Advance

the Web. Empower People.

SMS Workshop Notes

Nii Okai Quaye
February 2011

Mobile Value Added Services (VAS)

All services that are not part of the traditional voice offer Operators seek to maximize average revenue per user and use VAS as a differentiation tool Users seek maximum utility from their cellphone
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Convenience Efficiency in accomplishing tasks Savings in time and money Increased satisfaction Personalisation
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Information VAS

Provides information to subscribers usefullness of content is relative to person and context Push
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Solicited and Unsolocited Market information Alerts/Notifcations Interactive data service (stock quotes ,sport results,bank balance request) Interactive voice recorgnition service Traffic Informations
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Pull (user requested info)

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Entertainment VAS

Provides fun and leisure Ringtones/Caller ringback tones (CRB) Games Dating Services

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Transactional Services

mticketing Mobile Payment

Premium Payment (SMS/USSD) Direct Mobile billing

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VAS Ecosystem

Content Partners

Content creators owns copyright to the content Content aggregators gathers information from varius sources and serve to end mobile users Developers Data Carriers and platform providers Short Code Providers

Operators

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Avenues and Prospects

Moderated Open Session

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Exciting Times For Africa and GH

Increasing mobile users

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SMS VRS Native APPS TANGO

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Avenues for VAS

Business Models
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Revenue Sharing Short Code providers

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SMS BASED APPLICATIONS AND SERVICES

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SMS (Short Message Service)

SMS is a technology for sending and recieving of messages between mobile entities One SMS consits of 140 bytes equivalent of 160 characters for 7 bit encoding and 70 characters for 16-bit encoding Concatenated SMS allows user to send beyond the

160 or 70 for 7 and 16 bit encoding resp

Concatenated SMS are broken into pieces and reassembled at reciepient's end
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Enhanced SMS

Allows for the inclusion of rich media in sms Able to format text to be sent Not supported on all wireless devices

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SMS Application Types

Person to Person Person to Application /Application to Person (P2A A2P) Two way interactive messaging
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Allows bidirectional Forex rates , Language translation, Dictionary Ability to carry binary data allows for it inclusions in sms
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Downloads
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SMS Center (SMSC)

Messages sent by mobile devices are first sent to SMSC SMSC forwards message to the reciepient Store and Forward
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If recipients phone is off SMSC saves the message and resends it latter It is possible to set how long the SMSC shoul keep the the message (delay period)

SMSC performs both intra and inter message sending

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Lab Session 1

Tools setup FrontLineSMS,Kannel,RapidSMS Send and Recieve SMS from PC Cellphone as a Modem GPRS Modem Gammu ,Gnokii Everyday SMS What have people done with what we have just learnt - Ushahidi (http://www.ushahidi.com/) - Childcount plus (http:// www.childcount.org/) - Mpedigree (http://www.mpedigree.org/ home/) Group project discussion

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Lab Session II

Send process store and retrieve SMS SMS Gateways Sample Application II Group project II

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SMS GATEWAY

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LAB SESSIONS

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Lab Session I

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Lab Session II

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Lab Session III

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