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EXECUTIVE SUMMARY

This project, Analysis of consumer satisfaction and effectiveness of services provided at Ashlar securities ltd. has been a great learning experience for me; at the same time it gave me enough scope to implement my analytical ability. This project as a whole can be divided into two parts: First part gives an insight about share trading and Dematerialization account. It is purely based on whatever I have learned at Ashlar Through the summer internship, I came to know what is share trading and how buying and selling takes place. For trading, it is mandatory for us to have a demat or dematerialization account. How to open a Demat account and what all documents are required was part of our study.

Ashlar provides login Id and password to its clients for online trading and charges a minimum brokerage of 2 paisa for intraday and 20 paisa for delivery per 100 rupees.

We became familiar with various terms used in share market such as bears and bulls, intraday, delivery, settlement, index, etc. The second part consists of data and its analysis, collected through a survey done on 120 clients. It covers the topic Analysis of consumer satisfaction and effectiveness of services provided at Ashlar securities ltd.. The data collected has been well organized and presented. A part of project also represents the major players of Delhi/NCR region and a small comparative analysis has been done on

their basis of brokerage rates, annual maintenance charges, account opening charges and customer base. Finally some suggestions are recommended to provide better services at Ashlar.

OBJECTIVES OF STUDY

1) To learn the theoretical concepts of financial trading markets.

2) To have practice knowledge regarding functioning of financial market and financial institution. 3) To do a market survey of clients and general masses behavior and response towards investment in stocks and commodity market. : To study the awareness of people towards trading & demat account. To study customer satisfaction towards operating expenses of trading at Ashlar To study the effectiveness & efficiency of Management system & services provided at Ashlar. To study the clients satisfaction towards network security & security of their money with Ashlar. To study the difficulties faced by the customers while trading at Ashlar.

INDUSTRY PROFILE
The emergence of stock market can be traced back to 1830. In Bombay, business passed in the shares of banks like the commercial bank, the chartered mercantile bank, the chartered bank, the oriental bank and the old bank of Bombay and shares of cotton presses. In Calcutta, Englishman reported the quotations of 4%, 5%, and 6% loans of East India Company as well as the shares of the bank of Bengal in 1836. This list was a further broadened in 1839 when the Calcutta newspaper printed the quotations of banks like union bank. It also quoted the prices of business ventures like the Bengal bonded warehouse, the Docking Company and the storm tug company.

Between 1840 and 1850, only half a dozen brokers existed for the limited business. But during the share mania of 1860-65, the number of brokers increased considerably. By 1860, the number of brokers was about 60 and during the exciting period of the American Civil war, their number increased to about 200 to 250. The end of American Civil war brought disillusionment and many failures and the brokers decreased in number and prosperity. It was in those troublesome times between 1868 and 1875 that brokers organized an informal association and finally as recited in the Indenture constituting the Articles of Association of the Exchange. On or about 9th day of July,1875, a few native brokers doing brokerage business in shares and stocks resolved upon forming in Bombay an association for protecting the character, status and interest of native share and stock brokers and providing a hall or building for the use of the members of such association. As a meeting held in the broker Hall on the 5th day of February, 1887, it was resolved to execute a formal deal of association and to constitute the first managing committee and to appoint the first trustees. Accordingly, the Articles of Association of the Exchange and the Stock Exchange was formally established in Bombay on 3rd day of December, 1887. The Association is now known as The Stock Exchange.

The entrance fee for new member was Re.1 and there were 318 members on the list,

when the exchange was constituted. The numbers of members increased to 333 in 1896, 362 in 1916and 478 in 1920 and the recognized stock exchanges with about 6000 stock brokers. Entrance fee was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in 1916 and Rs. 48,000 in 1920. At present there are 23 Organization structure of stock exchange varies. 14 stock exchanges are organized as public limited companies, 6 as companies limited by guarantee and 3 are non-profit voluntary organization. Of the total of 23, only 9 stock exchanges have been permanent recognition. Others have to seek recognition on annual basis

mputer Link Facility) that is operated by NCFM and comes with well-qualified staff.

VPN (Virtual Private Network) facility helps in connecting its branches to the Head office.

Offices are well-furnished with latest systems, servers and other hardware and software. You can find the latest Share Broker Accounting package at ASHLAR

There are manifold access solutions to suit your desires, linking directly via backbone or through extensive reach with extranet partners.

Infrastructural facilities help in retail equity broking, online investment portal and depository services.

The e-mail facility is offered in all the branch offices that work both on local network as well as through internet for fast, smooth and effective communication.

