Elissa Faith Kriezman 347-446-7379 elissakriezman@gmail.

com
Education New York University, Masters in PR and Corporate Communication, New York, NY 2010- 2012 CGPA of 3.8 McGill University, Bachelors in Sociology. Minor Political Science. Montreal, QC 2005 2009 CGPA of 3.7, graduated with Great Distinction, Deans List (top 10% in Faculty of Arts) Bilateral Exchange to UNSW in Sydney, Australia 2008 Professional Experience BR Guest Hospitality, New York, NY Marketing and Communications Part-time Associate, September 2011 April 2012 Strategized story angles, wrote and distributed press materials and pitches; executed media outreach and managed follow up, coordinated media requests and managed onsite interviews. Secured coverage on outlets including The Daily Meal, Eater and Gothamist Handled social media posting, monitoring and responding for 17 brands on Facebook and Twitter using Hootesuite and Social Office Suite; coordinated online promotions, giveaways and contests Responded to customer reviews on Yelp and Open Table. Reported negative feedback to management and helped determine next steps Carried out online marketing communications; produced ideas, wrote and uploaded blog posts to the website; edited third-party profiles, posted promotions on Yelp, Foursquare and Open Table, filmed video demos with chefs, edited footage with iMovie and uploaded to YouTube; posted photos on Flickr Union Square Hospitality Group, New York, NY Public Relations and Marketing Summer Associate, June 2011 August 2011 Produced pitches, press releases, media alerts, and social media user manuals for chefs Coordinated media requests, photo shoots, and assisted in event management (for BABBP) Researched strategic media outlets and segments for pitching, tracked media coverage, wrote publicity reports, shared coverage internally, and clipped press using Adobe Photoshop and Picture Manager Share our Strengths Taste of the Nation, New York, NY Social Media Chair (volunteer position), February 2011 May 2011, February 2012 May 2012 Planned, developed and implemented a strategic social media plan Created measurement reports and evaluated campaign using Facebook analytics and Twitalyzer. Managed event publicity: handled media invites, pre and post event coverage, production schedules, shot lists, press kits and onsite check-in. Secured press on outlets such as Serious Eats and Metromix Ruder Finn, Inc., New York, NY Public Relations Intern, Travel, October 2010 January 2011 Examined industry trends to devise story angles and write pitches. Compiled media lists with Cision, Organized holiday media event: coordinated the venue, caterers, gift bags, invites and set up. dkpr Public Relations Inc., Toronto, ON Account Executive, September 2009 May 2010 Represented Meredith Heron Designs, Gildas Club, Chocolate Festival Week and Wendel Clarks Grill Responsible for producing story ideas, pitches, press kits and handling media opportunities. Top placements include: Toronto Star, National Post, Global TV, 680 News Radio, CTV, cp24 Communicated with clients to discuss communication plans, account updates and campaign results. Evins Communications, Ltd. New York, NY Public Relations Summer Intern, June 2009 August 2009 Represented luxury brands including: Vitra Furniture, Leica Cameras and Tara & Sons jewelry. Brainstormed story angles, wrote pitches, and secured coverage on interior design blogs Participated in client meetings to write meeting recaps, event briefings and media schedules. Volunteer Experience Set up team, Harvest in the Square, New York, NY, 2011 Greeter, New York Wine and Food Festival, New York, NY, 2010