LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course)

Home Work No. 02

Lovely School of Business Name of the faculty member: Course No: MGT631 Class: MBA/BBA Max. Marks: 20 2012 S.No Important: To be read before filling up the Plan format. Reg No Objectives of Topic Academic Activity The objectives Each group of two students will be assigned an industry from which they have to identify two is organizations and gather 4-5 5-6 Sl No. of students Organizati on/Industr y Telecom Industry Insurance Life Insurance General Hospitality Industry Hotels Banking Industry Mobile phone and peripherals Consumer durables Fast food industry Automobil e Sector IT industry Telecom Industry Insurance Life Insurance General Hospitality Industry Hotels Banking Industry Mobile phone and peripherals Consumer durables Department of Management Course Title: Customer Relationship Management Semester: IV/VI Section: Specialization Batch: 2010-12 Date of Allotment: 04 mar 2010 Date of Submission: 22th march

Evaluation Criteria

1-2 3-4

10900316
2 3

of

this

10903909 academic 10905568

4 activity mainly

information about initiatives taken by these organizations for:To (a) Compare: I. CRM Strategies of these two companies, II. Methods used for Acquisition of data, III. Customization methods used by companies, IV. Customer Privacy data Policies of Companies V. Feedback system used by companies. (b) Suggest some to suitable enhance

10906226
5 6

focused:a)

1. CRM Strategies of the two companies -4 Marks 2. Methods used by companies for Acquisition of data- 4 Marks 3. Customization methods used by companies-4 Marks 4. Customer Privacy data Policies of companies-4 5. Feedback system used by companies-4 Marks

7-8 9-10

10907180 encourage
students for

7 8

10908018 collecting, 10908233 analyzing 11000147

the and summarizing relevant

11-12 13-14 15-16 17-18 19-20 21-22 23-24 25-26

9 10 11 12

11000507 information 11001905

related

to

Important Considerations
a) Assignment must submitted via UMS only. b) Students credited marks quality, for will be with the

11002687 initiatives taken support 11003092

13 by various businesses for

system

customer relationship and provide complete references of source of information.

11003612 customer
support

14 15 16 17

11003648 system. 11003944 11004314 11004545

b) To enable them frame a closed loop describing each system used for customer

27-28 29-30

accuracy,

31-32

support.

33-34 35-36

18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

11004721 11004844 11005125 11005353

41-42 37-38 39-40

11005411
43-44

11006907
45-46

11007079
47-48

11007572
49-50

11007725
51-52

11008722
53-54

11008946
55-56

11009472 11010327 11010530

57-58 59-60 61-62

11011006
63-64

11011496
65-66

10800328
67-68

10900604 10902427 10905143 11000620 11002143 11002619 11002757 11003155 11004441 11004681 11007262 11007574 11007670 11008339 11008880 11009116

Fast food industry Automobil e Sector IT industry Telecom Industry Insurance Life Insurance General Hospitality Industry Hotels Banking Industry Mobile phone and peripherals Consumer durables Fast food industry Automobil e Sector IT industry Telecom Industry Insurance Life Insurance General Hospitality Industry Hotels Banking Industry

relevance

and

clarity about topic of assignment. c) No assignment will be accepted via

email or hard copy. d) Students must have to complete references for the information taken provide

from any source.

51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68

11009218 11009768 11009796 11010668 11010717 11010918 11011109 11011374 11011610 11011941 11012386 11012911 11013296 11013301 11013436 11013514 11013908 11013921