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Era Landmarks Limited

February 2011

Group Vision

To be the group of first choice in engineering, construction, real estate, entertainment, power, energy and project management through committed focus on quality, innovation, technology, stakeholders growth and social responsibility

Group Overview

Era Group

Era Infra Engineering Ltd.


Infrastructure Development & Construction

Era Buildsys Ltd.


Infrastructure Development & Construction

Era Landmarks Ltd.


Real Estate Development

Era E-Zone India Ltd.


Hospitality & Entertainment

Era Business School


Management Education

Core Management Team

A Civil Engineer by profession with over 30 years of experience in the field of infrastructure development, construction & administration.

A Chartered Accountant, Cost Accountant, and PGDBA with 26 years of experience. Previously worked with large conglomerates like DLF, Vedanta, Becton Dickinson, DAEWOO Motors, and Sahara Group.

A Masters in Science & Business Administration having 24 years of experience in management & administration.

A post graduate diploma holder in management with a specialization in HR, with 20 years of experience.

Key Milestones

Era Infra Engineering Limited


Era Infra Engineering Ltd. is the flagship company of Era Group One of the few fully integrated infrastructure development companies Diverse execution experience across various sectors Servicing one of the most prestigious clients across both public and private sectors Era Infra has a credible track record of completed projects across the country along-with a large number of ongoing projects across sectors An ISO 9001: 2008, ISO 14001: 2004 & OHSAS 18001:2007 certified company Highly specialized equipment bank Innovative methods of design & execution for speeding the execution and reducing the cost of production

Era Buildsys Limited

Incorporated in August 2005, Era Buildsys Ltd is the pre-engineered mega steel structure and steel buildings arm of the Era group and a leading player in its niche business space Era Buildsys holds the distinction of having one of the largest machine installed production capacity with a total machine installed capacity of 2,40,000 MT, at their plants at Pantnagar and Nagpur We have experienced in-house engineers & professionals having proficiency in Design, Engineering, Manufacturing, Procurement & Execution of projects. Era provides turnkey solutions pre-engineering building including civil work meeting requirement of clients in power sector, heavy structural steel for boiler support structure and infrastructure projects. Era Buildsys Ltd has been awarded as THE OUTSTANDING COMPANY IN PEB SECTOR by EPC world awards 2010 in association with Price Waterhouse Coopers in Mumbai An ISO 9001: 2000, ISO 14001: 2004 & OHSAS 18001:2007 certified company

Era Landmarks Limited

An ISO 9001:2008 certified company, Era Landmarks is a premium and leading Real Estate company with numerous projects underway across the country. We are committed to develop world class Real Estate infrastructure in tier-I,II &III cities.
Core Strength

Commitment to Quality Excellent Execution & Technical Capabilities Integrated Marketing Team Futuristic Strategies Tie-ups with National & International Consultants like HOK of US, Arcob, Synergy, R K Associates, Gautam & Gautam Associates Strong IT background (CRM, SAS [Sales Accounting System], ERP)

Era E-Zone Limited


Incorporated in 1992, as Era Financial Services, this company was rechristened as Era E-Zone (India) Ltd in 2006, representing the entertainment and hospitality arm of Era Group. Era E-Zone has been conceptualized with the single-minded objective of addressing the entertainment and recreation needs comprising cinemas, food courts, hotels & resorts and facility management. Era E-Zone will be one of the few to pioneer the delivery of a complete entertainment solution (multiplexes and food courts) in the fast maturing and evolving cities & towns in the first phase.

EMD (Equipment Management Division)

Crawler Crane (250 tonnes)

Hydraulic Piling Rig

Boom Lift

Crawler Crane (150 tonnes)

Bituminous Plant

Cold Milling Machine

T&D (Transmission & Distribution)

100% subsidiary of Era Infra Engineering Ltd. Engaged in the EPC business of power Transmission and Distribution Tower Manufacturing Plant under execution Providing the entire range of services including Design & Engineering

Era Business School


A future-centric globally-oriented educational institution nurturing the leaders of tomorrow PGDM Program with 120 intake offering specialization in Marketing, Finance, Human Resource, International Business, Operations Management ,Information Technology & Entrepreneurship. State-of-the-art campus in Dwarka sub-city of New Delhi Equipped with modern IT labs, Communication Labs and Knowledge Resource Center Highly qualified faculty with rich industry experience which is widely networked with the leading institutions of the country and abroad. Global teaching practices to hone the skills of youngsters in line with the domestic and the global market environments Emphasis on quality placements Management development programs (MDPs) for the working executives & mangers brings the corporate professionals to the campus. An ISO 9001:2008 certified Business Institute.

Era Landmarks Limited

Era Landmarks Management Team

Corporate

CEO Sanjay Chawla Head CMG Sumit Bharana

Head - PC Alok Khanna

Head Marketing Vikrant Singh

Head BD Praveen Kr. Sharma

Core Management Team

Sanjay is a Civil Engineer from IIT Delhi with MBA from FMS, Delhi University. He has Executive Management Certificate program from Harvard Business School and is also Six Sigma Trained. He has a rich experience of over 25 years in Real Estate, Operations, Project Management, Retail and Facility Management

Captain of the Indian Army, Vikrant is a MBA from RMIT, Australia. He has more than 25 years of experience at senior positions in reputed organizations. He is heading the Marketing & Sales department of ELIL.

A rank holder Civil Engineer from REC, Srinagar, University of Kashmir. Alok has more than 23 years of rich experience in Construction and Real Estate Industry.

