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Branding Guidelines

Passenger Vehicle Lubricants


Communications System > Guidelines & Templates

Mobil Horizontal Banner


Logotype/tagline lock-up
The lock-up consists of the Mobil logotype and
tagline. The tagline may be accessed from the
Branding Elements section. Do not alter artwork
provided — other than scaling to your application.

Icon
Use red Pegasus design surrounded by black outline.

Color
When possible, print four-color process. (See Lorem Consectetuer
Production section of this site.) The top rectangle is Sed Veniam NE
NEW
SuperSyn
Super
Anti-W
Syn
Anti-Wear
TM

ear TTechnology
echnology

ExxonMobil blue, lower rectangle is black. Type


¤

www.[brand].com
reverses from colored rectangles. Cropped “o” prints
ExxonMobil red. Print lock-up in full color. 10W
0W-3
-30
Higher-M
-Mileage
Vehicle
e Formula
F
Fullyy Synthetic
Sy
Motorr Oil
O

Layout
Layout is based on a three-column grid. Image and Design shown is for example only — not actual layout.
text areas are flexible along grid increments. Cropped
red “o” placement may be adjusted.

Typeset any product names in text; do not use product


logos. Single- or multiple-product photography is
required and is in recommended size and placement.

White borders may be larger, but not smaller than


proportion shown. Cropped “o” may not bleed into
white border. Web address appears flush left in
ExxonMobil blue block. The height of the Pegasus Photography Legal
icon, head to hoof, is equal to an “M” height. Center Use four-color imagery from advertising, when Customize web address to local product brand website.
align icon to lock-up. Make sure there is adequate possible. Mobil imagery should emphasize If one does not exist, omit web address. Inclusion of
clear space of one-half the diameter of the black performance through subjects depicting a driver’s trademark and copyright information is recommended but
outline around the icon. Be sure to allow adequate relationship with their vehicle. When showing not required.
clear space of an “M” height around the lock-up. vehicles, crop into a portion of the image to avoid
focusing on automobile type. Typography
Headline Helvetica Bold UC/lc
Single- or multiple-product photography should Web Address Helvetica Black Lower case
be four color, silhouetted and in focus.
Type specifications must be maintained. Sizes vary
depending on amount of content.
Branding Guidelines

Passenger Vehicle Lubricants


Communications System > Examples

Mobil 1 Horizontal Banner


Lock-up
Use the Mobil 1 lock-up in full color. Do not alter
artwork provided — other than scaling to your
application.
Lorem Consectetuer
Color Sed Veniam
When possible, print four-color process, plus
www.[brand].com
Pantone® 877 silver in the top rectangle and in
black-and-white image highlights. (See Production
section of this site.) Bottom rectangle is 10W-300
10W-3
5L
807008/J1

ExxonMobil blue. Type reverses from colored


rectangles. Headline reverses from silver rectangle.
As an option, headline may print black over silver Designs shown are for example only — not actual layouts.
rectangle. Cropped ‘o’ prints ExxonMobil red. Lock-
up prints full color.

Layout
Layout is based on a three-column grid. Size and
placement of image and text are flexible along grid
increments. Cropped red ‘o’ placement may be
adjusted.

Single-product photography is required and is in


the recommended size and placement.

White border at bottom may be larger, but not


smaller than proportion shown. The lock-up is
placed in the lower right. Be sure to allow adequate Photography Legal
clear space of an ‘M’ height around the lock-up. Use black-and-white photography — except for Customize web address to local sub-brand website. If one
Cropped ‘o’ may not bleed into white border. Web racing imagery, which may be four color. With black does not exist, omit web address. Inclusion of trademark and
address appears flush left with headline in and white, when possible, create silver highlights copyright information is recommended but not required.
ExxonMobil blue block. with Pantone® 877 by reproducing in duotone or
quadtone. Mobil 1 imagery should emphasize Typography
superior performance through subjects depicting Headline Helvetica Bold UC/lc
speed, racing, engine components, etc. When Web Address Helvetica Black Lower case
showing vehicles, crop into a portion of the image
Type sizes will vary depending on amount of content.
to avoid focusing on automobile type.

Product photography should be four color, silhouetted


and in focus. Ensure that there is enough contrast
between the bottle and background photography.
Branding Guidelines

Passenger Vehicle Lubricants


Communications System > Guidelines & Templates

Mobil Vertical Banner


Logotype/tagline lock-up
Lorem veniam. Sed consect.
Dolor aliquam erat.
The lock-up consists of the Mobil logotype and
tagline. The tagline may be accessed from the
Branding Elements section. Do not alter artwork
provided — other than scaling to your application.

