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Business Intelligence & IBM Cognos Overview

IBM Software Mar 2011

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The Information On Demand vision is achieved with comprehensive end-to-end capabilities.

Business Optimization

IBM Cognos 10

Other Information & Application Sources

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The Architecture
Customers

Billing

Finance
Core

Business

Business Intelligence Tool

Data Mart

General Ledger

Extract Transform Load Enterprise Data Warehouse

Database

Data Mart Finance

Sales/Marketing

Transactions

Data Mart Sales/Marketing

Inventory Mgnt

Data Mart
Inventory

C-Level Exec

(ETL) Data Integration Tool IBM Information Server

(ETL) Data Integration Tool

Inventory Management

IBM InfoSphere DW

IBM Cognos BI

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Gartner Magic Quadrant

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Forrester Wave 4Q2010

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Customers Reference

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SINGLE DEFINITION OF THE TRUTH

Single Platform for Decision Making

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How Are We Doing?

Scorecards
Deliver at-a-glance information Show how the organization performs against targets - immediately Communicate strategy and targets Increase accountability Connect departments

Dashboards
Translate complex information into high-impact presentations Allow you to spot changes Are highly intuitive Align decision makers

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Why?

Relationship of data objects & hierachy

Impact Diagram for better operational understanding

ANALYSIS Enables the guided exploration of information that pertains to all dimensions of your business Performs complex analysis and scenario modeling easily and quickly Moves from summary level to detail levels of information effortlessly

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What should we do?

Cognos TM1 provides diversified what-if scenario
Provides self-service dragand-drop exploration Intuitive integrated UI Multidimensional Provides access to a single, trusted source of secure BI data Refresh on demand Leverages Excel to analyze, calculate & format Formula-based Linked calculations

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IBM Cognos Go! Office

Extend the reach to business users who live in Microsoft Office through a live and smart client application

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IBM Cognos Go! Mobile

Provides users with the ability to make decisions in context, anytime, anywhere

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Complete Report Coverage

Ad-hoc query Personalized Dashboard Production Managed All reporting needs with a single product

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Performance Blueprints
What they are: Pre-defined data, process and policy model Developed by Cognos Innovation Center In conjunction with leading customers Enables best practices Driver-based High Participation High Frequency Enables rapid time-to-value Reduced project implementation time and risk

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IBM Cognos BI

One platform Single version of truth Complete Web authoring Analysis everywhere, easy-use, visible Diversified reports Expertise

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Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.