TL111 INDEPENDENT TOURS ASSIGNMENT

Name: Gauravkumar Patel Rahul Rahul Student #:000287895 (G) 000289381(R) Project Theme: Wine-tasting Tour Destination: The Barossa Valley Wine Tour Australia. Instructor: Mrs. Shirley Neilson Date of Project: 27th March, 2012
DATE: ___________ SIGNATURE: ___________

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ACKNOWLEDGEMENT

This is Theme Tour Research Project is submitted for the partial fulfillment for the award of Tourism and Travel Diploma of Mohawk College of Applied Arts and Technology, Hamilton, Canada.

This Future Tour study is an outcome of initiative undertaken by us under guidance of Mrs. Shirley Neilson the Faculty and Instructor of Mohawk College whose able supervision helped incompletion of our present work. We express sincere gratitude to her for encouragement in completion of this future tour analysis.

We also record thanks to our parents, friends and project guide Mrs. Shirley Neilson for their involvement in many ways during the preparation of this study.

Once again thanking all the good selves with gratitude. GAURAVKUMAR PATEL RAHUL RAHUL STUDENT 1ST SEMESTER, TOURISM AND TRAVEL DIPLOMA MOHAWK COLLEGE

DATE: ___________

SIGNATURE: __________________

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DESTINATION: Name: The Barossa Valley City: Adelaide Region: South Australia Country: Australia

Description: Region o South Australia has 16 distinct wine regions. Two or more wine regions are often grouped together. Its almost as if it was designed to make it easy for tourists to do a grand winery tour! o Almost all areas of this region are farming for grapes, berries, and tropical fruits. Mostly grapes yards and vineries have most settled farming business in South Australia Region.

o People celebrate cultural and regional events and activities on their occasional days.

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 City - Adelaide o Australias most loveable wine city o Also known as Capital City of Vineries of Australia o One Million Population o Home of National Wine Centre of Australia o Moderate Weather throughout the year up to 16 to 26 degree Celsius. o Very Popular for Local Food, Drink and Cultural Activities and Festivals. o The world-class convention facilities also make Adelaide a great place to do business. o Australias most sustainable city, every possible transport facilities to reach till the hills and vineries. o Accommodation and dining with luxurious and budget hotels as well as authentic cuisine restaurants are situated around the city. o Barossa and Clare valley are major tourist attractions in terms of multiple wine tasting tours. o Adelaide central market is very popular for fruits, berries, meats, vegetables, grapes and shirazwhich is world famous wine grape available here.

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 THE BAROSSA VALLEY o Europeans had started farming here many years ago; they found this place for best grape production area. o The Barossa has a rich food and wine culture that is reflected in its premium wine production. o Specialty in food products which include artisan cheese and breads, unique smoked and cured meats. o One of the world's top 10 wine destinations was announced in 2009. o People from all over world come to visit to experience here great premium wine, fabulous food, heritage architecture and warm friendly community. o Climatic condition stays very clear throughout the year. o Vineyard fields are so much suitable for growth of grapes in different variety. o Most wine traders have invested here for wine product and Barossas Unique and Famous wine type Shiraz.

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 MAIN WINE FESTIVALS IN BAROSSA Festivals Adelaide Fringe Festival: - The Fringe is an openaccess event celebrated in Barossa. Anyone can register in the categories cabaret, comedy, circus, dance, events, film, music, theatre and visual arts. Different wine shopping and tasting are recommended during this festival at special prices for locals as well as tourist people. Natuzzi the Parade Food Wine and Music Festival: This festival is organized by wine traders and hoteliers for sales-promotion purpose for delicious gourmet foods and more than 100 types of wines. People can taste food and wine with the compliment of different music concerts. It happens in every February month for more than 5 days. WHY BAROSSA IS GOOD FOR TOURISTS?
Barossa is having broad range of distinctive and traditional venues. The region has fabulous modern resorts, traditional self-contained bed and breakfast cottages as well as motels, hotels and caravan parks.so we would be enjoying our tour in fully relaxed and comfortable environment. Moreover the world famous vineries are here to visit in Barossa as our main target of touring.