A team of skilled chartist is being consistently giving better & better suggestions on shares and other commodities.

when the exchange was constituted. The numbers of members increased to 333 in 1896, 362 in 1916and 478 in 1920 and the recognized stock exchanges with about 6000 stock brokers. Entrance fee was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in 1916 and Rs. 48,000 in 1920. At present there are 23 Organization structure of stock exchange varies. 14 stock exchanges are organized as public limited companies, 6 as companies limited by guarantee and 3 are non-profit voluntary organization. Of the total of 23, only 9 stock

exchanges have been permanent recognition. Others have to seek recognition on annual basis

mputer Link Facility) that is operated by NCFM and comes with well-qualified staff.

VPN (Virtual Private Network) facility helps in connecting its branches to the Head office.

Offices are well-furnished with latest systems, servers and other hardware and software. You can find the latest Share Broker Accounting package at ASHLAR

There are manifold access solutions to suit your desires, linking directly via backbone or through extensive reach with extranet partners.

Infrastructural facilities help in retail equity broking, online investment portal and depository services.

The e-mail facility is offered in all the branch offices that work both on local network as well as through internet for fast, smooth and effective communication.

A team of skilled chartist is being consistently giving better & better suggestions on shares and other commodities.

COMPANY PROFILE
Ashlar Group:

ASHLAR is one of the reputed Stock Broking Houses in India, with a dominant position in retail broking. It is amongst the best-capitalized firms in the Broking Industry, with an esteemed presence in the capital of the country, having its Head Office in Noida. It has emerged as a company with innovative thought process, focus on Equities, professionalism and good reputation in the Industry. Profile ASHLAR group has progressed as one of the foremost executing broker dealer across India. Here we offer direct market access, refined trading applications and radical expertise to institutional and individual clients. Our company is also specialized in offering custom-made solutions that is appropriate to each individual investor's needs. Our area of proficiency includes Commodity Trading, Derivatives, innovative thought process and most of all focuses on equities.

ASHLAR provides advices for Stocks- Cash and F&O traded in NSE & BSE, commodities including bullions, metals and agro-commodities traded in MCX and NCDEX. We offer prompt and efficient services, and a long record of success.

ASHLAR is absolutely a leader in the ground of servicing commodities traders. Today it has emerged as one of the most valued Stock-Broking Companies in India. With its exceptional retail-focused stock trading business replica, ASHLAR is unswerving in providing Real Value for Money to all its customers.

There will be a complete market research on permanent basis and which vitally scrutinize each and every market information. Moreover it also has been exposed to fairly innovative sources of data that helps to keep ahead to identify the market trends.

Nowadays the fast growing market demands inclusive front to back office resolution in order to be competitive. ASHLAR identifies the challenges institutions face, and endeavors to offer the latest revolutionary solutions to have an impact where it counts, the bottom line.

It aims at offering perfect execution support to meet our various client needs on a stage of professionalism and reliability. Infrastructure ASHLAR offers universal access to the customers and facilities infrastructure that has VSATs and Leased Lines which is directly connected to NSE trading hubs. It has platform on the trading terminals of NSE and CTCL (Computer-to-Co

PRODUCTS AND SERVICES

1.) Commodity Trading

With the world's progressive shift toward a market economy and globalisation, the Commodity Futures market is playing an increasingly important role in forming prices and hedging risk. Ashlar is a reputed name in the field of commodity trading. Ashlar is a member of both the leading commodity exchanges of India, MCX and NCDEX.

Ashlar gives certain benefits to their clients such as: fast and accurate order execution, instant access to information regarding their account, personalized attention for large and small investors, and the final decision on when and how to invest is always the client's choice. Ashlar also equips you with reliable research, based on technical and fundamental study of all major commodities.

The future for commodity market is bright. It is noteworthy that the Commodity and Equity markets have been moving in tandem, bucking the global market trend. It is currently facilitates trading of following products:

NCDEX: Agro Products : Barley, Cashew, Castor Seed, Chana, Chilli, Coffee-Arabica, CoffeeRobusta Cherry AB, Cotton Seed Oilcake, Crude Palm Oil, Coriander, Expeller Mustard Oil, Groundnut (in shell), Groundnut Expeller Oil, Guar Gum, Guar Seeds, Gur, Indian Parboiled Rice, Indian Pusa Basmati Rice, Indian Raw Rice, Indian Traditional Basmati Rice, Indian 28.5 mm Cotton, Indian 31 mm Cotton, Jeera, Jute Sacking Bags, Masoor Grain Bold, Medium Staple Cotton, Mentha Oil, Mulberry Green Cocoons, Mulberry Raw Silk, Rapeseed - Mustard Seed, Pepper, Potato, Raw Jute, Rapeseed - Mustard Seed Oilcake, RBD Palmolein, Refined Soy Oil, Rubber, Sesame Seeds, Shankar Kapas, Soy Bean, Sugar, Tur, Turmeric, Urad Desi, V -797 Kapas, Wheat, Yellow Peas, Yellow Red Maize, Yellow Soybean Meal Precious Metals : Gold, Gold (100 gms), Silver, Silver (5kg)

