Signature and Name of Invigilator

Roll No.
(In figures as per admission card)

1. (Signature)
(Name)

Roll No.

2. (Signature)
(Name)

J6 3 0 8
Time : 2 hours]

PAPERIII

(In words)

Test Booklet No.

MASS COMMUNICATION
AND JOURNALISM

Number of Pages in this Booklet : 32

[Maximum Marks : 200

Number of Questions in this Booklet : 26

Instructions for the Candidates

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1. Write your roll number in the space provided on

the top of this page.

1. U DU U S U UU U U
2. U U U,
U S U U

2. Answers to short answer/essay type questions are

to be given in the space provided below each question
or after the questions in the Test Booklet itself.

U U

No Additional Sheets are to be used.

3. U U U, -S U
U U -S
U U

3. At the commencement of examination, the question

booklet will be given to you. In the first 5 minutes,
you are requested to open the booklet and
compulsorily examine it as below :

(i) -S U U U U U
U U SUU-U S
SU U

(i) To have access to the Test Booklet, tear off the

paper seal on the edge of this cover page. Do not
accept a booklet without sticker-seal and do not
accept an open booklet.

(ii) U DU U U U -S DU
U U U U U U
S DU / U
UU U U
S SU U UUU
S U U -S U
U
-S U UQ

(ii) Tally the number of pages and number of

questions in the booklet with the information
printed on the cover page. Faulty booklets due
to pages/questions missing or duplicate or not
in serial order or any other discrepancy should
be got replaced immediately by a correct booklet
from the invigilator within the period of 5
minutes. Afterwards, neither the question
booklet will be replaced nor any extra time will
be given.

4. U U

4. Read instructions given inside carefully.

5. One page is attached for Rough Work at the end of
the booklet before the Evaluation Sheet.

5. UU-S (Rough Work) U

U DU

6. If you write your name or put any mark on any part

of the Answer Sheet, except for the space allotted for
the relevant entries, which may disclose your
identity, you will render yourself liable to
disqualification.

6. U-S U
, U
U U U
7. U # U U-S U
UU U U #
U U U U

7. You have to return the Test booklet to the

invigilators at the end of the examination
compulsorily and must not carry it with you outside
the Examination Hall.

8. / U ZU S U

8. Use only Blue/Black Ball point pen.

9. Use of any calculator or log table etc. is prohibited.

9. U (UU) U U

10. There is NO negative marking.

10. U U

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MASS COMMUNICATION AND JOURNALISM

PAPERIII

-III

NOTE :

This paper is of two hundred (200) marks containing four (4) sections.
Candidates are required to attempt the questions contained in these sections
according to the detailed instructions given therein.

(200) (4)
S

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SECTION - I

UI
Note :

This section contains five (5) questions based on the following

paragraph. Each question should be answered in about thirty (30)
words and each carries five (5) marks.
(5x5=25 marks)

( 5)
(30)

( 5)

(5x5=25 )
For many years, communication scholars have grappled with the problem of how
to characterize communication theory as a field. This has been a challenge for theorists,
teachers and students because of the number of theories and the complexity of their
philosophical and practical differences. In a recent landmark article, Robert T. Craig
proposes a vision for communication theory that takes a huge step toward unifying
our otherwise disparate field.
Craig argues that our field will never be united by a unified theory or theories.
Theories will always reflect the diversity of practical ideas about communication in
ordinary life, so we will forever be faced with a multiplicity of approaches. Our goal
cannot and should not be to seek a standard model. If this impossible state of affairs
were to happen, communication would become a static field, a dead field.
In stead, we must seek a different kind of coherence based on (1) a common
understanding of the similarities and differences, or tension points, among theories
and (2) a committment to manage these tensions through dialogues. Craig writes,
The goal should not be a state in which we have nothing to argue about, but one in
which we better understand that we all have something very important to argue about.
Here, then, we have two requirements for communication theory as a field.
The first requirement is a common understanding of similarities and differences
among theories. More than a list of similarities and differences, we must have a common
idea of where and how theories coalesce and clash. We need a metamodel. The term
meta means above so a metamodel is a model of models.
The second requirement for coherence in the field is a new definition of theory.
Rather than viewing a theory as an explanation of a process, it should be seen as a
statement or argument in favour of a particular approach. In other words, theories are
a form discourse. More precisely, theories are a discourse about discourse or
metadiscourse
As a student of communication theory. You will find these two concepts very
important because they help you sort out what this enterprise is all about. If you can
find a useful metamodel, you will be able to make connections among theories, and if
you see communication theory as metadiscourse, you will begin to understand the
value of multiple perspectives in the field. In other words, communication theories will
look less like a bunch of rocks laid out on tables in a geology laboratory and more like a
dynamic computer model of earth formation in a course on geological history.
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U m Z U M S U S U h
, l U , h
U U UU U. C
S U U U U U
U h M U
U U U h U
U U U g U U
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U S U U U
U, U U S U
MU h U
h M U
D U U U
U U U h U h
U M
U h M U SC M h

