Beruflich Dokumente
Kultur Dokumente
by:
March, 2012
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Executive Summary
From April to June 2011 we launched a survey with the objective of understanding how 24 free Google tools were used by information users. The survey (an on-line questionnaire) obtained 466 answers from a variety of companies world-wide. Information users adopt mostly Google search engine for satisfying their needs. Indeed the Google search engine is the most important tool and is utilized as an information source. The results also show that information users concentrate their efforts on only a few tools. Although Information users are aware of a great number of Google tools, there are a significant number of tools that have not been discovered yet. Other tools are simply not used at the time.
() You can access to the survey trough the following link: http://www.surveymonkey.com/s/LNDTPDF. March 2012
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1st ranked 73,2% of 350 information users consider Google Search their 1st option
Google Search
1.00
0.8 Google Alerts has been ranked almost as 2/3 less important to Google Search Google Maps has been ranked almost as 4/5 less important to Google Search
Relative Importance
0.3
Google News has been ranked as 2/3 less important to Google Search Google Reader has been almost 3/4 less important to Google Search
0.4
Google Alerts (0.36) Google News (0.31) Google Maps (0.22) Gmail (0.20) Google Translation (0.18) You Tube (0.17) Google Scolars (0.14) Google Docs (0.12) Google Reader (0.25)
0.2
Frequency
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Conclusions
The survey shows that there are some common tools that information users utilize to gather on-line information. However, there are several tools that are rarely used or unknown and could add significant value. We therefore conclude that information users: Utilize Google tools for ad-hoc projects/researches not only for searching, but also for gathering intelligence systematically (Alert, News, or Rss ) Do not make a periodic revision of the new tools that Google make available.
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Contacts
If you need more information, please contact:
Alessandro Comai
info [;-)] miniera.es
Miniera SL
Centre d'Empreses - Parc Tecnolgic del Valls 08290 Cerdanyola del Valls (Barcelona), Spain Phone: +34.93.5820134
http://www.miniera.es
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