Base Metals : Electrolytic Copper Cathode, Aluminium Ingot, Nickel Cathode, Zinc Ingot Ferrous Metals : Mild Steel Ingots, Sponge Iron Energy Products : Brent Crude Oil, Furnace Oil, Light Sweet Crude Oil, Thermal Coal

MCX:

Bullion : Gold, Gold Guinea, Gold HNI, Gold M, i-gold, Silver, Silver HNI, Silver M, Platinum

Oil & Oil Seeds : Castor Oil, Castor Seeds, Coconut Cake, Coconut Oil, Cotton Seed, Crude Palm Oil, Groundnut Oil, Kapasia Khalli, Mustard Oil, Mustard Seed (Jaipur), Mustard Seed (Sirsa), RBD Palmolein, Refined Soy Oil, Refined Sunflower Oil, Rice Bran DOC, Rice Bran Refined Oil, Sesame Seed, Soymeal, Soy Bean, Soy Seeds

Spices : Cardamom, Coriander, Jeera, Pepper, Red Chilli, Turmeric

Metal : Aluminium, Copper, Lead, Nickel, Sponge Iron, Steel Long (Bhavnagar), Steel Long (Govindgarh), Steel Flat, Tin, Zinc

Fiber : Cotton L Staple, Cotton M Staple, Cotton S Staple, Cotton Yarn, Kapas, Raw Jute

Pulses : Chana, Masur, Yellow Peas

Cereals : Maize

Energy : ATF, Brent Crude Oil, Crude Oil, Furnace Oil, Natural Gas, M. E. Sour Crude Oil

Plantations : Arecanut Jahaji, Cashew Kernel, Coffee (Robusta), Red Arecanut Raashi, Rubber

Petrochemicals : HDPE, Polypropylene(PP), PVC Weather : Carbon Credit, Carbon Credits CER

Others : Guargum, Guar Seed, Gurchaku, Mentha Oil, Potato, Potato (Tarkeshwar), Sugar M-30, Sugar S-30

2.) Equity and Derivatives

Ashlar is the member of NSE and BSE in Capital Market & Derivative Segment providing their clients first class service. Our success in this business is driven by our keen understanding of the business and ability to provide clients with solutions appropriate to fit their needs. We Ashlar are the most competitive company in the field of Stock Equities and Derivatives.

It is a full service brokers that are committed in providing outstanding service while offering, the investor an array of investment products to meet their needs. Our advisors team comprises of expert, skilful, determined, energetic and passionate people who have extensive experience in the field of Capital Market. Our stockbrokers provide the clients the advice and support they need to manage their investments.

Ashlar help the future investors to trade a broad market by making one trading decision rather than making many decisions involved with investing in numerous individual stocks . The overwhelming response of our clients has encouraged us to set new benchmarks in the industry by providing better quality services.

Ashlar have an on-going relationship with institutional and other clients which includes identifying clients investment requirements, identifying suitable relevant investment opportunities, keeping clients informed of company and market developments, maintaining a constant flow of information to our clients; and transacting buy and sell orders effectively and professionally.

3.) Mutual Funds and I.P.O. Mutual Funds and IPOs can be an excellent option if youre looking for a diversified investment portfolio which offers liquidity and transparency. Mutual Funds & IPOS are one of the most suitable investments for the common man as they offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. Recent trends in mutual fund flows suggest that the Indian investor is regaining his appetite for equities. Use Mutual Funds & IPOS to plan your financial future.

Currently the investor have been risk-averse and therefore park most of their saving in Fixed Deposits and other saving Accounts, though the yield from such investment avenues is very low. However, the recent trend has been such that more people have been attracted towards investment in the Mutual Funds & IPOs. Ashlar provides complete transaction support to our associates and their clients for investments in primary markets through Mutual funds & IPOs.

Ashlar offers personalized services for investments (including mutual funds of all types: Equity funds, Growth and Value Funds, Large- Cap and Small-Cap Funds, Bond Fund , Foreign Stocks Funds, Money Market Funds, Sector Funds,& Asset Allocation Funds) & IPOs.