The Aspen Times

www.aSpentimeS.com

ith offices located downtown on Main Street, life in the city literally revolves around The Aspen Times, and for good reason. As a centerpiece of the famously affluent and educated city, The Aspen Times is the market leader in print and online readership, and reaches a broad cross-section of Aspens active and diverse residents. Whether the reader is a billionaire executive, the clerk at town hall, or a long-time local ski bum, The Aspen Times daily newspaper is read by 90 percent of its community every week, and 70 percent daily, putting it among the top in the entire publishing industry. More than simply a great newspaper, the Aspen team produces the Aspen Times Weekly, a lifestyle-oriented glossy magazine focused on the citys culture and characters. The Times also produces glossy visitor magazines, seasonal dining publications and high-end guides for exclusive, international events like Food & Wine and Jazz Aspen-Snowmass. The Times offers several digital products, including www.aspentimes.com, the market leader for online news, entertainment and advertising. Many try to replicate the Times high-quality and award-winning products as well as our relationships with trusted and invested community members. And many communities try to copy what has made Aspen an elite international destination. But there is only one true Aspen and only one true Aspen Times.

visitor, Second Homeowner and Resort data

Ski Magazine readers ranked Aspen the #7 ski resort for the 2010-2011 season and ranked Snowmass the #6 resort and Aspen Highlands the #10 resort 51% of the homes in Aspen are second homes The average list price of a home in Aspen in Jan. 2012 was $4,090,426 and the median sales price Oct.-Dec. 2011 was $1,223,750. Nearly 1.5 million visitors travel to the Aspen market on an annual basis Recognized hotels in Aspen include the Hotel Jerome, The Little Nell Hotel and the St. Regis Special events attract international travelers, such as the Food & Wine Classic, Aspen Arts Festival and USA Pro Cycling Challenge

market demographics
City/Town, Zip Code Population Total Households Median Median Age Household Income Median HH Income Age 55-64 Total Average Stability Educational Number of Number of Household (In residence Attainment Business Employees Expenditure 5+ years) (Bachelors Degree) Establishments (Daytime Population)

Aspen
81611

10,139

5,153

43

$58,308.00

$69,133.00

$90,960.00

28%

43%

1,607

16,120

Snowmass Village
81615 81621

2,849 6,934

1,351 2,820

43 36

$56,803.00 $77,041.00

$65,666.00 $85,417.00

$71,528.00 $69,218.00

27% 25%

47% 38%

133 542

2,337 3,527

Basalt

Source: DemographicsNow, Dec. 2011

aspentimes.com
Main Number 970-925-3414 Display Advertising 970-429-9170 Classified Advertising 970-925-9937 310 East Main St., Aspen, CO 81611 Visits: 3,575,778 Unique Visitors: 1,651,360 Page Views: 9,746,698 Source: Swift Communications Online Scorecard Jan.-Dec. 2011