Beruflich Dokumente
Kultur Dokumente
2012 CoolBrands
Its beautiful, says Anouk. I understand the concept of bringing different cultures together and fusing them into a collection, but what message do you want to convey? Deola smiles. I travelled the world and was struck by the huge diversity in cultures and mentalities. I dont want us to lose this; I dont want the world to become a uniform entity. On the contrary: I want to celebrate the differences. It is very important for us to be confronted with difference, to get out of our comfort zone. This is what I try to do with my designs: to confront people with other cultures. Different shapes, different fabrics but always with the underlying conviction that were all linked by the African Soul. Africa is where it all started, it continues to live on within us. As she says this a Bob Marley tune starts playing in my head and I softly sing along. One Love, One Heart Deola looks up at me: What did you say? No, nothing, I mumble self-consciously. Your story reminded me of a Bob Marley tune, sorry about that. 2012 CoolBrands
Thats a great association! Deola replies eagerly. I was at the Caribbean Fashion Week in Jamaica a few years ago, and I felt the same connection! Thats the African Soul you feel around the world. Thats my inspiration! Deolas eyes light up. There is more though: there is Africa in my designs, but also in my fabrics. I use African Aso Oke fabric. It is a hand-loomed cloth woven by the Yoruba people of southwestern Nigeria; it is usually woven by men and I often use it in combination with Asian silk. In addition to your job as a fashion designer, you are a mother of three. But I also heard that you have taken on an ambassadorship? I ask. Thats right, she says with a little smile. I took on the role of Ambassador of the African Soul: I want to promote Africa in general and Nigeria in particular because I feel we need an image boost. What Fela Kuti did with music and Wole Soyinka with poetry, I want to achieve with fashion. Those men are a great example to me. 2012 CoolBrands
Wow, I say. Youre not setting yourself an easy task. Im not looking for easy, Deola replies. Easy wont change the world. Already becoming an haute couture fashion designer in Africa wasnt the easiest career choice but I want to raise the bar a little bit higher still, to add purpose to my design work and to my life. Women who buy my designs can be proud of the clothes they are wearing, but also of their role as ambassadors of the African Soul.
2012 CoolBrands