DOWNTOWN OAKLAND ASSOCIATION BOARD OF DIRECTORS MEETING WEDNESDAY, MARCH 2ND, 2011-1:00 PM 1111 BROADWAY, 19TH FLOOR CONFERENCE

ROOM
Present: JC Wallace/SKS, Laurie Berberich/CAC, Michael McGuire/CCIG, , Beverly Rivas/Madison Park Financial, Anagha Dandekar Clifford/Wendel Rosen, Drew Lisac/Altamira, Ke Norman/Nailphoria (by phone), Aliza Gallo/City of Oakland, Michelle Lane/CAC, Michael Haddad/Haddad Sherwin, Chris Curtis/Metrovation

Excused Absence: Don Rogers/CIM, John Bruno/CIM, Andrew Brog/ Cathedral Building, Denise Trudeau/Clorox, Darcie Winter/Clorox, Ming Lee/CBRE Properties, Martin Ward/Old Oakland Associates Staff: Marco Li Mandri/Executive Director, Steve Snider/District Manager, Andrew Jones/District Services Coordinator, Ted Tarver/Block by Block, Elizabeth Clark/FAB, Tim Gallen/Gallen Associates, Victoria Decker, Fiona Simms

Minutes: Discussions held and decisions made by the Interim Board of Directors SUBJECT Call to order- JC Wallace, President Approval of the minutes of December 1st, 2010 board meeting as distributed DISCUSSION President JC Wallace called the meeting to order and thanked everyone for attending. The minutes of the December 1st, 2010 board meeting were reviewed. Drew LIsac requested that one change be made to the report on the November 18th Grant Task Force meeting. ACTION?

Introduction of new business, property owners, public comment

Michele announced the Old Oakland Bike Away From Work Day in May, and explained that 9th Street would be closed for the event. Michelle is also working on a Summer event

Mike McGuire moved and Laurie Berberich seconded the motion to approve the minutes of the December 1st meeting with one change. The motion was approved. Michael Haddad abstained. No action taken

DOWNTOWN OAKLAND ASSOCIATION

388 19th Street Oakland, California 94612 Phone 510.238.1122 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org

Org. Committee Report Item # 1) Financial Report-Laurie Berberich

series and announced the opening of a new pop-up gallery called Sticks and Stones at 8th and Broadway. Steve announced that through collaboration with the property owners, Trish Keefer and local artists he was able to arrange for pop-up galleries/window art displays to roll out for March First Friday at The Marquee Lofts and the Cathedral Building. It was announced that B2 Restaurant would be coming to the location next to Footlocker on Broadway in the Summer of 2011-an Eddie Orton Development. Awaken Caf will be opening at their new location at 15th and Broadway in late 2011. Aliza Gallo announced that in all likelihood the tenant faade improvement program will be coming to an end, so people should get on it now. CBD staff can assist in getting the word out. Aliza also announced the Oakland Shines Program, a program through the City that can cover up to 90% of energy efficiency improvements for businesses. Marco referred to pages 19-20 of the agenda packet and reviewed the financial report. Marco explained that DOA will be using the bulk of their carry forward this year and are looking at a $51K carry forward for next year. JC asked about an inflation adjustment to the assessment amount and Marco explained that would be a board decision-a decision that will have to be made at the next board meeting. An assessment increase is allowable in the plan. Marco highlighted the prior year carry forward of $169,118.02, the anticipated assessment revenue of $878,186.00 and the total assessment of $1,047,304.02. Additionally, Marco referred to the total DISI budget of $100,000.00 and the total SOBO budget of $673,042.00. Marco explained that the 2011 total expenses of $995K are greater than the anticipated assessment, so DOA will be using the bulk of their carry forward. Tori explained that in cooperation with Laura Li Mandri, several small tweaks were made to the 2011 budget. The accounting budget needs to be increased from $2,000.00 to $6,000.00 to cover the expense of tax filing and the annual audit. Under Insurance, the general liability line item was adjusted to

Chris Curtis moved and Beverly seconded the motion to accept the financial report as presented.

Org. Committee Report Item # 2) Updated Board Roster

Org. Committee Report Item # 3) Grant Task Force meeting on March 3rd.

