Beruflich Dokumente
Kultur Dokumente
have now been supplemented by a whole series of third party photo-apps where users can amend their pictures before posting. At the moment you can only post to Instagram direct via the mobile client (and most recently via the photo-app Hipstamatic as well) and indirect via a number of photo apps. A number of web based services allow you to view posts through a browser.
What is it?
Instagram is a mobile (Apple iOS and Android) photo-sharing network. In its simplest form, you can think of it as a visual Twitter. You post updates, though those updates take the form of pictures with a short caption instead of a 140 character message. Just like with Twitter you use hash-tags to categorise your post. Just like Twitter most accounts are public with only a minority of users having made them private. And the follower / following relationship doesn't have to be mutual. Like Facebook you 'like' posts and can comment on them. Unlike with Twitter there is no equivalent of the retweet, though a third party web service called Statigram does make it possible in a round about way. However, what made Instagram stand out from the start was a series of in-app filters. These filters can alter or enhance your photo in different ways. The in-built filters Both the Android and Apple iOS versions have similar navigation and screens. This includes a tab showing your feed - posts from people you follow. A button to upload images. A popular page tab (or tab in the app), showing which posts are popular at any one time. And your own profile and notifications tab. Once you upload an image you can share it via Twitter, Facebook, Foursquare (using the geo-tagging function), Tumblr and Flickr, provided you have synced your accounts. With the exception of hipstamatic, the Instagram app is currently the only way to directly post photos onto the network.
base will immediately double, 50 million users by year end is entirely feasible. As well as a large user base, Instagram shows a high level of engagement. At SXSW Kevin Systrom claimed that 67% of users had logged on the previous day. By comparison, Twitter's active user base is around 25% of total sign-ups.
4 - There is an active community of superfans and influencers who run everything from competitions, edit challenges and real world meet-ups. In a relatively short period of time, a very distinctive subculture has grown among Instagram's most dedicated users that is different to what you find on other social networks.
different destination photos. 750 edits have been uploaded, each shared on users feeds, and bmi has more than tripled its Instagram following as a result. Instagram groups. A number of groups exist within Instagram that mix challenges, tutorials, community support and pop sessions (see below). One of the most well know is 'Rebels United.' Others include 'Implus' and 'Gang Family.' Pop groups. Instagram has a popular page or tab. Getting on there depends on having a very large number of likes within a short amount of time, usually 50-100 in ten minutes. As that's impossible for 99% of users, a number of pop groups have sprung up. These are closed accounts where you apply to follow. The groups post at a designated time and all post together, using secret hash-tags to like every post in the group.
Most pop groups members tend to see the whole exercise as a group challenge as opposed to a popularity contest. They also claim to post high quality images with the aim of taking back the 'pop' page from the teenage and cat photos that often make an appearance there. Instagramers. The best known Instagram community is the "Instagramers" - Set up by Phil Gonzalez in Spain, Instagramers now has hundreds of chapters worldwide. They
Rabbit client, British Midland International (bmi) has over the past month been running a weekly #bmieditchallenge featuring
organise challenges, as well as real-world meet ups and photo-walks. The London Instagramers group created Europe's first Instagram exhibition in October, which Rabbit supported, and we've been working with the groups on a campaign for low-fares airline bmibaby which has seen over 30,000 destination photos being uploaded and tagged.
#shapes, all apparent Fiesta brand attributes. The campaign was supported by advertising and had 16,000 responses GE - At the end of last year GE ran a competition for a full time instagrapher under the tag #geinspiredme. GE also has a lighting photo app, and uses its feed to visually showcase the business.
bmibaby - myeurope. This is an going campaign we've been running since August to bring bmibaby destinations to life. Rather than launch the competition into the wild, we worked with local Instagramer groups with the countries taken in rotation. Essentially working through Instagramers, users had to upload and tag their favourite destination photos for each country.
The campaign has also included a series of Instameet exchanges and a series of visual inspiration guides using the images on the bmibaby website. As of March 2012, we had 30k+ pieces of user generated content submitted
#powerlineporn (pictures of power lines) 8143 images #buildinglover (people who love buildings) 11094 images #foodporn (an Instagram favourite) 636,164 photos #computer 32,692 photos #streetsign 5264 photos Statigram has also tried to solve the problem of the lack of a repost function by allowing you to 'repost' an image in a round about way - you send a image with a repost logo to yourself and then upload it via Instagram. #cat 1,730,793 pics - OK, no surprise there! So what should you do?
standard photos of the CEO shaking hands to seal a deal that no one is interested in? Finally, if you want us to advise on a visual strategy for your business and how Instagram can work for you, email us! instagram@therabbitagency.com Rabbit Library Looking for more resource documents and presentations? We've grouped them all in the Rabbit Library where you can view and download them.
Were a young (February 2010) agency that this year has already won six industry awards, and counting. As a social media ideas agency, we look at the different ways in which online social tools can be integrated into organisations. Want to know more? Visit us at www.therabbitagency.com, follow us on Twitter, like us on Facebook or email hello@therabbitagency.com Viewing the the html version and want to sign up to get this by email? Sign up at http://clicky.me/rabbitfeed