Austrian Airlines

Main Menu Sections
1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 The value of Corporate Identity Brand signature & identity components Brand signature component relationships Brand signature colours Reproducing the brand signature Reproducing sub brands Typography Stationery & forms 9.0 10.0 11.0 12.0 13.0 14.0 15.0 16.0 Passenger graphics components Advertising & communication Uniforms Aircraft livery Ground vehicles Signage Architecture Reproduction materials
1998 Edition
Copyright Austrian Airlines, sterreichische Luftverkehrs AG 1998. All Rights Reserved.
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Section 1.0 The value of corporate identity

1.1 1.2 The role of corporate identity guidelines Trademark considerations
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The value of strong identity
The role of corporate identity guidelines

The Austrian Airlines corporate identity is one of our key assets. It has the power to influence passengers to choose Austrian Airlines over competitor carriers, therefore it is essential we manage it carefully and consistently across all applications. Our corporate identity projects the values we wish to communicate to the public. The strength of this property lies in part in its consistent application; failure to apply the identity correctly can diminish its worth. The constant management and control of our corporate identity is a complex ongoing exercise which requires vigilance and commitment from staff at all levels. It is essential that you strictly adhere to the guidelines set out in this manual. Any object or communication tool which bears our corporate identity must work within the defined guidelines. The Austrian Airlines corporate identity should trigger a visual association across all its applications, whether aircraft,
1.1
advertisement, ground vehicle or staff member. By working together to ensure our corporate identity permeates every facet of the airline, you can help us to sustain a strong competitive advantage. The following guidelines define and demonstrate the correct use of the core elements of our corporate identity with supporting methods of application and advice on reproduction. In exceptional circumstances where the design guidelines do not provide the necessary framework, you must immediately consult; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868.
If you have any technical queries please contact any of the relevant numbers listed in section 16.3.
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The value of strong identity
Trademark considerations
Austrian Airlines has over many years registered trademarks to protect products and services in support of its marketing activities. These registered trademarks give us exclusive rights to their use and distinguish our products from other airlines and businesses. In most markets where people expect and even demand standardised merchandise and service, this exclusivity becomes a valuable asset. Successful trademarks become commercial assets in their own right and acquire their own good will. Once a stylised logo for a trademark has been adopted, it should be used only in that particular form. In text, the preferred means of ensuring that one of our trademarks is recognised as such is to reproduce it upper and lower case. for example: Austrian Airlines.
1.2
Austrian Airlines makes applications for registration and maintains a portfolio of trademarks. Improper use of the trademark will not only dilute and impair recognition, but also may affect our ability to protect it legally. If you notice any apparent infringements, please contact the Corporate Identity Department.
If you have any technical queries please contact any of the relevant numbers listed in section 16.3.
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Section 2.0 Brand signature & identity components

2.1 2.2 2.3 2.4 The brand signature Typographic component Symbol component The underline component
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Brand signature & identity components
The brand signature
2.1
The brand signature for Austrian Airlines encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the brand signature is always presented correctly in its complete form. The brand signature for Austrian Airlines consists of three components: the logotype, the symbol and the underline. All three components appear together as one locked element. When applying the brand signature always think of it as one design element. Always use the brand signature in its preferred layout as shown (or the alternative layout described in section 3.2). DO NOT re-arrange the components of the brand signature. DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. For alternative layout see section 3.2.
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Typographic component
2.2
The typographic component is one of the three elements which combine to create the brand signature. The typeface has been carefully drawn and crafted to project characteristics and qualities unique to both the country of Austria and Austrian Airlines approach to service, including inherent elegance, tradition, classicism, attention to detail and refinement. The brand signature is a unique type style and has been very carefully letter spaced for clarity and visual balance, to ensure its legibility at all sizes. Always reproduce this component from artwork/disc supplied. DO NOT attempt to reproduce this typeface from any visually similar serif font. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. There is a gridded version shown in section 3.4 which may be used for scaling purposes where photographic enlargement is not possible. DO NOT use the brand signature component without the symbol and underline. Remember the company name is Austrian Airlines. DO NOT attempt to edit the typographic component to Austrian for design or layout convenience. It is incorrect and inaccurate to do so. For identity construction see section 3.3. For colour reference see section 4.1.
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Symbol component
2.3
The company symbol is the second of the three component elements which combine to create the brand signature. The symbol component represents a key element of continuity from the past identity into the new identity. The symbol component is an arrow shaped wing. It is principally directed from left to right and always directed horizontally. (for exceptions see section 3.6). The symbol component should not appear by itself or be used to replace the brand signature or as a shorthand form of the brand signature. Always reproduce this component from disc supplied. All three components appear together as one locked element. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. The construction of the symbol is shown in section 3.4 and may be used to reconstruct the symbol when photographic reproduction is not possible. For symbol construction see section 3.4. For colour section reference see section 4.1.
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The underline component
2.4
The underline component is the third of the three component elements which combine to create the brand signature. The underline component is, in its optimum form, a vignette from white to blue, blending to green, then vignetting from green to white. In its optimum form, it provides an injection of the blue and green of the corporate colour palette into the brand signature. The brand signature should appear in full colour wherever possible, although other versions exist to enable the brand signature to be reproduced when colour reproduction processes are limited. See section 5. All three components appear together as one locked element. Never use the underline component in isolation. Always use the blue/green colour version of the underline against a white background. For examples of correct & incorrect use of the brand signature against coloured background see section 4.6. For details of the underline construction see sections 4 & 5.
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Section 3.0 Brand signature component relationships

3.1 3.2 3.3 3.3.1 3.4 3.5 3.6 3.7 The standard arrangement Alternative arrangement Identity construction preferred arrangement Identity construction alternative arrangement Symbol construction Identity safe zone Correct and incorrect use of elements Legal signature
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Brand signature component relationships
The standard arrangement
3.1
There are two permissible arrangements of the brand signature (see also section 3.2 Alternative arrangement). The preferred arrangement consists of the Austrian Airlines typographic element and company symbol on one line. The company symbol is placed to the right of the typographic element and points to the right. Both typographic and symbol elements are underscored by the underline component. This arrangement of the brand signature should be used wherever possible when identifying the international airline. When applying the brand signature, always think of it as one design element. Only the proportions illustrated should be used. They should not be modified in any way. The brand signature should always appear against a white background, sitting freely in its own space, unboxed, without frames or typographic, symbolic or illustrative additions. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the brand signature should be destroyed and not used for any purpose. For details of the exact relationships between elements see section 3.3. For colour palette and swatch references see sections 4.1 & 4.2.
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Alternative arrangement
3.2
In certain cases, it may be necessary to use the second permissible arrangement. The alterative arrangement has been specifically designed for use where the available width within a design layout area would restrict the size and impact of the one line preferred version. Here the two words of the typographic element are divided onto two lines with the symbol component appearing on the second line to the right of the word Airlines. A shortened version of the underline component sits beneath the typographic and symbol components. By stacking the typographic and symbol elements and shortening the underline component, the elements of the brand signature retain their size impact within a layout where width may restrict the size impression. When applying the alternative arrangement, always think of it as one design element. Only the proportions illustrated should be used. They should not be modified in any way. Colour preferences and specifications for both the preferred and alternative arrangements are the same. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the brand signature should be destroyed and not used for any purpose. For details of the exact relationships between elements see section 3.3.1.
For colour palette and swatch references see sections 4.1 & 4.2.
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Identity construction - preferred arrangement

10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGEREN SCHRIFTHHE 1X = 1/6 SMALL CAP HEIGHT
3.3
6X
Here we illustrate the construction of, and relationship between, the three components of the one line version of the brand signature. Under normal circumstances it will not be necessary to reconstruct the identity in this manner, as the brand signature should always be reproduced from disc supplied, where the components will already be presented in this locked relationship. However, the diagram does illustrate the logical construction of distance between the components and, in particular, the proportions of the three elements, should it be necessary to regenerate the brand signature in exceptional circumstances (e.g. large scale reproduction in architecture, sign writing or new media). The fully gridded brand signature may be used for scaling purposes, where photographic enlargement is not possible. For information on the colour construction of the underline see section 5.3. For colour palette and swatch references see sections 4.1 & 4.2.
6X
1X
AUSTRIAN AIRLINES BRAND SIGNATURE CONSTRUCTION
GRID FOR SCALING PURPOSES ONLY
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10X
SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT
10X
1X = 1/6 DER GERINGEREN SCHRIFTHHE 1X = 1/6 SMALL CAP HEIGHT
Identity construction - alternative arrangement
3.3.1
6X
Here we illustrate the construction of, and relationship between, the three components of the two line version of the brand signature. Under normal circumstances it will not be necessary to reconstruct the identity in this manner as the brand signature should always be reproduced from disc supplied, where the components will already be presented in this locked relationship. However, the diagram does illustrate the logical construction of distance between the components and, in particular, the proportions of the three elements, should it be necessary to regenerate the brand signature in exceptional circumstances (e.g. large scale reproduction in architecture, sign writing or new media). The fully gridded brand signature may be used for scaling purposes, where photographic enlargement is not possible. For information on the colour construction of the underline see section 5.3. For colour palette and swatch references see sections 4.1 & 4.2.
3X
6X
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AUSTRIAN AIRLINES BRAND SIGNATURE CONSTRUCTION
FOR SCALING PURPOSES ONLY
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Symbol construction
3.4
Under normal circumstances it will not be necessary to reconstruct the symbol component in this manner as the symbol component will always be reproduced within the brand signature and will therefore be provided for reproduction from disc supplied. If, in exceptional circumstances, it is necessary to reconstruct the symbol component, follow the instructions below. Step 1 (shown in green) Draw a square representing the desired height of the symbol. Draw a circle from the centre point of the square touching the four corners. Draw horizontal and vertical axes through the centre point, extending out beyond the circle.
Step 2 (shown in yellow) The centre of the 2nd construction circle is found at the intersection of the horizontal rule and the first circle, to the right of the square (A). Its radius is found at the point where the vertical line intersects the square top and bottom (B). This point also forms the centre points of the 3rd and 4th circles to be drawn. The radius for each is found at the centre of the first circle drawn in step 2 (A). Step 3 (shown in blue) The centre points of the last 2 circles can be found at the intersections of the yellow circles (C). The radius for each circle is found at the centre of the yellow circles (B). Now all the elements are in position and the chevron can be constructed.
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3X 3X
Identity safe zone

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The identity safe zone provides a guide to the minimum space required by the brand signature to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum clear area required around the brand signature when reproduced. More space is preferable. Other graphic elements must not be placed within the safe zone.
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1 LINE BRAND SIGNATURE SAFE ZONE
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In principle, the safe zone requires that a distance equal to the cap height of the typographic component is kept clear above and below, and half this distance to the sides. This ensures that the type, symbol and underline components will always appear visually locked and united in relationship without interference from surrounding graphic elements.
6X
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The identity safe zone is an invisible guide line only and is not for print reproduction. It is not a frame and should not be used as an excuse to frame or box the brand signature. The units are based upon the same units of measurement shown in section 3.3 & 3.3.1 i.e. X = 1/6 of small cap height.
6X
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2 LINE BRAND SIGNATURE SAFE ZONE
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Correct and incorrect use of elements
3.6
The illustrations indicate the correct uses and present some incorrect uses of the components which make up the brand signature. In principle, do no attempt to rearrange the components of the brand signature to meet perceived short-term layout requirements at the long-term expense of the brand identity. The brand identitys visual strength is dependant on consistency of presentation. There should be no need to alter the arrangement of the components that make up the brand signature. The last two examples show the negative effects of boxes, borders and panels on the brand signature. Never enclose the brand signature in this manner. * For vehicle and aircraft livery the symbol faces the direction of travel. This is the only permissible use of this version.
* Except for vehicle livery.
Any solid colours
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Legal signature
3.7
Austrian Airlines, sterreichische Luftverkehrs AG
The legal signature is the statement of the full legal name of the company: Austrian Airlines, sterreichische Luftverkehrs AG or Austrian Airlines, sterreichische LuftverkehrsAktiengesellschaft. This name indicates the Airline is an incorporated company with limited liability under Austrian law. The full legal name should be used when entering into a legal relationship with another party. Therefore the legal signature should appear on all business communications such as company letterheads, cheques, passenger tickets, purchase orders and all other documents of a contractual nature. The legal signature is presented only in typeset form and not as a logotype in a specially designed typeface. It should be presented as lowercase with initial capital letters, in the company typeface Berling. Note that the legal signature differs from the more familiar brand signature, which is always presented in logotype form. The brand signature is generally used for applications of a non-contractual nature, such as advertising, promotional materials, signage and internal stationery.
LEGAL SIGNATURE IN THE CORPORATE TYPEFACE BERLING
Austrian Airlines, sterreichische Luftverkehrs-Aktiengesellschaft
ALTERNATIVE LEGAL SIGNATURE IN THE CORPORATE TYPEFACE BERLING
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BRAND SIGNATURE IN ITS PREFERRED ARRANGEMENT
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Section 4.0 Brand signature colours

4.1 4.2 4.3 4.4 4.5 4.6 The corporate colour palette Print interpretation of the colour palette The optimum full colour application 2 & 1 colour applications Correct and incorrect uses of colour Correct and incorrect uses of background colour
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Brand signature colours
The corporate colour palette
4.1
The Austrian Airlines colour palette is intended to capture the essence of Austria. Dominant use of Alpine White is symbolic of the clean, crispness of Austrias snow capped Alpine peaks, while blue and green reflect the valleys, lakes and meadows of the Austrian countryside. Flashes of red on a white base reflect the Austrian national flag.
Alpine White: Is the base colour for the Airline identity, providing a background for the brand identity and supporting corporate graphic design elements.
Alpinwei|Alpine White
Fahnenrot|Flag Red
Anthrazitgrau|Graphite
Flag Red:
Used exclusively for the symbol component of the brand signature*. Note. Flag red should never be used as a background colour for the brand signature. Graphite: Used for the typographic component of the brand signature. Note: In the two colour specification of the brand signature, graphite will replace blue and green in the underline component. Lake Blue: Used exclusively in the leading left hand side of the underline component.
Mountain Green: Used exclusively in the right hand side of the underline component. Silver: Retained for use with premium sub-brands, e.g. Business Class and special circumstances.
Berggrn|Mountain Green
Seenblau|Lake Blue
Silber|Silver
*For colour use options see sections 5.4 & 5.5.
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AUSTRIAN AIRLINES MASTERBRAND COLOUR PALETTE
AUSTRIAN AIRLINES GRAND CLASS EUROPE AND GRAND CLASS SUB-BRAND COLOUR PALETTE
CORPORATE COLOUR PALETTE FOR PRINTING
Print interpretation of the colour palette
4.2
Our colour palette consists of the specially mixed colours shown. To ensure consistent colour reproduction, please use the colours recommended from the colour matching system most appropriate to the process you are using. For painted/enamel reproduction please use the AKZO colour reference numbers shown. For printing special/spot colours please use the Pantone Matching System colour reference numbers shown.
Where metallic silver is not available Pantone Grey 430 may be used as an alternative.
FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE BERGGRN MOUNTAIN GREEN SEENBLAU LAKE BLUE SILBER SILVER GRAU GREY
FAHNENROT FLAG RED
ANTHRAZITGRAU GRAPHITE
BERGGRN MOUNTAIN GREEN
SEENBLAU LAKE BLUE
AKZO = 080775
AKZO = 700207
AKZO = 700056
AKZO = 068839
CORPORATE COLOUR PALETTE FOR PRINTING
For 4 colour process (Cyan, Magenta, Yellow, Black) please use the colour breakdowns shown. If the process you are using requires a colour system not shown, please match to the swatches contained at the back of the Brand Signature Reproduction Guidelines Manual or match to swatches from the Pantone Matching System. The Pantone Matching System has a separate swatch and colour reference to match to for coated or uncoated paperstock. Please note that the relevant number/swatch must be matched eg. PANTONE 485U is the uncoated paperstock/colour match and PANTONE 485C is the coated paperstock/ colour match.
PANTONE = 485
PANTONE = 433
PANTONE = 3298
PANTONE = 294
PANTONE = 877
(with metallic litho ink)
PANTONE = 430
CORPORATE COLOUR PALETTE FOR PROCESS COLOUR
0% cyan 100% magenta 91% yellow 0% black
100% cyan 56% magenta 0% yellow 18.5% black
For more information in relation to particular reproduction processes see section 5. To obtain a copy of the Brand Signature Reproduction Manual see section 16.
FAHNENROT FLAG RED
SEENBLAU LAKE BLUE
GRAU GREY
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The optimum full colour application
4.3
The full colour representation is the true and complete form of the corporate identity. It should be used for all direct communication, marketing, advertising and promotion to passengers and customers. The brand signature can be reproduced in a wide range of media and sizes and various solutions exist to overcome the reproduction limitations of certain processes. Where it is not possible to reproduce the brand signature in its full colour application, 2 and 1 colour variants exist, see page 4.4.
CORPORATE COLOUR PALETTE FOR FULL COLOUR REPRODUCTION
For the brand signature colour options see section 5.4. For details on reproducing the brand signature see section 5. For colour palette and swatch references see sections 4.1 & 4.2.
FAHNENROT FLAG RED
SEEBLAU LAKE BLUE
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2 & 1 colour applications