Org. Committee Report Item # 4) Transition Report from NCA to OVM and 2012

Org. Committee Report Item 5)Org. Committee minutes from January 19th-review

account for an increase in the annual premium. The occupancy line item was adjusted to account for a monthly $7.80 difference in the office rent. Marco referred to page 14 of the agenda packet and reviewed the updated Board roster. He explained that currently there are 18 DOA Board members, requiring 10 members to be in attendance to meet quorum. Marco tasked staff with identifying the CIM representatives and assuring that they have alternates to attend. Additionally staff needs to identify alternates for Ming Lee and Carmen. Staff was also instructed to call board members prior to meetings to confirm their attendance, with special emphasis being paid to the Clorox representatives Denise Trudeau and Darcy Winter. It was suggested that we try to schedule an upcoming DOA board meeting at one of the Clorox conference room facilities to ensure attendance as well as getting them involved at the committee level. Beverly proposed naming Joseph Gallardo, a current CBD volunteer, as her alternate. Steve Snider gave his endorsement. Grant Task Force members will be discussing the conceptual plan of the Grant Task Force and the Urban Ecology concept at the next meeting. They will be working to fine tune the document before it comes to the board. Marco referred to page 21 of the agenda packet and asked the board to review. Marco explained that this would be his best guess as to how things will unfold. Referring to page 25, Marco detailed the options for the management of the districts in 2012, which includes hiring a new executive director and elevating OVM staff to the position of ED, without NCA oversight. Again, this information was for review and not an action item for the board. On page 26, Marco reviewed the transition timeline for the new management structure. Drew Lisac expressed his opinion that the timeline was reasonable and that Marcos assistance in the transition is wise. Marco referred to page 15 of the agenda packet and requested that the members of the board review the minutes from the Joint Organization Committee.

Staff to follow up with identified board members to have them name alternates.

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Org. Committee Report Item # 6)Expansion Update-Steve Snider

Org. Committee Report Item # 7)Meeting with Mayor Quan

Org. Committee Report Item # 8) Governor Brown and Redevelopment Law Org. Committee Report Item #

Steve updated the board on the district expansion effort and explained that The Clarion has been interested since day one and it is now about closing the gap with regards to the County property at Franklin and 13th. Marco explained that the DAs office may own the building. Steve added that the Merchants Parking garage on the opposite side of the street is also County owned. In regards to Old Oakland, Steve indicated that he has had several conversations with Tina Ramos and Beverley and plans to be in touch with Rattos and EBALDC. Michelle offered her assistance in getting in touch with Rattos and EBALDCI. Elizabeth Clark offered her assistance in dealing with the County. Marco asked Aliza for a realistic timeline as to what the drop-dead date for doing the amendment of the district. Aliza indicated that she would look into this. JC thanked Anagha and Drew LIsac for putting out the initial feelers with the Mayors office to get a meeting. She has agreed to meet with a small group of people from the district on March 21st. We submitted the formal appearance briefing and are now awaiting final confirmation. JC and Deborah have had meetings with Claudia Cappio, who sat on the budget committee of the transition team, and received some good advice on how to approach the meeting. Her suggestions included, but were not limited to, being straight forward about our needs and requests in terms of greater direct support from the Mayors office and giving people like Aliza the political backing to allow us to do more thingseven things that are contrary to some of the political positions she is taking, e.g. Snow Park. We need to communicate to her that working with the CBDs can give her the opportunity to have an early win with the business community. It was recommended that Alizas role within CEDA and her ongoing relationship with the CBDs should be discussed with the Mayor at the March 21st meeting. By March 10th, we should know the fate of the Redevelopment Agency.

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Marco asked Aliza to clarify whether or not she

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9) Changes at CEDA, Alizas new role

Org. Committee Report Item # 10) InOak event, update

Org. Committee Report Item # 11) Shuttle Request, 1) fund existing operation, 2) fund evening operation

would still be our representative from the City. Aliza responded by explaining that Redevelopment is being realigned and is an agency that could be impacted at a high leadership level. As far as the CBD program is concerned, Aliza explained that there are five new areas interested in district formation, so there are opportunities to increase the program, but there is also a need to help the existing districts. There is an idea of shifting day to day operations for the existing nine districts into the business services group and new programs would be kept in the strategy group, essentially splitting the program-Aliza is not in favor of this idea. Aliza has strongly suggested to CEDA leadership that they keep the program intact. At this time the program has been moved and Aliza has been asked to stay involved, but she does not think this is beneficial to the program. Aliza ultimately is not sure what she will be doing. Aliza also announced that Alix Rosenthal, the Deputy City Attorney assigned to the CBDs, will be leaving in early April so her work list related to the CBDs need s to be completed prior to her departure. Steve Snider explained that the fourth InOak mixer took place on February 10th at Disco Volante and that it was another successful event. Comcast has agreed to underwrite future events with a $12,000.00 sponsorship commitment. There is a new team of InOak collaborators; including Susan Mernit of Oakland Local. Ciena, a network specialist company, was a featured presence at the event. JC suggested to Steve that he connect Patrick Hurley and Anagha to discuss a speaker series or seminar related to InOak. Marco explained that CEDA is asking for another $32K combined from both districts for the B Shuttle and a supplemental $30K combined from both districts to fund expanded evening service. The decision from the Org. Committee is that we are not going to fund anything at this point until we figure out what is going on with the Fox. We are not going to do the nighttime shuttle to bring people to the Fox if the Fox is not in. Steve to send a letter to Walter Cohen regarding the inclusion o f the Fox in the LMUDA district. Marco referred to the DOA budget on pages

