0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
25 Ansichten12 Seiten
Eas-405 defines ethical advertising as any form of advertising for goods or services. Terms "product" and "consumer" refer to any good or service, regardless of the medium used. Basic principles: All advertising should be legal, decent, honest and truthful. Every advertisement should be prepared with a due sense of social responsibility.
Eas-405 defines ethical advertising as any form of advertising for goods or services. Terms "product" and "consumer" refer to any good or service, regardless of the medium used. Basic princi…