CORPORATE COLOUR PALETTE FOR 2 COLOUR REPRODUCTION
4.4
When reproducing the brand signature in 2 colours: The typographic component prints in Graphite. The symbol component prints in Flag Red. The underline component prints as a one colour blend in Graphite. We recommend that the two colour version of the brand signature be reserved for internal company use, or where budgetary constraints do not permit 4 or 6 colour applications. When producing the brand signature in 1 colour: The typographic, symbol and underline components print in Graphite or Flag Red.
FAHNENROT FLAG RED
In newsprint or where spot/special colours are not available, the typographic, symbol and underline components print either as a solid black or as a 70% tint of black. For the brand signature colour options see section 5.4. For details on reproducing the brand signature see section 5. For colour palette and swatch references see section 4.1 & 4.2.
FAHNENROT FLAG RED
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Correct and incorrect uses of colour
4.5
The illustrations far left show all the acceptable uses of the brand signature in colour against its white background. The illustrations near left show some of the incorrect and unacceptable uses of colour for the corporate logo. In principle: Always use the colour specifications described in section 5 of this manual. Do not re-arrange the colour palette within the components of the brand signature. Do not introduce other/new colours to the components of the brand signature. * The logo reproduced in red is only to be used in exceptional circumstances. When colour availability is limited to Flag Red only or when directed to do so by Austrian Airlines Corporate Identity Department. For the logo colour options see section 5.4.
* Except where only Flag Red is available
Black use for newsprint and computer screen/digital use only
All other colours
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Correct and incorrect uses of background colour
4.6
The preferred and correct corporate background colour for the brand signature and all related corporate graphic design is white. Where a natural material, which is light in tone and neutrally coloured forms the logical base for the brand signature, such as brushed steel, this too is an acceptable colour background. * The brand signature may only be reproduced on a dark background when specifically requested to do so by the Corporate Identity Department; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868 in which case all the components of the brand signature should print white out of that colour.
BRUSHED STEEL
REVERSED OUT* ONLY FOR SPECIAL APPLICATIONS
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Section 5.0 Reproducing the brand signature

5.1 5.2 5.3 5.3.1 5.3.2 5.4 5.4.1 5.5 5.6 5.6.1 The brand signature with blended underline The brand signature with solid underline Blended underline colour construction Blended underline mono construction Solid underline construction Colour options for blended underline brand signature Colour options for solid underline brand signature CMYK screen ruling and reproduction sizes Correct and incorrect reproduction of the underline Correct and incorrect reproduction of the brand signature
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Reproducing the brand signature
The brand signature with blended underline

For high quality reproduction
5.1
The highest possible quality reproduction is achieved using 6 colours: 4 colour process CMYK and 2 special colours. The typographic component is printed in Graphite (Pantone 433) and the symbol in Flag Red (Pantone 485). The underline component is reproduced in 4 colour process using CMYK. If only 4 colour printing is available, the best reproduction of the brand signature is achieved by substituting Graphite (Pantone 433) for black (ie. Cyan, Magenta, Yellow, Pantone 433). The typographic element prints solid Graphite (Pantone 433), instead of 94%K, 34%C, all other elements print using standard CMYK tints. If you are restricted to standard 4 colour process the typographic element of the brand signature should also be printed using standard CMYK tints. See page 5.4. Lithography (sheet fed/web) in 4 colour process and special colours. Electronic/digital (RGB). High quality decals. Fine silk screen (CMYK). Fine flexographic printing (CMYK newsprint). Gravure. Signwriting. Always ensure that the production process used gives the highest quality representation possible within the confines of the medium being used. For underline component colour construction see section 5.3. For maximum & minimum reproduction sizes see section 5.5. For the brand signature colour options available see section 5.4. For colour palette and swatch references see sections 4.1 & 4.2.
FAHNENROT FLAG RED
SEENBLAU LAKE BLUE
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The brand signature with solid underline
5.2
For Lesser quality reproduction

A second version of the underline component has been specifically designed for areas where reproduction processes prohibit the use of the blended underline. The underline is printed from solid colours and has tapered ends which replicate the effect of the blended underline. This solid underline component has been designed exclusively for the following applications: Flexographic printing. Silk screen (where CMYK colour blending is not available). Blocking. Embossing. Embroidery. Signage (3D). Signage (internally illuminated). Reproduction onto textured surfaces. The solid underline component should never be used for: Lithograph printing. Electronic/digital (RGB). Fine silk screen (CMYK). Gravure. Signwriting. For underline component colour construction see section 5.3.2. For brand signature colour options see section 5.4.1. For colour palette and swatch references see sections 4.1 & 4.2.
FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE BERGGRN MOUNTAIN GREEN SEENBLAU LAKE BLUE
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10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGERER SCHRIFTHHE 1X = 1/6 SMALL CAP HEIGHT
Blended underline, colour construction
5.3
6X
6X
The diagram shows how the blend and vignettes in the underline component have been achieved. Always reproduce this component from disc supplied. Only in exceptional circumstances should it be recreated and the specifications given must be followed exactly. The vignette and crossfade have been carefully designed to achieve the correct density of colour along its length. The diagram shows accurately the colour density and percentage of ink/paint. The ends of the underline fade to white. DO NOT change the ends of the vignette to end on minimum dot as this gives a hard edge which is undesirable. 90% of the solid colour is used as this allows a smoother blend between the blue and the green. When digital/computer generated artwork is unavailable and regeneration is not possible, then on written approval only from Corporate Identity Department, this blend is available as an original transparency for use in laser scanning. For maximum and minimum reproduction sizes see section 5.5.
1X 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE 90% 90% BLAU 0% GRN 90% BLUE 0% GREEN 90% MATTE FARBTNUNG IN BLAU 90% FLAT TINT OF BLUE 3X ZU MITTELLINIE 3X TO CENTRE LINE 0% BLAU 90% GRN 0% BLUE 90% GREEN 90% MATTE FARBTNUNG IN GRN 90% FLAT TINT OF GREEN 90% 3X
0%
10%
10%
0%
VERLAUF VON 0% AUF 10% BLAU GRADUATION FROM 0% TO 10% BLUE
VERLAUF VON 10% AUF 90% BLAU GRADUATION FROM 10% TO 90% OF BLUE
LINEARER FARBVERLAUF VON 90% BLAU NACH 90% GRN LINEAR BLEND FROM 90% BLUE TO 90% GREEN
VERLAUF VON 10% AUF 90% GRN GRADUATION FROM 90% TO 10% OF GREEN
VERLAUF VON 0% AUF 10 % GRN GRADUATION FROM 10% TO 0% GREEN
1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND
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1X = 1/6 DER GERINGERER SCHRIFTHHE 1X = 1/6 SMALL CAP HEIGHT
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1X 3X
0% 10% 90%
3X ZU MITTELLINIE 3X TO CENTRE LINE

90% BLAU 0% GRN 90% BLUE 0% GREEN

0% BLAU 90% GRN 0% BLUE 90% GREEN 90%
3X
10% 0 %
LINEARER 90% MATTE FARBVERLAUF VON FARBTNUNG 90% BLAU IN BLAU NACH 90% GRN 90% FLAT TINT LINEAR BLEND FROM OF BLUE 90% BLUE TO 90% GREEN
90% MATTE FARBTNUNG IN GRN 90% FLAT TINT OF GREEN
VERLAUF VON 0% AUF 10% GRN GRADUATION FROM 10% TO 0% GREEN
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Blended underline, mono construction

10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGERER SCHRIFTHHE 1X = 1/6 SMALL CAP HEIGHT
5.3.1
The diagram shows how the blend and vignettes in the underline component have been achieved for mono reproduction. Always reproduce this component from disc supplied. Only in exceptional circumstances should it be recreated and the specifications given must be followed exactly. The vignette has been carefully designed to achieve the correct density along its length. The diagram shows accurately the density and percentage of ink/paint. The ends of the underline fade to white. DO NOT change the ends of the vignette to end on minimum dot as this gives a hard edge which is undesirable. 100% solid colour is used in the centre of the blend. For correct use of colour see section 4.
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1X 3X 3X
0%
10%
100%
100%
10%
0%
VERLAUF VON 0% AUF 10% GRADUATION FROM 0% TO 10%
100% VOLLFLCHIGE FARBE 100% SOLID COLOUR
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10X
6X
3X
6X
6X
1X 3X
0% 10% 100% 100%
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10% 0 %
100% VOLLFLCHIGE FARBE 100% SOLID COLOUR
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SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. 10X THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGEREN SCHRIFTHHE X = 1/6 SMALL CAP HEIGHT
Solid underline, construction

Colour underline
5.3.2
6X
The diagram shows how the solid underline component is constructed.
6X
Mono underline
The mono version of the underline is printed in either solid Graphite or Black. Always reproduce this component from disc supplied. DO NOT attempt to reconstruct any element. This solid underline component has been designed exclusively for the following applications: Flexographic printing. Silk screen (where CMYK colour blending is not available). Blocking. Embossing. Embroidery. Signage (3D). Signage (internally illuminated). Reproduction onto textured surfaces. For colour options for this brand signature see section 5.4.1. For colour palette and swatch references see sections 4.1 & 4.2.
1X 100% VOLLFLCHIGES BLAU 100% SOLID BLUE

1/2
100% VOLLFLCHIGES GRN 100% SOLID GREEN

1/2
DER GESAMTEN BREITE DES STREIFENS 1/2 OF TOTAL WIDTH OF BAND
1X 100% VOLLFLCHIGES SCHWARZ ODER ANTHRAZITGRAU 100% SOLID BLACK OR GRAPHITE
10X
10X
1X = 1/6 DER GERINGEREN SCHRIFTHHE X = 1/6 SMALL CAP HEIGHT
6X
3X
6X
6X
1X
100% VOLLFLCHIGES BLAU 100% SOLID BLUE

1/2
100% VOLLFLCHIGES GRN 100% SOLID GREEN

1/2
MAIN MENU
SECTION MENU
PLEASE READ
PANTONE = 433
FAHNENROT FLAG RED

PANTONE = 485
Colour options for blend underline brand signature
5.4
VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMYK)
OPTIMUM 6 COLOUR USAGE (4 COLOUR PROCESS + 2 SPECIALS)
Here we outline each of the print colour options available to the designer when specifying the brand signature with blended underline, in descending order of preference. For more information on reproducing this logo see section 5.1. For permissible uses of this version of the brand signature see section 5.1. For minimum & maximum reproduction sizes see section 5.5. For colour palette and swatch references see sections 4.1 & 4.2.
PANTONE = 433 or 34% CYAN 0% MAGENTA 0% YELLOW 94% BLACK
FAHNENROT FLAG RED

0% CYAN 100% MAGENTA 91% YELLOW 0% BLACK
VIERFARBENDRUCK (CMY + PANTONE 433) oder VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMY + PANTONE 433) or 4 COLOUR PROCESS (CMYK)
4 COLOUR PROCESS (CMY + PANTONE 433) OR 4 COLOUR PROCESS (CMYK)
PANTONE = 433 or 70% TINT OF BLACK
FAHNENROT FLAG RED

PANTONE = 485
SCHWARZ BLACK
FAHNENROT FLAG RED

PANTONE = 485
ANTHRAZITGRAU|GRAPHITE
SCHWARZ|BLACK
2 COLOUR
1 COLOUR (GREY)
SCHWARZ BLACK
SCHWARZ BLACK
FAHNENROT FLAG RED

PANTONE = 485
FAHNENROT FLAG RED

PANTONE = 485
SCHWARZ|BLACK
FAHNENROT|FLAG RED
PANTONE = 485
MAIN MENU
SECTION MENU
1 COLOUR (BLACK)
1 COLOUR RED
PLEASE READ
PANTONE = 433
FAHNENROT FLAG RED

PANTONE = 485
Colour options for solid underline brand signature
5.4.1
SEENBLAU|LAKE BLUE
PANTONE = 294
BERGGRN|MOUNTAIN GREEN
PANTONE = 3298
OPTIMUM 4 SPECIAL COLOUR USAGE
Here we outline each of the print colour options available to the designer when specifying the brand signature with solid underline for lesser quality reproduction, in descending order of preference. This solid underline component has been designed exclusively for the following applications: Flexographic printing. Silk screen (where CMYK colour blending is not available). Blocking. Embossing. Embroidery. Signage (3D). Signage (internally illuminated). Reproduction onto textured surfaces. For permissible uses of this version of the brand signature see section 5.2 For minimum & maximum reproduction sizes see section 5.5. For colour palette and swatch references see sections 4.1 & 4.2.
FAHNENROT FLAG RED

PANTONE = 485
SCHWARZ BLACK
FAHNENROT FLAG RED

PANTONE = 485
SCHWARZ|BLACK
2 COLOUR
1 COLOUR (GREY)
SCHWARZ BLACK
SCHWARZ BLACK
FAHNENROT FLAG RED

PANTONE = 485
FAHNENROT FLAG RED

PANTONE = 485
SCHWARZ|BLACK
FAHNENROT|FLAG RED
PANTONE = 485
1 COLOUR (BLACK)
1 COLOUR RED
MAIN MENU
SECTION MENU
PLEASE READ

MINIMUM 50 mm
CMYK screen ruling and reproduction sizes
5.5
SCREEN AT ABOVE 133 LPI/52 Lines/cm
The following guide illustrates how to reproduce the brand signature using various screen rulings and reproduction sizes.
MINIMUM 50 mm
Please note that below certain sizes the Austrian Airlines logotype is reproduced in black to avoid break up of the type by the screen. In all cases the brand signature must be reproduced to the highest standard available. The poor quality samples shown here indicate the lowest acceptable standard.
SCREEN AT 133 LPI/52 Lines/cm
MINIMUM 50 mm
The preferred minimum screen size is 175 LPI/52 Lines/cm. The recommended screen angles are; Cyan 105, Magenta 75, Yellow 90, Black 45.
AT 119 mm AND BELOW THE LOGOTYPE CHANGES TO BLACK
MINIMUM 50 mm THE BRAND SIGNATURE MAY BE REPRODUCED AT ANY SIZE DOWN TO 120 mm IN LENGTH. BELOW 120 mm SEE RIGHT
AT 119 mm AND BELOW THE LOGOTYPE CHANGES TO BLACK
MINIMUM 50 mm THE BRAND SIGNATURE MAY BE REPRODUCED AT ANY SIZE DOWN TO 175 mm IN LENGTH. BELOW 175 mm SEE RIGHT
MAIN MENU
SECTION MENU
PLEASE READ
CORRECT REPRODUCTION OF BRAND SIGNATURE
Correct and incorrect reproduction of the underline

REPRODUCTION OF 4 COLOUR PROCESS (CMYK) BRAND SIGNATURE UNDERLINE
5.6
Shown here are some examples of possible errors made in reproduction.

