Questionnaire 1. Name:- 2. Age yrs. :- i) Below 25yrs ii) (26-39) yrs.

ii) Female ii) Service ii) Medium ii) ` (16-29) K iii) Business iv) Large iii) ` (30-59) K iv) ` iv) Others iii) (40-59) yrs. iv) Above 60

3. Gender :- i) Male 4. Occupation: - i) Homemaker .. (Please specify) 5. Family size: - i) Small

6. Monthly income: - i) Below `16 k Above 60 K

7. What pack size of edible oil do you prefer? i) Pouch Pack (1lt) ii) Pet bottles iii) Jar (5lt) iv) No Choice/Flexible

8. Do you think that package design has an impact on the consumer while purchasing the edible oil? i) Yes ii) No iii) Uncertain

9. What variant of edible oil do you consume? i) Sunflower ii) Mustard vi) Rice Bran oil iii) Soya bean iv) Groundnut oil v) Palm oil

10. What quantity (liter) of edible do you consume for the particular variant mentioned above? i) Sunflower.ii) Mustardiii) Soya bean.iv) Groundnut oil.v) Palm oilvi) Rice Bran oil 11. What Brand of edible oil do you purchase for your family consumption? i) Dhara ii) Nature Fresh iii) Nutrela iv) Emami Healthy & Tasty vi) Fortune vii) Sundrop viii) Saffola ix) Others .. .. (Please specify) 12. Why do you purchase the particular Brand of edible oil mentioned above? i) Quality ii) Price vi) Health Benefit iii) Past experience iv) Brand V) Offer & Schemes

13. Who decides the Brand while purchasing the edible oil?

i) Father/Husband ii) Mother/Wife . (Please specify)

iii) Flexible

iv) Others

14. Do you think that eating habit is directly related with the edible oil consumed? i) Yes ii) No iii) Uncertain iv) To some extent