2012 Issue 3

FUTURE CEO STARS

See Me on Page 14!

FUTURE CEO STARS TARS

4 Making Friends & Making Money TREP$ Sweet Success Lyles Center The Josie Show Entrepreneurs Illustrated National Museum of Education My Solutions are Unlimited . . . NFIB/yef 6

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16 Technically Speaking.. Chip Lowe 20 Making Waves Four Bands Community Fund

Discover the secret behind this smile page 6

22 Hot Shot Entrepreneurs Video Contest 24 B-Line Revenue Brandon Perdeck 26 GLIITTH Summit Ignite 28 Our Sponsors

Published by The Consortium for Entrepreneurship Education 1601 W Fifth Ave. #199 Columbus, OH 43212 www.entre-ed.org mashmore@entre-ed.org Publisher: Dr. Cathy Ashmore Editor: Mike Ashmore Graphic Design: SPLASH Designs Web Page Design and Management CWD

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Making Friends and Making Money!

by Victoria, Lindsey, and Olivia

ur names our Victoria, Lindsey, and Olivia and we all go to Lounsberry Hollow Middle school in Vernon, N J. It took us awhile to decide what we were going to do for the TREP$ marketplace. First we wanted to do tye-dye T- shirts, but we then realized that it would cost a lot of money and we wouldnt have much profit when it was all said and done. So we tried to think of a product that would require minimal expenses. Then it came to us, recycled items! They dont cost any money and they help the world at the same time! So, we thought this was a great idea and decided to go along with it. We made chip bag wallets, rings, and purses. We thought that they were unique items and people would like them. Sure enough they did. Our stand was a big hit! Everyone loved our products and told us how unique and clever they were. This made us all feel great inside! A lot of people asked us what they were made of. We told them that we made the wallets out of chip bags and duct tape. Everyone loved the unique and different designs and patterns on some of the duct tape! They also loved how we used different chip bags. It gave them a variety to choose from. They also enjoyed the rings. Younger girls, older women they all liked them! People were puzzled, though, by what we made them out of. When we told them that they were made out of the tabs from orange juice cartons, they were all surprised. They all loved the designs and they sold very fast. Our last product was a purse that we made from Capri-Sun juice pouches and rubber tubes for the handles. All of the younger girls adored them and thats what we were kind of hoping.
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Everyone who came to our stand as a customer bought something. We were all pleased with how our business went. We made $171 profit and already paid the $20 back to our parents. We then donated $20 to the local animal shelter and each went home with $51 each. We were all excited and had a great time! The thing is, we sold out of the rings and wallets and have to make more for the people that ordered them. During TREP$, we learned how to manage money and had a fun time going over to each others houses. We have become better friends and learned that we work well together. We also may want to run a business together in the future because of this experience.

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Sweet Success
by Tiffany Lowe
y name is Tiffany Lowe and I am a senior at California State University, Fresno studying entrepreneurship. I am passionate about my faith and making a difference in the world and these two values guide me in my business decisions every day. I grew up in Reedley, California and my business, Justina Confections, is located there. The idea of starting a gourmet caramel company has been around a long time in my family. It started to take form when friends, family, and strangers started asking where they could buy our caramels. As more interest in the product grew and different mentors of mine validated the idea, I began to have serious discussions with my mom about starting a business. My mom developed our original caramel recipe over ten years ago. Without her, this business would not be possible. Each gourmet caramel is handmade by my mom and me. She cooks the caramel and I help her package them once they have cooled. Over the past ten years, she has developed many different caramel varieties, including marshmallow, pecan, and orange marshmallow. While I was studying at a local community college, I participated in a project that required me to market my caramels as if I were running a real business. After that event, I put the business idea on the shelf until this past spring in 2011. As a student in the Entrepreneurship Mentor Program at the Lyles Center for Entrepreneurship and Innovation, I entered a business pitching competition called the Student Venture Challenge. During the course of this competition, I developed a business plan that covered many aspects of the business, including packaging design, pricing, and business model. This opportunity propelled me forward towards actually starting Justina Confections. During the Student Venture Challenge, I met Mr. Sebra, one of my current mentors. Mr. Sebra has been critical to my success so far in starting my business. His constant guidance and reminders of what matters most in business keep me from dwelling on the things that dont matter. With his help, I am launching my business at the end of 2011. (continued on next page)

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Recently I have encountered some obstacles in my business. Working with family is not always easy. Growing up in a family business, I was privy to the challenges of working with family. However, I did not realize how difficult it was until I started to build my business. I have struggled to find the boundary between being a daughter and a business partner with my mom. Most likely we would not be able to work together had our relationship not been strong before starting this business. Even though I know there are going to be more challenges along the way that test our relationship, I know we will be able to work through them as long as we openly communicate and work towards common goals. The best advice I can offer to other entrepreneurs beginning their journey is to find a mentor that has a wealth of knowledge, is humble and trustworthy, and forces you to think and discover solutions to problems. There is no doubt in my mind that the greatest contributors to my growth and success as an entrepreneur have been my mentors.