INCORRECT REPRODUCTION OF BRAND SIGNATURE
No printed matter should be produced without a proof stage that would allow you to check for these or similar errors. * For correct use of brand signature on background colour see page 4.6.
BLEND IS STEPPED AND NOT SMOOTH IN GRADUATION. THIS CAN BE CAUSED BY LOW RESOLUTION OR INCORRECT SCREEN SETTINGS AT FILM OUTPUT.
For brand signature construction see section 3.0. For colour printing see section 5.0.
BLEND GRADUATES TO WHITE INSTEAD OF BACKGROUND COLOUR*
ENDS OF BLEND ARE SQUARED OFF AND SHOULD GRADUATE TO 0%
MAIN MENU
THE TWO COLOURS ARE OUT OF REGISTER, THEY SHOULD FORM ONE SMOOTH ELEMENT
SECTION MENU
PLEASE READ
CORRECT REPRODUCTION OF BRAND SIGNATURE
Correct and incorrect reproduction of the brand signature
5.6.1
Shown here are some examples of possible errors made in reproduction.

REPRODUCTION OF 4 COLOUR PROCESS (CMYK) BRAND SIGNATURE UNDERLINE
No printed matter should be produced without a proof stage that would allow you to check for these or similar errors.
* For correct use of brand signature on background colour see page 4.6. For brand signature construction see section 3.0. For colour printing see section 5.0.
THE RED CHEVRON IS OUT OF REGISTER WITH THE REST OF THE BRAND SIGNATURE
THE CYAN AND MAGENTA PLATES ARE OUT OF REGISTER CREATING A COLOUR FRINGE.
MAIN MENU
THE TYPOGRAPHIC AND SYMBOL COMPONENTS HAVE BECOME PIXELATED AND THE COLOURS ARE INACCURATE. THIS IS CAUSED BY OPENING THE EPS FILE AND RE-SAVING IT IN A BITMAP FILE FORMAT SUCH AS TIFF OR PICT.
SECTION MENU
Section 6.0 Reproducing sub brands

6.1 6.2 6.3 6.4 6.4.1 6.5 6.6 6.7 6.8 6.8.1 6.9 6.10 Austrian Airlines Grand Class Europe Logo construction and safe zone Construction and safe zone Colour options for blended underline logo Colour options for solid underline logo Austrian Airlines Grand Class Logo construction and safe zone Construction and safe zone Colour options for blended underline logo Colour options for solid underline logo Subsidiary companies Sub brands
MAIN MENU
SECTION MENU
PLEASE READ
BLENDED UNDERLINE
Reproducing sub brands: Grand Class Europe
Austrian Airlines Grand Class Europe
6.1
The Austrian Airlines Grand Class Europe logo encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the logo is always presented correctly in its complete form.
SOLID UNDERLINE
Austrian Airlines Grand Class Europe identity has two graphic formats. 1. Austrian Airlines Grand Class Europe pre-boarding and on the ground. Is for use on graphic communication items before the passenger boards the aircraft (e.g. advertising, promotional literature, ticket wallets, luggage tags). Here the words Grand Class Europe are intrinsically built-in to the company logotype, following the typographic style of the master brand with the words Grand Class Europe highlighted in Silver. 2. Grand Class Europe on board and in the air. Is for use on all graphic communication items once the passenger has boarded the aircraft (e.g. menus, headrest covers). Here the Austrian Airlines typographic component and symbol are removed and Grand Class Europe is enlarged to sit above the underline component. Grand Class Europe is reproduced in Silver. The blended version of the identity should be used wherever processes allow. The solid version has been specifically designed for areas where reproduction processes prohibit the use of the blended underline.
FAHNENROT FLAG RED
SEENBLAU LAKE BLUE
SILBER SILVER
LOGO FOR USE IN ALL CIRCUMSTANCES PRE-BOARDING AIRCRAFT AND ON THE GROUND
BLENDED UNDERLINE
SOLID UNDERLINE
For information on when to use the blended and solid versions of the underline see section 5.1 & 5.2. For colour palette and swatch references see sections 4.1 & 4.2.
BERGGRN MOUNTAIN GREEN SEENBLAU LAKE BLUE SILBER SILVER
MAIN MENU
SECTION MENU
LOGO FOR USE IN ALL CIRCUMSTANCES ON BOARD AIRCRAFT AND IN THE AIR
PLEASE READ
10X
SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES AND GRAND CLASS EUROPE LOGOTYPES & SYMBOL ARE ONE LOCKED ELEMENT
10X
6X
Logo construction and safe zone
6.2
6X
1X 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE 90% BLAU 0% GRN 90% BLUE 0% GREEN 90% MATTE FARBTNUNG IN BLAU 90% FLAT TINT OF BLUE 3X ZU MITTELLINIE 3X TO CENTRE LINE 0% BLAU 90% GRN 0% BLUE 90% GREEN 90% MATTE FARBTNUNG IN GRN 90% FLAT TINT OF GREEN 3X
The top diagram shows the construction of, and relationship between, the four components of the Austrian Airlines Grand Class Europe logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable.
0%
10%
90%
90%
10%
0%
LOGO FOR RESTRICTED USE ONLY
LOGO CONSTRUCTION
Other graphic elements must not be placed within the safe zone.
3X FREIRAUM UM DAS GRAND CLASS EUROPE LOGO GRAND CLASS EUROPE LOGO SAFE ZONE 3X
DO NOT re-arrange the components of the brand signature.

6X
DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. For more information on safe zones see section 3.5. For more information on the underline construction see sections 5.3.
6X
6X
MAIN MENU
SECTION MENU
LOGO SAFE ZONE
PLEASE READ
10 X
SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE GRAND CLASS EUROPE LOGOTYPE IS ONE LOCKED ELEMENT

10X 1X = 1/6 DER GERINGERER SCHRIFTHHE 1X = 1/6 SMALL CAP HEIGHT
6X
Construction and safe zone
6.3
6X
1X 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE

90% 90% BLAU 0% GRN 90% BLUE 0% GREEN

3X
0%
10%
10%
0%
The top diagram shows the construction of, and relationship between, the two components of the Austrian Airlines Grand Class Europe logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable.
90% MATTE FARBTNUNG IN BLAU 90% FLAT TINT OF BLUE
LOGO CONSTRUCTION
FREIRAUM UM DAS GRAND CLASS EUROPE LOGO GRAND CLASS EUROPE LOGO SAFE ZONE 3X
3X

6X
DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. For more information on safe zones see section 3.5. For more information on the underline construction see section 5.3.
6X
6X
6X
MAIN MENU
LOGO SAFE ZONE
SECTION MENU
PLEASE READ
PANTONE = 433
FAHNENROT FLAG RED

PANTONE = 485
SILBER|SILVER
PANTONE = 877 or 430
SILBER|SILVER
PANTONE = 877/430
Colour options for blended underline logo

VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMYK) VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMYK)
6.4
OPTIMUM 7 COLOUR USAGE (4 COLOUR PROCESS + 3 SPECIALS) OPTIMUM 5 COLOUR

FAHNENROT FLAG RED

Here we outline each of the print colour options available to the designer when specifying the corporate logo with blended underline, in descending order of preference. Wherever possible the Grand Class Europe type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead. For permissible uses of the blended underline see section 5.1. For size restrictions relating to the blended underline see section 5.5. For colour palette and swatch references see sections 4.1 & 4.2.
SILBER|SILVER
47% BLACK 6% CYAN
SILBER|SILVER
47% BLACK, 6% CYAN
4 COLOUR PROCESS
VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMYK) FAHNENROT FLAG RED

PANTONE = 485
4 COLOUR PROCESS
2 COLOUR
1 COLOUR (GREY)
1 COLOUR (GREY)
SCHWARZ|BLACK SCHWARZ BLACK SCHWARZ BLACK
SCHWARZ BLACK
SCHWARZ|BLACK SCHWARZ|BLACK
MAIN MENU
1 COLOUR (BLACK)
SECTION MENU
1 COLOUR (BLACK)
PLEASE READ
PANTONE = 433
FAHNENROT FLAG RED

PANTONE = 485

SILBER|SILVER
PANTONE = 877/430
SILBER|SILVER
PANTONE = 877/430
Colour options for solid underline logo
6.4.1
SEENBLAU|LAKE BLUE
PANTONE = 294
PANTONE = 3298
OPTIMUM 5 COLOUR
SEENBLAU LAKE BLUE
PANTONE = 294

PANTONE =. 3298
FAHNENROT FLAG RED

PANTONE = 485
Here we outline each of the print colour options available to the designer when specifying the corporate logo with solid underline for lesser quality reproduction, in descending order of preference. Wherever possible the Grand Class Europe type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead.
3 COLOUR
SILBER|SILVER
50% TINT OF 433 or BLACK
SEENBLAU|LAKE BLUE
PANTONE = 294
PANTONE = 3298
4 COLOUR
PANTONE MATCH 433 or 70% TINT OF BLACK
For permissable uses of the solid underline see sections 5.2 & 5.3.2. For colour palette and swatch references see sections 4.1 & 4.2.
FAHNENROT FLAG RED

PANTONE = 485
ANTHRAZITGRAU|GRAPHITE ANTHRAZITGRAU|GRAPHITE
PANTONE = 433 or 70% TINT OF BLACK PANTONE MATCH 433 or 70% TINT OF BLACK
2 COLOUR
1 COLOUR (GREY)
SCHWARZ BLACK ANTHRAZITGRAU|GRAPHITE

1 COLOUR (GREY)
SCHWARZ BLACK
SCHWARZ BLACK SCHWARZ BLACK
SCHWARZ BLACK
1 COLOUR (BLACK)
SCHWARZ|BLACK
MAIN MENU
SECTION MENU
1 COLOUR (BLACK)
PLEASE READ
BLENDED UNDERLINE
Reproducing sub brands: Grand Class
Austrian Airlines Grand Class
6.5
The Austrian Airlines Grand Class logo encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the logo is always presented correctly in its complete form.
SOLID UNDERLINE
Austrian Airlines Grand Class identity has two graphic formats. 1. Austrian Airlines Grand Class pre-boarding and on the ground. Is for use on graphic communication items before the passenger boards the aircraft (e.g. advertising, promotional literature, ticket wallets, luggage tags). Here the words Grand Class are intrinsically built-in to the company logotype, following the typographic style of the master brand with the words Grand Class highlighted in Silver. 2. Grand Class on board and in the air. Is for use on all graphic communication items once the passenger has boarded the aircraft (e.g. menus, headrest covers). Here the Austrian Airlines typographic component and symbol are removed and Grand Class enlarged to sit above the underline component. Grand Class is reproduced in Silver. The blended version of the identity should be used wherever processes allow. The solid version has been specifically designed for areas where reproduction processes prohibit the use of the blended underline. For information on when to use the blended and solid versions of the underline see section 5.1 & 5.2. For colour palette and swatch references see sections 4.1 & 4.2.
FAHNENROT FLAG RED
SEENBLAU LAKE BLUE
SILBER SILVER
LOGO FOR USE IN ALL CIRCUMSTANCES PRE-BOARDING AIRCRAFT AND ON THE GROUND
BLENDED UNDERLINE
SOLID UNDERLINE
SEENBLAU LAKE BLUE
SILBER SILVER
MAIN MENU
SECTION MENU
LOGO FOR USE IN ALL CIRCUMSTANCES ON BOARD AIRCRAFT AND IN THE AIR
PLEASE READ
10X
SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES AND GRAND CLASS LOGOTYPES & SYMBOL ARE ONE LOCKED ELEMENT

10X 1X = 1/6 DER GERINGERER SCHRIFTHHE 1X = 1/6 SMALL CAP HEIGHT
6X
Logo construction and safe zone
6.6
6X
1X 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE 90% BLAU 0% GRN 90% BLUE 0% GREEN 90% MATTE FARBTNUNG IN BLAU 90% FLAT TINT OF BLUE 3X ZU MITTELLINIE 3X TO CENTRE LINE 0% BLAU 90% GRN 0% BLUE 90% GREEN 90% MATTE FARBTNUNG IN GRN 90% FLAT TINT OF GREEN 3X
The top diagram shows the construction of, and relationship between, the four components of the Austrian Airlines Grand Class logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable.
0%
10%
90%
90%
10%
0%
LOGO CONSTRUCTION
3X FREIRAUM UM DAS GRAND CLASS LOGO GRAND CLASS LOGO SAFE ZONE 3X

6X
6X
6X
MAIN MENU
SECTION MENU
LOGO SAFE ZONE
PLEASE READ
10 X
SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE GRAND CLASS LOGOTYPE IS ONE LOCKED ELEMENT
10X
6X
Construction and safe zone
6.7
6X
1X 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE

90% 90% BLAU 0% GRN 90% BLUE 0% GREEN

3X
0%
10%
10%
0%
The top diagram shows the construction of, and relationship between, the two components of the Austrian Airlines Grand Class logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable.
90% MATTE FARBTNUNG IN BLAU 90% FLAT TINT OF BLUE
LOGO CONSTRUCTION
3X FREIRAUM UM DAS GRAND CLASS LOGO GRAND CLASS LOGO SAFE ZONE 3X

6X
6X
6X
6X
MAIN MENU
LOGO SAFE ZONE
SECTION MENU
PLEASE READ
PANTONE = 433
FAHNENROT FLAG RED

PANTONE = 485
SILBER|SILVER
PANTONE = 877/430
SILBER|SILVER
PANTONE = 877/430
Colour options for blended underline logo

6.8
OPTIMUM 7 COLOUR USAGE (4 COLOUR PROCESS + 3 SPECIALS) OPTIMUM 5 COLOUR

FAHNENROT FLAG RED

Here we outline each of the print colour options available to the designer when specifying the corporate logo with blended underline, in descending order of preference. Wherever possible the Grand Class type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead. For permissible uses of the blended underline see section 5.1. For size restrictions relating to the blended underline see section 5.5. For colour palette and swatch references see sections 4.1 & 4.2.
SILBER|SILVER
47% BLACK 6% CYAN
SILBER|SILVER
47% BLACK, 6% CYAN
4 COLOUR PROCESS
VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMYK) FAHNENROT FLAG RED

PANTONE = 485
4 COLOUR PROCESS
2 COLOUR
1 COLOUR (GREY)
1 COLOUR (GREY)
SCHWARZ|BLACK SCHWARZ BLACK
SCHWARZ BLACK
SCHWARZ BLACK
SCHWARZ|BLACK SCHWARZ|BLACK
MAIN MENU
1 COLOUR (BLACK)
SECTION MENU
1 COLOUR (BLACK)
PLEASE READ
PANTONE = 433

FAHNENROT FLAG RED
PANTONE = 485
SILBER|SILVER
PANTONE = 877/430
SILBER|SILVER
PANTONE = 877/430
Colour options for solid underline logo
6.8.1
SEENBLAU|LAKE BLUE
PANTONE = 294
PANTONE = 3298
OPTIMUM 5 COLOUR
SEENBLAU LAKE BLUE
PANTONE = 294

PANTONE = 3298
FAHNENROT FLAG RED

PANTONE = 485
Here we outline each of the print colour options available to the designer when specifying the corporate logo with solid underline for lesser quality reproduction, in descending order of preference. Wherever possible the Grand Class type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead.
3 COLOUR
SILBER|SILVER
50% TINT OF 433 or BLACK
SEENBLAU|LAKE BLUE
PANTONE = 294
PANTONE = 3298
4 COLOUR
For permissible uses of the solid underline see sections 5.2 & 5.3.2 For colour palette and swatch references see sections 4.1 & 4.2.
FAHNENROT FLAG RED

