The Magic of Rain Dance all day long! The Mega Festival of HOLI at HAVELI!

For Your Kind Attention Date: Subject: Inviting you to collborate with a Truly Mega Holi Festival Celebration

RANG BARSE RAIN DANCE

(Mega Holi Rain Dance Celebration)

EleKtro Holi Festival 2009

(Open Air Electronic Music Festival in a Village Resort near lake and hills)
Supports Social Causes such as EDUCATION, GIRL CHILD,CANCER & AIDS AWARENESS, INDIAN CULTURE & MUSIC. At Haveli Inn, The Electric City Western Express Highway, 10 Kms from Borivali (15 mins), Mumbai www.haveliinn.com Dear Sir/Madam, We would like to request your valuable time for pursuing through and discussing our sponsorship proposal for this years RANG BARSE RAIN DANCE and ELEKTRO HOLI 2009 Mega Holi Celebration being organized at HOTEL HAVELI INN & RAW THE DISC, Ghodbunder Jn, Thane. This Celebration is a novel idea awaited at large by Festival Revelers to enjoy the fun and frolic of Rain Dance and Beats associated with a Social Cause. We invite the people of this city to celebrate HOLI recreated with a touch of modern electric themes while spreading awareness on socially important issues within an Indian Ethnic Village surroundings. The HOLI theme involves RANG BARSE - Rain Dance, Music and playing Colors in a rustic dcor with a sumptuous array of food & beverages and spectacular stage entertainment set up at the scenic HAVELI INN. The evening part of this program being ELEKTRO HOLI FESTIVAL with some of the Best and Most Popular Internationally Acclaimed Artists, an ELEKTRO BAZAAR with stalls and SOCIAL CAUSE AWARENESS on critical issues our society is facing these days by NGO's. This will be followed by an after-party at RAW THE DISC. This will imbibe the festive spirit of "HOLI MILAN". Our Presentation will detail the Multidimensional of the event created to mesmerize the festival reveler. As premier event managers & creators we will be augmenting the party with quality entertainment, a hi-tech lifestyle presentation and loads of fun and frolic. We take extreme pleasure in bringing forth this Sponsorship Proposal to you for a strategic and synergistic association with the event. In anticipation of a fruitful business relationship. Yours Truly, FOR HAVELI INN & RAW THE DISC

RANG BARSE RAIN DANCE 2009

Mega Holi Rain Dance Celebration

EleKtro Holi Festival

Open Air Electronic Music Festival

CONCEPT SUMMARY
QUALITY ENTERTAINMENT Featuring some of the best and most popular Internalionally acclaimed artists Professional DJs, PERFORMERS with hands on experience with Festive Music & entertainment at HAVELI for RANG BARSE Rain Dance and ELEKTRO HOLI MUSIC FESTIVAL 2009. Featuring Professional commercial Music DJs and an event mixed with Indian Classical /Cultural & Modern Electronic Music to enliven the place. DJs and Hosts will keep up the tempo and spirits of the crowd. HI-TECH LIFESTYLE PRESENTATION A Traditional & Modern Presentation of the decorated properties of HOTEL HAVELI INN and
RAW THE DISC with RAIN DANCE SETUP and DECOR to bring out the theme of RANG BARSE Rain Dance & ELEKTROHOLI MUSIC FESTIVAL. A grand entrance and event area depicting a Typically Festive atmosphere in India with Sponsor effects to mark a unique venue signifying that once a person enters the RANG BARS RAIN DANCE and ELEKTROHOLI MUSIC FESTIVAL 2009, he/she is transported to a HOLI atmosphere laden with power packed entertainment. Stage & Dance Floor At the central arena will spread the crowd into an exhilarating zonestruly traditional & truly modern. Intelligent Lights and Resonating Sound for maximum effect.

