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Featuring Speakers From:

The 17th Annual Seattle Conference on New Developments in


• Bingham McCutchen LLP
• Cobalt LLP



Federal Trade Commission
Frankfurt Kurnit Klein &
Selz PC
Technology Law
2008
Intel Corporation
• K&L Gates LLP
• Launchfire Interactive
• Lott & Friedland
• Microsoft Corporation New regulations, litigation trends and emerging markets
• Northwestern School of Law,
Lewis & Clark College
• Perkins Coie LLP
• RealNetworks, Inc.
• Riddell Williams P.S. December 11 & 12, 2008
• Seed Intellectual Property Seattle, Washington
Law Group PLLC
• Sun Microsystems, Inc. Washington State Convention and Trade Center
• The Lustigman Firm, P.C.
• United States District Court, Credits: WA CLE 12 (call about others)
Western District of Washington Quick when/where: 8:30 a.m., 800 Convention Place

Technology Law Conference


December 11 & 12, 2008 | Seattle, Washington
Washington State Convention and Trade Center
800 Fifth Avenue, Suite 101, Seattle, WA 98104
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Thursday, December 11, 2008 Technology Law Conference
8:00 Registration and Continental Breakfast 12:00 Lunch (on your own)
8:30 Introduction and Overview 1:15 Keeping on Top of the Substantive Law
Brian J. Deagle, Esq., Program Co-Chair Copyrights: National Geographic; do’s and don’ts in use of clean
Microsoft Corporation ~ Redmond, WA rooms for software development; first sale doctrine for software
Kate Spelman, Esq., Program Co-Chair Kate Spelman, Esq., Program Co-Chair
Cobalt LLP ~ Berkeley, CA
Trademarks: U.S. Patent Trade Office pursuit of fraud claims for
8:45 Issues Arising from the Changing Demographics of mis-stating trademark registration
Social Networking David K. Friedland, Esq.
Growing popularity among seniors, as well as gathering customer Lott & Friedland ~ Miami, FL
feedback, product ideas and peer-to-peer advertising; Facebook Recent international copyright and trademark decisions and their
case on privacy and use of personal information; problems arising implications for U.S. companies doing business on the Internet
from consumer loss of control over content after posting
Lydia Pallas Loren, Esq., Professor of Law
Steven P. Tapia, Esq., Senior Attorney Northwestern School of Law, Lewis & Clark College
Microsoft Corporation ~ Redmond, WA Portland, OR
9:30 Benefits and Perils of Setting Up Social Networking Licensing, joint ventures and other business transactions
Sites for Post-Sale Customer Support
Bill Way, Esq., Vice President and Deputy General Counsel
Who has been doing what? When is the customer support RealNetworks, Inc. ~ Seattle, WA
approach more effective than an employee or contractor? What
are the potential liabilities? 3:15 Break
Jama Cantrell, Esq., Legal Advisor and Counsel 3:30 Privacy and Information Security
Cynthia Alexander, Esq., Lead Product Attorney
Microsoft Corporation ~ Redmond, WA Comparison of craigslist and Roommates decisions on immunity;
special privacy issues in social networking; TJ Maxx case; best
10:15 Break practices and things to avoid for web site publishers; ownership
and use of customer lists for co-branding and joint ventures
10:30 Green Advertising: Utilizing New Advertising Trends in
Technology Industries Holly K. Towle, Esq.
K&L Gates LLP ~ Seattle, WA
Green advertising trends; navigating the new advertising world;
advertising the environmental benefits of your products to reach a Policing bad behavior: Whaling joins phishing, spoofing, pharm-
wider audience ing, spyware, malware and identity theft as a new area of con-
cern; update on CAN-SPAM & COPPA protection for children;
Jeffrey A. Greenbaum, Esq. enforcement by FTC and state attorney general
Frankfurt Kurnit Klein & Selz PC ~ New York, NY
Theodore J. Angelis, Esq.
11:15 Trends and Issues in Online Behavioral and Other K&L Gates LLP ~ Seattle, WA
Technology-Driven Advertising
4:45 Federal Regulatory Update: What are the Primary
Promoting the stickiness of your site with online sweepstakes and Internet Issues on the FTC’s Regulatory Agenda?
promotions: Update on the rules; business risks; distinguishing
between gambling and legitimate contests; “Deal or No Deal” The FTC’s proposed online behavioral advertising privacy
case on requiring a purchase in order to vote principles; consumer protection issues; how to get the agency’s
attention and make effective use of its regulatory authority on
Andrew B. Lustigman, Esq. competitive issues
The Lustigman Firm, P.C. ~ New York, NY
Lesley A. Fair, Esq., Senior Attorney, Advertising Practices
John Findlay, CEO Federal Trade Commission ~ Washington, DC
Launchfire Interactive ~ Ontario, Canada
5:30 End of Day One

