AN ASSINGNMENT ON MEANING OF LOGO OF TATA

PREPARED BY: RAJ PATEL

SUBMITTED TO: PROF.DHAVAL MOTWANI

COLLEGE: CHRIST INSTITUTE OF MANAGEMENT

Description

This is a logo for Tata Group. http://www.tata.com/0_our_commitment/community_initiat Source ives/downloads/Tata_Group_Corporate_Sustainability_Po licy.pdf Article Tata Group The entire logo is used to convey the meaning intended Portion used and avoid tarnishing or misrepresenting the intended image. The logo is of a size and resolution sufficient to maintain Low the quality intended by the company or organization, resolution? without being unnecessarily high resolution. The image is placed in the infobox at the top of the article discussing Tata Group, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached Purpose of use the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey. Because it is a logo there is almost certainly no free equivalent. Any substitute that is not a derivative work Replaceable? would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary.

Explanation: According to my point of view this logo of Tata Group is very apt and appropriate. Tata is a very vast organization and is presents in almost all the fields of businesses. A logo helps to easily identify the product and this single unified product easily conveys with the customer that a particular product is a produced by Tata Group. The following are the pros of this logo: 1. The logo is very simple and easy to understand for even a layman. 2. This logo also mentions the name of the brand with it; therefore those who are unaware of the brand can also recognize it. 3. The symbol of T in the logo signifies the name of the company which is in turn associated with trust. The customers can relate Tata with trust.
4.

Tata is a very cosmic brand and it provides a lot of product. Therefore, it becomes necessary that it mentions its name before each product or service otherwise the customer may be confused. For example, Tata tea, Tata Consultancy services, Tata chemical, Tata Infrastructure, Tata steel, Tata Energy, Tata motors, Tata sky, Tata AIG Insurance, etc. hence, the presence of a logo makes it very simple for the consumer.

5. The size and structure of the logo is also very legible. 6. The pictorial presentation shows that T is divided from the center. Which means the side partition signifies two As. Therefore the whole name TATA can be represented in one logo.