FOOD, FUN & FROLIC Multi Cuisine Menu with Starters, Main Course and Desserts at both venues. Multi facility Bars, Sound & Lights, Discotheque & Service by Waiters. FESTIVAL REVELRY Mind Blowing RAIN EFFECTS & SOUND Sessions,Economical Pricing, Passes & Morning to Late Night Affair only possible at HAVELI INN.An event well covered by all the media houses with celebrity presence. SOCIAL CAUSE To promote social awareness, consciousness and commitment amongst general public and tune their thinking and actions to all-encompassing loyalty to our society, our country, our people and indeed to all humanity and to motivate and inspire them to ably, efficiently and whole-heartedly discharge their social duties and national responsibilities. MERITS OF THIS EVENT 1500+ crowds expected to come and enjoy some Quality entertainment. The Target Audience: Youth & Lifestyle Customers. Vast Advertising, Marketing and Promotional potential of the event.

MERITS OF THIS VENUE HAVELI INN & RAW have the most exotic locale maintained well by the Establishments that boasts of a Ethnic Village Look & Modern Discotheque Premises overlooking the waterfront.. The main Dance Floor area can play host to close to 1000 festival revelers at any given time. THE VARIOUS ZONES can play host to another 500+ people. Each Zone having service arrangements, staff & structure that makes parties a success. The Security will ensure there is no misbehavior whatsoever. MULTIDIMENSIONAL ENTERTAINMENT The Food section will be multidimensional in nature offering a range of Traditional Cuisine Menu with Starters, Main Course and Desserts at both venues. The Entertainment will be multidimensional as well with known DJs & Bands in attendance in sync with dancer performers and additional attractions so no stone is left unturned. We are creating an atmosphere dedicated to the Spirit of HOLI. This would include dcor, ambience and entertainment performance. WIDESPREAD PUBLICITY We will bring to the public attention the beautiful locale of HOTEL HAVELI INN and the state of the art RAW THE DISC through wide spread publicity via. Hoardings, Posters, Banners, Database Marketing Sponsored Ads and Internet marketing along with word of mouth. These will be used as paid and bartered options to give the event full throttle. HAVELI as it is commonly known is located on the banks of the river VAITARNA probably the only property that boasts of being located on the closest natural river bank in Mumbai, an ideal setting for the perfect RAIN DANCE. The location in itself is a fantasy true to its name and once its padded up with RAIN DANCE INFRASTRUCTURE ingredients it promises to become a great festival which will be a fantasy come true for every body this HOLI season a sea change from the regular events in Mumbai. This message will be highlighted in the media as detailed write-ups will be sent through PR agencies and celebrity presence will furthermore make the event come full circle. Furthermore we will add the various elements of exclusive entertainment (Food & Beverages, fun & frolic and high spirits) at competitive prices in communication to make this event a fantastic success.

ELEKTRO HOLI FESTIVAL

THE "OPEN AIR + CLUB + LOUNGE" Electronic Music Festival featuring Internationally Acclaimed, The Best and MOST Popular Artists and DJs from Mumbai, Goa, Bangalore, Pune and Delhi spreading colors of IDM, Minimal, House, Techno, Breaks, Drum/Bass and Progressive. NGO's will create awareness for social causes.

CONFIRMED Artist Line Up LIVE ACTS: Tatva Kundalini Feat. Taamara - http://www.myspace.com/chillomrecords
(Vedic chants - vocals) with Heavy Electro BassLines produced live)

Tarun Boombaba http://www.myspace.com/BoombayCentral Kris Correa (Resident Zenzi) http://www.youtube.com/watch?v=SuAWb-meDc4 Nishant TechnoBoy www.myspace.com/technoboyofficial Space Zitar + Khoparzi (Jeet & Abhinay) http://www.myspace.com/spacezitar
(Live Indian Classical Jam with electronic samples, patches and production)