Industry Perspective

Indian Real Estate An Overview

The Indian Economy has shown great resilience during recent economic upheaval Current GDP growth around 8.8% In Purchasing Power Parity terms, India ranks 4th in the world The Real Estate sector is growing in tandem with the economy

Indias Urban Awakening

Faster Urbanization
Indias population will reach 1.47 billion with around 40% urbanization by 2030.
The key to Indias growth will be its growing Middle class population

Indias Urban Spread

Indias scale of urbanization will be immense:


India will have 68 cities with population more than 1 million, 13 cities with more than 4 million people and 6 megacities having population more than 10 million residents !

Per Capita Increase

From an average per capita income of `35,000 to `1,36,000 by 2030

India By 2030

590

Million people will live in cities, nearly twice the population of the United States today

Indian Real Estate


Except for very few established players, the Indian Real Estate and Property Development Industry was so far predominantly unorganized. The Real Estate sector in India till recently was characterized by: Lack of transparency Disregard for regulatory compliance Non-traditional funding Primitive construction techniques Varying statutory levies at different rates These issues are undergoing a sea change and are being addressed seriously from a regulatory perspective by the Govt. of India and other statutory bodies.

Indian Real Estate: Growth Potential


Residential

Hotels

Rising Income level Faster urbanization Nuclear family and younger population Growing middle & upper class Shift in consumer preferences Increasing mortgage penetration

Shortage of quality hotel rooms


Increase in tourism Increase in business travel

Commercial Office Space


Commercial - Retail

Shortage of quality commercial place Hot destination for Outsourcing demand driven by IT / ITES

Rising consumerism Retail, Hotels and entertainment spaces are growing at phenomenal rates. Example: Knight Frank ranked 5th in India in the list of 30 emerging retail markets Growing share of organized retail

Strategy Overview

Marketing Strategy:
Large investments in creating a positioning and Brand across print electronic and outdoor media Global reach through active alliances in Diaspora markets and participation in Global events. Competitive pricing vis--vis features and product quality. Pull and push strategies for sales, incentivized Full fledged CRM activities to ensure retention and repeat customers Use of technology for executing above Recommendatory positioning with leading Housing Financial Institutions

Product Strategy:
In any development position the first phase as a deterministic product Sizes and features to align to well researched market trends Include full life cycle features such as facility management services, warranty etc., Green and Efficient spaces for Commercial & Residential.

Segments &Products

Master Planned Integrated Residential Township and attendant Infrastructure Apartments, Group Housing Develop, Lease, Sell

Commercial

Built to suit, customized, multi- tenanted Develop, build infrastructure

Well Planned mix of Shopping Mall, Hypermarket, Entertainment, Multiplex and multicuisine restaurants

Develop High end Star Hotels

Era Landmarks Project Details: Integrated Townships

Aspen Garden, Meerut:


1.22 Mln Sq Ft

Gardenia Estate, Meerut:


1.26 Mln Sq Ft

Laurel Garden-1, Sirsa


0.56 Mln Sq Ft

Laurel Garden-2, Sirsa


0.67 Mln Sq Ft

Era Green World, Palwal


1.53 Mln Sq Ft

Era Green World, Bhadurgarh


1.14 Mln Sq Ft

Era Landmarks Project Details: Group Housing

Redwood Residency, Sec-78, Faridabad 0.99 Mln Sq Ft Aster Court, Jaipur 0.49 Mln Sq Ft Divine Court, Sec-76, Faridabad 2.52 Mln Sq Ft Divine Court,Sec-5,Palwal 1.37 Mln Sq Ft Sec-68,Gurgaon 1.99 Mln Sq Ft Sec-86, Gurgaon 1.13 Mln Sq Ft Sec-103, Gurgaon 1.64 Mln Sq Ft Kengeri, Bengaluru 6.34 Mln Sq Ft

Era Landmarks Project Details: Commercial


IT Square, KP-III, Greater Noida Business Park, Bengaluru Era Mall, Meerut IT Park, Greater Noida

Era Landmarks Geographical Presence

Era Landmarks Completed Projects

Aspen Garden, Meerut Villas Plots Row Houses

Laurel Garden, Sirsa Few plot owners commenced construction

Gardenia Estate, Meerut Villas Plots Row Housing

Era Mall, Meerut Multiplexes Food Courts Key Brands


Liberty Reebok Catmoss Haunted House Chunmun & many more..

Era Landmarks Projects Under Development

Skyville - Gurgaon 68 High Rise Apartments Based on Sohna Road 2 Bedroom apartments with a 1350 sq ft area 3 BHK with a super area of 1850 sq ft

Gurgaon 103 Located at the upcoming 150m wide Northern Expressway 15 minutes drive to KMP expressway Based on sector road 20 min ride from IGI airport

Arena, Bengaluru On Mysore road & NICE corridor Easy access to airport Well connected to Central Business Centre

Era Landmarks Near Future Planned Projects Under Consolidation/ Licensing

South India Bengaluru Chennai Hyderabad

Maharashtra Mumbai Pune

Delhi/ NCR Delhi Gurgaon Noida

Focus is on Metro, Tier-1 cities Planning more projects in Gurgaon, Down South (Bengaluru, Chennai, Hyderabad) ,Mumbai, Pune, Delhi/NCR

Summary
ERA properties has the strategic advantages, the required land banks and the necessary management and execution capabilities which are all strong positives to fully realize its business plans.

Thank You

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