PANTONE = 485
ANTHRAZITGRAU|GRAPHITE ANTHRAZITGRAU|GRAPHITE
PANTONE = 433 or 70% TINT OF BLACK PANTONE = 433 or 70% TINT OF BLACK
2 COLOUR
1 COLOUR (GREY)
SCHWARZ BLACK ANTHRAZITGRAU|GRAPHITE

1 COLOUR (GREY)
SCHWARZ BLACK
SCHWARZ BLACK SCHWARZ BLACK
SCHWARZ BLACK
1 COLOUR (BLACK)
SCHWARZ|BLACK
MAIN MENU
SECTION MENU
1 COLOUR (BLACK)
PLEASE READ
Reproducing sub brands
Subsidiary companies
6.9
The visual construction of the identities for subsidiary companies mirrors the construction of the Austrian Airlines brand signature. In each instance, the typographic component utilises the specially drawn Austrian Airlines Roman typeface. The symbol component is as before. The underline component sits the same distance (1 cap height) away from the baseline of the typography and is tailored in length to suit each of the company titles. These company identities should each be treated as locked units and should always be reproduced from artwork/disc supplied. In each case, the colour rules and print specifications outlined for reproduction of the Austrian Airlines corporate logo apply. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the logo should be destroyed and not used for any purpose. For logo construction, printing restrictions, safe zone distances and colour options see section 5. For colour palette and swatch references see sections 4.1 & 4.2.
MAIN MENU
SUBSIDIARY COMPANIES
SECTION MENU
PLEASE READ
Reproducing sub brands
Sub brands
6.10
The visual construction of Austrian Airlines sub brands follows two main formats. These company identities should each be treated as locked units and should always be reproduced from artwork/disc supplied. In each case, the colour rules and print specifications outlined for reproduction of the Austrian Airlines corporate logo apply.
LAYOUT FORMAT 1
Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the logo should be destroyed and not used for any purpose. For logo construction, printing restrictions, safe zone distances and colour options see section 5. For colour palette and swatch references see sections 4.1 & 4.2.
Sportclub
MAIN MENU
LAYOUT FORMAT 2
SECTION MENU
Section 7.0 Typography

7.1 7.2 7.3 Logo typeface (Austrian Airlines Roman) Company typeface (Berling) Non-Latin translations
MAIN MENU
SECTION MENU
PLEASE READ
Typography
Logo typeface (Austrian Airlines Roman)
7.1
This typeface has been specially drawn for Austrian Airlines, and is called Austrian Airlines Roman. It is reserved for subsidiary companies, Grand Class Europe and Grand Class logos and aircraft names. DO NOT attempt to reproduce this typeface from any visually similar serif font. The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868. For details on obtaining the custom font see section 16.3.
MAIN MENU
AUSTRIAN AIRLINES ROMAN TYPEFACE
SECTION MENU
PLEASE READ
ABCDEFGHI JKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 ;., &

BERLING NORMAL

BERLING ITALIC
Typography
Company typeface (Berling)
7.2
Berling Normal is the typeface selected for universal usage for all headlines and text for use on all internal, external and passenger related stationery, literature, signage, advertising and on-screen graphics. Berling Italic and Berling Bold are for use in conjunction with Berling Normal only where text or sub headings need highlighting within text. Berling Italic and Berling Bold should not be used in isolation. In normal use 10.5pt is the smallest acceptable size for text. The font for the typeface Berling is available in a variety of versions called cuts. To maintain the same font style it is necessary for all usage to be restricted to one version or cut. The authorised font is called Font Company Berling. Do not attempt to reproduce this typeface from any visually similar font. The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868. For details on obtaining font software see section 16.3.

BERLING BOLD
MAIN MENU
SECTION MENU
PLEASE READ
Typography
6X
Non-Latin translations
6X
7.3
6X
JAPANESE
In countries which do not use Latin letterforms it is important to select a type style which is clean, elegant and contemporary to translate the Austrian Airlines brand name. Examples of alternative cultural identities are shown left.
6X
6X
6X
In principle position the non-Latin script equidistant from the underline component and visually balance the type style to the existing Austrian Airlines typographic component. These are the only non-Latin applications. The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868.
ARABIC
6X
6X
6X
MANDARIN
6X
6X
6X
MAIN MENU
HEBREW
SECTION MENU
Section 8.0 Stationery & forms

8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 Stationery & forms introduction Technical information Standard letterhead and continuation paper Type positional Business card Compliment card Inter-office communication IOC 3 Rows letter Fax cover letter Envelopes Business forms
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Stationery & forms
Stationery & forms introduction

The presentation and content of written communication from Austrian Airlines are a vital component in the projection of the company to our business partners, passengers and clients worldwide, encapsulating the business qualities of professionalism, clarity and consistency and the service values of accessibility and informality, with attention to detail and care. It is important that the written style and content of correspondence also relates to the visual presentation of the company. Your business correspondence is your own contribution to Austrian Airlines image, and each time you communicate with a client or associate by mail, you help define and differentiate Austrian Airlines from our international competitors.
8.1
Simplicity is the key to the development of the Austrian Airlines corporate stationery and to its subsequent ease of use. The following pages will outline the positioning of corporate and typographic components on the pages, together with an outline of the positioning and application of text.
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Stationery & forms
Technical information
To achieve a consistent look across all of our stationery and forms, it is important that the following guidelines are adhered to. Paper sizes must conform to standard sizes. In Europe and many countries worldwide, metric stationery sizes will be used. The standard letterhead and continuation paper will be printed on A4 (210mm x 297mm) stock and subsequent stationery will ideally conform to A size formats. In the US, standard stationery sizes may be used if European sizes are unavailable. Paper stock should be high quality bright white, with a tight wove finish (not laid or coated). For stationery and forms the paper weight should be a minimum of 100gsm. and a maximum of 115gsm. For business cards, a minimum of 280gsm. and a maximum of 350gsm. Any paper which will be used in computer printers or photocopying should be tested for compatibility before purchasing. Pre-printed elements, the company logo, address and telephone numbers are centred on the paper. For external business communications, stationery is printed with the optimum full colour Brand Signature with supporting information in Graphite.
8.2
For internal business communications, memos etc. the Brand Signature is reproduced in the single colour Graphite version or if not available in Black. Alternatively the 2 colour Graphite and Flag Red Brand Signature is used with supporting information in Graphite. The typeface used for supporting information on stationary is Berling. The type size is dependent on layout, but in normal use 10.5pt is the smallest acceptable size for text. See pages 8.3 to 8.11 for examples. Overprinted type should accuratly align with the pre-printed information and is generally ranged left For information on layout, paper and typeface see page 8.1. For more information on how to obtain artwork for stationery and forms see section 16.3. For more information on the typeface Berling and the other corporate typefaces see section 7.
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210 mm 104 mm 66 mm
Standard letterhead and continuation paper
8.3
27 mm
27 mm
105 mm
Illustrated here are the standard letterheading and continuation sheets showing layout, dimensions and type specifications. For type positional guide and specifications see section 8.4.
Vienna,
Our Ref.
Phone/Extension
Fax
For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.3.
297 mm
Austrian Airlines, sterreichische Luftverkehrs-Aktiengesellschaft, Member of IATA Headoffice, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) 17 66-0, Fax (+43 1) 68 55 05, Telex 131811 Town office, Krntner Ring 18, A-1010 Vienna, Phone (+43 1) 505 57 57, Reservation phone (+43 1) 17 89 Airport Base, A-1300 Vienna Airport, Phone (+43 1) 7007-0
Disclosure under 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN 111000k, DVR: 0091740
10 mm
TYPEFACE SIZE LEADING ALIGNMENT COLOUR
: : : : :
BERLING 7.5 pt 10 pt CENTRED PANTONE = 433
: : : : :
BERLING 5.5 pt 10 pt CENTRED PANTONE = 433
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LETTERHEAD CONTINUATION PAPER
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MARGIN MARGIN
Stationery & forms
20 mm
20 mm
Type positional
8.4
BEGIN ADDRESS AT 50 mm DOWN
Firma BEISPIEL GesmbH Hrn. Mag. Muster Beispielstrae 1 1000 Musterort
The A4 letterhead has been specifically designed to create a clean page within which to create a elegant yet professional letter. Our diagram (left) shows the correct position to begin typing the address of the recipient, together with the starting point of the letter itself.
.
FOLDING MARK
. Vienna, 00.00.1997
Our Ref.
BEGIN TYPING 115 mm DOWN
VIECK
Phone/Extension
1766-2868
Fax
68 55 05
Subject
Dear Mr Sample, This is the layout of a letter conforming to the corporate identity guidelines. The text is in the Berling font, and the optimum type size is 12 point. Points to be emphasised may be underlined and/or written in bold type. The layout used for the senders name and title, and the complimentary close are as follows.
TYPEFACE OPTIMUM SIZE LEADING ALIGNMENT COLOUR : BERLING ROMAN : 12 pt : SINGLE : RANGED LEFT : BLACK
Margin guides 20 mm in from the left and 20 mm in from the right position the body of the text on the page and a suggested end line clear of the company address. The suggested typeface for all company correspondence is Berling with an optimum cap height of 12 pt and leading of 12 pt. All type is to be range left against the margin. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.3.
Yours sincerely,
Dr. Helmut Zolles Vice President Customer Services
FINISH TYPING 260 mm DOWN
Austrian Airlines, sterreichische Luftverkehrs-Aktiengesellschaft, Member of IATA Headoffice, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) 17 66-0, Fax (+43 1) 68 55 05, Telex 131811 Town office, Krntner Ring 18, A-1010 Vienna, Phone (+43 1) 505 57 57, Reservation phone (+43 1) 17 89 Airport Base, A-1300 Vienna Airport, Phone (+43 1) 7007-0
Disclosure under 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN 111000k, DVR: 0091740
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FOR DETAILED TYPE SPECIFICATION SEE PAGE 8.3.
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Stationery & forms
Business card
COMPANY
8.5
Martina Stieglitz
Corporate Identity
Business cards are designed to be clear, practical and easy to implement.

NAME TITLE
Hauptbro, Fontanastrae 1, A-1107 Wien, Telefon (+43 1) 1766-2868, Fax (+43 1) 68 79 28, Sita VIECKOS e-mail: Martina.Stieglitz@aua.com
ADDRESS PHONE, FAX, SITA, E-MAIL
The Austrian Airlines brand signature always appears at the top of the card, centred. The persons name and title appear visually centred, in upper and lowercase Berling, centred in the space between the address and brand signature. Layout dimensions and type specification are shown in the diagram below. For information on layout, paper and typeface see page 8.2.
85 mm
55.5 mm
For more information on how to obtain artwork for stationery and forms see section 16.3.
16 mm
14.5 mm
Martina Stieglitz
Corporate Identity
18 mm
55 mm
Head Office, Fontanastrasse 1, A-1107 Vienna Phone (+43 1) 1766-2868, Fax (+43 1) 68 79 28, Sita VIECKOS e-mail: Martina.Stieglitz@aua.com
: : : : :
BERLING 9 pt 11 pt CENTRED PANTONE = 433
: : : : :
BERLING 7.5 pt 9.5 pt CENTRED PANTONE = 433
: : : : :
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Stationery & forms
Compliment card
8.6
Illustrated here is the standard compliment card showing layout, dimensions and type specifications. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.3.
68 mm
170 mm
22 mm
FOLD
55 mm
18 mm
With Compliments
85 mm
: : : : :
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Stationery & forms

210 mm
Inter-office commnuication IOC

32 mm
8.7
Inter-Office Communication IOC

To Cy From CDI Date 00.00.1997 All
TYPEFACE SIZE LEADING ALIGNMENT
: : : :
BERLING 18 pt SINGLE RANGED LEFT
Illustrated here is the standard Inter-Office Communication IOC cover letter showing layout, dimensions and type specifications. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.2.
TYPEFACE
: BERLING BOLD UNDERLINED SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT
Subject sample
This is a layout of the most important internal form. The Inter-Office Communicaton, short IOC, is distributed via Comail or Email. This template is to be written in Berling 12 points. The Subject is 18 point, bold and underlined.
: : : :
Other templates for this purpose are not admissible.
A. Name
297 mm
20 mm
88 mm
20 mm
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Stationery & forms

210 mm
3 Rows letter
23 mm 32 mm
8.8
9 mm
31 mm
Title of Document Date This template
: : : :
Illustrated here is the standard 3 Rows cover letter showing layout, dimensions and type specifications. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.3.
TYPEFACE
: BERLING UNDERLINED SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT
is installed on every PC workstation. It is used for creating your meeting reports, notes and so on. You will find the template called 3ROWS. The right column of the header is intendend to be filled in with the title of the form. You may use one to three lines.
: : : :
297 mm
20 mm
88 mm
20 mm
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1995/11
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Stationery & forms

210 mm
Fax cover letter

27 mm 44.5 mm
8.9
Illustrated here is the standard Fax cover letter showing layout, dimensions and type specifications.
38.5 mm
Fax Cover Letter

to COMPANY NAME / Name fax no 0044/171 000 000
TYPEFACE SIZE LEADING ALIGNMENT COLOUR : : : : : BERLING 18 pt SINGLE RANGED LEFT BLACK
As this document is designed for fax transmission the Brand Signature, type and rules are printed in black. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.3.
17 mm
from
17 mm
Martina Stieglitz / Corporate Identity
fax no
00431/68 55 05
total number of pages, including cover letter 1
date
00 april 1997
12.5 mm
If you do not receive all pages, call telephone no. (+43 1) 1766-2868
TYPEFACE
297 mm
: BERLING BOLD UNDERLINED SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT COLOUR : BLACK
Subject
Dear Mrs Sample, this is an example for an Austrian Airlines Fax Cover Letter according to the guidelines of the Corporate Design.
Best regards
Martina Stieglitz
TYPEFACE SIZE LEADING ALIGNMENT COLOUR : : : : : BERLING 12 pt SINGLE RANGED LEFT BLACK
Austrian Airlines, sterreichische Luftverkehrs-Aktiengesellschaft, Member of IATA Head Office, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) 1766-0, Fax (+43 1) 68 55 05, Telex 131811 Passenger Services Office, Krntner Ring 18, A-1010 Vienna, Phone (+43 1) 505 57 57, Reservation phone (+43 1) 1789 Airport Base, A-1300 Vienna Airport, Phone (+43 1) 7007-0 Disclosure under 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN 111000k, DVR: 0091740
7.5 mm
20 mm
2 mm
62 mm
20 mm
: : : : :
BERLING 9 pt 11 pt CENTRED BLACK
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Stationery & forms

220 mm
Envelopes
79.5 mm
8.10
25 mm
Illustrated here are standard envelope and window envelope showing layout, dimensions and type specifications.
A-1107 Wien
TYPEFACE SIZE LEADING ALIGNMENT COLOUR : : : : : BERLING 9.5 pt 11.5 pt CENTRED BLACK
9 mm
For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.3.
110 mm
220 mm
79.5 mm
25 mm
9 mm
A-1107 Wien
: : : : :
BERLING 9.5 pt 11.5 pt CENTRED BLACK
110 mm
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Stationery & forms
Business forms
8.11
Travel Order No.

