Brand Transfer Questionnaire

1. 45 Age group a)0 18 b)19 24 c)25 30 d)30 45 e)above

2.

Name

of

your

current

mobile

service

provider(s):

___________________________________

3.

How

many

years

have

you

had

your

current

mobile

line?

_________________________

4.

Have you ever changed your mobile service provider? a) Never b) Once c) Twice d) Severally

5.

What is the main reason for choosing your current mobile service provider: a) Price Other_________ b) Quality c) Customer Service d) Brand e)

6.

Which company in Kenya is the leading mobile service provider?

_________________________

7.

Which company in the World is the leading mobile service provider?

______________________

8.

List down the three most important products to you from your mobile

service provider: 1. ______________________ 2. ___________________ 3. __________________

9.

List down three words that come to mind describing your mobile service

providers brand: 1. ______________________ 2. ___________________ 3. __________________

10.

How much do you interact with your mobile providers brand messages? a) Always a) Always b) Often b) Often b) Often b) Often b) Often b) Often c) Rarely c) Rarely c) Rarely c) Rarely c) Rarely c) Rarely d) Never d) Never d) Never d) Never d) Never d) Never

Television Radio Newspapers Billboards Internet Retail outlets

a) Always
a) Always a) Always a) Always

11.

Rate the appearance of your mobile providers branding. a) Very Goodb) Good Poor c) Fair d) Poor e) Very

12.

Rate the quality of your mobile providers services. a) Very High b) High e) Very Poor c) Good d) Poor

13.

Rate the pricing of your mobile providers services. a) Very Expensive b) Expensive c) Fair d) Cheap e) Very Cheap

14.

Has your mobile service providers brand ever changed?

a) Yes

b) No

c) Maybe

d) Dont know

15.

Would you like your mobile service provider brand to change? a) Yes b) No c) Maybe d) Dont know

16.

Are you willing to pay more for a service from a world leading mobile

company? a) Yes b) No c) Maybe d) Dont know

17.

How much do the following impact your opinion on your mobile service

providers brand? Its advertisements d) Very Low Its prices d) Very Low The parent group of companies d) Very Low Its logo d) Very Low Its corporate social responsibility d) Very Low Other: ____________________ d) Very Low

a) Very High b) High a) Very High b) High a) Very High b) High a) Very High b) High a) Very High b) High a) Very High b) High

c) Low

c) Low

c) Low

c) Low

c) Low

c) Low