Medusa http://www.myspace.com/hellomedusa (Live jam with electro patches) DeeJAYs: Ma Faiza - www.myspace.com/mafaiza WhoSane www.myspace.com/whosane (acclaimed remixer, underground techno artist) Clement D'Souza (Ex. China House) http://www.youtube.com/watch?v=gk5mfy5HEho Janux (Jehan - Blue Frog) www.myspace.com/januxsoundspecies Reji (Chill Om - One Sunday) www.myspace.com/rejisterhere Amul ( Resident Zenzi) www.myspace.com/djamul Chromaderma (Rohit Ballal) http://www.myspace.com/chromaderma Moon Child(Sarikah Rai) JET Baba (Jeet Gupta) Guest Artists: DJ T-nu (even the Bollywood KING will play Techno on Holi) DJ Swing (Techno House buzz from Bangalore) MAN U (Manoj Madhukar Pathare) Raffael Kably Sohail Arora djane CHIKI (digital om productions) BLU::tronica (Rahula 'Chatz' - World Acclaimed Live Performer is back home!) J# (Jayesh - returns from the DEAD)

CONFIRMED FOOTFALLS The event will pull a niche crowd of 1500+

INTERACTIVITIES
Elektro Bazaar Stalls with Music CDs of Artists/Record Lables on sale. NGO Personnel and Stalls to Create Awareness. (SOCIAL CAUSE) Promotional Material for display and take aways. Clothing and Accessories stalls. Other Product and Sampling Stalls Food / Drinks Stalls. FACILITIES RAW The Disc & Lounge Village Attractions
Traditional Village setup with HUTS, Clay People, Panchayat, Khatiya. Fire Show, Juggler Show, Paan Shop, Kids Games Zone "Theka" The Dhabaa with amazing Desi Food. ***** IF Guests Like to Stay Over ****** Kerala HOUSE BOAT at Mareena the Creek Side TENT RESORT (a/c tents), Swimming Pool and Open Air Restaurant.

EVENTFLOW ALL DAY HOLI FESTIVAL begins at 10AM with RANG BARSE RAIN DANCE featuring traditional color holi and rain dance with bollywood music till 3pm. Thereafter from 3 PM ELEKTRO HOLI FESTIVAL will go on well beyond mid-night. The festival is featuring almost all the artists from various genres in Electronic Music based in Mumbai.

Target Audience
The Target Audience for this music festival would be between 18 40 years Party Lovers and Electronic Music Enthusiasts BPO and Services Employees Rich Individuals Expatriates Media and TV Artists and Professionals Musicians and Djs College Students Music has no boundaries. People from all walks of life and locations will turn up.

Marketing Strategy
Invites / Flyers Internet Ads Social Networks Posters

SPONSOR BENEFITS
The Sponsor will have an opportunity to be part of a History in making. Electronic Music genres like Progressive, Goa, IDM, Drum & Bass have not yet been embraced by Clubs and mainstream music scene though it is very popular with the Generation Next in India. The music that this Party is promoting is already part of the mainstream music scene across Europe, Americas and East Asia. We believe that the trend will follow. Indian Classical Music 'though deeply rooted' - is taking a back seat amongst the Youth and this festival will promote it mixed with what's the generation next music. The party culture in India has evolved in a big way and it leaves a strong impression when you get back home after an enjoyable night. The sponsor associated with this concept would consequently be positioned as an "up market and trendy" one. The sponsor will be highlighted by the means of Print Media, Video & Audio(during party), Flyers, Posters and Banners, SMS, Email, Social Networks and Word of Mouth. Sponsor would be the presenter of event on all promotion media & material. Sponsor Stall - Connect and Interact with Audience

Marketing Opportunity
Publicity on major social networking web sites like Myspace, Facebook. Sponsors musical clip would be mixed by the Djs during their performance. Video & Audio clip of sponsor would be run every 1 hour by the Visual jockey & well as the Disc jockey. Logo of sponsor would be on all flyers, posters, banners and other publicity material for the event. Performers would highlight the sponsor & their products regularly during performance. Back drop of sponsor on the main stage behind the performers. Bulk SMS to database of 1,00,000 numbers. Sponsor in Mass emails to database of party people, models, musicians & rich-famous of society.
DONOR PASSES
HOLI BOOKINGS RANGBARSE RAIN DANCE: 250/- entry per head + inclusive of unlimited Snacks. ELEKTROHOLI: 500/- entry per head PASSES AVAILABLE AT:HOTEL HAVELI INN, RAW THE DISC, BUCKAROO AND RETAIL OUTLETS