Name Purpose of journey Empl. No. Type of ticket Type of ticket home Dep. from Date Travel to Routing Cost Center No. Travel Group out Seating Approx. date of return Code Free bagg. kilos
sterreichische Luftverkehrs-Aktiengesellschaft A-1107 Wien, Postfach 50
Bewerbung
Kaufm./techn. Angestellter Flugbegleiter
Name Vorname(n)
A wide variety of business forms are freely available from the CDI department of Austrian Airlines. DO NOT re-generate or match samples shown here. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section 16.3.
Per diem allowances authorized/Diten wie folgt bewilligt For stay in country Curr. Per diem allowances
Advance per day
Special advances
Ticket(s) issued against this T.O.
No per diem allowances by mutual contract/Ditenanspruch wird einvernehmlich ausgeschlossen Workingtime/Arbeitszeit: Order-related working time/Dienstzeitenverschiebung gem Dienstreiseauftrag Overtime authorization/Im Zusammenhang mit dem Dienstreiseauftrag werden berstunden wie folgt angeordnet: Number overtime/Anzahl berstunden to be paid to compensate by spare time/Freizeitkomp. none/keine Date Travellers signature Travel authorized by Date Date
Vers. Nr./Geburtsdatum
Vers. Nr. Tag Monat Jahr
Bei Bewerbung als kaufm./techn. Angestellter gewnschte Ttigkeit: 1. 2. 3.
Foto (nicht lter als 3 Monate)
Travel requested by
Performed travel and per diem allowances/Dienstreiseverlauf und Ditenabrechnung

Departure/Abreise Date/Datum Time/Zeit Place/Ort Arrival/Ankunft Date/ Datum Time/ Zeit Days/ Tage Nights/ Nchte Per diem allowances/Diten Per day/ Pro Tag Total Amount in accounting currency Betrag in Verrechnungswhrung
Anregung fr diese Bewerbung kam durch:

Gehaltswunsch Derzeitiges Einkommen Frhester Eintritt Zeitungsanzeige / in welcher Zeitung? Werbevortrag / wo? Berufsberatung / wo? ja nein Arbeitsmarktservice / welches? Austrian Airlines-Mitarbeiter / Name Sonstiges
Total per diem allowances/Summe der Diten To be completed by T.O. Control Total per diem allowances/Summe der Diten
Ist Ihre Bereitschaft zu Dienstreisen gegeben?
Summary of expenses/Abrechnung der Ausgaben und der Diten

Amount/Betrag Per diem allowances according to Travel Plan/Diten lt. Reiseplan Miscellaneous expenses/Diverse Ausgaben Total Correction Total Amount received according to Pay Sheet/Auszahlung gem Pay Sheet To be paid in/Rckzahlungen To be reimbursed/Rckvergtung Curr. Curr. Tax Corrections
zeitweise Ist fr Sie eine Verwendung im Ausland vorstellbar? ja eingeschrnkt
Nur vom Personaldienst auszufllen
Anlagen
Lebenslauf (handgeschrieben) Letztes Abschluzeugnis Studienabschlu (Zeugnis, Besttigung)
liegt bei
wird nachgereicht
Eingelangt am Antwort am Antwort von In Evidenz bis Fr Position
Working time (Overtime)/Abrechnung der berstunden Number overtime/Anzahl berstunden
Deviation from order (reasons attached)/ Abweichung vom Auftrag (beil. IOC)
Bitte keine Originalzeugnisse; nur Kopien oder Abschriften beilegen! Weitere Unterlagen sind erst beim Eintritt vorzulegen.
Controlled by Date
No overtime/Keine berstundenverrechnung Travellers signature/Rechnungsleger Approved by
Code Code
Date Date
AUA 519dA
For accounting only: Zu Verrechnungszwecken:
KA 61
Personal Nr. siehe oben
Kst. Nr. siehe oben
Verr. Datum
Reiseabrechnung Code Betrag 721
steuerpfl. Diten Code 784
Betrag
SV-pfl. Diten Code 764
Betrag
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Section 9.0 Passenger graphics components

9.1 9.2 9.3 9.4 9.5 Ticket wallet cover Boarding pass Luggage tags Passenger stationery Passenger timetable
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Passenger graphics components
Ticket wallet cover
9.1
Illustrated here is the standard Ticket wallet cover, showing layout, dimensions and type specifications.
211 mm
161 mm
98 mm
Passenger Ticket and Baggage Check

Issued by Austrian Airlines, Head Office, A-1107 Vienna, Austria Member of IATA Offenlegung gem 14 HGB: AG Wien, Handelsgericht Wien, FN 111000K, DVR: 0091740
: : : : :
BERLING ROMAN 13 pt 13 pt CENTRED PANTONE = 433
: : : : :
BERLING ROMAN 8.5 pt 12 pt CENTRED PANTONE = 433
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TICKET WALLET COVER
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Boarding pass
Name
9.2
From
Einsteigekarte Carte d accs bord Boarding Pass
To
Illustrated here are the standard Boarding passes, showing the approved style for type and layout.
Flight Class Date Time
Carrier
Gate
Boarding Time
Seat
Smoke
BOARDING PASS
Flight Vol Flug
Dest. Boarding Gate Embarquer Sortie Einsteigen Ausgang
Flight Vol Flug
Destination
Date Datum
Boarding Pass Carte daccs bord Einsteigekarte

Seat Sige Sitz Seat Sige Sitz
Class Classe Klasse
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GREEN BOARDING PASS
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220 mm
Luggage tags
126 mm
9.3
Illustrated here are the standard Luggage tags, showing layout and dimensions.
50 mm
STANDARD
220 mm
135 mm
50 mm
GRAND CLASS EUROPE
220 mm
135 mm
50 mm
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Passenger stationery
9.4
148.5 mm
160 mm
Illustrated here is the standard Passenger stationery, showing layout, dimensions and type specifications.
78 mm 18 mm 24.5 mm 5.5 mm
Luftpost/Air Mail/Par Avion

11.5 mm 3.5 mm
Auf dem Flug/On flight Von/From Nach/To
56 mm
9 mm
51 mm
78.5 mm
115 mm
210 mm
: : : : :
BERLING ROMAN 11 pt 12 pt CENTRED PANTONE = 433
: : : : :
BERLING ROMAN 11 pt 25 pt LEFT PANTONE = 433
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PASSENGER NOTE PAPER PASSENGER ENVELOPE
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Passenger timetable
9.5
Illustrated here is a typical cover and page from the Passenger timetable, showing the approved style for type and layout.
Flugplan/Timetable 1997/1998
Von Flugtage Wien (VIE) nach
Graz Fortsetzung Guangzhou Hamburg Hannover Hanoi Harare
1234567 123457 27 1234567 12345 123457 36 4 6 6 123457 57 6 123457 57 1234567 123457 19 40 22 30 14 40 19 40 06 30 17 05 11 00 18 05 18 05 13 10 13 10 19 20 13 10 13 10 19 20 07 40 19 30 11 00 11 00 14 40 18 05 14 10 14 10 07 20 11 45 07 00 07 50 10 50 13 55 17 15 18 10 20 35 20 35 10 20 11 00 23 35 07 20 17 20 18 05 18 05 18 05 10 35 19 15 10 35 07 20 07 20 20 20 23 10 12 00+ 21 20 07 55 19 15 18 30+ 10 25+ 10 40+ 16 30 17 55 22 40 16 30 17 55 22 40 13 00 23 59 10 25+ 12 50+ 15 25+ 17 25+ 21 58 21 58 12 40 18 00 08 15 08 40 12 05 15 10 18 05 19 25 21 25 21 50 13 35 10 30+ 11 15+ 21 45 08 05+ 08 10+ 08 10+ 09 45+ 13 35 22 15 13 35 19 05 19 05
VOOS546 VOOS548 OS591/CA1321 LH5865 VOOS161 VOOS163 OS545*(SQ)/VNSQ740 OS11/SR284 OS11/SR284 OS681*(AY) OS681*(AY) OS683*(AY) AY766 AY552 AY768 OS667/SK710 OS657/AY584 OS545*(SQ)/SQVN172 OS545*(SQ)/SQ860 OS591/KA901 OS11/SR170 OS511*(DL)/OS525*(DL) OS511*(DL)/OS525*(DL) OS489/SN663 OS493/SN667 VO070 VO070 VO072 VO074 VO076 VO076 VO078 VO078 OS893 OS545*(SQ)/SQ154 OS531 OS489/SN553 OS497/SN549 OS11/SR286 OS11/SR284 OS11/SR394 OS615 PSOS846 PS615 OS489/SN565 OS489/SN563 nonstop nonstop Beijing nonstop nonstop nonstop Singapore Zrich Zrich Abflug Ankunft Flugnummer UTC +01 00 Via Stops Umsteigeort an ab
(0222) 1789
From Frequency Departure Arrival Wien (VIE) to UTC +01 00

Kinshasa
7 2 6 4 7 6 12345 1234567 12345 1234567 1234567 457 1234567 23457 1234567 1234567 1234567 12345 345 12345 7 14 1 35 1 35 3 5 36 3 6 257 1 4 247 1234567 4 12357 12345 123457 1 4 12345 123457 1234567 123456 1234567 12345 07 15 09 25 17 20 19 35 19 35 07 05 07 25 10 40 13 25 17 10 19 50 22 30 07 40 17 30 19 35 11 25 15 35 07 35 13 20 17 45 20 05 13 40 11 25 13 40 11 25 13 40 13 30 13 30 11 00 07 20 07 20 09 25 09 25 11 45 10 30 07 10 16 00 17 15 07 25 18 10 07 20 09 25 10 30 17 30 19 55 07 20 09 25 11 45 18 55 21 35 06 40+ 06 40+ 06 40+ 07 55 08 20 11 30 14 20 18 00 20 45 23 20 09 35 19 20 21 25 16 50 20 55 09 05 14 50 19 15 21 25 14 45 12 45 14 50 12 45 14 50 07 30+ 07 30+ 10 05+ 17 05 20 00 18 10 18 40 21 05 14 50 12 30 21 35 21 35 09 30 20 15 20 05 20 15 11 20 18 15 20 40 12 20 13 35 16 50
Flight number
Via Stops
Transfer City arr. dep.
(0222) 1789
OS1/SR276 OS3/SR272 OS497/SN559 OS499*(SN)/SN555 OS499*(SN)/SN557 VOOS1552 VOOS550 VOOS552 VOOS554 VOOS556 VOOS558 VOOS560 OS667 OS661 OS665 OS5/SRLX3404 OS9/SRLX3406 VOOS191 VOOS195 VOOS197 VOOS197 VOOS633 OS631*(LO) OSLO629*(VO) LO228 LO5230 MH29 MH5 OS545*(SQ)/SQ106 OS489/SN515 OS489/SN521 OS3/SR264 OS3/SR262 OS493/SR523 OS791 OS451/OS973*(BD) OS455/OS975*(BD) OS455/OS975*(BD) VO165 VO167 OS489/SN525 OS3/SRGN274 VOOS532 VOOS536 VO538 OS489/SN891 OS3/SR692 OS493/SN893 Zrich Zrich Bruxelles Bruxelles Bruxelles nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop Zrich Zrich nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop Singapore Bruxelles Bruxelles Zrich Zrich Bruxelles nonstop London London London 1 Stop 1 Stop Bruxelles Zrich nonstop nonstop nonstop Bruxelles Zrich Bruxelles 08 35 10 45 19 10 21 20 21 20 10 10 12 10 23 10 23 10 23 10
07 10+ 09.00
Klagenfurt
21 Dec
07 50+ 14 10
19 25 20 50 19 25 20 50
Helsinki/Helsingfors
nonstop 1 Stop nonstop nonstop 1 Stop nonstop Kbenhavn 09 35 10 25 Stockholm 21 45 22 05 Singapore Singapore Beijing Zrich Atlanta Atlanta Bruxelles Bruxelles nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop nonstop Singapore nonstop Bruxelles Bruxelles Zrich Zrich Zrich nonstop nonstop nonstop Bruxelles Bruxelles
Kbenhavn
12 45 15 00 16 55 19 05
Kln/Bonn
Ho Chi Minh City

36 Hong Kong 36 27 4 Houston 23567 06 Mar4 Humberside 12345 12345 Innsbruck 67 12345 1234567 2345 12345 67 12345 7 Istanbul 1234567 Jakarta 36 Johannesburg 35 6 1 27 46 Karachi 46 Kiew 1234567 47 236 Kigali 1 6 07 50+ 07 50+ 07 10+ 19 25 19 35 19 35 09 30 09 15
12 10
20 40 21 05 21 05
Kosice Krakow
09 05 12 05 13 30 17 25
Kuala Lumpur
07 50+ 09 05 09 05 10 45 10 45 13 30 09 15 10 45 11 50 12 00 12 25 14 45
Lagos
07 50+ 10 00 09 05 19 10 19 25 19 25 19 25 10 10 20 30 20 50 20 50 20 45
Larnaka Leeds/Bradford
08 45 11 35 18 25 20 40 18 40 20 40
Leipzig Libreville Linz
09 05 11 30 10 45 12 10
09 05 10 10 09 05 10 10
Lisboa
09 05 10 30 10 45 11 45 13 30 15 00
26 Oct 1997 28 Mar 1998

152
Zeichenerklrung siehe Seite 23 Streckenfhrung/Flugzeugtypen/Mahlzeiten siehe Seite 814 *Austrian Airlines Flug - durchgefhrt von Partnergesellschaft
For explanation of signs see pages 23 Flight routings/Aircraft types/Meals see pages 814 *Austrian Airlines flightoperated by partner airline
153
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TIMETABLE
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Section 10.0 Advertising & communication

10.1 Creation and production of leaflets 10.2 Sales letters 10.3 Poster
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100 mm
Advertising & communication

Max. 60 mm 4 mm
4 mm
Creation and production of leaflets
10.1
Details
Technische Details Gesamtlnge: Max. Gesamthhe: Flgelspannweite: Max. Flughhe: Max. Abfluggewicht: Max. Reisegeschwindigkeit: Kabinenlnge: Kabinenhhe: Sitzbreite (Business Comfort Sitze): Sitzabstand: Max. Sitzpltze: Variante Variante 44,51 m 11,76 m 34,10 m 11.900 m 83 t 904 km/h 34,3 m 2,16 m 48 cm 86 cm max. 186 min. 12 (C) 170 (Y) max. 81 (C) 88 (Y)
Wir haben gute Neuigkeiten fr Sie: den Airbus A321.

5 mm
This picture shows the standard version of the leaflet. All adaptations of the actual advertising campaign can be found in the Advertising Directives. When producing leaflets, try to standardise the size to 100 x 210 mm and A4 (21 x 29.7 cm) format. On the following pages you will find the specifications for these leaflets. If producing leaflets in other sizes please contact CDW. 1. Headline in general Type set: Berling Roman ragged setting Size: 14 point Leading: 18 point Spacing: -1 Colour: Black for 5 colour print: Pantone 433
210 mm
60 mm
welcome zu den
neuen Austrian Airlines.
5 mm
The headline must not be more than two lines deep and must fit within an imaginary 60 mm wide frame. This frame does not align to the right of the picture block, but is indented by about 4 mm. 2. Sub-headline Type set: Berling Roman Size: 29 point, Spacing: -1 Colour: Black for 5-colour print: Pantone 433 All other specifications as listed under point 1 are to be followed. The headlines on the inside of the folder must not be more than two lines deep and must fit within an imaginary 80 mm wide frame. Continued overleaf
7 mm
65 mm
CREATION AND PRODUCTION OF LEAFLETS.
PLEASE READ

Max. 80 mm

3. Copy
Neue
10.1
Der Botschafter unserer neuen Linie:
der Airbus A321.

Mit den neuen Austrian Airlines reisen Sie noch angenehmer, noch schner, noch komfortabler. Das beste Beispiel dafr ist der Airbus A321, eines der modernsten Mittelstreckenflugzeuge Europas. berzeugen Sie sich selbst, wie bequem, einladend und modern der A321 ist.
Innenraumgestaltung.
An Bord von Austrian Airlines wurden Sie schon immer von sterreichischem Charme begrt. Auch das neue Designkonzept spiegelt sterreich in einem behaglichen und modernen Stil wider. So wurden neben dem charakteristischen Wei und Rot das Blau der Flsse und das Grn der Wlder zu harmonischen Stoffen verarbeitet. Sie steigen ein und fhlen sich in sterreich herzlich willkommen.
Type set: Berling Roman ranged left Size: 10,5 point Leading: 16 point Spacing: -1/ Indentation 4 mm Column width: 70 mm Color: Black or for 5-color print: Pantone 433 The copy blocks are always set in one column. Copy ranges left from a margin which is about 25% of the total width of the page (see 3a). Deviation from the ranged left principle is possible when using cut-out pictures (see 3b). The minimum distance from picture to copy is 4 mm. 4. Pictures The height of the picture on the cover page is to be about 30% of the total height of the page. The pictures on the inside of the leaflet can be either squared up or cut-outs. They are placed either at the end of a copy block or integrated into the copy block, whereby the copy is fitted around the contours of the picture. Pictures on the inside of the leaflet can either bleed off or are used within the type area. Continued overleaf
Neue
Neue
Business Comfort Sitze.

