Digital Marketing Today

(c) Dipl. Kommunikationswirt - Dietrich Pger

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

The main question is: How can you grow

...?

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

Main steps of any digital marketing initiative

Planning

Adjustment

Activity

Measuring

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

Planning: Define the goals

More Awareness?

More Fans?

More Conversion?

Better Clickrates?

Increase sales?

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

Planning: Define the target group

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

increasesales=ctr,con

Planning: Define key performance indicators

Social Media: Engagement

Shops: Order value

News sites: Views

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

Planning: Choose the discipline

Display Ads

Social Media/PR

SEM

Mobile Ads

Newsletter

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

1. Discipline: Banner ads

Click to watch video!

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

In short:

More Awareness

Less clicks

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012

2. Discipline: Search Engine Marketing

Click to watch video!

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Freitag, 30. Mrz 2012

In short:

More Clicks

Less branding

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The trick is to combine both

Display SEM

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3. Discipline: Email Marketing (is still rising)

Click to watch video!

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Achievements of Email marketing:

Activation

Involvement Loyalty

Automation

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Trends: Mobile + Detailed Segmentation

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4. Discipline: Social Media

Click to watch video!

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But social media is not just Facebook

Social Media Content Code Hardware

is a new layer

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There are three types of social media

Social nctions

Sites with dialogue elements

Social Networks

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In short:

Achievements

Disadvantages

Democracy

Cacophony

Costs + ROI

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Then start your activities

Planning

Adjustment

Activity

Measuring

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Freitag, 30. Mrz 2012

What can I do if i want to get more awarness

...?

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Freitag, 30. Mrz 2012

Use rich media. Be different.

Click to watch video!

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What can I do if i want to increase sales

...?

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Go fishing with SEM and retarget afterwards

Awarness

SEM + Newsletter

Retargeting

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And if i want to get more subscriptions

...?

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Freitag, 30. Mrz 2012

Firts of all: Optimize your website

Optimize

Well done

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Freitag, 30. Mrz 2012

Utilize moments of awareness + SEM

Concerts

TV

Radio

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Freitag, 30. Mrz 2012

Then start to measure

Planning

Adjustment

Activity

Measuring

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Freitag, 30. Mrz 2012

Last but nor least: Measure + Adjust

Click to watch video!

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Start slowly, learn and dont give up!

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Good luck!

27.11.2010

Referent:DietrichPger

Freitag, 30. Mrz 2012