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The Josie Show

by Milliea McKinney
osie Passantino, started her two time award nominated internet radio show at the age of 14 years old. A Bag of Goodies Production is the production company Josie created for her radio show which is titled, The Josie Show. The Josie Show has been on the air since October 2009, and has already had over 130 guests such as platinum recording artists, Grammy legends, composers, writers, movie stars, and also upcoming unsigned artists. Josie Passantino, teen radio sensation (now 16 years old), hosts her live show weekly at www.josieshow.com Friday nights at 7 pm Central time zone. Josie originally started an internet radio show with a couple of friends under a different program name. As the show started taking up more time for the young teenagers, Josies friends and show partners decided not to continue. At this point Josie had found a love for interviewing, working with managers to schedule guests and hosting a live show behind a microphone. So stopping was not an option. She created her production company and started a new show under the name Your Time with Josie. Josie would soon learn that the words Your Time had too much competition attached to it online so she bravely changed her show name to what we now know as the popular internet radio show, The Josie Show. Josie has shown amazing business sense for such a young teenager. The Josie Show has now gained a huge audience from around the world with listeners in the USA, Canada, Poland, Hong Kong, Brazil, Ireland, Australia, and Norway - just to name a few. Listeners are able to participate during the live show in a chatroom interacting with the host, Josie Show staff, and the guests. Listeners may also call in to speak with the host and ask the guests their questions. All episodes are archived on the website www.JosieShow.com. Archived episodes are available as podcasts as soon as the live broadcast has ended. The show is broadcast on the shows website and on blogtalkradio. Archived episodes are available on iTunes, Zune, Blackberry

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Podcast, Pod-feeds, Digital Pod-casts, AOL, and most other podcast feeds. The show is family oriented and safe for all ages. The audience age range so far has been from 3 to 77 years old. Josie was quickly recognized for her amazing personality and interviewing style, not only by listeners, but also by The Southern Star Network CEO, Michael McCormack, who offered Josie a position on his network as a guest host. Josie quickly came to love her job as a guest host and millions of listeners loved her. The Southern Star created a show for Josie all of her own and she became a permanent host of Josies Hard Country which is a weekly worldwide internet radio show. Josie plays chart topping country billboard hits, covers a topic, and interviews. This show can be heard weekly Saturday nights at 7 pm Central time zone at www.thesouthernstar.org. Josie has also been approached to do a voiceover as well as two PSAs (Public Service Announcements). She really enjoys this work and looks to continue this in her career as well. Finally, through the Josie Show, Josie met Milliea McKinney from Conscious Music Entertainment. Josie and Milliea started working together and Josie shared her lifelong dream of becoming a recording artist that also writes her own songs. Milliea began mentoring Josie on her songwriting and Josie soon completed her first song, Teenager Girl. Four more songs followed. Conscious Music Entertainment will mentor Josie through recording and Josie looks to have her first album released in early 2012. Josies first country album will be titled Life and Love are Tricky. Josie Passantino, production company owner, radio show host, voiceover/PSA recorder, songwriter, and upcoming recording artist. Age is not holding this teenager back! What will be next?

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Our Mission...
The National Museum of Education seeks to celebrate the learning, insight, creativity, and workmanship of America's students, teachers, administrators, and all those who have made a positive contribution to the educational process by recognizing and preserving their accomplishments for the inspiration of future generations.

Visit us on the Web at: www.nmoe.org

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See you next year in Chicago at IIEEs Young Entrepreneur Conference!!!

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My solutions are UNLIMITED, and so is my FUTURE!

by Denzel Butler

ooking up toward a man I hardly knew, I exclaimed a price for the fragile product that I was selling. Looking at me as if in deep thought, the man then turned to examine the prestigious product in my hand. Noticing the contradiction in his expression, I reduced my asking price by a small amount. Seeing the man inevitably smile, I knew this was his value for my product. He then looked at me with a slight grin and said, Ill buy it. This was my life as a middle school kid, not realizing my great entrepreneurial desires which I would soon discover as a high school student.