Ab sofort werden alle Business-Class-Passagiere einen messbaren Unterschied beim Sitzkomfort bemerken: bequeme 48 cm Sitzbreite und angenehme 86 cm Sitzabstand sowie 3 + 2 Sitze pro Reihe in der Business-Class. Lehnen Sie sich also entspannt zurck und genieen Sie den grozgigen Platz und die Beinfreiheit Ihrer neuen Business Comfort Sitze.
Uniformen.
Unsere Crew ist Ihnen bestimmt schon durch ihre freundliche Art und die aufmerksame Betreuung aufgefallen. Jetzt werden Sie noch etwas Erfreuliches bemerken: unsere Flugbegleiter tragen neue, schicke Uniformen in schnem Rotton und modischem Stil.
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Details
Technische Details Gesamtlnge: Max. Gesamthhe: Flgelspannweite: Max. Flughhe: Max. Abfluggewicht: Max. Reisegeschwindigkeit: Kabinenlnge: Kabinenhhe: Sitzbreite (Business Comfort Sitze): Sitzabstand: Max. Sitzpltze: Variante Variante 44,51 m 11,76 m 34,10 m 11.900 m 83 t 904 km/h 34,3 m 2,16 m 48 cm 86 cm max. 186 min. 12 (C) 170 (Y) max. 81 (C) 88 (Y)
Wir haben gute Neuigkeiten fr Sie: den Airbus A321.
Der Botschafter unserer neuen Linie:
Neue
der Airbus A321.

Mit den neuen Austrian Airlines reisen Sie noch angenehmer, noch schner, noch komfortabler. Das beste Beispiel dafr ist der Airbus A321, eines der modernsten Mittelstreckenflugzeuge Europas. berzeugen Sie sich selbst, wie bequem, einladend und modern der A321 ist.
Innenraumgestaltung.
An Bord von Austrian Airlines wurden Sie schon immer von sterreichischem Charme begrt. Auch das neue Designkonzept spiegelt sterreich in einem behaglichen und modernen Stil wider. So wurden neben dem charakteristischen Wei und Rot das Blau der Flsse und das Grn der Wlder zu harmonischen Stoffen verarbeitet. Sie steigen ein und fhlen sich in sterreich herzlich willkommen.

5. Logo
10.1
welcome zu den
neuen Austrian Airlines.
Neue
Neue
Business Comfort Sitze.

Ab sofort werden alle Business-Class-Passagiere einen messbaren Unterschied beim Sitzkomfort bemerken: bequeme 48 cm Sitzbreite und angenehme 86 cm Sitzabstand sowie 3 + 2 Sitze pro Reihe in der Business-Class. Lehnen Sie sich also entspannt zurck und genieen Sie den grozgigen Platz und die Beinfreiheit Ihrer neuen Business Comfort Sitze.
Uniformen.
Unsere Crew ist Ihnen bestimmt schon durch ihre freundliche Art und die aufmerksame Betreuung aufgefallen. Jetzt werden Sie noch etwas Erfreuliches bemerken: unsere Flugbegleiter tragen neue, schicke Uniformen in schnem Rotton und modischem Stil.
Please refer to the other sections within the manual for the exact logo specifications. The minimum distance from the lower edge of the leaflet to the Brand Signature underline is 7 mm. The maximum width of the Brand Signature and underline is 65 mm. The logo is always centred and is only to be used on front and back pages. For details on reproducing the brand signature see section 5.
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210 mm
20 mm
PICTURE WIDTH: 170 mm
20 mm
12.5 mm
Sales letters
10.2
PICTURE HEIGHT: 67.3 mm
93 mm
Illustrated here are standard Sales Letters, showing the approved style for type and layout.
104.5 mm
115 mm
2.5 mm 169.5 mm
Israel
TYPEFACE: BERLING SIZE: 10.5pt TRACK: -1 ALIGNMENT: RANGED LEFT COLOUR: BLACK
125 mm
BETWEEN PICTURE & CAPTION
Date
176 mm
Headline starts here: Type: FC Berling Roman, Track -1,

Subheadline 14 pt.
TYPEFACE: BERLING SIZE: 14 pt TRACK: -1 ALIGNMENT: RANGED LEFT COLOUR: BLACK
297mm 196.2 mm
Kisuaheli neum yx 20 un barc mope. Re 40 itz gofe la quen 60 ju vinre. Esn iu 80 zanebal omre rh 100 in dupu doanesa 120 eu kifa lenimet 140 akin dakai her 160 herangu del sol 180 Olla gefeph ruh 200 ssa nekosa kal a 220 in, hers in bul 240 as sas jusselsa. 260 mas dok. Gweras 280 pok fongk djuwa 300 al agrak pie Mi 320 rstan. Hegor sa 340 un dia mak Gutw 360 er nilt Kas goc 380 hen wizg niudus 400 an Hutz gaj dro 420 chans querwftok 440 izans Umlk. Fa 460 lla gef eph rus 480 sa nekosa kalai 500 in, hers in bul 520 as sas jusselse 540 mas dok.
TYPEFACE: BERLING SIZE: 22 pt TRACK: -1 ALIGNMENT: RANGED LEFT COLOUR: BLACK 2 LINE HEADING: LEADING 34 pt TYPEFACE: BERLING SIZE: 10.5 pt TRACK: -1 STANDARD LEADING: 16 pt, MAY BE REDUCE TO 14 pt LEADING IF NECESSARY ALIGNMENT: RANGED LEFT COLOUR: BLACK
230 mm
261 mm
Subheadline 14 pt.
Kisuaheli neum yx 20 un barc mope. Re 40 itz gofe la quen 60 ju vinre. Esn iu 80 zanebal
Offenlegung gem 14 HGB: AG, Wien, Handelsgericht Wien, Stock Company, Vienna Commercial Court Vienna, FN 111 000 k
omre rh 100 in dupu doanesa 120 eu kifa lenimet 140 akin dakai her 160 herangu del sol 180 Olla gefeph ruh 200 ssa nekosa kal a 220 in, hers in bul 240 as sas jusselsa. 260 mas dok. Gweras
Destination Paris CDG2D Vienna Vienna Beyrouth Beyrouth Vienna Vienna Paris CDG2D Departure 10:35 15:40 14:25 18:15 Arrivel 12:35 20:00 17:00 20:15 Flight days Mo, Tu, So Mo, Tu, So Mo, Tu, Fr Mo, Tu, Fr Flight number OS414 OS701 OS702 OS417
5 mm
104 mm
TYPEFACE: BERLING SIZE: 8 pt TRACK: -1 OUTER BORDER: 0.5 pt LINE UNDER HEADING: 0.5 pt OTHER LINES: 0.238 pt (HAIRLINE) INDIVIDUAL BOX HEIGHT: 5 mm COLOUR: BLACK
MAXIMUM LINE LENGTH
Kisuaheli neum yx 20 un barc mope. Re 40 itz gofe la quen 60 ju vinre. Esn iu 80 zanebal omre rh 100 in dupu doanesa 120 eu kifa lenimet 140 akin dakai her 160 herangu del sol 180
WB 3219 No 96, DVR 0091740. Clorinefree bleached
Olla gefeph ruh 200 ssa nekosa kal a 220 in, hers in bul 240 as sas jusselsa. 260 mas dok. Gweras 280 pok fongk djuwa 300 al agrak pie Mi 320 rstan. Hegor sa 340 un dia mak Gutw 360 er nilt Kas goc 380 hen wizg niudus 400 an Hutz gaj dro 420 chans querwftok 440 izans Umlk. Fa 460 lla gef eph rus 480 sa nekosa kalai 500 in, hers in bul 520 as sas jusselse 540 mas dok.
MINIMUM DEPTH OF TEXT COLUMN
12 mm
MINIMUM SAFE ZONE
10 mm
COLUMN WIDTH: 139 mm
LOGO: 91.5 mm
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SALES LETTERS
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PLEASE READ
welcome to Vienna.
Poster
10.3
Illustrated here is a standard Poster, showing the approved style for type and layout.
WB 2011/si 96
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POSTER
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Section 11.0 Uniforms

11.1 11.1.1 11.2 11.2.1 11.2.2 11.3 11.3.1 11.4 11.4.1 Pilots uniforms Pilots uniforms The ladies collection The ladies collection The ladies collection The mens collection The mens collection The collection for technical staff The collection for technical staff
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Uniforms
Pilots uniforms
11.1
The contemporary double-breasted suit in classic marine blue is now worn with a white shirt and flag-red tie. This extrovert red lends the overall look crispness and links the design with the rest of the collection. The insignias of rank are woven in whitegold to complement the new range. The flag-red chevron symbol with whitegold wings adorns the markedly contoured pilots cap and the breast pocket of the suit jacket. To enhance this modern look, the material, cut and colour of the red jacket complement the elegant overall concept.
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PILOTS UNIFORMS
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Uniforms
Pilots uniforms
11.1.1
The long-sleeved shirt.
The jacket with zip-out lining.
The v-neck tank top.
The red pilots tie.
The short-sleeved shirt.
The pilots cap with silver appliqu work and winged chevron symbol.
The marine-blue double-breasted suit with six buttons and silver insignia.
The suit pleated-front trousers.
The belt.
The pilots case.
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PILOTS UNIFORMS
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Uniforms
The ladies collection
11.2
An important aspect of the ladies collection is the fact that a number of garments for cabin and ground staff have been designed as interchangeable options. For instance, staff may choose between skirt or trousers, both of which are available with or without front pleats. Likewise, there is a choice between body or blouse, either with long or short sleeves. Shoes are available in different heel heights and widths, so as to ensure the necessary safety and comfort. Those serving in the summer and in hotter climates have the choice of two natural shades of tights, or the opaque red tights. For the winter months the opaque red tights set off the ensemble particularly well.
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LADIES COLLECTION
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PLEASE READ
Uniforms
11.2.1
The short-sleeved body.
The bistro apron with piqu trimming and silver neck chain over long-sleeved body and straight skirt.
The short sleeved blouse.
The summer ensemble consisting of short-sleeved body, zip-up waistcoat and straight skirt.
Chevron leather gloves with white contrasting stitching.
The shoulder bag made of scotch grain leather to match the shoes and the belt. The straight skirt without front pleats.
The high-heeled scotch grain shoes.
The slim-fit trousers without front pleats.
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LADIES COLLECTION
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Uniforms
11.2.2
The silk scarf.
The woollen stole.
The long-sleeved body. The scotch grain leather belt with silver arrow buckle. The cardigan.
The zip-up waistcoat.
The long-sleeved blouse.
The suit jacket with concealed button panel and pleated-front skirt. The short-sleeved body with loose maternity jacket and maternity skirt. The coat with concealed button panel and zip-out loden lining.
The pleated-front skirt.
The opaque red tights.
The light, transparent stockings/tights in two recommended shades.
The pleated-front trousers.
The short-sleeved body and maternity trousers.
The square-toe shoes with low heels.
The flight bag trolley.
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LADIES COLLECTION
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Uniforms
The mens collection
11.3
The most striking feature of the appearance of the ground staff and male cabin staff is the red blazer. They create the link with the womens look and at the same time make a bold, modern statement on behalf of their wearers and the company. A white shirt, silver tie and anthracite trousers with black shoes and silver buckles are the classic combination. The image is rounded off by the red lined jacket. When the waistcoat is not being worn to set off the blazer, it is the in-flight service uniform. The white bistro jacket is only worn on long-haul flights in the Grand Class.
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MENS COLLECTION
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Uniforms
The mens collection
11.3.1
The short-sleeved shirt. The long-sleeved shirt.
The waistcoat. The cardigan.
The ribbed silver tie.
The blazer with anthracite, pleated trousers.
The Grand Class-bistro jacket.
The belt.
The jacket with zip-out lining.
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MENS COLLECTION
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Uniforms
The collection for technical staff
11.4
In this area, safety and practicality are the top priority. Solutions have been found for all areas, activities and weather conditions which meet the exacting technical demands made of them. Flag-red combined with silver-grey is the unifying factor which, together with top quality tailoring and materials, gives wearers a heightened sense of esprit de corps, as well as making them easily visible. This systematic concept has, for the first time, given all staff a place in a unified Corporate Design that carries conviction.
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TECHNICAL AND HANGAR STAFF
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Uniforms
The collection for technical staff
11.4.1
The peaked cap.
The woollen cap.
The short-sleeved polo shirt.
The pullover.
The work coat.
The bomber jacket. The short-sleeved shirt with trousers. The removable ID card holder.
The overalls. The dungarees with short-sleeved polo shirt.
The trousers.
The working shoes. (not part of the standard package)
The thermal waistcoat and waterproof trousers.
The working shoes with ankle support. (not part of the standard package) The parka with zip-out lining. The foul weather trousers.
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TECHNICAL AND HANGAR STAFF
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Section 12.0 Aircraft livery

12.1 12.2 12.3 12.4 12.5 12.6 12.7 The fleet livery Airbus 310 Airbus 321 Airbus 340-200 Fokker 70 McDonnell Douglas 81, 82, 83 McDonnell Douglas 87
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Aircraft livery
The fleet livery

