COMPANY PROFILE

Bharti AirTel Company that Formulated on 7th July, 1995.Its a public limited company. Internationally, Bharti AirTel owns 3rd biggest mobile operator in Asia. Its a leading integrated telecom services giving by Bharti AirTel limited. Bharti AirTel Limited has grown successfully in partnership with various leading companies of the world -, Vodafone, Singapore Telecom, Warburg Pincus, and British Telecom. Bharti Airtel Ltd is one of the world's leading providers of telecommunication services with presence in 19 countries including India & South Asia and Africa.

The company is the largest wireless service provider in India, based on the number of customers. The company offers an integrated suite of telecom solutions to its enterprise customers, in addition to providing long distance connectivity both nationally and internationally. The Company also offers Digital TV and IPTV Services. All these services are rendered under a unifi ed brand 'airtel' either directly or through subsidiary companies. The company operates in four strategic business units, namely Mobile, Telemedia, Enterprise and Digital TV.

The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos.

The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under their subsidiary Bharti Infratel Ltd. Bharti Infratel Ltd own 42% of Indus Towers Ltd.

Bharti Infratel Ltd and Indus Towers Ltd are the largest passive infrastructure service providers for telecom services in India. Bharti Airtel Ltd was incorporated in the year 1995 with the name Bharti Tele-Ventures Ltd. The company was promoted by Bharti Telecom Ltd, a company incorporated under the laws of India.

The name of the company was changed from Bharti Tele-Ventures to Bharti Airtel Ltd with effect from April 24, 2006 in order to reflect their brand essence, objective and the nature of their business activities.

During the year 1995-96, the company launched mobile services under the brand name 'Airtel' for the first time in Delhi and Himachal Pradesh. During the year 1997-98, the company became the first private telecom operator to obtain a license to provide basic telephone services in the state of Madhya Pradesh.

They incorporated Bharti BT VSAT Ltd and Bharti BT Internet Ltd during the year. During the year 1999-2000, the company acquired JT Mobiles for providing cellular services operator in Punjab, Karnataka and Andhra Pradesh.. Prior to merger of Bharti Cellular Ltd with the company, Bharti Mobile Ltd operated in circles of Karnataka, Andhra Pradesh and Punjab merged with Bharti Cellular Ltd.

The company acquired an additional stake of 1% from Fouad M T Al Ghanim Trading & Cont Co Kuwait one of the shareholder of Bharti Hexacom Ltd. During the year, the company and Videsh Sanchar Nigam Ltd entered into an agreement to share the company's national long distance network for a period of 15 years for a consideration of Rs.5,000 million. They entered into a regional mobile services agreement with six other leading mobile operators, namely Globe Telecom, Philippines; Maxis, Malaysia; Optus, Australia; SingTel, Singapore; Taiwan Cellular Corporations, Taiwan and Talkomsel, Indonesia and formed a regional alliance, namely Bridge Alliance

BUSINESS DIVISIONS

Four Business Divisions are there:

1. GSM technology in India & Srilanka. 2. Total customers 11, 05, 11,416 in India. 3.13,62,464 outlets. 4. Network in 4, 34,795 towns and villages 83% coverage. 5.1million customers within six months of launch in Srilanka.

1. Provide broadband services, data and telephone services in 95 cities.

2. That arrounds.29, 28,254 customers.

1. Long distance wholesale voice and 1.1.3 million customers data services

PARTNERS

Network Equipment
Partners of Telemedia services and Long Distance Services

Equity Partner {Strategic}

Wipro, Tellabs, Cisco, Nokia, Siemens, Alcatel Lucent, ECI.

Partners of Information expertise

IBM

Customer services operation

IBM Daksh, Firstsource & Aegis, Hinduja T,Teleperformance, Mphasis,

Impartiality Partner

SingTel

VISION/MISSION OF BHARTI AIRTEL

"To provide global telecom services and delight customers

Loved by more customers Targeted by top talent Benchmarked by more businesses

We will meet the mobile communication needs of our customers through: Error- free service delivery Innovative products and services Cost efficiency

BHARTI GROUP OF COMPANIES

Bharti AirTel Limited Bharti Teletech Limited Bharti Del Monte India Pvt. Ltd Bharti Foundation Bharti AXA General Life Insurance Company Bharti Infratel

CORPORATE RESPONSIBILITY
Bharti Airtel limited promotes the employees to take judgment and devise the industry - relationship process between the public and surroundings. Corporate Social Responsibility in Bharti Airtel limited covers more public contact programs. This program is connecting the business of Bharti Airtel The spirit of Bhartis dedication to CSR is surrounded in the company Values, which curtail its warm seized idea. The ethics are:

Respond to the needs of customers Expectation and Good result From employees Progress the services resourcefully Visible and insightful in dealings with the shareholders

morals, equality and life form will be proper conference and going away from submissive and lawful necessities Esteem greetings given towards shareholders and the public. Developing the atmosphere

CSR way of life and pledge all through a three-split approach: Engage with shareholders Guarantee the policies and performs to the Shareholders Conducting programs for employees, and for the public. In Bharti Airtel Limited, each employee is aware to Corporate Social Responsibility issues and thus procedures are prejudiced.

SWOT ANALYSIS:
Environmental Analysis and informations of the organizations are separate into internal (strengths and weaknesses) and external issues (opportunities and threats). Once these issues concluded, SWOT investigation concludes what may support the firm to complete its objectives, and what difficulty should be overcome to complete the desired consequences.

STRENGTHS:

Price gain Present influential in superiority service Biggest sharing network Capability to continuously improvement Extremely skilled workers Commercial enthusiasm

Airtels improved fair play and advertise top.