Since I was a kid, I recall having a strong passion to be an entrepreneur with integrity and determination. To tell a little about myself, my name is Denzel Butler a freshman at the University of California, Merced. I am the sole proprietor of an environmental cleaning business called Cleaning Solutions Unlimited located in Stockton, CA. Stockton is a city where poverty, unemployment and misery flourish. In a city where poor sanitation and contamination thrive, I chose to become owner of a business that promotes a go green environment. Going against the negative standards and principles of society, I took action in promoting change. Cleaning Solutions Unlimited offers environmental cleaning services from San Joaquin County to other parts in Northern California. I purchased Cleaning Solutions Unlimited in October 2010 with the purpose of promoting a healthy and environmentally clean economy. I specialize in restaurant hood and exhaust systems, building interiors and exteriors, sidewalks and plazas, storefronts, and dumpster areas. We thoroughly clean the attended area with a high powered pressure washer, biodegradable chemicals, and cold/steam cleaning equipment. Although it is
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a small business with few employees, I guarantee to give top of the line cleaning services. Being responsible for all business functions, I strive continuously to remain profitable and increase clientele while attending school full time. In the beginning, I faced many challenges such as being shy and I found it difficult to have conversations with customers about business. I felt intimidated because most of the clients were in their forties while I am only eighteen, and thought that perhaps I was not ready to manage a business. However, I chose not to yield to the intimidation and fear that hindered me from reaching my personal greatness and potential. I decided I would not allow my shyness to hinder me from my success. The responsibility of owning a company has helped me to communicate to customers, develop priorities, manage responsibility and to work hard to achieve goals. God has blessed my efforts, allowing me to succeed. While learning from great leaders I became inspired by a quote, If a man is called to be a street sweeper, he should sweep streets even as Michaelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, Here lived a great street sweeper who did his job well,- (Martin Luther King Jr.) ~ Many great leaders have paved many ways to greatness, inspiring other entrepreneurs to strive to be the best and to think differently. My parents, mentors, teachers, and the NFIB organization motivated me to never give up. Providing guidance, encouragement and financial aid, I am able to manage my business productively. Blessed with so much support from my beloved family and friends, I still strive to become a successful sole proprietor in my community, using my college career as the path to success. Now as an entrepreneur, my goals are to motivate and inspire others to reach their dreams, as I did.

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Technically Speaking ...

with

Chip Lowe

Using Video to Connect

ideo has become such a cornerstone of our society today. We have television, YouTube, webcasts, iChat. We can stream live shows to our mobile phones, or stream a breaking news story to CNN over our cell phone carrier. Increasingly, video and mobility have become paramount to nearly all developing countries societies. So how can we use this technology effectively in the classroom, and how can students use it to their benefit, especially by understanding the impact it has since teenagers today have grown up with such media a constant force in their world. Well, first, teachers must understand what intrigues and engages their students, and how to appropriately utilize video technology before they can integrate it into any educational setting. And while you can provide a short list of examples, just like teachers tell their students, you cant learn an algebra problem unless you practice well you cannot learn how to effectively use multimedia until you have experience with it. Teachers need to be brave and courageous and actually let themselves delve into the online world of constant, bombarding media, sort their way through, and develop their personal understanding of how multimedia has shaped our world today, and develop their own, unique ideas about how to incorporate it into their courses, because that is what will engage and encourage students to actually buy into the subject they are trying to sell them on, in a sense.

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And for students, though we have grown up with technology from the beginning, we sometimes fail to actually notice how much of an impact a particular message can have. And adults, who may not be as familiar with todays multimedia and the possibilities of video technology, will be able to teach their students about a multimedia platform and how to understand, analyze, and then develop effective uses and campaigns for multimedia technology. All of it is a process, and it will require teachers and students to be willing to bridge this gap. But, if we can do it, it will certainly engage many more students than does a textbook. Because, lets face it, when was the last time we heard of a teenager writing a textbook about something they love yet teenagers post video blogs or create multimedia presentations of all sorts for the icons in their culture that they find relatable. However, education, if properly marketed, can be just as useful, valuable, and intriguing to students of today. And Future CEO Stars has a call to action to encourage you to grow in your experience with video technology. Teachers and students alike are encouraged to join us on Facebook, Twitter, and YouTube by posting videos about what entrepreneurial ventures or experiences you have had. Remember, entrepreneurship is not limited simply to starting a lemonade stand, though that definitely qualifies. There are so many ways to be an entrepreneur, especially in our market economy. Tell us about your summer plans, and how entrepreneurship integrates into that! We want to hear your story, especially if weve already read about it in the magazine before. Engage us and give yourself a fun growing experiment to kickoff the summer. You can find the links to engage Future CEO Stars via social media on our website at www. FCSMag.com

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THOUGHT YOU COULDN'T AFFORD A WEBSITE? DIDNT THINK VIDEO PRODUCTION COULD BE AFFORDABLE? never had the time to setup your company to take advantage of social networking?

