Clyde Morgan

cl.morgan@aol.com 510-710-8105

Marketing Operations and Product Release Manager

A creative business leader focused on delivering results-oriented processes, bringing products to market, and providing business metrics. A relationship-focused marketer experienced in launching and sustaining global enterprise and consumer product campaigns. Demonstrated success in managing all aspects of a programs life cycle from new product introduction through end of support. A team manager with a reputation for loyalty, skilled at building consensus among stakeholders at all levels of an organization with a focus on ensuring dynamic information sharing and resource coordination. Passionate about making things work, understanding underlying data and trends, and operationalizing analytics and strategic business intelligence.

Professional Experience
Manager, Product Marketing and Operations: Cisco Systems, San Jose, CA. 1997- (14+ yrs) Manager, Product and Product Release Operations: Led efforts to simplify and re-focus product collateral, launch plans, media plans, presentations, messaging plans, and training materials to improve branding, reflect product life-cycle phases, and respond to competitive changes. Recognized for impactful training presentations for sales engineers (SE), C-level stakeholders, and at partner/end user events. Led all phases of the new hardware & software product introduction (NPI) and release processes including vendor relations, BoMs, forecasts, packaging, licensing, documentation, and training. Collaborated with engineering and manufacturing to introduce Ciscos first NMS appliance, including sourcing, warranty, testing, configuration options, and version control. Established best practices for packaging, ordering, licensing, warranty servicing, and training for multiple software lines. Increased the overall software and services sale revenue by more than 20%. Successfully used project management principles such as RACI/DMAIC to lead cross-functional teams including IT, Finance, Sales, BU leadership, Engineering, Manufacturing, and other stakeholders. Owned the complexities of application software version control, change management, upgrades, licensing, warranty and unit planning/forecasting. Specific activities included: o Working with customer support groups to improve customer care and facilitate support escalations. o Communicating with field and channel partners about product road-maps, upgrade options, and EoL timetables. o Scheduling various coordination meetings with marketing and sales, and maintained launch plans. o Working with Customer Services teams to ensure appropriate service offerings were available. Marketing Operations Manager for Data Center Solutions: Collaborated with sales, finance, and marketing teams to improve data-driven decision-making. Increased business efficiency by establishing key performance indicators (KPI), customer management (CRM), process standardization, and established and socialized best practices. Played a key role in authoring and implementing formal yearly/quarterly traditional and social marketing strategies. Implemented processes to increase customer integration with marketing programs and measure their ongoing effectiveness. Managed various marketing development fund (MDF) sources, resulting in a 200% ROI increase of leveraged programs. Owned all aspects of a $40+ million dollar budget for a 50+ member data center solutions marketing team. Implemented data-driven controls to ensure funds were effectively allocated, executed, and tracked. Improved spending linearity, intra quarter change request processes, and quarter closings within plan. Provided C-level monthly/quarterly/yearly business analytics to drive year-over-year growth and improve ROI. Manager, Solutions Marketing: Subject matter expert (SME) for metrics dashboards, Wikis, and various tools to measure marketing productivity, program effectiveness, and SLAs with corporate stakeholders. Improved processescreated training, scorecards, and project schedules for senior management. Analyzed sales data to develop predictive customer buying models. Implemented processes to increase investment effectiveness for world-wide marketing campaigns, and customer engagements. Marketing liaison with internal business partners (Mfg. Eng. Fin. Acct. PM) to coordinate operations. Improved user experiences by managing web content, placement, search optimization (SEO), social media integration, and online documentation strategies. Increased impressions, page hits, time on site, and overall customer loyalty. Provided an architectural framework for online content, and designed product demo and interactive sales tools. Led cross-company efforts to centrally coordinate and track significant marketing activities such as web analytics, events, launches, as well as product collateral to improve marketing ROI, increase awareness and market share, and increase sales. Product Line Manager: Novell, San Jose, CA. 1992-1997 (5 yrs) Authored marketing communications, collateral, and training plans that raised market position and established NW Connect as a $50 million dollar remote connectivity solution in less than 2 years. Consistently exceeded quarterly revenue targets. Interacted effectively with engineering, sales, OEMs, VARs, and customers to define, promote, and enhance the products. Led the development of MRD/PRD specifications, internal and external collateral, presentations, and training materials.

Clyde Morgan
cl.morgan@aol.com 510-710-8105

Skills
Self motivated / Work independently Program management / Product release manager Strong communicator / Public speaker Social media / Collaboration Business Intelligence / Marketing operations analysis Budget planning / Reporting / Training Process analysis / Continuous improvement Market research / Metrics dashboards Collateral development / Writing skills Vendor management / Customer service Excel, PowerPoint, Word, SharePoint Adaptive / Flexible / Team player

Education / Personal
Masters of Business Administration (MBA), emphasis on MIS and marketing. University of Nevada, Reno, Nevada Awarded Beta Gamma Sigma membership for outstanding scholastic achievement Bachelors of Management Operations and Systems Analysis (B.S.) Brigham Young University, Provo, Utah Associates degree Interpersonal Communications Minor degrees Business Accounting, Managerial Economics, and Business Computing Supporting work Computer Science