Icon
Use red Pegasus design surrounded by black
outline.

Color
When possible, print four-color process. (See
Production section of this site.) The top rectangle is
ExxonMobil blue, lower rectangles are blue and
black. Type reverses from colored rectangles. NEW
SuperSyn
SuperSyn
Anti-Wear
Anti-W
TM

ear TTechnology
echnology

Cropped “o” prints ExxonMobil red. Print lock-up


in full color. Dolor consectetuer
adipiscing lorem 10W
0W-3
-30

ipsum veniam erat!


Higher-M
-Mileage
Vehicle
e Formula
F
Fully Synthetic
Motor Oil

Layout
www.[brand].com
Layout is based on a three-column grid. Size and
placement of image and text areas are flexible along
grid increments. Cropped red “o” placement may be
adjusted. Designs shown are for example only —
not actual layout.
Type specifications are minimum size. Size may
increase depending on amount of content. Typeset
any product names in text; do not use product logos.
Single- or multiple-product photography is required Photography Legal
and is in recommended size and placement. Use four-color imagery from advertising, when Customize web address to local product brand website. If
White borders may be larger, but not smaller than possible. Mobil imagery should emphasize one does not exist, omit web address. Inclusion of trademark
proportion shown. Cropped “o” may not bleed into performance through subjects depicting a driver’s and copyright information is recommended but not required.
white border. Web address appears flush left in relationship with their vehicle. When showing
vehicles, crop into a portion of the image to avoid Typography
ExxonMobil blue block. The height of the Pegasus
focusing on automobile type. Headline Helvetica Bold UC/lc
icon, head to hoof, is equal to an “M” height. Center
Promotional Offer Helvetica Light lnitial cap
align icon to lock-up. Make sure there is adequate Single- or multiple-product photography should be Web Address Helvetica Black Lower case
clear space of one-half the diameter of the black four color, silhouetted and in focus.
outline around the icon. Be sure to allow adequate Type specifications must be maintained. Sizes vary
clear space of an “M” height around the lock-up. depending on amount of content.
Branding Guidelines

Passenger Vehicle Lubricants


Communications System > Examples

Mobil 1 Vertical Banner


Lock-up
Designs shown are for example only — not actual layouts.
Use the Mobil 1 lock-up in full color. Do not alter
artwork provided — other than scaling to your Lorem veniam. Sed consect.
application. Dolor aliquam erat.
Color
When possible, print four-color process, plus
Pantone® 877 silver in the top rectangle and in
black-and-white image highlights. (See Production
section of this site.) Bottom rectangles are black
and ExxonMobil blue. Type reverses from colored
rectangles. As an option, headline may print black
over silver rectangle. Cropped ‘o’ prints ExxonMobil
red. Lock-up prints full color.

Layout
Layout is based on a three-column grid. Size and
placement of image and text are flexible along grid
increments. Cropped red ‘o’ placement may be
Dolor consectetuer
adjusted. adipiscing lorem 10W-
W-30
30
ipsum veniam erat! 5L

Single-product photography is required and is in


807008/J1

www.[brand].com
the recommended size and placement.

White border at bottom may be larger, but not


smaller than proportion shown. The lock-up is
placed in the lower right. Be sure to allow adequate
clear space of an ‘M’ height around the lock-up. Photography Legal
Cropped ‘o’ may not bleed into white border. Web Use black-and-white photography — except for Customize web address to local sub-brand website. If one
address appears flush left with promotional text in racing imagery, which may be four color. With black does not exist, omit web address. Inclusion of trademark and
ExxonMobil blue block. and white, when possible, create silver highlights copyright information is recommended but not required.
with Pantone® 877 by reproducing in duotone or
quadtone. Mobil 1 imagery should emphasize Typography
superior performance through subjects depicting Headline Helvetica Bold UC/lc
speed, racing, engine components, etc. When Promotional Offer Helvetica Light Initial Cap
showing vehicles, crop into a portion of the image Web Address Helvetica Black Lower case
to avoid focusing on automobile type.
Type sizes will vary depending on amount of content.
Product photography should be four color, silhouetted
and in focus. Ensure that there is enough contrast
between the bottle and background photography.