DECLARATION

I do hereby declare that the project entitled INVERTORS PREFERENCES FOR ONLINE TRADING. This project report is being submitted as a partial fulfilment of the course Master of Business Administration from the Directorate of Distance Education, Swami Vivekanand Subharti University. The information given herein is purely the result of my survey and has not been copied or published earlier, neither has it been submitted elsewhere. The entire work has been done during the tenure of my training at Sharekhan, Hazratganj, Lucknow Branh.

ZAFAR ABBAS Roll No. MBA(2010-12)

PREFACE

The project has been initiated for the purpose of acquainting me with, right from the basics of the financial term used in the stock market, further up to gaining of in-depth knowledge of Demat account with respect to investment in share market.

This work is a detailed study of stock market and about the way in which investors invest. The initial phase of the project explains what I have learned about the company, their products and the functioning of the stock market.

The next phase was about the study of investment pattern for which a questionnaire is developed and a survey is conducted. At the same time I have tried to find out investors preferences for online trading.

ACKNOWLEDGEMENT

A summer project is a golden opportunity for learning and self-development. I consider myself very lucky and honoured to have so many wonderful people lead me through in completion of this project. I express my deepest and most sincere thanks to my (faculty member) and all my teachers of Directorate of Distance Education, Swami Vivekanand Subharti University. Who provided me there valuable time and information and I would like to express my gratitude to the Honourable Mr. and the entire Institute for giving me a platform to have this wonderful opportunity and being able to get a glimpse of the corporate world. During the course of my project, I had the food fortune of being guided by Mr. Qummeruddin[ Assistant-Manger], Sharekhan, Hazratganj, Lucknow Branch who with all his magnanimity supervised this project report through all its stages. I have benefited a great deal from his incisive analyses and erudite suggestions. I humbly acknowledge his congeniality. The atmosphere of learning organization that he has created along with his peers in Sharekhan has not only helped me but all the other trainees. Acknowledgements are also due to all the other staff in Sharekhan Ltd Branch for providing information at various point of the project, especially the discussions on the market, I would also like to thank all the respondents of questionnaire for their cooperation. And in the end I would like to say that it was a great experience working in this project. Last but not the least there were so many who shared valuable information that helped in the successful completion of this project.

ZAFAR ABBAS MBA (2010-2012) ROLL NO.

EXECUTIVE SUMMARY

1) COMPANY:- SHAREKHAN LTD. 2) PROJECT TITLE:- INVESTORS PREFERENCES FOR ONLINE TRADING. 3) SCOPE OF THE PROJECT The research has been conducted within the geographical area Lucknow City. I have targeted students, businessmen and other people. 4) Objective :- The objective behind conducting this project is as followed:a. Primary Objective: i. To find out the people who are willing to be agent fo Sharekhan Ltd. ii. To find potential customer of Sharekhan Ltd. who involved in trading activities and generate the business for Sharekhan Ltd. b. Secondary Objective: i. To know and understand the thinking and perception of different people about D-mat account and online trading account and Share market. ii. To see the interest of people for Sharekhan Ltd. iii. To create the image about Sharekhan financial product iv. Promotion of the product. For conduction the research the data was collected through1- Primary Data 2- Secondary Data Primary Data:- Primary data is the data which is actually collected from the field it is a fresh data which is not used by anybody. Primary data was collected using the following technique# Questionnaire Method # Direct Interview Method #Observation Method The main tool used was the questionnaire method. Further direct interview method, where face to face formal interview was taken. Lastly observation method was used continuously with the questionnaire method. Secondary Data:- It is the second hand data it used by the other person before we use it. This data has been published in magazine, News Paper and Websites.

LIST OF CONTENT
Frontis Page Title Page Certificate from Company Certificate from the Institute Declaration Acknowledgement Executive Summary List of Content

Section-A 1) Introduction a. What is Stock b. Market in India c. Instrument in secondary market d. Stock Exchange board of India(SEBI) e. What is Stock Exchange f. Stock Exchange in India g. BSE h. NSE i. Indian Stock Market j. Internet Trading in India 2) Company Profile a. About Sharekhan b. Mission and vision c. Objective of the company d. Depository Participants e. NSDL f. Product Offered g. Process of account opening h. Sharekhan Services i. Customer Services Triangle 1

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j. Surrender of Account k. Reason to choose Sharekhan 3) Financial System Overview a. Financial System- An overview b. Financial markets c. Markets components of capital market d. Primary & Secondary Market e. Account Opening 4) Organisation Structure a. Overall Organisation Structure b. Functions of Departments c. Marketing d. Accounts e. H.R. & Administration Section-B 5) Objective & Scope 6) SWOT Analysis 7) Research Methodology a. Defines the problem and research objective b. Developing research plan c. Data Source d. Research Approach e. Sampling f. Sampling Plan g. Statement of Problem Section-C 1) 2) 3) 4) 5) 6) Data Analysis Interpretation Finding & Observation Limitation Conclusion Suggestion & Recommendation 75 75 92 94 96 98 66 68 69 38

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Section-D 1) Bibliography 2) Annexure 100 101