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Public United for Savings in Healthcare


29 November 2008

Complementary &
Politically correct definition
Alternative Medicine
"Complementary and Alternative
(CAM) Medicine (CAM) is a broad domain of "There is only medicine that has been
resources that encompasses health adequately tested and medicine that has
systems, modalities, and practices and not, medicine that works and medicine that
Boon or bogus? their accompanying theories and may or may not work. ... What most sets
beliefs, other than those intrinsic to the alternative medicine apart, in our view, is
dominant health system of a particular that it has not been scientifically tested and
Allopathic Medicine, despite its its advocates largely deny the need for
undeniable benefits, has its limits. society or culture in a given historical
period. ... Boundaries within CAM and such testing."
There are a whole host of diseases
between the CAM domain and the
and disorders for which it can offer domain of the dominant system are not Angell M, Kassirer JP. N. Engl. J. Med.,
no cure or respite. Patients are always sharp or fixed." (The Institute of 1998. 339 (12): 839–41.
unable to accept this situation and, Medicine, 2005)
frequently, look for remedies in
other systems of Medicine,
collectively labeled as CAM - a plethora of choices
Complementary and Alternative
Medicine (CAM). To make sense of the many therapies ginkgo and echinacea, selenium, and
available, it might help to look at them in the glucosamine sulfate. Herbs and
Those seeking solutions in CAM broad categories that the National Institutes supplements can be taken as teas, oils,
will have to contend with a of Health uses for classification. syrups, powders, tablets or capsules.
profusion of choices; the range on
offer appears chaotic. There is no Healing systems: complete sets of theories Manipulation and touch: use of human
single point from which directions and practices, not just a single practice or touch to move or manipulate a specific part
remedy, that center on a philosophy. of your body. They include:
can be obtained.
Examples of complementary and alternative * Chiropractic and spinal manipulation
medicine healing systems include: * Massage
In an era where scientific validation * Ayurveda * Other types of manipulation and touch
is the unnegotiable bar for usage in * Homeopathy therapies, such as osteopathy, craniosacral
clinical practice - evidence based * Naturopathy therapy and acupressure.
Medicine as it is referred to - the * Ancient medicines: Chinese, Asian, Pacific
vast majority of CAM treatments Islander, American Indian and Tibetan Energy therapies: those that believe an
on offer are unproven. What is practices. invisible energy force flows through your
body, and when this energy flow is blocked
more, side effects and harm are
Mind-body connections: techniques that or unbalanced illness ocurs. Unblocking or
poorly documented. Many, if not strengthen the communication between re-balancing the energy force is the goal of
most, practitioners have not gone mind and body. Examples include: these therapies. Proponents of
through a formal process of * Meditation acupuncture, for instance, say that the
training and certification. Large * Yoga insertion of needles into points along
numbers are nothing more than * Biofeedback energy pathways (meridians) in the body
quacks. * Prayer restores natural energy. Energy therapies
* Hypnosis include:
* Relaxation and art therapies, such as * Acupuncture
The patient who seeks remedies in
poetry, music and dance. * Therapeutic touch
CAM has to sail carefully through * Reiki
essentially uncharted seas. Dietary supplements and herbal * Magnet therapy
remedies: treatments that use ingredients * Polarity therapy
found in nature. Examples include ginseng, * Light therapy.

"But, it works" Making a choice of CAM to use for a specific condition is not an
easy task. For any given condition, there are dozens of
No consensus
Scams and health fraud options.

The placebo effect

Much more at:

