Mr.

Navik Numsiang

Managing Director | Sundae Solu8ons

Key Market Trends

Mobility Smartphones outsell PCs By 2013, mobile devices will be the primary method of internet access worldwide

Cloud 80% of new soIware oerings this year will be available as cloud services

Data Data volume for enterprise applica8ons is doubling every 18 months

Anywhere. Anytime.
adv. \-(h)wer, -(h)wr\ At, in, or to any place or point adv. \e-n-tm\

At any time whatever

Mobile, Mobile and Mobile

What is the Size of the Global Mobile Market?

MicrosoI Tag 2011 Mobile Sta8s8cs

Global Smartphone Penetra@on: Lead by Asia

Google/ Ipsos Study, 2011

In 2012, mobility and the cloud will continue to create opportunities for businesses to engage with customers in intelligent ways across all touch points.

Data In, Data Out

Eect of Mobile CRM

Return on Investment from Mobility

SMS - takes 6 sec. to deliver an avg. message and

then read within the next 5 mins by > 90% of recipients.

Cloud

80% of new software offerings this year, 2012, will be available as cloud

services

Choices, choices

On-Premise Saas SoIware As A Service Cloud

Email Marke@ng s@ll ALIVE!

In 2011, email marketing became the central hub of online marketing, and usage of email marketing will likely grow in 2012.

ROI of Digital Channels

Whats Good about Email Marke@ng?

Highly targeted Immediate Measurable Reach Cost Eec8ve

Any Insight.
Noun \in-st\ The power or act of seeing into a situation

CRM systems generate and collect a great deal of data. Unfortunately, much of this information goes to waste because the possibilities for exploiting it are ignored.

Social Network

Peer Pressure SUPPORT

Have you thought about a DSLR?
I like the small. Easy to carry ones. They are inexpensive and the take great shots.

Im looking for a new camera.

I had a really bad experience with the Model Z from Quartec. Stay away from that one!

Its a difficult area but social CRM has matured. In 2012, expect to see much better social monitoring and engagement tools integrated into CRMs.

Lets take a look at the fundamental changes that Social CRM is introducing to the current, tradi@onal CRM in terms of

The Last: Strategy comes rst and Technology comes second

a 2009 ased on B er cent p , 47% s survey project solu8on heir of all meet t fail to . ec8ves obj

There are 2 key reasons for this:

1. There is no clearly

dened strategy in advance of deployment of the solu8on

2. As a result the wrong

solu8on is chosen and deployed

Mr. Navik Numsiang

Managing Director | Sundae Solu8ons E: navik@sundae.co.th T: @navikn F: facebook.com/navikn