SocialBridge for Agencies

OVERVIEW
www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

SocialBridge for Agencies

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Table of contents
Current Process ............................................................................................................................................ 3 Introduction to SocialBridge .......................................................................................................................... 4 Functionality Overview .................................................................................................................................. 5 Client Connect ........................................................................................................................................... 5 Innovation Room ....................................................................................................................................... 6 Review + Approve ..................................................................................................................................... 6 Feedback Loop ......................................................................................................................................... 6 Work Order Manager ................................................................................................................................ 7 Pursuit Suite .............................................................................................................................................. 7 Media Share .............................................................................................................................................. 7 SocialBridge At-A-Glance ............................................................................................................................. 8 Key Features ............................................................................................................................................. 8 About Central Desktop .................................................................................................................................. 9 Corporate Overview .................................................................................................................................. 9 Customers ................................................................................................................................................. 9 Industry Recognition ................................................................................................................................. 9

www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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Current process
The requirement to deliver top-notch campaigns in the shortest time frame possible is top-of-mind for agencies of all sizes and specialties. Communication and files are exchanged via phone, email, FTP, and in-person meetings at a rapid pace and at a tremendous volume. As your client list increases, new projects are added, and agency and client staff come and go, keeping the business running at the level of service your clients expect becomes more and more of a challenge. Common issues our customers have struggled with in the past include: Lost files and poor version control, resulting in client frustration and re-work for the agency Disparate conversations and emails capturing key project decisions or discussions create poor team communication and equally poor project delivery Poor audit trail of client decisions and ambiguous or incomplete feedback causes scope creep, costly mistakes and rework Lost productivity from time wasted with administrative tasks, such as reminding staff of deadlines, checking status of work-in-progress, and documenting discussions and feedback Lack of client engagement results in low client satisfaction and increased threat of client loss Pressure from clients for aggressive pricing, forcing the agency to reduce price of billable hours or to look for cost-cutting measures High staff turnover causing wasted time to transition project files and knowledge to new hires

www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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Introduction to SocialBridge
Central Desktops SocialBridge agency collaboration solution is a cloud-based product that enables internal and external teams to share files, centralize communication, and streamline both creative and operational processes. Maximize billable hours. Reduce administrative work, automate processes and ramp up new hires more quickly so you can take on more business without increasing staff. Centralize communication and tools. Use one system to store and share files, capture discussions, feedback and approvals, to keep decentralized internal and external team members up-to-date and to eliminate the need for disparate tools, share drives, FTP sites and extranets. Increase client satisfaction and retention. Build an ongoing connection with clients to immerse them in your brand, keep them more engaged and show continuous value, driving repeat business. Collaborate in a centralized online location with partner agencies, with automated workflow to ensure all parties stay on schedule and are aligned with the clients campaign strategy.

The integrated solution enables: Automated brief submission and work order processes Review, comment on and approve proofs and rough cuts online Quick project and client setup with ready-to-go templates Track client feedback, decisions and sign-offs in a centralized, secure location Access project status and files online, anytime

Specific benefits of an integrated solution: Simple, easy-to-use interface results in successful user adoption Streamlined workflow to save staff time and increase billable hours Premium product support for your agency, and your customers Real-time, collaborative site encourages offline conversations to strengthen client and partner relationships Cloud-based technology means no to little burden on your IT staff

www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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Functionality overview
SocialBridges collaboration suite includes on-demand features and functionality to enable each agency departments needs for streamlined and effective processes, and enhanced client communication.

Client Connect
Use SocialBridge to collaborate with your client team throughout the planning and creative process. Your agencys account managers will be able to create a workspace, or virtual team room, that will serve as a centralized online location for discussions and files. Account managers will be able to obtain client feedback on proofs or video rough cuts, as well as on overall project plans, timeline, and latest events that impact the clients PR strategy, project timeframe or campaign objectives. If your client requires you to collaborate with other agencies, such as PR or other interactive agencies, invite these third parties into your Client Connect workspace, or create a separate, private workspace with just your team, and the other partner agencies.

www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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Innovation Room
Your clients are constantly expecting fresh, new ideas that reflect a solid understanding of what the client is thinking. SocialBridge takes the innovation process to the next level by enabling offline brainstorming when your team is not able to meet face-toface. Your internal team can access and contribute to a robust knowledgebase of customer, industry and competitor information; keep up-to-date on client news as it happens through integrated RSS feeds; and share and discuss ideas, strategies and creatives online through discussion threads and status updates. Passive stakeholders can view the teams recent activity and discussions real-time, while active collaborators can participate by emailing or posting feedback to SocialBridge. When its time to share ideas and creatives with clients or prospects, utilize our built-in scheduling, conference call and web meeting functionality.