THINK AGAIN!
find us on facebook
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Visit www.cwd.me today! Email us at go@cwd.me call us at (352) 575-0055

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Bring Lemonade Day to your city!

Build a Stand...

SPARK A DREAM!

Free, Fun, Experiential Learning

This year 100,000 kids across the nation will start their own lemonade stand business on May 2. By 2013, Lemonade Day will reach 1 million young entrepreneurs in 100 cities. We want to bring this community-wide event for kids to YOUR city!

or Great project for business schools, foundations, Boy Scouts, Girl Scouts, youth sports ol and after-school programs!

Lets talk!
Contact Executive Director Julie Eberly at 713.626.KIDS or jeberly@prepared4life.org.

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Making Waves
W
ork hard; play even harder. Thats RJ Lawrences Philosophy. At seventeen years old, RJ has 10 years of business experience under his belt. When he was only 7 years old, he began mowing lawns to earn money. And in 10 years, his business, Lawrence Lawn Service, continues going strong. In the first 10 years of operation, the business had little equipment, but there was a great demand for his service. I had one lawnmower and one weed eater, RJ says. Sometimes I had so much work that I had to turn jobs down. To promote his business, RJ developed some business cards. But most of his customers approached him while he was mowing lawns. Over the years, word spread about the business, and now RJ looks forward to busy summers. In 2008, RJ was in need of new equipment and he was considering a business expansion. He approached the staff at Four Bands for a loan to buy new equipment. RJ enrolled in the Individual Development Account (IDA) program and is saving money that Four Bands will match. RJs savings will go towards the purchase of 2 new lawnmowers and a weed eater. To earn money for the IDA savings program, RJ works part time at a local grocery store. RJ is participating in Four Bands Cheyenne
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River Entrepreneurial Assistance Training and Education (CREATE) classes to learn about businesses planning, managing as well as personal finance. I really like the CREATE classes, RJ says. Im learning how to better operate my business and plan for an expansion. What does the future hold for Lawrence Lawn Service? RJ is hoping to expand into a year-round service provider. During the winter months, he wants to provide snow removal service. In the summer, he plans to offer landscaping in addition to lawn mowing and trimming. He also plans to hire people to help him with his business. Today most of RJs customers are in Eagle Butte, but in the future, he plans to provide his service to more communities in the area. RJ Lawrence is a Wavemaker on the Cheyenne River Reservation. His love of a challenge and drive to stay busy are leading him to success. RJ enjoys telling others his story and encouraging youth to consider entrepreneurship. RJ enjoys performing his lawn service, which is a key to his success. I enjoy what I do. My work is my play. He adds.

*article is reprinted wiith permission from the Making Waves newsletter provided by Cora Mae Haskel

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Interview a Successful Entrepreneur and gain million dollar advice!

for more details go to ...

www.entre-week.org

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by Brandon Perdeck
see myself as a regular young guy from a small city just west of Fort Lauderdale, Florida, called Cooper City. I, like so many other teenagers, wanted to make my own money. To do that I knew I would either have to work for minimum wage or possibly start my own business. After discovering the online world of affiliate marketing, I was pretty sure I could create a viable webbased business in this relatively new field. Just shy of my 16th birthday, I founded B-Line Media, LLC. We are B-LineRevenue.com. What we do is acquire new customers and leads for advertisers, and we are paid a commission for doing so. For me to get started, there was a lot to do and plenty to learn. Once the idea was conceptualized, it was down to the minutest of details. I had to have a website created with a software platform and tracking system that would record all clicks and leads. I employed the technique of online crowd sourcing to create our logo and website design as inexpensively as possible. In addition, I traveled to industry conferences in New York City and Las Vegas to learn as much as I could, while networking with others from whom I could gain insight. I actively recruit affiliates, my customers, by making calls, sending emails, and ALWAYS asking for referrals. I manage them on a daily basis while also running my own internal traffic to our websites. All I need to operate is a computer with an Internet connection. Although this venture was a risk with no guarantees, it has proven profitable thus far. We have generated better-than-expected revenue with a profit margin of approximately 25%. We have also been successful in that we have documented over 40,000 new leads to our advertisers - customers that they would not have otherwise had. To be successful in most any business customer service must be a driving force. The fast-paced, global business world we are all in is monstrously competitive. Customers have many options with whom they choose to do business. Those entrepreneurs that follow-up and care about serving their customers are sure to go farther than those who dont. I always make sure to be responsive (continued on next page)

