Beruflich Dokumente
Kultur Dokumente
Project
Impact Intensification Map: How will new user behaviour patterns affect
the way that product/brands/services are encountered?
Phase 1: Discovery 01
2. Technology Possibility
Phase 1: Discovery 02
3. Opportunity
Market Maximization Map: What external factors will affect the size and
shape of new markets?
Phase 1: Discovery 03
Phase 1: Discovery
4. Insights Explaining new opportunities by revealing insights
Phase 1: Discovery 04
Phase 1: Discovery
4. Insights Explaining new opportunities by revealing insights
Phase 1: Discovery 05
Phase 1: Discovery
4. Insights Explaining new opportunities by revealing insights
Phase 1: Discovery 06
Phase 1: Discovery
4. Insights Explaining new opportunities by revealing insights
Phase 1: Discovery 07
Phase 1: Discovery
4. Insights Explaining new opportunities by revealing insights
TRENDS: Human-Tech
Aware Products
In the terms of Kim Vicente, technology needs to be
Services that respond to developed for humans, not for its own sake. Currently, we
see that implemented in services that infer our emotional
trigger words
state and that target us based on “trigger words”
(YouTube / Google ads)
Phase 1: Discovery 08
Phase 1: Discovery
4. Insights Explaining new opportunities by revealing insights
Phase 1: Discovery 09
Phase 2:
Expansion Report
Scenarios of Possible Experiences
“... Yeah...”
ALLIANCES:
“I see. In that case, being that it was such an old couch
IKEA to begin with, might I suggest you just buy a new one? I
Google Earth know IKEA is having a ‘living room event’ this weekend”
“I don’t know, I really hate this couch anyway but I’m not
Google Maps exactly looking to spend a lot on furniture right now”
Google
“Oh, I know, but look at this one for example (pulls an
image and description from the IKEA website), it’s a much
better colour for this room, can be turned into a tempo-
rary bed and has spill-proof fabric. $150 this weekend”
“Whoa!, that sounds good—“
Phase 2: Expansion 1
Phase 2 : Expansion Report.
Scenario 01 Summary of possible experiences
TRENDS:
“Sounds like a plan, add it to my schedule please”
Go-to Object “Done!”
Human - Tech
Portable, connected and
able
DISCLOSURE:
The Pal
Emotion-recognition
Information Analysis
(personality traits)
ALLIANCES:
IKEA
Google Earth
Google Maps
Google
Phase 2: Expansion 2
Phase 2 : Expansion Report.
Scenario 02 Summary of possible experiences
ALLIANCES: “Hang on… yeah, it’s still there. Do you feel like
reminiscing over a couple of drinks?”
Google Earth
“Sure”
Google Maps
Google “Alright!”
Phase 2: Expansion 3
Phase 2 : Expansion Report.
Scenario 03 Summary of possible experiences
Phase 2: Expansion 4
Phase 2 : Expansion Report.
Scenario 04 Summary of possible experiences
Phase 2: Expansion 5
Phase 2 : Expansion Report.
Scenario 04 Summary of possible experiences
Psyche Link
MindWeb
MindSync OS
ALLIANCES:
The Weather Network
Google Earth
Google Maps
Google
Phase 2: Expansion 6
Phase 2 : Expansion Report.
Scenario 05 Summary of possible experiences
Phase 2: Expansion 7
Phase 2 : Expansion Report.
Scenario 06 Summary of possible experiences
Phase 2: Expansion 8
Phase 2 : Expansion Report.
Scenario 06 Summary of possible experiences
ALLIANCES:
Google
Home Depot
Phase 2: Expansion 9
Phase 2 : Expansion Report.
Scenario 07 Summary of possible experiences
Phase 2: Expansion 10
Phase 2 : Expansion Report.
Scenario 08 Summary of possible experiences
Phase 2: Expansion 11
Phase 2 : Expansion Report.
Scenario 09 Summary of possible experiences
ALLIANCES: Because of his new emotional state, his lesson plan is up-
dated to accomodate his comprehension levels. Colours,
images and specific words and phrases are used in his
lesson plan to calm him down and allow him to focus on
the task at hand.
Phase 2: Expansion 12
Phase 2 : Expansion Report.
Scenario 10 Summary of possible experiences
Rita has been seeing Dr. Edwin for a couple of weeks now.
She’s been very quiet and he’s having trouble getting
her to open up about that night. Any attempt he makes
to bring it up she immediately changes the subject. He
sees how the pain is affecting her and only wants to help
her. No one should have to be deal with what she went
through by themselves. He activitates a new set of lens.
Slowly the visualization of Rita begins to take shape in
front of him. The visual formation shocks Dr. Edwin as he
slowly begins to see her emotions. He is able to see how
her emotions changed and developed that awful night
Phase 2: Expansion 13
Phase 2 : Expansion Report.
Scenario 10 Summary of possible experiences
TRENDS: and how they have manifested her current behaviour. She
may not be comfortable enough to communicate her
Human Tech emotions but the fact that Dr. Edwin can see what she is
Sharing Experiences and feeling will be more than enough to help him diagnose
Emotions and treat her. She will receive the right medication for her
and will no longer have to suffer the side effects from tak-
ing the wrong medication.
DISCLOSURE:
Emotional Network
Emotion recognition
Emotion-sensitive Lens
ALLIANCES:
Phase 2: Expansion 14
Phase 2 : Expansion Report.
Scenario 11 Summary of possible experiences
TRENDS:
Knowledge Utopia Virtual Environment therapy - Agora-
Portable, Connected and
phobic therapy excercise
Able
Sue walks through the park and speaks to the man on the
bridge, as she did last week.
“Come now” says Sue “ you know I felt just like you did at
first”.
“You did”?
Phase 2: Expansion 15
Phase 2 : Expansion Report.
Scenario 12 Summary of possible experiences
Phase 2: Expansion 16
Phase 2 : Expansion Report.
Scenario 13 Summary of possible experiences
Patrick ran onto the remains of the building after the first
team signalled him to do so. With his SOULSCAN turned
on, he started to scan the area for survivors. According
to the training, the SOULSCAN would assign a colour to
the emotional state of a person and then display it on the
headgear screen. As Patrick walked through the demol-
ished embassy, he started to see a weak hint of blue com-
ing from underneath. He approached further, increased
the SOULSCAN’s range by 10 and then he saw Hans’
emotional state, depicted in a deep blue. He signalled
the rescue team with the hydraulic tools behind him, and
moved on to wave in other teams to all the colour patches
he could see now on his screen.
Phase 2: Expansion 17
Phase 3:
Application
Designing New Experiences and Positioning the new Business Model
These trends are the ones that are the most present in
today’s society; they are already releasing behaviours in
the public, although they are not at the point of mass
market penetration yet.
Phase 3: Application 01
Market Phase 3: Application
Definition New Experiences and Business model
LifeSync:
bnkj
Diagram 1: The LifeSync manages your network
Phase 3: Application 02
Market Phase 3: Application
Definition New Experiences and Business model
Portable, Connected and The diagram also shows the different points at which this
Able product could be monetized. It could be monetized at
the point in which the user interacts with the object; so
charging per transaction, or it could be monetized per
transactions between the object and the network.
Phase 3: Application 03
Market Phase 3: Application
Definition New Experiences and Business model
TRENDS:
Dematerialization of Human
Interaction
Human Tech
Portable, Connected and
Able
Phase 3: Application 04
Market Phase 3: Application
Definition New Experiences and Business model
Phase 3: Application 05