A vision on Smart Cities

BBVA Innovation
Elena Alfaro, Smart Cities Framework Champion, BBVA Group

Outsmart - Future Internet PPP

Pairs July 6th 2011

Who is BBVA

BBVA Group
Europe (10)

Noth America (2)

USA Mexico

Spain France Germany Italy Portugal U.K. Belgium Russia Switzerland Turkey

Central America (3) Cuba Puerto Rico Panama

South America (10) Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela

Asia - Paci ic (7) Australia South Korea China India Japan Singapore Taiwan

32 countries, 48 million customers & 6,450 M$ Net Pro it

Source: BBVA,

Our Smart Cities vision

For centuries, people have migrated to cities in a search for a better life
Cities are areas of prosperity, economic growth, innovation, & creativity

Cities are the areas where people want to live

What was rst?

Gdansk (Poland)

Lisbon (Portugal)

Kuala Lumpur (Malaysia)

Imaginary future city

And for centuries, we have tried to transform them into better places lo live and to attract value creation

The transformation of the cities has been based on physical changes ...

Imaginary skyline

... and sometimes in the way they are managed

With dierent results on dierent aspects ...

Tra ic jam in the USA

Central Park New York

Now we have the chance to transform cities e iciently, by aecting them physically and also virtually

Singapore

In today's city, people, things, companies, governments, etc generate digital data on almost anything they do

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Sao Paulo (Brazil)

But only 5% of the available digital information is currently being used*

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Source: The Economist 2010 . Being used means understandable/treatable by a machine

Sao Paulo (Brazil)

Information can be extracted, combined, analyzed, processed and fed back into the city for an intelligent use
Real Time Data Exchange Pla5orm

City Infrastructure

City Management

City life

From decisions (public & private) based on partial realities

Historical Data
Observations & Forecasts

Opinions Feelings Recommendations

Private Interests

To decisions based on facts, evidence and the whole picture

Madrid (Spain)

To decisions based on facts, evidence and the whole picture

Madrid (Spain)

A new business paradigm

Whats in it for them?

citizens

companies

government

London (UK)

Dubai (Emirates)

Washington (USA)

The right decision A better place A better life

E iciency New demand management New markets creation New behaviors

Opening up a new business paradigm: examples

New services based on hibridation of companies information

Opening up a new business paradigm: examples

New ways to approach a better informed customer

Opening up a new business paradigm: examples

New markets based on the desired usage of resources

Opening up a new business paradigm: examples

New actors on digital processing of information

Opening up a new business paradigm: examples

A new type of public concessions

Opening up a new business paradigm: examples

New ways to design the city

High Level Business Opportunities

Smart Cities Technologies
Data Exchange Platform

Sensor Networks

Management Concessions

Other smart services & behavior change

New Smart Services

Improve internal processes

Government Services

Business Services

Why a Bank?
1 Info management Real time, secure, high volume data exchange capabilities Data generator Access to real time economic behavior of millions of citizens Business actor Customized end user service creation & access to millions of customers

We have a strong link to the city ...

48 million customers
7,500 Branches

17,500 ATMs

30M cards

500,000 Point of Sale Terminals

Buenos Aires (Argentina)

24 mill transactions/day
Source: BBVA Total number of transactions includes Internet banking

 which gives us key information to qualify a city, a street, a neighborhood or an activity and use it to generate new services. We have access to the real time economy
products stock

language

mortgage

payments e-banking deposits

telephone

transac-ons
loans currency

scoring

date

ATM cards
-me

preferences

loca:on income status default

Age transfers
job

expenses

salary

credit

origin

details

rela-onships
address

In summary

CITIZEN INSIGHT

Quality of life and prosperity in the urban environment

ECONOMICS GEODEMOGRAPHICS

A new business paradigm rises

The cities compete to attract people & companies

TECHNOLOGY

Everyone & everything generate digital information

A vision on Smart Cities

BBVA Innovation Thank you!
elena.alfaro@bbva.com @elenalfaro