M (U) h
S U U U h M U

, U h

U ^ U,
UU U U

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1.

Why scholars find it difficult to characterize communication theory as a field of

study ?
M U h ScU U m U ?

2.

Why it is necessary to find a coherence approach to study communication theories ?

U h ?

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3.

What are the two requirements to understand communication theories ?

U h ?

4.

In what way, metamodels help to connect various communication theories ?

U h M U U?

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5.

Why do you think communication is a dynamic process ?

U ?

SECTION - II

UII
Note :

This section contains fifteen (15) questions each to be answered in

about thirty (30) words. Each question carries five (5) marks.
(5x15=75 marks)

- (5-5) (15)

(30)

(5x15=75 )

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6.

Every communication begins and ends in self-communication. How ?

U U U U S-U ?

7.

List any three advantages of the new media.

U cU

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8.

What are the new careers available in mass communication with the growth of new
media ?
U U U UU U ?

9.

What are the major objectives of the Right to Information Act-2005 ?

U -2005 g ?

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P.T.O.

10.

Justify the need of a readers editor.

U U U

11.

Differentiate between documentary and a docu-drama.

UU UU U ScU U

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12.

What is the alternate of dominant paradigm ?

?

13.

What is the major demerit of impact study ?

?

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14.

What do you mean by content convergence ?

S U ?

15.

Explain any one rule of visual grammar.

U U

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12

16.

Explain the process of uplinking and downlinking.

U

17.

Differentiate between propaganda and advertising.

U U

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18.

What is the advantage of flexography.

?

19.

What is Page-3 journalism ?

-3 U U ?

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20.

What is a variable ?
U ?

SECTION - III

UIII
Note :

This section contains five (5) questions of twelve (12) marks each. Each
question is to be answered in about two hundred (200) words.
(12x5=60 marks)

(12) (5)
(200)

(12x5=60 )

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P.T.O.

21.

Describe the process of event management.

U (U U) U

22.

Explain the circumstances leading to the marginilisation of the editor in newspapers.

U U US U

23.

Explain section 295 A of IPC with reference to media coverage.

U U U 295 A U U

24.

Discuss the merits and demerits of qualitative and quantitative designs of media research.
U M - U

25.

Examine the potential of Internet Advertising.

UUU U

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SECTION - IV

IV
Note :

This section consists of one essay type question of forty (40) marks to
be answered in about one thousand (1000) words on any of the
following topics.
(40x1=40 marks)

(40)
, (1000)

(40x1=40 )

26.

While critically examing the content of television channels in India, explain how
television can be used to supplement the national efforts to become a developed country.
U U$ S U U U
UC U U ?

OR /
How do you visualise the impact of media convergence on the existing media structures
and practices ? Explain with examples.
U U () U U U U
C ? U U

OR /
Explain in detail the significant developments in the regional media in India.
U U S U

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FOR OFFICE USE ONLY

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53

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10

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100

Marks
Obtained

Question
Number

Marks
Obtained

Question
Number

Marks
Obtained

Question
Number

Marks
Obtained

Question
Number

Marks Obtained

Total Marks Obtained (in words) .....................................

(in figures) ....................................
Signature & Name of the Coordinator ...............................
(Evaluation)

J6308

Date .............................

32