About the Conference


Technology continues to drive societal change and evolve to meet consumer demands. As our economy and
L AW S E M I N A R S planet face critical challenges, how will technology evolve to meet the new needs? How can companies in the
I N T E R N AT I O N A L technology industry maintain a competitive edge and reflect their role as responsible members of society?
We dedicate all of our efforts This conference convenes every December, bringing together practitioners, industry representatives, consul-
to producing high-quality tants, members of the judiciary and forward-thinkers to discuss developments, business models and issues
professional education warranting the attention of attendees seeking solutions with use of the Internet and intellectual property.
programs.
This 17th annual program will introduce new issues, such as utilizing green advertising trends to promote the
Our seminars provide an environmental benefits of your product, and analyzing the benefits and perils of social networking sites. We
opportunity for lawyers to will also keep our tradition of updating case law and regulatory trends in patent reform, FTC regulation and
learn about their clients’ standards setting, FCC rulings and open source software. Once again, the discussion and networking will
businesses and for the clients prove an invaluable opportunity for all practitioners who need to know what lies ahead. We look forward to
to learn about the legal issues your participation.
impacting their business.
~ Program Co-Chairs: Brian J. Deagle, Esq. and Kate Spelman, Esq.
www.lawseminars.com
Friday, December 12, 2008 Technology Law Conference
8:00 Registration and Continental Breakfast 12:15 Lunch (on your own)
8:30 Another Big Year for Patent Law Developments: Update 1:30 Employee Issues: New Developments and the Need to
on Major Cases and Implications for Drafting Patents Review Company Computer and Internet Policies
Cases including Quanta case and what corporate attorneys can
do to get around it and Bilski case on scope of patentable subject Searching laptops at borders; Quon v. Arch on options when
matter; practical tips employers suspect bad behavior; new laws on safeguarding
employee data and discrimination based on genetic health
Ramsey M. Al-Salam, Esq. information; spinning off employees to work at home; hiring
Perkins Coie LLP ~ Seattle, WA and MySpace
David V. Carlson, Esq. Karen F. Jones, Esq.
Seed Intellectual Property Law Group PLLC ~ Seattle, WA Riddell Williams P.S. ~ Seattle, WA
9:45 Standards Setting 2:15 Update on FCC Regulation of Internet Services of
Where we are on use/misuse of IPRs in the standards-setting Particular Importance to Technology Companies
process; effects of recent events in FTC/Rambus, FTC/N-Data,
Implications of the ruling against Comcast for slowing video
et al; what technology companies should know about how the
download traffic for some customers, particularly with respect
standards-setting process works and what they can do to mini-
to service provider efforts to offer faster service for commercial
mize problems
partners; prospects for Internet metering; other developments
Earl Nied, Program Director, Standards & IP Rights
William B. Wilhelm, Jr., Esq.
Intel Corporation ~ Hillsboro, OR
Bingham McCutchen LLP ~ Washington, DC
10:30 Break 3:00 Evaluations and Adjourn
10:45 Open Source Software: Case Update and How Version 3
of the GPL is being Implemented and Received
Jacobson case — open source and your claim to copyright; Tivo
situation; who is implementing GPLv3 and who is not
Dave Marr, Esq., Chief Counsel
Sun Microsystems, Inc. ~ Menlo Park, CA
Upcoming Related Seminars:
11:30 Special Address: A View from the Bench
Open Source Software October 29, 2008 Washington, DC
The Hon. Robert S. Lasnik, Chief Judge
United States District Court, Western District of Washington
Seattle, WA
IP Licensing 2009 Jan. 8 & 9, 2009 Miami, FL