© Dr Arjun Rajagopalan
29 November 2008

Complementary and alternate explanations


It is hard to counter a person who months, but it was only when she started on homeopathy that
affirms that they have been witness to she got better". The fact that the poor infantry slaved away for
"Did you hear the efficacy of CAM, either personally six months is forgotten in the glamour of magic.
how ..." or in someone closely known. We are
so conditioned by the adage that Original diagnosis may be wrong: Bandolier has highlighted
seeing is believing that we refuse to the difficulty of diagnosis. If the diagnosis is wrong, then
concede that anecdotal reports are not miraculous cures are less miraculous.
scientific evidence. There are several
explanations for these episodes. Mood improvement or cure?: Alternative healers often have
much more time to spend with their patient than a harassed GP
Many diseases are self-limiting: loaded down with kilograms of guidelines and tight prescribing
The old saying is that a cold will go away in a week or in seven budgets. Is it any wonder that alternative healers can make
days if you treat it. Determining whether an intervention has patients feel better? That mood change is sometimes seen as the
made a difference is therefore difficult. Unless rigorous study cure.
methods are applied, an apparent benefit cannot be ascribed to
the intervention or the natural course of the disease. Psychological investment in alternatives - self-fulfilling
prophesies: Alternative healing can be as simple as some
Many diseases are cyclical: Allergies, multiple sclerosis, herbal remedy bought from a shop. Sometimes it can involve
arthritis and gastrointestinal problems like irritable bowel huge amounts of time, massive involvement of the family, and
syndrome all have their ups and downs. Sufferers may seek an intense psychological investment in believing that something
therapy on a down, so that when an up comes that has to be due (anything) will work. It is not surprising, then, that many people
to the therapy, doesn't it. Again, only rigorous study design find some redeeming value in the treatment.
combats this.
(From Bandolier -
Placebo effect: Both the above contribute to what is called a http://www.jr2.ox.ac.uk/bandolier/band71/b71-2.html)
placebo effect. It can be seen as the natural course of things. For
instance, some people need no pain relief after surgery, making a
pre-emptive intervention which claims to reduce pain after ... when it comes to human motivation I am working blind.
surgery a sure win. There will always be some people publicly to I can only guess why most people seem to prefer the
declaim its value. Natural "placebo" rates depend on what the unproven to the proven, the anecdotal to the rigorously
problem is and what the benefit is. There will always be some demonstrated, and the so-called natural to the scientific.
people who benefit without an intervention.
John Diamond, Snake Oil and other Preoccupations
Bets are "hedged": "My auntie was under the doctor for six

The placebo effect


Navigating the minefield of the internet
Faced with the profusion of choices Cure-alls: Claims that the product Placebos - "sugar pills" - can
and the lack of a single, reliable can treat a wide range of provide relief from symptoms
point of entry to CAM, patients symptoms, or cure or prevent a of illness more often than can
most often turn to the internet to number of diseases. No single be explained on the basis of
find answers. Their searches will product can do all this. chance or random
throw up an even larger range of occurrence. Good science,
possibilities, mostly quackery and Anecdotal evidence: Testimonials therefore, demands that trials
some outright frauds. are no substitute for solid scientific of drug effectiveness have to
documentation. be pitched against a placebo
Opportunists abound on the and shown to be significantly more effective.
internet and often target people False accusations: The purveyor Placebo-controlled trials are the cornerstone of
who are overweight or who have of the product accuses the drug research.
medical conditions for which there government or a medical
is no cure: multiple sclerosis, profession of suppressing Research with tools to image the brain as it is
diabetes, Alzheimer's disease, important information about their working (dynamic imaging) strengthens the
cancer, HIV/AIDS and arthritis. product's benefits. connection between the placebo effect and the
Remember: if it sounds too good to anticipation of reward. In simple words,
be true, it probably is. Source: MayoClinic.com external motives will enhance the benefit of
http://www.mayoclinic.com/health/altern placebos. It is intriguing to note that the
The following warning signs could ative-medicine/SA00078 strength of the placebo response depended on
tip you off to scams and fraudulent the intensity with which the person believed
sites: that he or she would benefit.

Red flag words: Words such as The "nocebo" - placebo's dark twin
"satisfaction guaranteed," "miracle
cure" or "new discovery." Expecting to feel ill can bring illness on in
some instances, particularly when stress is
Pseudomedical jargon: Terms involved - the "nocebo effect". In one 1960s
such as "purify," "detoxify" and test, when hospital patients were given sugar
"energize" may sound impressive water and told it would make them vomit,
but are generally used to cover up 80% of them did. If you are inclined toward
a lack of scientific proof. health anxiety, reading up on your malady or
medication on the Internet can fuel your fears.

© Dr Arjun Rajagopalan

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