International Academy of Management & Entrepreneurship

Batch 2009-2011 International Marketing - PM ME 6

DATE Renu/Srujana 13-11-2010 Saturday Chandan Anwesha/Ankita Venkatesh Sir Shoubhik/Ashish 20-11-2010 Saturday Anjali/Shweta NAME MODULE TOPIC TIME 30 Mts MODULE-2 Marketing Barriers Tariff & Non-Tariff WTO Marketing Barriers Multiplicity of potential Environment-management of political risk Multiplicity of Legal Environment Legal form of organization Marketing Barriers Intellectual Property General Queries Culture and its characteristics Influence of culture on consumption & communication

MODULE-2 MODULE-2 MODULE-2 MODULE-3

60 Mts 40 Mts 30 Mts 35 Mts

Culture and its characteristics consumes Behavior MODULE-3 in term of motivation, Learning, Personality, Psychographics, Perception, Attitude & Social class MODULE-3 MODULE-3 MODULE-4 MODULE-4 MODULE-4 Culture and its characteristics International marketing Research. General Queries Quality Products and culture analyzing product components for adoption Marketing consumer services globally Brands in international markets products and services for business demand in global business to business markets Quality and global standards- business servicestrade shows crucial part of business to business marketing-relationship markets in business to business context General Queries Direct exports indirect exports licensing Joint ventures wholly owned subsidiaries franchising other methods

50 Mts

Alok/Pawan 27-11-2010 Venkatesh Sir Saturday Anand/Smitha Steffy/Amit Prateek/Sumit 04-12-2010 Saturday Shrikant/Manjri Venkatesh Sir 11-12-2010 Devendra/Rohit Saturday Vijay/Priya

40 Mts 30 Mts 35 Mts 25 Mts 45 Mts

MODULE-4 MODULE-4 MODULE-5 MODULE-5

45 Mts 30 Mts 25 Mts 40 Mts

Rounit/Roshan 18-12-2010 Saturday Mithun/Prasad Venkatesh Sir Harsha/Balakrushna 8-01-2011 Saturday Ammar/Ankur

International marketing channels distribution MODULE-5 patterns alternative middlemen - choices factors affecting choice of channels Surface Vs. air transportation advantages and MODULE-5 disadvantages marine transportation warehousing. MODULE-5 General Queries Pricing policies and decisions price escalations MODULE-6 cost of exporting marginal cost pricing its importance price quotation INCO terms preparation of quotations promotions international advertising sales MODULE-6 promotion in international markets international advertising Direct mailing personal selling exhibition MODULE-6 generic promotions in international marketing. MODULE-6 General Queries

45 Mts

50 Mts 30 Mts 50 Mts

50 Mts

15-01-2011 Mahendra/Mitranshu Saturday Venkatesh Sir

40 Mts 30 Mts