WEAKNESSES:
Evidence integrity Price anxiety Call for Government sustain Responsiveness Vending and advertising

OPPORTUNITIES:

Maintain enthusiasm and dedication Airtels marketplace growing at other service contributor Accomplish superior worth service Mutual trade needs to be survey Little dispersion level in urban.

THREATS:
Overseas deal Global movement Need inclusive equality in telecom tariff Other rivalry

PEST ANALYSIS:
POLITICAL FACTORS:
In 1985 DOT (Department of telecommunication) was trustworthy to grow telecommunication Industries. Due to high taxes the tariff rate are more over high

earlier. At the moment it becomes little bit low due to permit fees with income sharing plan and extended the permit period from 10 years to 20 years. US$23 billion contract among South Africa's MTN and India's Bharti Airtel Limited which take place after the difficult scheme concerned much interference beginning from supporting leaders and unions.

ECONOMICAL FACTORS:
Earlier Inflation rates were higher. Singapore Telecommunications (SingTel) purchased additional 1.52% shares in Indias leading private telecom Bharti Airtel limited and will pay up to INR 3008.4 crore in three part payment collection more than 18 months. SingTel supposed, it has penetrated into a unconfirmed share pay for agreement with Bharti Group body to procure an further 7,30 thousands of issue shares in Bharti Telecom, a supporter company of Bharti AirTel. Bharti AirTel Limited holds approximately 45.3% of the share capital of Bharti telecom. As a result of the acquisition, SingTels efficient curiosity in Bharti Telecom will increase market share in growing mobile market

and has more than 110 million customers. Bharti Airtel Limited has standard economic growth and development of Indias economy registered a growth of 21%. (IANS) the price war in the telecom sector firm has in use of duty pay on Bharti Airtel Limited, which place a net turnover of INR.2, 209.8 crore (INR.22.098 crore/$479 lakh) for the section ended December 31, a modest 2.4 % rise from the year-ago period.

SOCIAL FACTORS:
Bharti Airtel Limited binds up with twitter in this year. Bharti Airtel Limited, the leading mobile carter in India, said it has attained a pact with Apple (AAPL) to vend the iPhone in the upcoming months, Bharti Airtel said it has put forward a bid to participate in the countrys 3G bandwidth public sale; winning bidders would be permitted to offer 3G services. Bharti Airtel selects long-term and contrarians funds are

believed to be collecting shares of telecom firm. Bharti Airtel, which registered 2.5 million downloads of mobile applications contained by 30 days to begin of its application stores, its possibly the first pointer that operators, and not handset makers, will drive this space in emerging markets. Fifty-year-old Mittal took over the charge from Harsh Pati Singhania after the conclusion of FICCIs 82nd Annual General Meeting (AGM) which was attended by Finance Minister Pranab Mukherjee. 1. Educate and Inspire 2. Support Talent to Bloom Scholarships and Mentorship 3. Public Health 4. Rural Empowerment 5. Disaster Relief 6. Cultural Connect - Be one with India's diversity

TECHNOLOGICAL FACTORS:
Bharti AirTel Limited provides roaming services and other value added services first time in India telecomm industry. Customer care services are efficient. Gateway of ecommerce, Bharti AirTel Limited Introduced the broadband services, extensive distance services, and internet services. Nokia Siemens will be expanding and upgrading the operator's 2.5G network to increase network capacity by 50 percent in eight service areas. Bharti Airtel Limited has started its Internet Protocol Television (IPTV) services, this service play a vital role in the country. Bharti AirTel Limited invest Rs 500 crore in network improvement and another Rs 100 crore in connected activities in the current economic in the North East region.

COMPETITORS FACTORS:
Bharti Airtel is such a unique outstanding private Limited, its having many competitors, there are

Telephone Line Operators

Cellular Phone Operators

BSNL

Vodafone Essar

MTNL

Aircel

Reliance Communications

Reliance (GSM & CDMA services)

Tata Teleservices

Tata Indcom

MTS

Uninor-Telenor

Idea, acquired 40.8% stake off spice communication at Rs 77.30a share for Rs 2,716 cores. There was a share swap in which spice share holder got 49 idea shares for every 100 spice shares held. Telenor unitech deal, Telenor is in the process of acquiring controlling the stake of 67.25% in unitech wireless via equity infusion. TTSL-DOCOMO Deal, 26 % shareholder in Tata Tele Services (TTSL), Japanese carrier NTT DOCOMO acquired.

GOVERMENTS REGULATIONS FACTORS:

Bharti Airtel Limited is awaiting 2G Spectrum in 10 circles. Under government telecom policy, all telecommunication Industries band to pay their License fees of 6 % to 10 % and another 2 % to 6 % of their annual revenues as spectrum charge. These mechanisms are not valid to internet service providers. Bharti AirTel announced that it wills set-up a new terrestrial cable network in the Himalayan Kingdom of Bhutan. The company signed a MoU to this effect with the Royal Government of Bhutan.

PRODUCTS
There are four different kinds of product in Airtel. There are

MOBILE Our seamless mobile network across 23 circles.

BROADBAND Speed upto16 mbps on Airtel Broadband.

DIGITAL

TV

FIXED LINE

the magic digital TV and a future entertainment.

telephone connection at your home.

Mobile includes some different product like 1. Pre-paid 2. Post-paid 3. Blackberry 4. Wireless 5. Hand held.

Value Added Services (VAS): VAS plays a vital role in AirTel Mobile Services. The different value added services provided by Airtel are Instantaneous sense of balance Enquiry (24X7) boost ups facilities Identification Caller line Hello Tunes & Ring Tones GPRS (General Packet Radio Service) Easy Postpaid invoice collection Company Solutions