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Agenda
Current Landscape Brand Concept Advertising Campaign Media Plan Key Performance Indicators
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Budget
1. Levis currently is perceived here.
Premium
Low Fashion
Organizing Concept
Positioning Statement For the professional (25 to 55) who is more comfortable in his/her own skin, Levis is the brand of denim that fits your style because it suits the authentic you. Campaign Themes The freedom of 5:01pm Its who you are
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Radio
Television
5:01 TV Campaign
Copy: Its 5:01pm
5:01 TV Campaign
5:01 TV Campaign
Copy: You Can be You Again
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5:01 TV Campaign
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Objective: Associate the Levis 501 line with a social and active lifestyle so customers can be who they are
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This is 5:01
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Outdoor Displays
Airplane Times Square Local Landmarks
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5:01pm check-in
Objective: Increase engagement and drive conversation with and among the 501 community
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Objective: Motivate user generated content to validate the brand through word of mouth advertising
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Producing Ad Copies
Create multiple production ads with the 5:01 theme
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The End
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Appendix
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5.01K race
POS Displays
Happy Hours
POS Displays
Happy Hours
POS Displays
Paid Search
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Media Vehicles
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Media Metrics
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