Build your Personal Brand

Adnan Shahid
Chief Ideas Officer

ideogeny - the science of ideas

All rights reserved www.ideogeny.com

www.googlepleasehire.me

Facts about the GPHm.e.

80 interview and opportunities from startups, to Google, Amazon, Microsoft Over 400,000 unique visits and 720,000 page views for www.googlepleasehire.me Over 800,000 YouTube views. Over 17,000 Facebook Likes, 4,800 Tweets and 4,100 Google +s Over 3,300 new Twitter followers. More than 20 offers to monetize my brand/viral success Over 550 LinkedIn requests and e-mails Over 2,000 e-mails from people all across the world Received print, online and TV coverage across the world

What is a brand ?

What is a brand ?

Why

A PERSONAL BRAND

Components
Resume / CV

Articles, Essays, Blogs

Online Presence

Professional Identity

Community Involvement

Professional Associations

What is a CV?
Is a written profile of your professional qualifications Prepared by an applicant seeking employment Multiple versions It might be called Resume (?)

Why write a CV ?
Purpose of a CV is to get an interview by:
Persuading your reader that you are the best person for the job Constructing a professional image of yourself Giving a sample of your written skills Convincing them that you deserve to be interviewed

Secret Recipe of a successful CV

Guidelines to RIGHT a CV ?
Styles
Reverse Chronological Functional Skills Imaginative

Length
Best to limit One pager for entry level Best to limit Two pager for other positions Try to restrict your CV to last 10-15 years

Before starting your CV

Recommended fonts
Calibri Tahoma Times new Roman

Use one or two fonts only Use bullets, but dont overuse them Recommended font size 12, dont use smaller than 10. Print in high quality, white paper

How should you organize your CV

Name & Contact Information Personal Information Career Objective Education Experiences Career History Certifications and Training Courses Technical and Interpersonal Skills Publications Awards & Activities Other Info

Name & Contact Information

How should you organize your CV

Your Name
in the top and in boldface

Address
Residence

Email
Includes your name

Phone number
Preferred pattern
+X(XXX) XXX-XXXX

Write only one mobile Land number is optional

Summary Statement / Career Objective

Your 10 second hook to the reader Clear, concise, and targeted to your career goal If you want to have more than one career option you should develop multiple CVs Should include
Desired position Employment type Organization type Experience, and Skills offered

Examples
Not good: A challenging creative opportunity where I can apply my skills in a dynamic organization with lots of room for advancement Better: To apply knowledge acquired through major software implementations and leading teams for large and small companies. (better)

Education
Start with the most recent academic degree For each degree
Degree name University name / Department Year of graduation GPA or NO GPA ?

Dont include high school Dont include Graduation project grade If you are currently working in a degree
In progress Expected graduation date

Experiences
Your Projects
Start with the most recent Project name Involved technologies Brief description

Career History
Start with the most recent Employer name Position title Time interval (month/Year) Responsibilities (optional)

Use of ACTION VERBS

Using to be verbs such as was, is, were, or are are PASSIVE. Try using ACTIVE verbs Management Skills
Administered / Analyzed / Planned / Supervised

Communications Skills
Developed / Formulated / Negotiated

Research Skills
Collected / investigated / evaluated / interpreted

Technical Skills
Assembled / Built / Computed / Designed / remodeled

Creative Skills
Conceptualized / illustrated / performed / revitalized
http://www.bc.edu/offices/careers/skills/resumes/verbs.html

http://wheatoncollege.edu/career-services/resumes/resume/resume-action-verbs/

Certifications and Training Courses

Training Courses
Start with the most recent Training Center name Time interval (month/Year) Brief description (optional)

Certifications
Start with the most recent Certification name Earned date

Technical and Interpersonal Skills

Technical Skills
Programming language Concepts Technology related

Interpersonal Skills
Goal oriented IQ score Communication and Presentation Work under pressure

Language Skills

Publications
Write a title and a brief description for each
Research Thesis White paper Articles

Awards & Activities

Award/Activity Title Year Granted Authority Description (optional)

Other Info
Attended events
Name Date Location

Research interests
Web Based Systems Robotics

General interests
Drawing paintings Solving puzzles Reading novels

Last updated date

Things you should avoid in your CV

CNIC number /

Personal photo
Irrelevant awards, publications, & memberships

Travel history
Previous pay rates Reasons for leaving previous jobs Typing & grammar errors Lengthy descriptions

Emailing your CV
Attach as a PDF file Rename your CV file to be your full name Enter a job code and\or job title in the email subject Write the following in the email body Dear Sir/Madam,

Kindly find my resume in the attachments.

Regards,

What are recruiters looking for ?

89.0 % 86.9% 86.2% 84.3% 82.9% 74.5% 74.0% 72.5% 67.1% 64.9% Communication Skills Ability to work well within a team Personal ethics and integrity Analytical and problem solving skills Work Ethics Fit the corporate culture Success with previous hire Leadership potential Leadership strategic thinking Likelihood of recruiting stars

Wall Street Journal / Harris interactive ranking of Americas top business schools: Corporate recruiters MBA picks

Power of delivery
7% of our impact is determined by words 38% of our impact is determined by our voice 55% of our impact is determined nonverbally: our appearance, posture, gestures and movement, eye contact and facial expressions

Dr. Albert Mehrabian, UCLA Professor research to determine communication impact

Research yourself

Make an Annual Report

What is an annual report ? A report that provides information on companys strategic goals, marketing plans, operational objectives, financial performance etc

Sample personalized annual report

http://feltron.com

Conclusion
Live your brand Build over time Brand all that you do chose what is important to you Dont be afraid to let your brand grow as you grow Your brand may stumble but get back

Ideogeny is looking for

Research Assistants Passionate about work Report and proposal writing Good analytical skills Know how to have fun at work

THANK YOU
Please connect with

ideogeny the science of ideas

discover@ideogeny.com +92-300-8556929 www.ideogeny.com www.facebook.com/ideogeny twitter.com/#!/ideogenytweet
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