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Org. Committee Report Item # 12) Date of Annual Breakfast Org. Committee Report Item # 13) Meeting schedule for 2011

SOBO Committee Report Item # 1) Update from Ted Tarver

SOBO Committee Report Item # 2) Review of proposed budget for 2011 SOBO Committee Report Item # 3) Update on Clock

19 and 20 of the agenda packet and explained that DOA has $51K left for the balance of the year. The question is whether DOA can you afford the basic shuttle this year and if so can they afford the supplement? JC suggested that a serious conversation about the budget take place at a subsequent board meeting. At some point, the budget needs to address the cost of living increases for service providers and/or the shrinking of services. The DOA board needs to decide whether to cut expenditures or increase revenue. At this point, DOA might just recommend the basic shuttle sponsorship and not the supplement to nighttime services. The Annual Breakfast Meeting is scheduled for June 9th from 8:00-9:30 a.m. and will be held in the Kaiser 2nd Floor Auditorium. Please get the word out! The meeting schedule for the year was set at the January 19th Joint Org. meeting and Outlook invites have been sent out to all board members. Additionally, Tori explained that the meeting schedule is available on the DOA website. It was suggested to have staff contact Clorox and the Marriott about using their conference room facilities for the upcoming DOA meetings. Ted had nothing big to report-just business as usual. Marco read a letter Ted had received from an appreciative visitor to Oakland thanking Ambassador Tish Eaton for her great work. Marco and other members of the Board felt strongly that the letter was a great testimony to the success of our program. Tim Gallen suggested placing it on our website. The 2011 DOA SOBO budget is $637,042.00. No further discussion took place.

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DISI Committee Report Item #

Andrew and Steve recently viewed the clock and reported that all new mechanisms were being installed. Washington Clock is under the gun to get it done by the March 21st press event. The banners are going up in the next week and the hanging plants will follow shortly thereafter. It was suggested that the press event be postponed by a week or two. Andrew explained that the plants are on

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1) Hanging Plants Update

DISI Committee Report Item # 2) 13th Street Task Force proposal for additional services

DISI Committee Report Item # 3) Gallen Neilly report

order, and Columbine is under contract. The hope is that installation will be completed by March 21st. The plants are in LMUDA, but DOA SOBO had $30k for beautification projects which could be used for hanging plants. The permit is in place, it is just a funding issue at this point. Chris announced that we will have the longawaited color renderings of what the vision is for 13th Street from Sudhish Mohindroo by next week. Marco tasked staff with coordinating a 13th Street Task Force meeting with Ke, Chris, Beverly and John. Ke noted that the improvements up at the Burger King on 13th and Broadway look great. Tim announced that Don Sanchez from Channel 7 news would like to do a story on First Friday and we want them to emphasize The Great Wall. Gallen has pitched the Chronicle and the Bay Citizen in the past thirty days. Tim emphasized the need to really get a handle on the information about the businesses in the district-who they are, how many we have, who has come in since the districts were formed and how they are doing. We need to get the intelligence together on what effect we are having on developing business in the district. If we want publicity, Gallen Associates needs some ammunition to go out and sell real business stories. Economic development stories are going to be key. Marco asked about the collection of employment statistics and Steve explained that staff is forwarding all incoming stats to Gallen. Chris Curtis indicated that he would start sending his stats directly to Tim. Marco asked the board to send new employments statistics to staff and or to CBD Staff. Job creation is the name of the game as it allows us to really go after grant money. Tim recommended hiring a MBA student from Berkeley to assist in the collection of employment statistics. Marco suggested pitching this idea at the next DISI meeting. Marco explained that Anagha had been appointed the DOA chair of the Land Use Committee and asked the board to confirm the appointment.

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Land Use Committee (Anagha Dandekar Clifford) Item # 1) Confirmation of Anagha as new co-chair for DOA Land Use Committee Item # 2)

Marco referred to the Conceptual Plan on

Anagha was approved as the DOA chair of the Land Use Committee by consensus. No action taken

Conceptual Plan on Land Use Committee priorities of committee to be determined and using this as a basis for the next seven years of the district

Land Use committee priorities on pages 27-34 and explained that the committee is going over it and will make revisions/additions as necessary. The final document will guide the priorities of the districts for the next seven years. Land Use Committee Item # 5) The LUC will be meeting with the City Planning Next meeting with City Planning and Zoning staff on March 14th to gain an and Zoning Staff on March 14th to understanding of what their general plan for review general plan for the City is moving forward. We want to be the Downtown and Lake Merritt go to committee for all new projects and to be integrated into the process so that we know what is going on. It was decided that LUC will start to invite planning commissioners and the historical society to talk about land use issues Doug Boxer will be the first invitee. Next Meeting Wednesday, May 4th at 1:00 p.m. Meeting location TBD.

No action taken

Minutes taken by: Victoria Decker and Fiona Simms, Staff and Marco Li Mandri, Primary Consultant, Downtown Oakland Association