APPENDIX

QUESTIONNAIRE Name :.. Address: .................................................................................................................................... ............................................................................................................................................................ .................................................................................................................................... Contact No.........................................

(1)What are the sales promotion schemes offered on detergent and cakes of hul?

(a)Price off (b)Discount coupons (c) Product bundling (d)Contests (e)Scratch card (f)Cross promotion (g)Cash refund (h)Prize (2) How would you rank following criterion for selecting a detergent ? (a) Color of soap (b) Fragrance of soap (c) Brand value (d) Price (e) Benefits (f) Packaging

(g) Word of mouth (h) Advertisement

(3) Affect on sales of detergent and cake due to sales promotion schemes offered ?

(a) Increase in sales (b) Decrease in sales (c ) No affect (d) Cant say

(4)How is the sales promotion scheme communicated to you? (a) Through wholesalers (b) Through sales representatives (c) Through print media (d) Through electronic media (e) Through Manufacturer (5)Comparison of sales promotion scheme offered on detergent and cake with competitors? (a)Superior and more frequent (b)Superior and less frequent (c)Similar and more frequent (d)Similar and less frequent (e)Inferior and more frequent (f) Inferior and less frequent

(6) What are the problems faced during and after the sales promotion schemes? (a) Handling problem (b) Stock out (c) Improper information (d) Leftover

(7) Which is the most effective medium for promoting the product?

(a) Advertising (b) Sales promotion (c) public relation & Publicity (c) Personal selling (8)How often sales promotion schemes are offered on detergent and cakes?

(a)Less than 3 months (b)3 months 6 months (c)6 months 1 year (d)More than 1 year

(9) Can you recall any current advertisement of detergent and cake of hul?

(a)Yes. (b) No

(10) What are your opinion about the price of detergent and cakes of Hul? a) Very satisfied b) Satisfied c) Neutral d) Dissatisfied e) Very dissatisfied

(11). If a detergent powder is being offered with new features and quality, as compare to old one ever, would you accept it.

a) Yes b) No c) featured not very popular d) Cant say

(12) How frequently you purchase the product? a) In a week b) In a month