Patent Monetization Jan. 29 & 30, 2009 San Francisco, CA

Gamer Technology Law Mar. 26 & 27, 2009 Beverly Hills, CA

See more at www.lawseminars.com

Registration & Other Conference Information


Tuition: Regular tuition for this that time, we will credit your tuition If you have any additional ques-
To Register: program is $1245 with a group rate toward attendance at another program tions for the hotel, please contact
of $1095 each for two or more regis- or the purchase of a Homestudy. them directly at (206) 583-0300.
Call us at: 800-854-8009 or trants from the same firm. For gov- There is a $25 cancellation fee for
206-567-4490 ernment employees, we offer a spe- Course Materials orders and $50 for Continuing Education Credits:
Fax the registration form to us at: cial rate of $945. For students and Homestudy orders. This program qualifies for 12 WA
206-567-5058 people in their job for less than a CLE credits. Upon request, we will
year, our rate is $622.50. All rates Seminar Location: The confer- apply for CLE credits in other states
Email us at: ence will be held at the Washington and other types of credits.
registrar@lawseminars.com include admission to all seminar ses-
sions, food and beverages at breaks, State Convention and Trade Center at
Web site: www.lawseminars.com and all course materials. Make 800 Convention Place in Seattle, WA If You Cannot Attend: Our com-
98101, (206) 694-5000. A special plete Homestudy Course, consisting
Mail the registration form on the checks payable to Law Seminars
negotiated rate of $169/nt is available of a DVD recording and the writ-
front page. International.
at the Renaissance Seattle Hotel, just ten course materials, is available for
Walk-ins are welcome, subject to Substitution & Cancellation: four blocks away, for on-line reserva- $1255. The written course materials
space availability. You may substitute another person at tions only on a first come, first served alone are available for $100. We will
Registration is complete when any time. We will refund tuition, less basis. Go to http://marriott.com/ ship your Homestudy order via UPS
we receive payment or agree to a $50 cancellation fee, if we receive hotels/travel/seasm-renaissance-seat- ground within two weeks after the
later payment. your cancellation by 5:00 p.m. on tle-hotel to reserve. Use Corporate seminar or the date we receive
Friday, December 5, 2008. After Code L64. payment (whichever is later).
Faculty: Technology Law Conference December 11 & 12, 2008
Seattle, Washington
Brian J. Deagle, Program PLLC, focuses on electrical and represents marketers, advertising
Co-Chair, Senior Attorney at electronic patent matters, includ- agencies, media and Internet com- Washington State Convention
Microsoft Corporation’s Legal and ing licensing and litigation. He pre- panies in advertising and promo-
viously worked as a patent attorney tional marketing compliance matters.
and Trade Center
Corporate Affairs Department, pro-
vides technical and commercial with Texas Instruments. He handles defense of regulatory 800 Convention Place
legal support for the Office Live inquiries and litigation by federal (206) 694-5000
Small Business and Office Live Lesley A. Fair, Senior Attorney and state regulators, including FTC,
Workspace product development of Advertising Practices with the FCC, USPS, state attorney generals
groups in the Microsoft Business Federal Trade Commission’s Bureau and district attorneys.
Division. of Consumer Protection, represents
the Commission in investigations of Dave Marr, Chief Counsel to Sun
Kate Spelman, Program deceptive advertising and focuses on Microsystems, Inc.’s Open Source Who Should Attend:
Co-Chair, member of Cobalt LLP, consumer protection issues related Group and Global Engineering Attorneys, business executives
is experienced in copyright, media, to online commerce. Practices, is responsible for open and consultants involved in the
licensing and trademark issues. She source licensing strategy and its creation, licensing and sale of
advises on development, produc- John Findlay, CEO and founding associated legal ramifications, driv-
tion, sale and defense of non-patent partner of Launchfire, has developed ing policy and process change to software and digital technology
winning interactive promotions strat- address open source risk factors.
IP and is listed in The Best Lawyers
egies for Fortune 1000 clients. He
in America.
develops solutions that offer value to Earl Nied, Program Director of
The Hon. Robert S. Lasnik, the consumer while achieving the cli- Standards and Intellectual Property
Special Address, is Chief Judge of ent’s specific business objectives. Rights for Intel Corporation’s You Will Learn About:
the United States District Court in Global Public Policy Group, is
David K. Friedland, shareholder
the Western District of Washington. and senior patent counsel at Lott &
responsible for Intel’s world- • Issues arising from social
He chaired the Ninth Circuit’s wide policies on intellectual prop- networking demographics
Friedland, focuses on intellectual
Public Information and Community erty rights issues relating to stan-
property litigation, including trade-
Outreach Committee for four years mark and anti-counterfeiting, copy-
dards. He is a participant in ANSI’s • Social networking sites as
and is on the Judicial Council and Intellectual Property Rights Policy customer support
right and patents, along with pat-
Judicial Conference U.S. Budget Committee and Chair of the ANSI
ent and trademark transactions. He
Committee. Patent Group. • Green advertising for the
is a certified trademark mediator
technology industry
Ramsey M. Al-Salam, partner at and member of the International Steve Tapia, Senior Attorney in
Perkins Coie LLP, focuses on intel- Trademark Association’s Microsoft Corporation’s Law and • Online behavioral and
lectual property litigation and dis- Distinguished Panel of Neutrals. Corporate Affairs Department, leads technology-driven advertising
pute resolution, emphasizing on pat- its copyright group and focuses
Jeffrey A. Greenbaum, partner on entertainment, media and intel-
ents and trademarks. He was named in the Advertising Group at • Patent law developments
a “Washington Super Lawyer” lectual property law. Previously,
Frankfurt Kurnit Klein & Selz PC,
and listed in The Best Lawyers in he was Senior Director of • Privacy and information
counsels on advertising, promotion,
America and Chambers USA. Business Development for MSN’s security
intellectual property and branded
Entertainment Channel.
Cynthia Alexander is a Lead entertainment matters. He is
Director of the Promotion Marketing • FTC’s regulatory agenda for
Product Attorney for Microsoft Holly K. Towle, partner at K&L Internet issues
Corporation Windows Live prod- Association and former chair of the Gates LLP, focuses on technol-
uct groups, including mail, calen- New York City Bar’s Committee ogy, intellectual property and elec-
on Consumer Affairs, and listed in • Case updates on open
dar, authentication, family safety tronics in commerce. She wrote
Chambers USA. source software
and anti-spam. She focuses on The Law of Electronic Commercial
global online services and technol- Transactions and is listed in Guide • FCC regulation of
Karen F. Jones, managing princi- to the World’s Leading Technology,
ogy issues, including communica- pal at Riddell Williams P.S., coun- Internet services
tions, intellectual property, privacy, Media & Telecommunications
sels businesses on employment mat-
commercial and spam, phishing and Lawyers and The Best Lawyers in
ters and has been lead counsel in
malware. America.
individual and class claims of dis-
Theodore J. Angelis, partner at crimination, wage hour issues and Bill Way is Vice President
unfair competition. She was listed
To Register:
K&L Gates LLP, is a trial lawyer and Deputy General Counsel of
who focuses on cyber and technol- in The Best Lawyers in America and RealNetworks, Inc., creator of dig- Mail
ogy law and intellectual property lit- Chambers USA. ital media services and software 800 Fifth Ave., Suite 101
igation emphasizing constitutional including Rhapsody, RealPlayer 10, Seattle, WA 98104
Lydia Loren, Jeffrey Bain Faculty and casual PC and mobile games.
law and appellate matters. Scholar and Professor of Law at Phone
Jama Cantrell, Legal Advisor and Northwestern School of Law, William B. Wilhelm Jr., part- (206) 567-4490
Counsel at Microsoft Corporation, Lewis & Clark College, co-wrote ner at Bingham McCutchen LLP, or (800) 854-8009
has spent most of her seven years the casebook Copyright in a advises on policy, state and federal Fax
at Microsoft supporting Microsoft’s Global Information Economy. She regulation and commercial transac- (206) 567-5058
Entertainment and Devices business focuses on understanding the inter- tions and disputes related to devel-
play between Creative Commons opment and deployment of new Email
including the Xbox LIVE online
gaming and entertainment service. licenses and copyright law. communications applications, voice registrar@lawseminars.com
and video services, digital media www.lawseminars.com
David V. Carlson, partner at Seed Andrew B. Lustigman, princi- and broadband wireless and wireline
Intellectual Property Law Group pal at The Lustigman Firm, P.C., ©2008 Law Seminars International
networks.
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