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to my clients by promptly answering my emails and phone calls, and responding to IMs and texts as well, in a timely and professional manner. To be an entrepreneur is to be somewhat fearless. EVERYBODY has some sort of fear or at least is reasonably concerned over what the outcome might be, but the only way to even have a chance to succeed is to try. Well never know unless we are willing to try, regardless of the result. Thats how we learn and grow. I had many concerns and fears when I started my business, ranging from Can I really do this? At my age? What if lose money? What if it doesnt work? etc. etc. I have found that networking has been a key to growing my business. No matter how much you know, there is always someone else who has skills and expertise that you dont. When I meet someone new, I make him or her a friend. Sometimes we become close friends but more often, those I meet in person, on the phone, or in cyberspace can at least become an acquaintance or business contact. I try to keep track of everyone Ive met, note their areas of expertise and find out those people that they may know. You never know who you may need to call on. I try also to have a helping attitude - someone who is as willing to give as to receive. I believe it will go a long way. Owning and operating a business has created a keener sense of accountability than I could have ever imagined. It has made me a more responsible person. It has taught me the value of money, budgeting, hard work, dedication, the judicial management of finances, and sacrifice, all in a relevant and tangible form. The biggest down side is some loss of personal time to do the many other things I enjoy or just to hang out. I want to continue expanding my knowledge and skill sets as an entrepreneur and I am always happy to help and make new friends and contacts along the way. Whenever Im asked what my ultimate goal is, its most definitely to come up with the next big Internet idea, build the business and then sell it for hundreds of millions of dollars. Contact me anytime. Brandon@b-linerevenue.com.

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GLITTH Summit
tudents from the DeWitt Creativity Group had a unique opportunity to participate in an October 2011 summit that discussed trade between the U.S. Midwest and Canada. For entrepreneurs and those interested in economic development, global trade is a critical component for economic sustainability and growth. The event, the Great Lakes International Trade and Transport Hub (GLITTH) Summit, aimed to discuss ways to stimulate trade between the Great Lakes region, Ontario, and Nova Scotia using emerging global supply chain solutions. The goal is to capitalize on the immense freight traffic to and from the Port of Halifax through the Detroit and Port Huron gateways. According to the GLITTH, creating a freight hub near these two crossings could create 66,000 jobs in Michigan. The summit hosts were Michigan State University, the Prima Civitas Foundation and Dalhousie University in Halifax, Nova Scotia, Canada. Going into the GLITTH conference, I thought I was going to be a thorn in the side of all the CEOs and the politicians - just trying to insert my views as much as I could regarding K-12 education and the trade hub concept as a whole, says Jason Traub, a DeWitt student conference participant. The students experiences at the summit, however, were quite different. Everyone not only advocated for the educational system becoming more involved in this issue, but they wanted our opinions as well. Instead of trying to throw our views in the discussions as much as we could, we were put in the spotlight and our viewpoints were regarded with respect, concludes Traub.
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Why were the conference attendees so eager to engage the DeWitt students in the conversation? Rachel Heinze, another student participant, notes, We are the future and we need to start getting educated about this. We have a major problem with trade between our countries and if they do not get it solved now, then it will be left for us to fix. Students commented on opportunities to network with decision makers, learning new information about the concept of international trade and their Canadian neighbors, and better awareness of some of the challenges in promoting international trade as major conference takeaways. Prior to this conference, my knowledge on supply trade management was slim to none. Now Im considering it as a potential major for my studies in college. I am very interested in domestic and international trade, and I had no idea how in-demand supply chain managers are in Michigan, notes Traub. I am so thankful to have had the opportunity to attend the Great Lakes International Trade and Transport Hub Summit, said Heinze. What I have experienced, I could not have learned from a textbook. This experience gave me an opportunity to network and make connections with people who could help me with my future. Jason LaFay and Jeff Croley, Dewitt High School teachers, founded the DeWitt Creativity Group (DCG) in 2008. DCGs main focus is to promote student creativity in connection with public service and entrepreneurship. This story is from the Winter 2011 My Big Ideas magazine, published by the IGNITE team of the Moving Ideas to Market entrepreneurship initiative. 2011 Prima Civitas Foundation. All rights reserved. Photo caption: DeWitt Creativity Group students meet with Michigan Governor Rick Snyder at the October 2011 GLITTH Summit.

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