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THEME EXPLANATION
We have selected wine tasting theme tour, because we both are students from hospitality industry by our previous study background, especially we have specialized in food and beverage division. So this theme tour would be great experience to explore our skills and knowledge about different wine types and its taste. This is the main reason why we have chosen our future tour. Moreover, Barossa is best place for business tourism, organizing meeting, exhibition, conferences; the Barossa offers a wealth of authentic and inspiring experiences for any business function.

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Target Market Explanation

As per our knowledge in management, we would say that target market can defined based on various types, may be it can be related to the particular product selling of region or may be it can be targeted based on visitors age, gender, job profile and main purpose of visit on that place. So we have defined both here. Basically we have selected two elements for target market in terms of Business within the destination and Selling of popular and specified products of Barossa. 1) BUSINESS WITHIN THE DESTINATION Destination is mainly for Business traveler. They would be the first prior Tourists in fulfillment of target market goal. Because Barossa is best business tourism place and it can provide facilities for any size of groups and people, but mostly Business travelers would be here main objective for target market. Our strategy in the Plan is based on having clearly defined that Business traveler will visit the region given the likelihood that they will become repeat visitors to the region and on the nature and level their expenditure on tourism related items along with completion of their main business purpose and events in Barossa. 2) POPULAR PRODUCT SELLING Generally, Barossa is world famous for its multiple types of wines, but as we have specified earlier in destination detail that Shiraz is main Wine type and a product which is main target market goal in terms of bringing more wine traders and companies. The main product must be specified for targeting customers or traders. Not only it is only for wine traders but the tourists who are wine lovers and professional wine taster will obvious our target towards specified popular Shiraz.

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DATE SELECTION AND EXPLANATION Barossa is having very clear weather throughout the year; we can recommend any time and any month for visiting this place. But, as per our theme tour destination, autumn will be the best season for tasting the wines. Because wines are taken out from fermentation process, so we would taste distinct and freshest wine on tongue. Another reason is selecting autumn would more comfortable for leisure tourists and children as they would be enjoying crush festival vintage festival in autumn.

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THEME ACTIVITY DESCRIPTION AND EXPLANATION There are so many activities to do while we are in Barossa as a tourist such as Wine tasting events and festivals, gourmet food making competition between local and international tourist; yes this is unique activity. But, as we are on theme tour of wine tasting, so we would be selecting the best wineries for wine tasting. GRANT BURGE- BAROSSA

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GRANT BURGE- BAROSSA Grant Burge is a fifth-generation Barossa Vigneron. Throughout his career, Grant has been one of the most respected and innovative forces in the Australian wine industry. Grant Burge Wines was formed in 1988 by Grant and his wife Helen, and is located in the heart of the Barossa Valley on the banks of Jacobs Creek and is still proudly family owned. Continuing the family tradition, Grant and Helen have now brought the sixth generation into the fold. SPECIAL WINES TO TASTE Meshach Shiraz Shadrach Cabernet Sauvignon Balthasar Shiraz Pinot Noir Chardonnay NV There are so many other wines which are also available to taste and buy, but above listed are famous throughout the Barossa region, they all are vintage, distinct and authentic wine types. OTHER ACTIVITY AT GRANT BURGE- BAROSSA WINE SHOW: - Presentation of vintage collection. VODCASTS: - Presentation of New Released Vintage Wine. TOURIST SEMINAR: - Orientation and history of Barossa Valley. VISIT OF SELF-VINEYARD FOOD AND DINE AT PLACE

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Tourist: Can enjoy mountain valley rides via local jeep. Gourmet food tasting at multiple choices of restaurants. Visit of Barossa Nature Park & Kangaroo Island which is nearer places to visit. Adelaide City Museum, Archeological House, Bradman Sports Centre, these are other beautiful option for tourists to visit while in Barossa Wine Tour. WHY GRANT BURGE IS BEST? Barossa is full of different vineyards, wine tasting stores, big vineries and many more other estates which all are offering wine tasting facility to tourists at Barossa Valley. But after taking references, we found Grant burge is very suitable and best wine tasting place for tourists. WHY? First, it is located on very comfort place where every traveler can reach via private or public transportation. Secondly, it is available in all season while many others are closed in spring. Third thing which we found is Collection of Vintage Best Wines. Very old ageing and maturation processed wine. Fourth good thing about it is that Grant Burge is having their own wine club membership for tourists; it will give travelers some free mailing service of wine during their stay in all over Australia. They allow tourists for visit of their self-vineries and vineyards. Overseas gift ordering instantly for tourists. And very affordable to highest priced wines are available so every tourist is welcomed here.

