taxes - or a dummy tax return with each tax software brand to see which works best.

1. Creation of Brand:

My brand is actually a Tax Software. It will be helpful to use all tax work in one software.

The name of this software is V TAX .

V TAX is a complete Taxation software solution for a Chartered Accountant [CA] or any Tax

Practitioner. It automates all the activities related to Tax Compliance and Back office.
V TAX is a bundle of several software required for a CA, OFFICE SUITE with a simple one-screen

interface "V Office". V Office includes the Back office automation software, such as, Client management, Billing and Receipts, Document Management, Library Management and so on. Towards automating the Tax Compliances, it has the TAX SUITE with softwares on Income Tax, Tax Deduction/Collection at Source [TDS/TCS], Balance Sheet, Return Generation, Audit Reports, Wealth Tax, Service Tax and more

Taxbase V TAX Features: Facility to create Tuple (Multi Record Element) at Taxonomy Tree itself. Inbuilt validation at entry level to avoid data entry mistake. Validation for mandatory element and other requirements for V TAX Filing. Preview V TAX Document before finally generating it. Validate through MCA validation utility. Automatic updates available in the software for timely updated.

User friendly, Easy to use. Flexible enough to handle all your V TAX requirements. Software Training by experienced Trainer at dedicated Training Center.

As per Ministry of Corporate Affairs general circular no 37/2011 dated 07.06.2011, certain class of companies have to file balance sheets and profit and loss account for the year 2010-11 onwards by using V TAX taxonomy. The Financial Statements required to be filed in V TAX format would be based upon the Taxonomy on V TAX developed and hosted by MCA. With a team comprising of qualified and experienced personnel, Sinewave have develop V TAX conversion software tool Taxbase V TAX possessing requisite technical and industrial exposure which ensures quality and standard of the work along with delivery of services. Sinewave aims to ease the company from tedious process of reporting with the MCA in V TAX format in a simplified manner.

2. Challenges and Opportunities:

Challenges:

Main challenge is any person should file his tax returns himself. This is the easiest tax software for

wisely use and it requires only simple knowledge regarding tax.

So, how much my brand is easily useful to the users is the question to be considered.

Opportunities:

Opportunities are wide as tax software is becoming necessity for all tax clients. Because the tax returns are most important factor in current situation. Nowadays, almost every business man are need to file tax returns and its compulsory process.

3. Brand Positioning:

 There are multiple ways to sell or make money from tax software. The official way is tax software

market which is developed and maintained by Google. Other known ways are other markets like online tax solution websites. There are steps how to download V TAX online. These steps are as follows: Step-1: Open the website www.vtaxsoft.com. Step-2: Click on the DOWNLOAD button . Step-3: After download, click on register button and make payment. Step-4: Payment proceeds completion will be resulted in to product key for activation of V TAX software. Step-5: Do your all tax works and for any query contact on our help line number 33 55 66 75 ( toll free) .

4. Strategy to develop the brand:

Mission Statement Corporate Mission Statement. Manufacturing objectives. Product Development objectives. Marketing objectives.

Customers How many of them are there? What are they buying? What practical problems do they try to solve? What emotional problems do they try to solve? What is the size of my market? What is my customer's price point and other economics? Exactly what does it take to win an order? How long does it take to win an order? Exactly how do customers use competitive products? What's the current satisfaction with competitors?

Market Segmentation Group customers (needs, industry, distribution, geography).

Narrow the targets. Select targets. Label the segments. Consider the similarities and differences. Anything missing? Competitors What are they doing now? Where do competitors advertise, and how often? What is their sales pitch? How do competitors price? How do they distribute? How do competitors position themselves? How do competitors react to threats? How do successful competitors differ from the lesser? What are their market shares? Compare competitors to my organization in terms of my: Strengths Weaknesses Opportunities Threats

Thousands of Satisfied Customers cannot be wrong...

Believing in this axiom and living upto it, V TAX claims today an impressive list of Clients spanning across the business spectrum. A customer retention rate of over and above 90% speaks volumes as also the "value and strength" of our Products as well as services.

You can get more information on V TAX clients at www.vtaxsoft.com/clients.htm

Vtax has its wide spread customer base over all the segments of industry. Thus indicating, Relyon serves for the requirement, what you need... Either it may be Payroll, Taxation or Accounting.

The list of Major clients is available at www.vtaxsoft.com/clientlist.htm

5. Relating Brand with the customers:

On this version of V TAX, main focus will be on people who are filling their tax returns. After

response of the clients, we will introduce our next update as per budget will change.
Next updated version will be enabled with updated law as well as existing features.

Both brands and customers influence the firms ability to grow in four specific areas: (a) its ability to acquire new customers for current offerings, (b) its ability to encourage cross-buying from current customers, (c) its ability to charge a price premium for its products and services, and (d) reduced marketing costs

REFERENCES
1. WWW.KDKSOFTWARE.COM 2. KDK SOFTWARE NEWS LETTER 3. LOTUS SOFTWARE INTRODUCTION