XXXXXXXx
12.1
Airbus A310
These pages show the outline principals of design and layout of the Austrian Airlines aircraft fleet livery. These drawings are for your visual reference, and should not be used as source material for artwork or dimensioning. Full fleet livery components are only available through the Corporate Identity Department; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868. If you have any technical queries please contact any of the relevant numbers listed in section 16.3.
steiermark
Airbus A321
XXXXXXXX
Airbus A340-200
Wiener Neustadt
Fokker 70
McDonnell Douglas MD81, 82, 83
Xxxxxxxx
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McDonnell Douglas MD87
SECTION MENU
PLEASE READ
Aircraft livery
Airbus A310
2910
COLOURS TO BLEND SMOOTHLY
12.2
1450
1800
2770
1994
LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED
388 2590
100% GREEN 0% BLUE
100% BLUE 0% GREEN 50mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO 054569.
12600 APPROX
300
225
225
2445
350 350 350
XXXXXXXx
300 450
450
SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "A310 DETAIL 1"
AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG AND EU (STANDARD) FLAGS ARE 300mm HIGH AND 450mm LONG. THERE IS A 225mm SPACE BETWEEN THE FLAGS AND THE REGISTRATION NUMBER.THE WHOLE GROUP IS POSITIONED SO THAT THE FIRST CHARACTER OF THE REGISTRATION NUMBER ALIGNS WITH THE EDGE OF THE BLEND, (2445mm FROM THE DOOR). THE BASELINE ALIGNS WITH THE BASE OF THE WINDOW.
NACELLE WHITE
5187 9030 APPROX 1800 9030 APPROX 5187
5% GREEN
100% GREEN
100% GREEN 0% BLUE
100% BLUE 0% GREEN
100% BLUE
5% BLUE
30235 APPROX
5187
5187
5% GREEN
COLOUR TO BLEND SMOOTHLY FROM 100% SOLID TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE
100% GREEN
100% BLUE
5% BLUE
THE A/C TYPE IS IN HELVETICA MEDIUM 40mm CAP HEIGHT, 56mm LINE FEED AND PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). CAPS TO ALIGN WITH TOP OF WINDOWS.
AIRBUS A310
350
155
20
XXXXXXXX
THE AIRCRAFT NAME. THE NAME IS IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164mm, SMALL CAPS 135mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5).
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AIRBUS A310
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Aircraft livery
Airbus A321
12.3
1800 2150 960
LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED
2080
1500
290 1920
THE AUSTRIAN FLAG IS 300mm HIGH. VISUALLY CENTRE BETWEEN DOOR AND WINDOWS. BASELINE ALIGNS TO BASE OF WINDOWS.
100% GREEN 0% BLUE
100% BLUE 0% GREEN
RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO ALIGN OVER WINDOW, LEFT HAND EDGE TO BE POSITIONED OVER THE DOOR AS SHOWN SIZE TO BE CONFIRMED ON SITE.
9300 APPROX 350 140 85 300
50mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO 054569.
260 260 260

steiermark
AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. VISUALLY CENTRE BETWEEN THE DOOR AND TAIL PLANE. THE TYPE CENTRES VERTICALLY BETWEEN THE DATA RECORDER DECAL AND THE GRADUATED BLEND.
5187
10800 APPROX
1800
10800 APPROX
5187
5% GREEN
100% GREEN
100% GREEN 0% BLUE
100% BLUE 0% GREEN
NACELLE WHITE
100% BLUE
5% BLUE
33775 APPROX
5187
5187
5% GREEN
100% GREEN
100% BLUE
5% BLUE
AIRBUS A321
260
20
steiermark
AIRCRAFT NAME: THE NAME IS IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164MM, SMALL CAPS 135MM NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5)
For visual reference only to show opposite elevation layout
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AIRBUS A321
SECTION MENU
PLEASE READ
Aircraft livery
2940
POSITION OF TOTAL LOGO TYPE (CHEVRON AND LETTERING) IS DEPENDENT ON CORRECT POSITIONING OF THE LETTER 'S' OVER THE DOORWAY AND ITS RELATIONSHIP WITH DOOR SAFETY BORDER. THIS LOGO POSITION WILL EFFECT THE CHEVRON STARTS POINT WHICH WILL BE FORWARD OF THE LEADING WINDOW BY 0-100mm.
Airbus A340 - 200

LOGO PRINTS GRAPHITE SPECIALMIX 5 CHEVRON PRINTS RED
1475
225
225
THE REAR END OF THE BLEND ALIGNS WITH THE REGISTRATION NUMBER AS SHOWN.
1800
12.4
1008 2800 2016 1008 392 2620
100% GREEN 0% BLUE
100% BLUE 0% GREEN
RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO ALIGN OVER WINDOW, LEFT HAND EDGE TO BE POSITIONED OVER THE DOOR AS SHOWN SIZE TO BE CONFIRMED ON SITE.
50mm GREY LINE ON DOOR WITH GAP OF 10mm BOTH SIDES OF BORDER AND TYPE GREY COLOUR TO MATCH BAC 707/AKZO 054569.
50-100 13860 APPROX 300
50mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO 054569.
300 2445
350
XXXXXXXX
350 350
AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG AND EU (STANDARD) FLAGS ARE 300mm HIGH AND 450mm LONG. THERE IS A 225mm SPACE BETWEEN THE FLAGS AND THE REGISTRATION NUMBER. THE WHOLE GROUP IS POSITIONED SO THAT THE FIRST CHARACTER OF THE REGISTRATION NUMBER ALIGNS WITH THE EDGE OF THE BLEND, (2445mm FROM THE DOOR). THE BASELINE ALIGNS WITH THE BASE OF THE WINDOW.
450 100 100 100

5% GREEN 100% GREEN
5187
SOLID AREA COLOUR VARIES IN LENGTH TO JOIN BLENDING CENTRAL AND FADING END PANELS. NOTE: CUT AND REMOVE WASTE, ALLOWING FOR SMALL OVERLAP. ALWAYS POSITION PRIOR TO FINAL FIXING. ONCE POSITION IS CORRECT, DECAL MUST BE FITTED FROM BACK TOWARDS FRONT SO OVERLAPS RUN AWAY FROM JET STREAM.
NACELLE WHITE
1800
NACELLE WHITE
SOLID AREA COLOUR VARIES IN LENGTH TO JOIN BLENDING CENTRAL AND FADING END PANELS. NOTE: CUT AND REMOVE WASTE, ALLOWING FOR SMALL OVERLAP. ALWAYS POSITION PRIOR TO FINAL FIXING. ONCE POSITION IS CORRECT, DECAL MUST BE FITTED FROM BACK TOWARDS FRONT SO OVERLAPS RUN AWAY FROM JET STREAM.
5187
100% GREEN 0% BLUE
100% BLUE 0% GREEN
100% BLUE
5% BLUE
OVERALL LENGTH VARIES ACCORDING TO AIRCRAFT LENGTH
5187
5187
5% GREEN
100% GREEN
100% BLUE
5% BLUE
300 50 200
POSITION OF TOTAL LOGO TYPE (CHEVRON AND LETTERING) IS DEPENDENT ON CORRECT POSITIONING OF THE LETTER 'R' OVER THE DOORWAY AND ITS RELATIONSHIP WITH DOOR SAFETY BORDER. THIS LOGO POSITIONWILL EFFECT THE CHEVRON STARTS POINT WHICH WILL BE FORWARD OF THE LEADING WINDOW BY 0-100mm.
50
20-100 300
50mm GREY LINE ON DOOR WITH GAP OF 10mm BOTH SIDES OF BORDER AND TYPE GREY COLOUR TO MATCH BAC 707/AKZO 054569.
AIRBUS A340
350
155
20
XXXXXXXX
AIRCRAFT NAME. THE NAME IS IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164mm, SMALL CAPS 135mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5)
REGISTRATION NUMBERS ARE 300mm HIGH, 200mm WIDE ARE SET IN HELVETICA MEDIUM CAPS. 50mm FROM TOP NLG DOORS WHICH ARE CENTRED ON THE WIDTH.
50 300
NOTE: DOORWAY POSITION ON THE DRAWING IS APPROX. PLEASE REFER TO AIRBUS PLAN OR ON SITE FOR TYPE POSTION.
200
MAIN MENU
AIRBUS A340-200
SECTION MENU
PLEASE READ
Aircraft livery
Fokker 70
12.5
1800
1153
100% GREEN 0% BLUE

122
100% BLUE 0% GREEN
LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED 50mm WIDE LINE ON ALL DOORS & EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO 054569.
430 700
1290
1046
NACELLE WHITE
LEFT & RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO VISUALLY ALIGN ABOVE WINDOW, SIZE TO BE CONFIRMED ON SITE.
7488 APPROX
122 1004
200
175 175 210

Wiener Neustadt
300
150 12 210 125 323
AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG IS 300mm HIGH. THERE IS A 200mm SPACE BETWEEN THE FLAG AND THE REGISTRATION NUMBER. THE WHOLE GROUP IS POSITIONED 12mm FROM THE AIRBRAKE JACK HOUSING.
SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "FOKKER FO70 DETAIL 1"
5187
3500 APPROX
1800
3500 APPROX
5187
100% GREEN 0% BLUE 5% GREEN 100% GREEN
100% BLUE 0% GREEN 100% BLUE 5% BLUE
SKIN JOINT
19170 APPROX
5187
5187
5% GREEN
100% GREEN
100% BLUE
5% BLUE
CREST IS POSITIONAL ONLY AND IS TO BE SUPPLIED SEPARATELY, WITH COMPLETE COLOUR SPECIFICATIONS.
915 485 430

SKIN JOINT
112
210
175
FOKKER FO70
200
150
2250
Wiener Neustadt
155 12
415
165
212
300
THE AIRCRAFT NAME IS TO BE VISUALLY CENTRED UNDER THE CREST. THE BASELINE OF THE TYPE IS 235mm FROM THE BASE OF THE CREST. THE NAME IS SET IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 113mm, SMALL CAPS 95mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5).
323 808
MAIN MENU
FOKKER 70
SECTION MENU
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Aircraft livery
McDonnell Douglas MD81, 82, 83

LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED AKZO 0800775
12.6
1800
1300
1500
100% GREEN 0% BLUE
100% BLUE 0% GREEN
LEFT & RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO VISUALLY ALIGN ABOVE WINDOW, SIZE TO BE CONFIRMED ON SITE. 50mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO 054569.
DIMENSIONS OF TAILFIN GRAPHICS TO BE VERIFIED ON SITE AGAINST EXISTING AIRCRAFT
1400
1008
NACELLE WHITE
196 1625
GENERAL NOTE: ALL PLUGGED CABIN WINDOWS PAINT TO MATCH PMS 433
300 8170 APPROX
100
WINDOWS FRAMES TO BE BARE METAL

225
300 500 225 260

330 350 180 180
50 1330
SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "MD81, 82, 83 DETAIL 1"
AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN AND EU (STANDARD) FLAG IS 300mm HIGH AND 450mm LONG THERE IS 160mm SPACE BETWEEN THE FLAGS AND 75mm SPACE BETWEEN THE FLAG AND THE REGISTRATION NUMBER. THE WHOLE GROUP VISUALLY CENTRES WITH THE BASELINE OF THE TYPE 500mm ABOVE THE TRAILING EDGE OF THE ENGINE PYLON AND INSET 50MM FROM TAILCONE JOINT.
9200 APPROX
1800
10690 APPROX
5187
100% GREEN
100% GREEN 0% BLUE
100% BLUE 0% GREEN
100% BLUE
5% BLUE
5187
100% BLUE
5% BLUE
155
100
McDONNELL DOUGLAS MD-80
1330
300
330 180 180
350
MAIN MENU
MCDONNELL DOUGLAS MD81, 82, 83
SECTION MENU
PLEASE READ
Aircraft livery
McDonnell Douglas MD87

1800
12.7
LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED AKZO 0800775
1650 APPROX
1766 APPROX.
100% GREEN 0% BLUE
100% BLUE 0% GREEN
LEFT & RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO VISUALLY ALIGN ABOVE WINDOW, SIZE TO BE CONFIRMED ON SITE. 50mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO 054569.
DIMENSIONS OF TAILFIN GRAPHICS TO BE VERIFIED ON SITE AGAINST EXISTING AIRCRAFT
1400
1005
NACELLE WHITE
196 1625
300 8170 APPROX
100

225
300 500
225 260 330 200 Xxxxxxxx
350
50 1330
SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "MD87 DETAIL 1"
AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG AND EU (STANDARD) FLAGS ARE 300mm HIGH AND 450mm LONG. THERE IS A 160mm SPACE BETWEEN THE FLAGS AND 75mm SPACE BETWEEN THE FLAGS AND THE REGISTRATION NUMBER. THE WHOLE GROUP VISUALLY CENTRES WITH THE BASELINE OF THE TYPE 500mm ABOVE THE TRAILING EDGE OF THE ENGINE PYLON AND INSET 50MM FROM TAILCONE JOINT.
8100 APPROX
1800
6173 APPROX
5187
100% GREEN
100% GREEN 0% BLUE
100% BLUE 0% GREEN
100% BLUE
5% BLUE
5187
100% BLUE
5% BLUE
155
100
McDONNELL DOUGLAS MD-87
1330
300
330
350
Xxxxxxxx
200
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MCDONNELL DOUGLAS MD87
SECTION MENU
Section 13.0 Ground vehicles

13.1 13.2 13.3 13.4 13.5 13.6 13.7 13.8 13.9 13.10 Introduction Ford Escort Opel Astra Estate Honda Civic 3 door Honda Shuttle Volkswagen Golf Steyr City Bus Ford Transit Van Volkswagen Transporter 1 Volkswagen Transporter 2
PLEASE READ
Ground vehicles
Introduction
13.1
These pages show position guides and layout for the Austrian Airlines ground fleet livery. Prior to manufacturing and application of identity elements, vehicles are white and the chevron points to the driving direction. Misuse of these guidelines will result in inconsistency and a lowering of our identity standard in the eyes of our customers. If the guidelines do not cover a requirement you may have on a particular vehicle, or a vehicle type has been restyled by the manufacturer, do not reposition components at your own discretion, you must immediately consult Corporate Identity Department; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868. If you have any technical queries please contact any of the relevant numbers listed in section 16.3.
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Ground vehicles
Ford Escort
700 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF CAR.
13.2
70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt.
Technik
LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm.
Technik
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FORD ESCORT
SECTION MENU
PLEASE READ
Ground vehicles
Opel Astra Estate

13.3
Technik
130 mm HIGH, CENTRED ON BONNET, POINTING TO THE RIGHT.
50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt.
105
120 mm HIGH POINTING TO THE RIGHT.
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OPEL ASTRA ESTATE
SECTION MENU
PLEASE READ
Ground vehicles
Honda Civic 3 door
13.4
Technik
MAIN MENU
HONDA CIVIC 3 DOOR
SECTION MENU
PLEASE READ
Ground vehicles
Honda Shuttle
13.5
Technik
MAIN MENU
HONDA SHUTTLE
SECTION MENU
PLEASE READ
Ground vehicles
Volkswagen Golf
13.6
Technik
105
MAIN MENU
VOLKSWAGEN GOLF
SECTION MENU
PLEASE READ
Ground vehicles
Steyr City Bus

800 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF BUS.
13.7
Crew
105
Crew
MAIN MENU
SECTION MENU
STEYR CITY BUS
PLEASE READ
Ground vehicles
800 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF VAN.
Ford Transit Van
13.8
Cargo

105
105
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FORD TRANSIT VAN
SECTION MENU
PLEASE READ
Ground vehicles
Volkswagen Transporter 1
13.9
Cargo
240 mm HIGH POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt.
105
105
MAIN MENU
VOLKSWAGEN TRANSPORTER 1
SECTION MENU
PLEASE READ
Ground vehicles
Volkswagen Transporter 2
13.10
Cargo
105
105
MAIN MENU
VOLKSWAGEN TRANSPORTER 2
SECTION MENU
Section 14.0 Signage