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HOTEL DETAILS AND COSTS Crowne Plaza Adelaide

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DETAIL: Crowne Plaza is One of the Famous Hotel Group. Located in the heart of the city on Hindmarsh Square, the hotel is the perfect base for discovering the best that the city has to offer. Barossa valley is just an hour from hotel. Hotel provides high standard of services and accommodation. The beautiful view of Adelaide city from hotel rooms.

FEATURES AND SERVICE: 24 hour Reception Bar Cafe Conference/Convention Facilities Cab Service Gymnasium Interconnecting rooms Non Smoking Floor Restaurant - Licensed Room Service Safety deposit Service Sauna & Spa Swimming Pool Heated & Indoor Wireless Internet Access

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MAJOR ROOM RATE:

Type of Room Date Double Occupancy Rate Single Night King Bed Superior King Bed Deluxe Corner Deluxe Superior NonSmoking 03/14/2012 $172.00 AUD 03/14/2012 $193.00 AUD 03/14/2012 $214.00 AUD 03/14/2012 $172.00 AUD 2 Person Rate Rate Including Tax 1.5%Service Charge For 1 Night $174.58 AUD $195.89 AUD $217.21 AUD $174.58 AUD Rate Including Tax 1.5%Service Charge For 5 Nights $872.90 AUD $979.45 AUD $1086.05 AUD $872.90 AUD

Rates for 5 Nights $860 AUD $965 AUD $1070 AUD $860 AUD

Service Charge 1.05% So if we would like to select King Bed Deluxe Room for Our Stay. COST FOR SINGLE DAY FOR DOUBLE OCCUPANCY RATE $193*1.5% = $2.89 AUD $193 + $2.89 = $195.89 AUD So, $195.89 is Total Price of Single Day Double Occupancy Rate for King Bed Deluxe Room So, For 5 night Rate would be $195.89 * 5 = $979.45 AUD ROOM DESCRIPTION: King Bed Deluxe Room: A HOME TYPE 34 SQ METRE ROOM DECORATED IN A CONTEMPORARY STYLE WITH NEUTRAL TONES WITH MINIBAR INCLUDED FREE MOVIES OR SATELLITE CHANNELS ON TV WIRELESS INTERNET IS PROVIDED TO HELP GUESTS KEEP UP TO DATE WITH THE OFFICE.

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RESTAURANT RECOMMENDATION Restaurant Name: The Louise- Appellation Venue: Barossa Valley Interest: Dinner Why We Have Chosen ? It is ideally located on top of gentle hill with sweeping vistas across thousands of acres of verdant vineyards; The Louise offers Variety of food and wine. It is counted under one of top 50 restaurants in Australia which tells us the quality and standards of the services. We found location for dinner very romantic and lovely for Travelers. The food and wine are served with Special Menu Prepared by Chef at every single dinner differently. Just half an hour from Adelaide city, so we can get back to our place at hotel after dinner easily.

Why is it Special?
Famous for the finest food, wine and culinary tourism. Also provides stay for couples, old persons for limited time while they are coming for dines. Appellation at the Louise is so much popular slogan in Barossa Valley; it has been listed restaurant of the year three times. South Australias authentic and multicuisine restaurants have specialized service standards and quality food service. All credit goes to Chef Marc

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Gift Suggestion I would purchase Hand-made wooden- wine bottle and bottle stopper for representing my tour memory forever. This is wooden wine contained bottle, but it is specially made from oak wood it is been sold to the tourists for just remembrances of wine-tasting tour. Especially wood wine stopper will be my keychain. However gifts are not so much costly but they will remember us the wine tour forever. One more gourmet gift will be famous Australian lollis and chocolates from Adelaide city.

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BIBLIOGRAPHY:

1) www.barossa.com- the official site for Barossa valley. 2) Google Images websites for Photos. 3) Crownplaza.com for information of rooms and rates. 4) Thelouise.com.au for restaurant reference.

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