OBJECTIVE OF STUDY

To study the taste and satisfaction level of customers at PIZZA hut. To study about PIZZA HUT as a brand in India. To study the working and functioning of PIZZA HUT in India and the world. To study customer satisfaction technique used by the company. To study factors affecting customer satisfaction of the company. To study bank charges charged by the bank for cash management. To study various services provided by company to the customers. To analyses and give suggestions to improve the customer satisfaction level. To do the SWOT analysis of PIZZA HUT

SCOPE OF STUDY

This study helps in knowing the satisfaction level of consumers.

Every effort has been taken by to make the project report complete in itself.

This report has been prepared after an in -depth Study of the companys main areas.

This report has been divided into sections and sub sections understanding.

for a

better

Research methodology

Research methodology is a way to systematically solve the research problem. The research methodology included various methods and techniques for conducting a research. Marketing Research is a systematic design, collection, analysis, and reporting of data and finding relevant solution to a specific marketing situation or problem. Sciences define research as the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in practice of an art. Research is thus, an original contribution to the existing stock of knowledge marketing for its advancement, the purpose of research is to discover answers to the questions through the application of scientific procedure. My research project has a specified framework for collecting the data in an effective manner. Such framework is called Research Design. The research process which was followed by me consisted following steps. Defining the problem & Research Objectives It is said, A problem well defined is half solved. The step is to define the project under study and deciding the research objective. The definition of problem includes study of customer satisfaction techniques used by the Pizza Hut.

Developing the Research Plan:

The second stage of research calls for developing the efficient plan for gathering the needed information. Designing a research plan calls for decision on the data sources, research approach, research instruments, and contacts methods. The research is descriptive in nature and is aimed at analyzing techniques used by the company for improving the customer satisfaction level.

The development of Research plan has the following Steps: a.) Data Sources Two types of data were taken into consideration i.e. Primary data and Secondary data. My major emphasis was on gathering the primary data. The secondary data has been used to make things more clear

1. Primary Data: Direct collection of data from the source of information, including personal interviewing from the General Manager in finance and other finance officers in the company etc. 2. Secondary Data: Indirect collection of data from sources containing past or recent information like, Annual Publications, Books, Newspaper and Magazines etc.

Research instrument
A questionnaire was constructed for my queries. A Questionnaire consisting of a set of questions was presented to respondents for their answers. a.) Sampling Plan The sampling plan calls for two decisions :1. Sampling unit: Who is to be interviewed? The target person must be defined that has to be interviewed. It is necessary so as to gather information so that person interviewed has full knowledge about the information. 2. Contact Methods Once the person to be interviewed is determined, the question is how the subject should be contracted i.e. by telephone, mail or personal interview. Here in this research, I have contacted the respondents through personal interviews.

Collecting the information

The collection of data is a tedious task. For conducting any sort of research data was needed. So for my research, there was plenty of primary data and for increasing the validity of information collected, some books, journals, pamphlets, information about the company were studied and taken into considerations. After this, I have collected the information from the respondents with the help of questionnaire. a.) Collection of Primary Data: Primary Data is the data collected from the original source. In my survey and study, there was optimum availability of primary data because every aspect was witnesses carefully at each point. Questionnaire and personal interviews were the main instruments, which were used for collecting primary data. b.) Collection of Secondary Data: Secondary Data is the one which has already been collected by someone else and some other person is using that information. The source of secondary data was, some related books and websites related to the company. The competent staff of the company helped me a lot in providing information about the company. c) Analyze the Information The next step is to extract the pertinent findings from the collected data. I have tabulated the collected data and developed frequency distributions. Thus the whole data was grouped aspect wise and was presented in tabular form. Thus, frequencies, comparison and percentages were prepared to Render impact of the study.

Presentation of findings:
This is the last and important step in the research process. The findings are presented in the form of graphs, pie charts, conclusions, suggestions and recommendations after data analysis.

RESEARCH DESIGN: THE RESEARCH DESIGN ADOPTED FOR THE PROJECT IS ANALYTICAL ANDDESCRIPTIVE IN NATURE.

SIZE OF SAMPLE: THE PRESENT STUDY WAS CONDUCTED ON A SAMPLE SIZE 100.SAMPLE WAS THE PEOPLE FROM EAST DELHI.

SAMPLING PROCEDURE: SIMPLE RANDOM SAMPLE AND CONVENIENCE SAMPLING METHOD HAS BEEN CHOOSEN.

DATA COLLECTION: PRIMARY SOURCE: QUESTIONNAIRE SECONDARY SOURCE: MAGAZINES NEWSPAPER

STATISTICAL TOOLS USED: PIE DIAGRAM

ANNEXURE

QUESTIONNAIRE
:- :-. :-. :-..

1) Name 2) Sex 3) Age 4) Occupation

Q1. Which one of them do you prefer the most? a) Pizza Hut b) Dominos c) Pizza corner

Q2. Whose ambience, hospitality do you find the most comforting and attractive? a) Pizza Hut b) Dominos c) Pizza corner

Q3. Who has the fastest delivery on time? a) Pizza Hut b) Dominos c) Pizza corner

Q4. Which one has a better variety, offers a better range of products (both veg and non veg) ? a) b) c) Pizza corner Pizza Hut Dominos

Q5. Which is ore affordable and offers value for price? a) b) c) Pizza Hut Dominos Pizza corner

Q6. Whose attire do you like the most? a) Pizza hut b) Dominos c) Pizza corner

Q7. Do you have to wait for long after you place your order at Pizza Hut ? a) yes, everytime b) no, never c) sometimes

Q8. Do you find the veg or non veg pizzas better? a) Veg b) non veg c) both

Q9. How do you find the dcor of Pizza Hut? a) Beautiful b) average c) Poor

Q10. what would you rate pizza hut out of 10? a) below b) between 5 and 8 d) above 8