Ethical egoism (also called simply egoism) do what is in their own self-interest

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is the normative ethical position that moral agents ought to

Altruism- The belief in or practice of disinterested and selfless concern for the well-being of others.

enlightened/enltnd/
Adjective: Having or showing a rational, modern, and well-informed outlook. 1. 2. Spiritually aware. Synonyms:educated

Definition for self interest:

Web definitions:
Web definitions
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opportunism: taking advantage of opportunities without regard for the consequences for others.
Justice distributive

Defined by Aristotle in his Ethics, the classic concept of distributive justice is based on a proportionality of value given and received, rather than on a strict equality of results. ...

2. What is compensatory justice?

3. The extent to which injured parties are compensated for their injuries by those who have injured them 4. The veil of ignorance and the original position are concepts introduced by John Harsanyi later appropriated by John Rawls in A Theory of Justice.
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and

It is a method of determining

the morality of a certain issue (e.g. slavery) based upon the following thought experiment: parties to the original position know nothing about their particular abilities, tastes, and position within the social order of society. The veil of ignorance blocks off this knowledge, such that one does not know what burdens and benefits of social cooperation might fall to him/her once the veil is lifted. With this knowledge blocked, parties to the original position must decide on principles for the distribution of rights, positions and resources in their society. As Rawls put it, "...no one knows his place in society, his class position or social status; nor does he know his fortune in the distribution of natural assets and abilities, his intelligence and strength, and the like." The idea then, is to render moot those personal considerations that are morally irrelevant to the justice or injustice of principles meant to allocate the benefits of social cooperation. 5. For example, in the imaginary society, one might or might not be intelligent, rich, or born into a preferred class. Since one may occupy any position in the society once the veil is lifted, the device forces the parties to consider society from the perspective of the worst off members.
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Virtues And Vices

To the philosopher, a virtue is an ethically desirable character trait, such as honesty, courage, generosity or kindness. A vice is an ethically undesirable character trait, such as cruelty, cowardice or selfishness. To have a virtue is not to follow or apply any kind of rule. A generous person will constantly ponder what generosity requires, but will simply behave in a generous manner. Indeed, if someone gives money away because he or she thinks that this is what generous people do, the action is not done out of generosity. A truly generous person simply sees someone who needs something and feels inclined to satisfy this need, if possible. In general, the virtuous person is someone who has certain emotional reactions to various situations, reactions which lead him or her to behave in a virtuous fashion. An ethical system based on the cultivation of virtue can be contrasted with a system of deontological ethics. In deontology it is a set of rules which defines right and wrong, and the good person is one who consults them and acts in accordance with them. It doesn\'t matter whether this person feels naturally inclined to obey the ruleswhat matters is that he or she actually does obey them. Indeed, one deontologist, Kant, argued that someone who is tempted to behave badly, but resists temptation, is morally better than someone who feels no temptation at all, but naturally does the right thing. By contrast, someone who feels inclined to be selfish is not fully generous and therefore does not have the virtue of generosity, however well he or she may behave. So a system of ethics or virtue disagrees with Kant on this point. Furthermore, virtue theorists are sceptical about whether the behaviour characteristic of a virtuous person can be captured by any set of rules. What rule could describe the behaviour of a generous person? Presumably the rule would have to mention things such as responding to human need, so that anyone capable of applying the rule would have to be sensitive to human need (something which is characteristic of a generous person). So a rule prescribing generous behaviour could be applied only by someone who already had part of that virtue. Hence ethical knowledge cannot be captured in a set of rules. AJ

Definition for well off:

Web definitions: comfortable: in fortunate circumstances financially; moderately rich; "they were comfortable or even wealthy by some standards"... wordnetweb.princeton.edu/perl/webwn

Definition for benevolence:

Web definitions:disposition to do good