ASSOCIATIONS & SPONSORSHIPS MAIN SPONSOR / TITLE SPONSOR WE OFFER Title Rights to the event Branding as Title Sponsor in all print and publicity media viz-Press advts, tickets, posters, hoardings.
20% Ad space for Logo and Tag Line on Posters 10% Ad space for Logo and Tag Line on Party Flyer

Playing of event spots on Radio Channels, Internet. Branding through other POPS like standees / pennants. Playing of adv film at the venue for 1 minute every 1 hour. Gift hampers to be given away to couples and to be named as Brand couples of the evening Entrance & Main Backdrop at the main area of the performance. Product display at the venue Announcement of the brand from time to time by the VJ 200 passes to the event.
WE EXPECT An investment of Rs.Two Lakhs only PRESENTING SPONSOR
WE OFFER:

Presenting Rights to the event

Branding as Presenting Sponsor in all print and publicity media viz-Press advts, tickets, posters, hoardings.

5% Ad space for Logo on Party Flyer 10% Ad space for Logo on Playing of event spots on Radio Channels. Branding through other POPS like standees / pennants. Playing of adv film at the venue as many times as possible. Gift hampers to be given away to couples and to be named as Brand couples of the evening Entrance & Main Backdrop at the main area of the performance. Product display at the venue Announcement of the brand from time to time by the VJ 100 passes to the event. WE EXPECT An investment in kind or cash of Rs.One Lakh Fifty Thousand only

ASSOCIATIONS & SPONSORSHIPS

CO- SPONSOR
WE OFFER:

Cosponsor rights to the event

Branding as a co-sponsor in all publicity media viz press/outdoor/tickets/posters

10% Ad space for Logo on Party Flyer 10% Ad space for Logo on Posters Playing of the event spots on Radio Channels.. Branding through other POPS like standees / pennants. Extensive branding at the venue. 50 passes for the event. WE EXPECT- An investment in cash or kind of Rs. Seventy Five thousand only
ASSOCIATE- SPONSORS WE OFFER

Associate Sponsor rights to the event 10% Ad space for Logo on Party Flyer 5% Ad space for Logo on Party Flyer Branding as a co-sponsor in all publicity media viz press/outdoor/tickets/posters Playing of the event spots on Radio Channels. Branding through other POPS like standees / pennants. Extensive branding at the venue. 25 passes for the event
WE EXPECT

An investment in cash or kind of Rs.Fifty Thousand only

NGO Association
WE OFFER:Associated NGO Rights to the event

5% Ad space for Logo on Poster Branding as an Associate NGO in all publicity media viz press/outdoor/tickets/posters Branding through POPS like standees / pennants. 5 passes for the event WE EXPECT: Personnel and take-away flyers to spread awareness about Social Causes BANNER ASSOCIATION COSTING
Entrance & Backdrop Panels Banner 25000/Waiting Lounge Banner 5000/Dance floor Banner 10000/Stall 20,000/- + 8SP

PUBLICITY & PROMOTION

The Marketing Aspect.
TARGET AUDIENCE: Sponsors direct consumers. Families & Friend Crowd 1500+ expected at the event. MEDIA PLAN: Integrated media campaign starting with announcement and Word of Mouth. Pre-event build-up including photo opportunities and general event-related write-ups. Advertising cut across all media TV, Newspapers, Radio, and Internet. Tie-ups, FM Radio, Dotcoms, Retail outlets. Banners & Posters at all leading places of Lifestyle customer Traffic. Awareness amongst peer groups, chat rooms, at colleges, hangouts, market places and ticket outlets. PROMOTIONS: Innovative Packaging of the event with Theme Passes, Dcor & Entertainment. Advertising on the Internet, on local FM Radio, Outdoor hoardings & Outlet Tie-ups. Involve Agencies by distributing info gratification to promote passes. Utilize sponsor outlets for promotions

"HOLI KE SHUBH AAVSAR PAR HAARDIK SHUBKAMNAYEN" - ELEKTRO HOLI

Thank You

RAW THE DISC, HOTEL HAVELI INN, The Electric city, 153-160, Sasunavghar, Ghodbunder Junction, Thane.