Review + Approve
Clients, account managers, and creative directors alike waste time documenting feedback and requested edits on specific elements of proofs or rough cuts. Give your team, and your clients, the ability to use easy visual mark-up and communication tools on proofs of any format, including (but not limited to) PDF, Word, Adobe, PowerPoint, JPEG, MPG, AVI, MOV and SWF. With the built-in approval workflow, proofs can be routed to different stakeholders, with a comprehensive audit trail of who reviewed and approved each file, what comments they provided, and when. At any point in time, creative directors, or any other stakeholder, can also view the status of the proof review process.

Feedback Loop
Keep clients on track with your deadlines, and expedite the client feedback process. Set up a workspace where your clients marketing staff can discuss your latest proof or rough cut version with other colleagues and team members in a centralized location. The clients main point-of-contact no longer has to gather and consolidate feedback from their team its all in one location in SocialBridge. www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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Work Order Manager

An agencys producers, traffic controllers, or creative directors achieve maximum time savings with SocialBridges powerful workflow functionality. Without the assistance of IT or expensive system consultants, you can create workflow rules to automatically assign tasks and send automated alerts. Notify internal staff, or clients, when a work order or client brief is submitted, when work has been completed, or any stage of the creative process in between. Keep your team in sync and productive through the process, even when they are not in the same office location.

Pursuit Suite
Collaborate with key internal team members on strategic accounts, proposals, RFP responses, presentations, spec work and more. Centralize and simultaneously edit documents, hold threaded discussions, and provide and consolidate feedback on creative concepts before presenting to prospective clients. SocialBridge also provides executives with visibility into each account and team progress to date.

Media Share
If your projects require your agency to collaborate with an email automation vendor, media outlets, boutique agencies or marketing specialists, use SocialBridge to facilitate discussions and file sharing instead of email and FTP. Each partner can have their own workspace to collaborate in a central location for one, or many, client projects you might be working on together. Since SocialBridge is one synchronized system, you can share creatives from your Client Connect or Innovation Room workspaces, without downloading and uploading, preventing version control issues.

www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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SocialBridge at-a-glance

Key features
Connecting people User profiles Status updates Discussion threads & comments Shared calendars Outlook/iCal integration Web conferencing RSS activity feeds Managing files Files and folder structure Wiki-style online documents MS Office integration Version control File preview Full text search Tagging Automating processes Online databases Automated workflows Review+Approve Tasks and milestones Reporting Time tracking Salesforce.com integration

www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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About Central Desktop

Founded May 2005 Headquarters Pasadena, CA Users 500,000 Partners Salesforce.com, Zoho, TriCipher, OffiSync, Creately, RHUB

Corporate overview
Central Desktop helps people work together in ways they never imagined possible. Our social collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. With our SocialBridge collaboration solution, we centralize the way people work, teams collaborate and managers lead. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California.

Customers
With 500,000 users, Central Desktop serves 56% of the Fortune 1000 as well as organizations in marketing and communications, media, technology, professional services, architecture and design, manufacturing and other industries. Key Central Desktop customers include CBS, Resource Interactive, SicolaMartin, Upshot, Javelin, M80, BlueGlass, and Avid.

Industry recognition
2011 Stevies Finalist New Product or Service of the Year, Media & Entertainment 2010 Inc. 500 2010 Red Herring 100 2010 Lead411 Technology 500 2010 Hot Company by Network Products Guide Los Angeles Business Journal Fastest Growing Private Companies InformationWeeks Startup 50 2009 BusinessWeeks Best of the Web 2006

www.socialbridgemarketing.com | 1-866-692-1649
2012 Central Desktop Inc

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