14.1 14.2 14.3 14.4 Introduction Internal non-illuminated Illuminated External
MAIN MENU
SECTION MENU
PLEASE READ
Signage
Introduction
14.1
The application of signage is divided into two broad categories, illuminated and non-illuminated. In order to understand the acceptable uses of the Brand Signature in signage applications it is necessary to read sections 2 to 6 of this Manual The method of fabrication of the signage determines whether the Brand Signature should be reproduced with the Blended or Solid Underline Component. See Section 5 for a comprehensive guide to reproducing the Brand Signature. See the following pages for a description of these applications. Further information concerning Austrian Airlines signage is available from: Facility Management, Sita VIE EXOS, World Trade Centre, A-1300 Vienna Airport, Telephone: (+43 1) 7007-8320. Fax: (+43 1) 7007-8324
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EXTERNAL ILLUMINATED DOOR SIGNAGE INTERNAL NON ILLUMINATED LOUNGE SIGNAGE
SECTION MENU
PLEASE READ
Signage
Internal non-illuminated
14.2
(including those with accent lighting positioned in a location remote from sign itself)
Sales Department
Regional Management
INTERNAL NON ILLUMINATED DOOR SIGNAGE
Internal non-illuminated signage is broadly a direct application of the guidelines established for print with the exception of three dimensional relief and the use of architectural background materials in certain cases. Relief can be provided by i) using the thickness of the material individual characters are manufactured from, or ii) fabricating them with built up thickness for added emphasis. Care should be taken when producing fret cut or built up individual characters not to distort serifs and maintain correct line thickness. Signage characters should only be applied directly to an architectural surface if the colour is very light material such as limestone, concrete or white painted render. Materials such as brick, timber or strongly coloured and textured stone should always have the sign applied on a back panel to satisfy the guidelines established for print applications.
Office Hours Sun - Thu 8.30 - 17.00h
In order to control the use of the underline elements in the case of applied signage characters, the solid underline logo should always be used. For information on the solid version of the underline see section 5.2. For colour palette and swatch references see sections 4.1 & 4.2.
MAIN MENU
INTERNAL NON ILLUMINATED DOOR SIGNAGE
SECTION MENU
PLEASE READ
Signage
BACK LIT WITH OPAL ACRYLIC TRANSLUCENT FRONT PANEL AND FLAT APPLIED OR PRINTED COMPONENTS. THE BRAND SIGNATURE COMPONENT IS OPAQUE. THE CHEVRON AND UNDERLINE COMPONENTS ARE TRANSLUCENT.
Illuminated
14.3
BACK LIT OPAL ACRYLIC SIGNAGE
7-10 cm
OPAQUE FRET CUT BACK PANEL WITH CLEAR BUILT UP CHARACTERS WITH TRANSLUCENT FACES. USE FOR CHEVRON AND UNDERLINE COMPONENTS.
7-10 cm
OPAQUE FRET CUT BACK PANEL WITH CLEAR BUILT UP CHARACTERS WITH OPAQUE FACES. USE FOR BRAND SIGNATURE TYPE COMPONENTS.
Illuminated signs are implemented in various ways, the simplest being a back lit opal acrylic panel with the characters applied to the surface by screen printing or decal. However, in this case the Austrian Airlines characters and any secondary text will be opaque whilst the chevron and underline elements will be translucent. Larger illuminated signs should be constructed by forming individual characters in aluminium or GRP (glass reinforced plastic) and installing cold cathode tubes inside the characters to provide illumination. By spacing the characters off the background surface a halo effect is achieved by the light spilling out evenly from behind the characters on to the background. Again, the Austrian Airlines and secondary text should be in a solid or opaque material whilst the chevron and solid underline is translucent. Very large signs mounted externally (eg on top of a building) may be internally illuminated with opaque returns and backs. Care should always be taken on internally lit signs to ensure that striping does not occur from linear lamp types.
3 cm
3 cm
3 DIMENSIONAL HALO LIT SIGNAGE ONTO WHITE OPAQUE ACYLIC BACK PANEL
HALO LIT WITH TRANSLUCENT FACE AND OPAQUE RETURNS TO CHARACTERS. USE FOR CHEVRON AND UNDERLINE COMPONENTS.
HALO LIT WITH OPAQUE FACE AND OPAQUE RETURNS TO CHARACTERS. USE FOR BRAND SIGNATURE TYPE COMPONENTS.
3 DIMENSIONAL HALO LIT SIGNAGE ONTO WHITE OR ARCHITECTURAL BASE MATERIAL
INDIVIDUALLY FORMED SIGNS WITH TRANSLUCENT FACE AND OPAQUE RETURNS AND BACKS. USE FOR BRAND SIGNATURE, CHEVRON AND UNDERLINE COMPONENTS.
For information on when to use the blended and solid versions of the underline see section 5.1 & 5.2. For colour palette and swatch references see sections 4.1 & 4.2.
MAIN MENU
VERY LARGE FORMAT 3 DIMENSIONAL EXTERIOR ARCHITECTURAL SIGNAGE (INDIVIDUAL LIGHT BOX FOR EACH CHARACTER)
SECTION MENU
PLEASE READ
Signage
External
14.4
The majority of external signs would follow the construction methods outlined under the internal signage category with the necessary provision made for weather and wear protection. However, certain variations may be necessary to satisfy individual applications such as skyline illuminated signs mounted on buildings. This is one instance when Austrian Airlines should be formed from white or opal backlit acrylic or GRP letters to achieve prominence especially at night. The chevron and solid underline would also be formed from translucent materials in the corporate colours. It is often necessary to gain permission from local or city authorities to display illuminated signs on buildings, particularly in historic areas, in which case all efforts should be made to preserve the integrity of the corporate identity.
Hauptbro
Hauptbro
Hauptbro
In certain cases it may be desirable to display a logo in three dimensional form as a projecting sign in which case the chevron may be used in backlit acrylic or GRP with silver metal or opaque material side return surfaces to match the colour specification in the corporate palette.
MAIN MENU
EXTERNAL DIRECTIONAL SIGNAGE
SECTION MENU
Section 15.0 Architecture

15.1 Introduction
MAIN MENU
SECTION MENU
1995/11
PLEASE READ
Architecture
Introduction
15.1
The new Austrian Airlines Corporate Design includes architecture, which also plays an integral part in projecting the companies image. Using the Corporate Design and cabin interiors of the Austrian Airlines fleet as a basis, an architectural scheme has been devised for the Airport lounges and town offices using complementary materials, colour and surfaces. For further information concerning Austrian Airlines architecture please contact; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868 Fax: (+43 1) 17 66-52868.
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SECTION MENU
Section 16.0 Reproducing materials

16.1 16.2 16.3 16.4 16.12 16.13 Artwork source material - Introduction Digital Logos included on this CD-ROM For more information Digital Logos to download Credits
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SECTION MENU
PLEASE READ
Reproduction materials
Artwork source material Introduction

The following pages of our CD guidelines contain original master logos for you to copy and use for reproduction in digital format. This section works as an artwork library, with the intention that every logo you may need is available here, saved individually for its correct colour and reproduction use as a separate master. This will enable you to find the exact artwork for your requirement without adapting any other master. This is version 1 of the Austrian Airlines CD ROM manual. If the logo you require is not presented here please contact the Corporate Identity Department at the address below so that we may include it in later editions. All logos saved onto this CD ROM have the facility for automatic installation, however if for any reason you cannot download any master logo presented here, contact the Corporate Identity Department who will issue you with floppy disc or bromide versions (if available): Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868 Fax: (+43 1) 17 66-52868. IMPORTANT NOTE:
16.1
The Austrian Airlines logo in its full colour blended underline presentation is not available as traditional mechanical artwork (camera ready). See section 5.
MAIN MENU
SECTION MENU
PLEASE READ
Digital Logos included on this CD ROM

Included on this CD-ROM are digital files for the Austrian Airlines Brand Signature and Sub Brands. The logos which can be downloaded are shown on pages 16.4 to 16.12. To install a copy of a logo onto your hard disk, click on the install button next to the chosen logo. IMPORTANT, please read ALL of the notes below before proceeding. All artworks on the disk which are affected by this colour change now have a prefix tilde ~ to indicate that they have been modified. Previous versions of the Brand Signature, Joint Identities and Sub Brands should be discarded and not used for any purpose. The core Brand Signature files are supplied for Macintosh and PC platforms, the remainder for the Macintosh platform only. All files are supplied in the EPS format. USAGE The Macintosh versions of the Brand Signature files are set up to print or colour separate correctly, to colour and black and white printers or Imagesetters. The PC versions are optimised for on-screen use and separate to 4 colour process. They can be used in professional graphics applications that support the EPS format including Adobe Illustrator, Adobe Pagemaker, Macromedia FreeHand and QuarkXPress. DO NOT use these logos without first consulting the Brand Signature Reproduction Guidelines Manual. DO NOT open the file into another programme and resave it, as this may affect the way it prints out. DO NOT attempt to edit the file. The versions supplied are the only layouts permissible under the Corporate Guidelines. DO NOT attempt to recreate any part of the Brand Signature, always use the artwork supplied on the master disk. DO NOT re-arrange the components of the company logo.
16.2
FILE NAMING CONVENTIONS FOR MACINTOSH The file names are made up of 4 components which are abbreviated descriptions of the Brand, layout, construction and colour variations. For example, the Austrian Airlines logo (AUA), in one line layout (1LINE), with blended underline (BLENDED), in 4 colours (4col) is named ~AUA 1 LINE BLENDED 4col.eps The following naming conventions are used. 1/ Brand AUA AUA/GCE GCE AUA/GC GC AUA/A AUA/H AUA/J AUA/M AUA/CA AUA/GP 2/ Layout 1 LINE 2 LINE = = = = = = = = = = = Austrian Airlines. Austrian Airlines with Grand Class Europe. Grand Class Europe only. Austrian Airlines with Grand Class. Grand Class only. Austrian Airlines and Arabic Translation. Austrian Airlines and Hebrew Translation. Austrian Airlines and Japanese Translation. Austrian Airlines and Mandarin Translation. Austrian Airlines with Cargo. Austrian Airlines with Group.
= Brand signature in 1 line layout. = Brand signature in alternative 2 line (Stacked) layout.
3/ Construction BLENDED = The underline of the logo is constructed from blended colours. SOLID = The underline of the logo is constructed from solid colours. 4/ Colour variations Some files are supplied in multiple colour options. For Blended 7 col 6 col 4 col 2 col 1 col B/W Underline logos: = 3 special colours + 4 colour process. = 2 special colours + 4 colour process. = 4 colour process. = 2 special colours . = 1 special colour (grey). = Black and white.
For Solid Underline logos: 5 col = 5 special colours 4 col = 4 special colours + tint of 1 colour 2 col = 2 special colours . 1 col = 1 special colour (grey). B/W = Black and white.
MAIN MENU
SECTION MENU
PLEASE READ
For more information

Further information on the Brand Identity.
For more information on using and reproducing the Austrian Airlines Brand Signature see the 'Brand Signature Reproduction Guidelines Manual' or the 'Corporate Identity Manual CD-ROM' which are available from: Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868 Fax: (+43 1) 17 66-52868.
16.3
Further information on obtaining font software.
To obtain the authorised font software contact: Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Tel: (+43 1) 17 66-2868, Fax: (+43 1) 17 66-52868. Font software is subject to copyright restrictions worldwide. Generally the copying of font software is illegal. Please contact an authorised font dealer for more information.
MAIN MENU
SECTION MENU
PLEASE READ
Master logos for installation

~AUA 1 LINE BLENDED 6col.eps
Austrian Airlines 1 Line Blended 1 Line Solid

INSTALL
~AUA 1 LINE BLENDED 4col.eps ~AUA 1 LINE SOLID 4col.eps
16.4
INSTALL
INSTALL
~AUA 1 LINE SOLID 2col.eps
INSTALL
INSTALL
INSTALL
AUA 1 LINE BLENDED b/w.eps
INSTALL
AUA 1 LINE SOLID b/w.eps
INSTALL INSTALL
MAIN MENU
SECTION MENU
PLEASE READ

Austrian Airlines 2 line Blended 2 line Solid
16.5
INSTALL
INSTALL
INSTALL
INSTALL
INSTALL
INSTALL
INSTALL
AUA 2 LINE BLENDED b/w.eps
AUA 2 LINE SOLID b/w.eps
INSTALL
INSTALL
MAIN MENU
SECTION MENU
PLEASE READ

~AUA/GCE BLENDED 7col.eps ~AUA/GCE SOLID 5col.eps
Austrian Airlines with Grand Class Europe Blended Solid

INSTALL
~AUA/GCE BLENDED 4col.eps
16.6
INSTALL
~AUA/GCE SOLID 4col.eps
INSTALL
INSTALL
INSTALL
INSTALL
INSTALL
AUA/GCE BLENDED b/w.eps
INSTALL
AUA/GCE SOLID b/w.eps
MAIN MENU
SECTION MENU
INSTALL
INSTALL
PLEASE READ
Grand Class Europe Blended Solid
16.7
GCE 1 LINE BLENDED 5col.eps
INSTALL
GCE 1 LINE BLENDED 4col.eps GCE 1 LINE SOLID 3col.eps
INSTALL
~GCE 1 LINE BLENDED 1col.eps
INSTALL
~GCE 1 LINE SOLID 1col.eps
INSTALL
GCE 1 LINE BLENDED b/w.eps
INSTALL
GCE 1 LINE SOLID b/w.eps
INSTALL
INSTALL
MAIN MENU
SECTION MENU
PLEASE READ

~AUA/GC BLENDED 7col.eps ~AUA/GC SOLID 5col.eps
Austrian Airlines with Grand Class Blended Solid

INSTALL
~AUA/GC BLENDED 4col.eps
16.8
INSTALL
~AUA/GC SOLID 4col.eps
INSTALL
INSTALL
INSTALL
INSTALL
INSTALL
AUA/GC BLENDED b/w.eps
INSTALL
AUA/GC SOLID b/w.eps
MAIN MENU
SECTION MENU
INSTALL
INSTALL
PLEASE READ
Grand Class Blended Solid
16.9
GC 1 LINE BLENDED 5col.eps
INSTALL
GC 1 LINE BLENDED 4col.eps GC 1 LINE SOLID 3col.eps
INSTALL
~GC 1 LINE BLENDED 1col.eps
INSTALL
~GC 1 LINE SOLID 1col.eps
INSTALL
GC 1 LINE BLENDED b/w.eps
INSTALL
GC 1 LINE SOLID b/w.eps
INSTALL
INSTALL
MAIN MENU
SECTION MENU
PLEASE READ
Master logos available on disk

(ARABIC) ~AUA/A 4col.eps
Non-Latin languages Blended
16.10
INSTALL
(HEBREW) ~AUA/H 4col.eps
INSTALL
(JAPANESE) ~AUA/J 4col.eps
INSTALL
(MANDARIN) ~AUA/M 4col.eps
INSTALL
MAIN MENU
SECTION MENU
PLEASE READ

~AUA/CA BLENDED 4col.eps ~AUA/CA SOLID 4col.eps
Austrian Airlines with Cargo Blended Solid
16.11
INSTALL
INSTALL
~AUA/CA BLENDED 2col.eps
~AUA/CA SOLID 2col.eps
INSTALL
INSTALL
~AUA/CA BLENDED 1col.eps
~AUA/CA SOLID 1col.eps
INSTALL
INSTALL
AUA/CA BLENDED b/w.eps
AUA/CA SOLID b/w.eps
INSTALL
INSTALL
MAIN MENU
SECTION MENU
PLEASE READ

AUA/GP BLENDED 4col.eps AUA/GP SOLID 4col.eps
Austrian Airlines with Group Blended Solid
16.12
INSTALL
INSTALL
AUA/GP BLENDED 2col.eps
AUA/GP SOLID 2col.eps
INSTALL
INSTALL
AUA/GP BLENDED 1col.eps
AUA/GP SOLID 1col.eps
INSTALL
INSTALL
AUA/GP BLENDED b/w.eps
AUA/GP SOLID b/w.eps
INSTALL
INSTALL
MAIN MENU
SECTION MENU
Credits
Credits
16.13
The Austrian Airlines Corporate Identity and Identity Manual was designed and produced by Davies/Baron, London, England in association with LOWE | GGK Wien, Vienna, Austria. Davies/Baron 6 Northburgh Street, London EC1V 0AY Telephone 0171 437 9070 Fax 0171 734 0291 LOWE | GGK Wien Hietzinger Hauptstrae 45, A-1132 Vienna Telephone (+43 1)878 22-0 Fax (+43 1)878 22-50
Copyright Austrian Airlines, sterreichische Luftverkehrs AG 1998. All Rights Reserved.
MAIN MENU
SECTION MENU
IMPORTANT INFORMATION It is essential that you strictly adhere to the guidelines set out within this manual. Any object or communication tool which bears our corporate identity must work within the defined guidelines. All original reproduction must first be viewed for authorisation by: Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) 17 66-2868 Fax: (+43 1) 17 66-52868. Only once authorisation is granted may you continue with publication/implementation or manufacture.
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Main Menu Sections

HOW TO GET AUTHORISATION

Section 1.0 The value of corporate identity

The value of strong identity

The role of corporate identity guidelines

The value of strong identity

Section 2.0 Brand signature & identity components

Brand signature & identity components

The brand signature

Brand signature & identity components

Brand signature & identity components

Brand signature & identity components

The underline component

Section 3.0 Brand signature component relationships

Brand signature component relationships

The standard arrangement

Brand signature component relationships

Brand signature component relationships

Identity construction - preferred arrangement