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Kultur Dokumente
Icon
Use red Pegasus design surrounded by black outline.
Color
When possible, print four-color process. (See Lorem Consectetuer
Production section of this site.) The top rectangle is Sed Veniam NE
NEW
SuperSyn
Super
Anti-W
Syn
Anti-Wear
TM
ear TTechnology
echnology
www.[brand].com
reverses from colored rectangles. Cropped “o” prints
ExxonMobil red. Print lock-up in full color. 10W
0W-3
-30
Higher-M
-Mileage
Vehicle
e Formula
F
Fullyy Synthetic
Sy
Motorr Oil
O
Layout
Layout is based on a three-column grid. Image and Design shown is for example only — not actual layout.
text areas are flexible along grid increments. Cropped
red “o” placement may be adjusted.
Layout
Layout is based on a three-column grid. Size and
placement of image and text are flexible along grid
increments. Cropped red ‘o’ placement may be
adjusted.
Icon
Use red Pegasus design surrounded by black
outline.
Color
When possible, print four-color process. (See
Production section of this site.) The top rectangle is
ExxonMobil blue, lower rectangles are blue and
black. Type reverses from colored rectangles. NEW
SuperSyn
SuperSyn
Anti-Wear
Anti-W
TM
ear TTechnology
echnology
Layout
www.[brand].com
Layout is based on a three-column grid. Size and
placement of image and text areas are flexible along
grid increments. Cropped red “o” placement may be
adjusted. Designs shown are for example only —
not actual layout.
Type specifications are minimum size. Size may
increase depending on amount of content. Typeset
any product names in text; do not use product logos.
Single- or multiple-product photography is required Photography Legal
and is in recommended size and placement. Use four-color imagery from advertising, when Customize web address to local product brand website. If
White borders may be larger, but not smaller than possible. Mobil imagery should emphasize one does not exist, omit web address. Inclusion of trademark
proportion shown. Cropped “o” may not bleed into performance through subjects depicting a driver’s and copyright information is recommended but not required.
white border. Web address appears flush left in relationship with their vehicle. When showing
vehicles, crop into a portion of the image to avoid Typography
ExxonMobil blue block. The height of the Pegasus
focusing on automobile type. Headline Helvetica Bold UC/lc
icon, head to hoof, is equal to an “M” height. Center
Promotional Offer Helvetica Light lnitial cap
align icon to lock-up. Make sure there is adequate Single- or multiple-product photography should be Web Address Helvetica Black Lower case
clear space of one-half the diameter of the black four color, silhouetted and in focus.
outline around the icon. Be sure to allow adequate Type specifications must be maintained. Sizes vary
clear space of an “M” height around the lock-up. depending on amount of content.
Branding Guidelines
Layout
Layout is based on a three-column grid. Size and
placement of image and text are flexible along grid
increments. Cropped red ‘o’ placement may be
Dolor consectetuer
adjusted. adipiscing lorem 10W-
W-30
30
ipsum veniam erat! 5L
www.[brand].com
the recommended size and placement.